Jordan Parker Archives

At the start of this month, on Feb 1, I got on the train and choo-chooed my way from Barcelona down to Valencia.

My motivation was that 1) I like Valencia and 2) for a few days only, Jordan Parker and his wife Diana would be there.

I’d gotten connected to Jordan some months earlier, through channels I can no longer remember.

Jordan and Diana — as far as I can explain it — are a kind of back-end operations and scaling team for creators. They’ve worked with a small but select list of clients, including creators you are sure to know (just check Jordan’s site, parkerlabs.co).

At the end of our time together, Jordan and Diana asked if I have any team members?

No, I said. I don’t wanna hire or manage anybody.

Ever since I quit my office job 12 years ago and started doing stuff for myself, not managing anybody has been a nonnegotiable tenet of what I do and what I want to do.

Jordan and Diana nodded, in a way that I felt was forgiving, but that seemed to suggest that I will learn my lesson in good time.

Maybe I’m just oversensitive. Maybe they didn’t mean anything like that. In any case, it stuck in my head.

When I got back to Barcelona, I started keeping a list of things I could outsource to an assistant.

I told myself I will hire somebody if I can get the list up to 20 items.

Well, just yesterday, I got up to 20. So I’m hiring an assistant. And the first place I will look is here, inside my email list.

Because an email list is not just a way of making sales or getting clients. It’s also a way of solving problems, answering questions cannot get a good answer to, finding partners, getting cool stuff for free, and yes, even hiring people.

First off, let me say who this job is not a good fit for:

If you think of yourself as either a copywriter or online creator, if you have ambitions of being either a copywriter or online creator, if you’ve done copywriting (or online creation?) in the past and found that it’s something you’re good at, chances are excellent you are a terrible fit for this job.

In this case, I suggest you do not apply, even if you might want to take the job simply because you would like to work with me, or because you think you might learn something.

The reason is that, if you are anything like me by temperament or want to do what I do, then you probably get bored quickly, need new projects and stimulation all the time, are not renowned for your diligence and attention to detail.

(Unfun fact: The morning of my trip to Valencia, I wrote a demanding email to my Airbnb host asking when I would get the promised checkin instructions. It turned out I had booked an apartment for March 1, not February 1.)

On the other hand, if you are present, diligent, happy, and get your kicks out of completing tasks rather than being constantly driven to jump to the next thing, then this job I’m offering might be for you.

What’s actually the job to be done?

Well, if you join Bejako Enterprises, your primary responsibilities will include helping me grow my Monetization Mastermind group.

There will be a mix of online research (read: snooping on people), sending and replying to emails using a pretty templated approach, getting people inside the group, and updating some internal documents with their data, etc.

There will be other tasks too (fiddling with my cart software, email software, Skool, all according to processes I will lay out and am doing myself now).

But those will be less frequent.

The stuff with helping me grow my Monetization Mastermind group, in all its repetitive, chirpy, detail-oriented glory, is what you will mainly be engaged in to start, should you apply for and win this position.

What about pay? What about hours? What about vacation time, dental insurance, and team retreats?

I don’t know. I’m winging it here, as I do for most everything. That’s why I need you.

If you are reading this email, if you suspect, based on what I’ve written above, that you might be a fit for this job, then hit reply. Tell me things about you to give me a clear idea that you might be a fit, and why.

If you do that, we can talk in more detail, and we can see if we can come up with a deal that works for both of us.

Inside my recently resurrected Daily Email House community, I ran a poll asking folks if they have ever made an offer for $1k+.

I got a response to that from Jordan Parker, who owns Parker Labs, which from what I understand is a kind of boutique agency that provides operations support for online creators. Jordan wrote:

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I have the dumbest story on this from 2 years ago:

Decided I want to practice downsells… but in sales calls.

And I SUCK at sales calls.

(I’m too eager to solve problems and forget to, you know, sell)

So, I intentionally threw a few extra things in & offered my typical $10k offer for $30k – planning to have this cool moment where I scratch the extra features off on one side as I scratch off the price & write a lower price on the other.

Perfect plan. Perfect visual anchor for the downsell.

Except…

The person just said “yes” instantly, and I didn’t even get to try my plan.

(he actually said it’s too cheap)

Sure, $30k isn’t that much for most businesses (and my IT agency’s usual deals had at least 1 more zero), but for some reason when I was the person closing it felt like a LOT. I was pretty surprised after.

(and just mildly annoyed that I didn’t get to test my system 😅)

But if you want to up your prices, give it a shot – list a bunch of stuff and get ready to cross out some of it. Many people will want everything. Getting everything feels nice.

And you always have an out and your old price as a “backup”

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Upsells — addons you make to your core offer — are often seen as allowing your customers to spoil themselves, or maybe a play to their inertia.

The typical example is buying a new car, when a customer ends up agreeing to the the “nitrogen-filled tires” or “key replacement insurance,” simply because they are not thinking right at the moment.

But that exploitative way is not the only way to do upsells.

There’s a good chance people need your upsells to actually get value out of your core offer.

Your prospects can sense this on their own. Or maybe, they are simply eager to solve their problem completely, and so they put themselves into your hands, since they have decided to trust you.

My point being:

Rather than asking “What’s the amount I’m most likely to get my customer to pay,” ask yourself, “What’s the amount that’s most likely to fix their problem fully?”

If you ask yourself that, and if you bundle all of the resulting upsells and downsells and crosssells into a single sale, you can 3x your price, like Jordan did above, and still have your prospect say it seems too cheap.

In other news:

When people ask to join Daily Email House, I ask them what their #1 goal is right now.

A buncha people have replied something along the lines of writing emails consistently, even daily:

#1. “Learn to write engaging and persuasive daily emails”

#2. “Get back to writing consistently”

#3.”Mail daily”

#4. “Consistency”

If writing emails better and consistently is your goal, then I have my simple Daily Email Habit to offer you.

Every day, you get a prompt to write a daily email, which is based on my own experience writing thousands of sales emails, both for clients and for myself.

Every day, you also get 2-3 “hints,” which are really a steady drip of how-to info on influential and persuasive writing.

When you combine this with any email software (Beehiiv works fine) and the ongoing support inside Daily Email House (free), you have most of what you need to succeed.

One thing that’s still needed is your own commitment. Only you can provide that.

If you have it, and you want my help in getting consistent with writing daily emails:

https://bejakovic.com/deh