Today, I want to share something with you, because it’s something I wanna both remember and implement.
This something comes from a guy named Robby Blanchard, who is one of those “compulsive winner” types.
Blanchard is super nice, super clean-cut, and from what I can tell, legit and honest.
And yet, in spite of his niceness and cleancutness, within four years of getting started in Internet marketing, Blanchard reached the status of #1 ClickBank affiliate globally, with tens of millions in tracked ClickBank sales.
He then launched a course about how to be a top affiliate, called Commission Hero.
Blanchard sells Commission Hero for $1k, and has had over 17,000 people go through it in six years. If you are as bad at math as I am, that works out to over $17M, from one offer.
Here’s something Blanchard said about that and about his way of working, which really stuck with me:
===
Internet marketing, it’s like you launch a product, and it peaks, and then it starts to die down.
What most people will do is they’ll scrap it and go on to build the next product, because it’s fun to build new products, that adrenaline rush.
What I’ve done with Commission Hero, we initially launched it, and it did really well and faded away a little bit.
Instead of me pivoting to a new offer, I said, let me double down on this. Let me make it even better. Let me focus on more student success. Let me rework the webinar with more testimonials.
I’ve constantly done that. I’ve done that for five years now. How can I constantly improve this thing? That’s why I am where I am.
===
This comment from Robby Blanchard me think of a call I was on a couple months back with marketer Travis Sago.
I brought up how folks are seeing reduced course sales. Here was Travis’s take:
===
Here’s what’s going on in all these course sales and all these marketing things. And it’s good for me. It’s bad for a lot of people. But you have to iterate your angles and your hooks a lot faster now, because things are changing faster.
You can still sell hammers all day long. But you can’t sell hammers to build outhouses any more. Because that’s yesteryear.
So you have to iterate the angles and all those kind of things much much faster now.
===
Travis then gave an example of what he means.
His core course (which sells for between $1k and $6k, depending on how it’s packaged up) is called Phoneless Sales Machine. It’s basically how to make high-ticket sales via email and DM. Travis put that out maybe 6 years ago, and since then, a bunch of other people have come out with similar offers.
And yet Travis still sells a bunch of copies of Phoneless Sales Machine, and for a few thousand dollars each, because he’s changing the angle or the hook.
For a while he was showing people how to make sales in communities by running a poll (run a poll and then apply Phoneless Sales Machine). Now his big thing is auctions (run an auction… and apply Phoneless Sales Machine).
It’s almost like coming up with various new front-end offers that feed into the main course sale you want to make.
Each one of those new hooks or “front ends” selects a new segment of the market, and gets them juiced on the outcome, and then the main course makes for a natural or necessary followup or upsell.
To me, the thing that Travis and Robby Blanchard are saying is the same.
Take what’s worked for you, and rather than scrapping it, iterate.
Find new ways to get new people interested, make the product applicable to new uses, improve the sales process and the deliverables. You will be able to sell that same thing you’ve sold before, and you will make your whole business easier, more predictable, and more profitable.
I’m not really in Robby Blanchard’s world. I’m not interested in affiliating for weight loss offers on ClickBank.
But I am in Travis Sago’s world. I am interested in email marketing, and crafting new “front ends” for existing offers, and monetizing audiences. And to my mind, there’s nobody who does it as well, or who teaches it as well, as Travis does.
Travis has a paid community called Royalty Ronin, of which I am a paying member. You can learn from Travis, you can partner with the other members there, you can implement ideas from Travis’s paid trainings (such as Phoneless Sales Machine, and the training on auctions), most of which are available as free bonuses once you’re fully signed up.
Maybe most important, you can watch Travis iterate, and spin up new angles and hooks to sell things that he’s already sold hundreds of times to thousand of people. And yet, he will find effective new ways to sell the same, again, ways that you can model and adapt.
Travis offers a free 7-day trial to Ronin. If you would like to see if it’s a fit for you:
P.S. If you sign up for the trial to Ronin and then write a post inside the group to introduce yourself, write me a message and let me know. I have several bonuses with your name on them.