Diana Parker – Desert Kite

Spoiler: It’s not just copywriters.

Yesterday, I wrote an email with the word “bondage” in the subject line.

What did that word make you think of?

I happen to know what a couple of my readers thought — what Jordan Parker and his wife Diana thought.

Jordan and Diana have a one-stop agency to help creators grow, helping out with everything from tech to sales to delivery. (From what I know, Kieran Drew is one of their clients, but there are other big-name creators too.)

Jordan and Diana both read my emails. And in response to the bondage one yesterday, here’s what Jordan wrote me:

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Me: “Bondageeeeee 🥳“

Also Diana: “Bondage? Why are you copywriters all secretly pervy??”

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Why indeed? Here’s why:

In the words of the greatest living copywriter, Gary Bencivenga, “As a marketer you only have one power, and that’s to anticipate what people are going to think.”

If the word “bondage” in my subject line made you think of bondage in the leathery, chainy, pervy sense, rather than in the biblical sense of slavery and subjugation (Exodus 20:2, King James Version), then I did my job as an influence professional.

Like I said, it’s not just copywriters who are “secretly pervy,” or rather, who tease and insinuate in a way that suits them, when it suits them.

Other influence professionals do the same. Salespeople obviously use word choice and structure to influence, as do hypnotists, pick up artists, comedians, …

Maybe you see where this is going.

I have a book all about ~~bondage~~ influence techniques common to 10 overlapping disciplines.

All 10 of these disciplines have in common that they move people from A to B, without force or lying, by power of anticipation and occasional clever word choice alone. This knowledge can help you make money — or even get into some pervy situations. If you wanna find out more:

https://bejakovic.com/new10commandments

At the start of this month, on Feb 1, I got on the train and choo-chooed my way from Barcelona down to Valencia.

My motivation was that 1) I like Valencia and 2) for a few days only, Jordan Parker and his wife Diana would be there.

I’d gotten connected to Jordan some months earlier, through channels I can no longer remember.

Jordan and Diana — as far as I can explain it — are a kind of back-end operations and scaling team for creators. They’ve worked with a small but select list of clients, including creators you are sure to know (just check Jordan’s site, parkerlabs.co).

At the end of our time together, Jordan and Diana asked if I have any team members?

No, I said. I don’t wanna hire or manage anybody.

Ever since I quit my office job 12 years ago and started doing stuff for myself, not managing anybody has been a nonnegotiable tenet of what I do and what I want to do.

Jordan and Diana nodded, in a way that I felt was forgiving, but that seemed to suggest that I will learn my lesson in good time.

Maybe I’m just oversensitive. Maybe they didn’t mean anything like that. In any case, it stuck in my head.

When I got back to Barcelona, I started keeping a list of things I could outsource to an assistant.

I told myself I will hire somebody if I can get the list up to 20 items.

Well, just yesterday, I got up to 20. So I’m hiring an assistant. And the first place I will look is here, inside my email list.

Because an email list is not just a way of making sales or getting clients. It’s also a way of solving problems, answering questions cannot get a good answer to, finding partners, getting cool stuff for free, and yes, even hiring people.

First off, let me say who this job is not a good fit for:

If you think of yourself as either a copywriter or online creator, if you have ambitions of being either a copywriter or online creator, if you’ve done copywriting (or online creation?) in the past and found that it’s something you’re good at, chances are excellent you are a terrible fit for this job.

In this case, I suggest you do not apply, even if you might want to take the job simply because you would like to work with me, or because you think you might learn something.

The reason is that, if you are anything like me by temperament or want to do what I do, then you probably get bored quickly, need new projects and stimulation all the time, are not renowned for your diligence and attention to detail.

(Unfun fact: The morning of my trip to Valencia, I wrote a demanding email to my Airbnb host asking when I would get the promised checkin instructions. It turned out I had booked an apartment for March 1, not February 1.)

On the other hand, if you are present, diligent, happy, and get your kicks out of completing tasks rather than being constantly driven to jump to the next thing, then this job I’m offering might be for you.

What’s actually the job to be done?

Well, if you join Bejako Enterprises, your primary responsibilities will include helping me grow my Monetization Mastermind group.

There will be a mix of online research (read: snooping on people), sending and replying to emails using a pretty templated approach, getting people inside the group, and updating some internal documents with their data, etc.

There will be other tasks too (fiddling with my cart software, email software, Skool, all according to processes I will lay out and am doing myself now).

But those will be less frequent.

The stuff with helping me grow my Monetization Mastermind group, in all its repetitive, chirpy, detail-oriented glory, is what you will mainly be engaged in to start, should you apply for and win this position.

What about pay? What about hours? What about vacation time, dental insurance, and team retreats?

I don’t know. I’m winging it here, as I do for most everything. That’s why I need you.

If you are reading this email, if you suspect, based on what I’ve written above, that you might be a fit for this job, then hit reply. Tell me things about you to give me a clear idea that you might be a fit, and why.

If you do that, we can talk in more detail, and we can see if we can come up with a deal that works for both of us.