Jim Camp

Jim Camp, A-list copywriter

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Right now I’m reading a book titled You Can’t Teach a Kid To Ride a Bike at a Seminar.

The book was written by David Sandler, a 20th-century sales trainer.

I wrote an email about Sandler last year because of his connection to famed negotiation coach Jim Camp. That email ran with the subject line, “Jim Camp, plagiarist.”

Camp must have studied under Sandler, because the ideas inside “You Can’t Teach a Kid” and Camp’s book “Start With No” are as close to identical as two brown, “L”-sized, farm-fresh eggs. (For reference, Sandler died in 1995, Camp published Start With No in 2002.)

If you ask me, Camp did three things right.

First, he took Sandler’s system out of the world of sales — water filters, life insurance, and whirring hard drives — and he applied it, word-for-word, to the world of billion-dollar negotiation in corporate boardrooms.

In other words, Camp took Sandler’s valuable but provincial knowledge and brought it to a bigger, more prestigious arena, not encumbered by the slumdog baggage that’s attached to the word “sales.”

Second, Camp co-opted what Sandler taught and made it his own. He turned the Sandler Sales System into the Camp Negotiation System, without ever mentioning or crediting Sandler except once, in the middle of a list of 20 other mentors, in an appendix to his “Start With No” book.

You might think this is despicable, and in a way it is, but it’s also a necessary part of the positioning of the guru at the top of the mountain.

And then there’s a third thing that Camp did right.

It’s completely in the presentation, the messaging of his book and of his Camp Negotiation System.

You can see this messaging change in the title Start With No. It’s also present on almost every page of the book.

This messaging change is what built up the mystery of Jim Camp, and it’s why Camp’s book has sold so well and spread so far, and why so many sales folks and marketers and copywriters know Camp today, and why so few know Sandler.

Now ask yourself:

If you knew what change Camp made, and if you could apply it to turn your message from unknown to bestselling, from slumdog salesman to mysterious and yet celebrated negotiation guru…

… what could that be worth to you?

I don’t know. But you do know, and maybe the truth is it would be worth a lot — thousands, or tens of thousands, or hundreds of thousands of dollars, or more.

I’m asking you this question because you can find this messaging change, the technique that Camp used to make himself and his system fascinating, in my Copy Riddles program.

It’s there in round 15.

If you own Copy Riddles and it’s not 100% clear to you how Camp applied the technique in that round to his messaging, write me and I will clarify it.

And if you don’t own Copy Riddles, you can find out more about it at the link below.

I can tell you upfront, at $997, Copy Riddles is an expensive program.

But maybe in your case will be worth much more than I’m asking for it. Here’s that link:

https://bejakovic.com/cr

People like you better when you taste something awful

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Opening scene:

Private investigator Lew Harper lies awake in bed. He stares at the ceiling.

His alarm goes off. He knocks it with his fist to turn it off.

Harper gets out of bed, pushes the still-on TV out of the way, and pulls up the blinds on the windows.

It becomes clear that Harper’s bedroom is actually Harper’s office. He isn’t sleeping there because he was working late, but because he doesn’t have a proper apartment.

Harper goes to the fridge, gets an ice pack. He walks over to the sink, dumps the ice in, and fills it up with water. He puts his head in the ice-filled sink and holds it there.

Finally, Harper goes to make coffee.

He folds a coffee filter. He folds it again. He gets ready to put coffee into the filter but — the coffee can is empty.

Harper hangs his head in defeat.

Then he thinks for a minute. He doesn’t like what he’s thinking. But what to do?

He goes over to the trash can and opens it.

There’s yesterday’s coffee filter with yesterday’s coffee, looking up at him.

Should he? Shouldn’t he?

He does.

Harper takes yesterday’s coffee out the trash. He makes a new coffee with it. He takes a sip.

And, in a moment that launched a giant Hollywood career, Harper shudders from how bad the coffee tastes.

So now, let me ask you, how do you feel?

Let me change how you feel for a moment, by sharing with you a really repulsive negotiation lesson. It comes from negotiation coach Jim Camp, who said:

“The wise negotiator knows that only one person in a negotiation can feel okay, and that person is the adversary.”

I’ve read this lesson 100 times. I accept it on an intellectual level. But I still find it impossible to accept emotionally, and that’s why I say it’s so repulsive.

Camp advised his coaching clients to make their negotiation adversaries feel okay. To make them feel smart, important, respected.

“Fine,” you might say, “that’s pretty obvious.”

That’s what I said too.

But the part that’s not obvious is that Camp says that okayness is a positional good. If you have it, then I can’t have it. And vice versa.

That’s the part I still can’t accept.

Whether or not Camp’s 100% right, the truth remains, if I make myself a little unokay, you will feel more okay.

And as proof of that, let me finish up the Harper story.

Harper was the first screenplay ever written by my favorite screenwriter, William Goldman.

The movie went on to be a big success. It launched Goldman’s career in Hollywood. It led Goldman to dozens more movies, a couple Academy Awards, and even a few million dollars.

None of it would have happened had Harper been a flop. But Harper was a success from that opening scene. Goldman wrote about the reaction of people who saw Harper when it launched:

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Whenever anyone talked about Harper to me in the weeks that followed, that was the moment they they remembered — drinking that horrible stuff. And the laugh that went along with it, that was a laugh of affection.

What that coffee moment really turned out to be was an invitation that the audience gladly accepted: They liked Lew Harper.

From that moment forward, the script was on rails.

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In entirely unrelated news:

Yesterday, I asked readers what todo items are waiting for them that they are dreading. I got a number of people responding with dreadful todo items.

In situations like this, whenever I get a number of good responses, I always like to repeat the offer. There’s sure to be people who didn’t see it the first time or who got pulled away before having a chance to respond.

So here goes:

What’s one thing on your todo list for today that you’re dreading?

It can be big or small. Important or trivial. The only thing that counts is that you’re not looking forward to doing it.

Let me know. Maybe I can figure out or find a solution to help you get rid of this troubling todo item. Thanks in advance.

About the only times I’ve ever felt okay

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Last night, I was reading a book about money and I came upon a quirky passage about John D. Rockefeller.

At one point, Rockefeller’s unimaginable wealth was worth 1.5% of the entire U.S. GDP, equivalent to about $349 billion today.

From the book I was reading:

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John D. Rockefeller was one of the most successful businessmen of all time. He was also a recluse, spending most of his time by himself. He rarely spoke, deliberately making himself inaccessible and staying quiet when you caught his attention.

A refinery worker who occasionally had Rockefeller’s ear once remarked: “He lets everybody else talk, while he sits back and says nothing.”

When asked about his silence during meetings, Rockefeller often recited a poem:

A wise old owl lived in an oak,
The more he saw the less he spoke,
The less he spoke, the more he heard,
Why aren’t we all like that wise old bird?

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Speaking of wise old birds:

Legendary copywriter Robert Collier wrote that the most powerful appeal in copy is vanity, “that unconscious vanity which makes a man want to feel important in his own eyes and makes him strut mentally.”

Legendary negotiation coach Jim Camp said that from the moment we are all born, we struggle to feel comfortable and safe, or as Camp put it, “okay.” Not behind others in the race of life. Not inferior.

I don’t know about you. I know it’s true in my case. I like to feel smart. Or at least not inferior. I’ll struggle and strive to prove it. Except it never really works.

The point of today’s email is to be like that wise old owl.

Like Jim Camp and Robert Collier and John D. say, there’s real power in shutting up and letting your adversary feel okay, smart, in letting him mentally strut.

It’s the kind of thing you want to do if you’re selling or negotiating.

I’ll only add a little bit, which has nothing to do with selling or negotiation.

​​And that’s that the only times I’ve really felt okay is when I stopped trying to do anything to feel okay.

Something for you to consider, or to entirely ignore.

As for the business end of this email:

You won’t hear vanity discussed often in copywriting courses. But you will find it analyzed in several different ways in Round 19 of my Copy Riddles program, which deals with a sexy technique for writing bullets that leave other copywriters green with envy.

If you’d like to find out more about Copy Riddles:

https://bejakovic.com/cr

Shady and petty, or smart personal positioning?

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In 1906, magician Harry Houdini started to research an ambitious book he planned to call The Encyclopedia of Magic.

But the more Houdini worked, the more maniacal and single-minded his focus became — to discredit Robert-Houdin, the great 19th-century magician that Houdini had originally modeled himself after, down to the name.

Even the title of Houdini’s book changed. ​​First it became Robert-Houdin’s Proper Place in the History of Magic… and then, The Unmasking of Robert-Houdin.

Robert-Houdin was a hack, Houdini was effectively saying. Robert-Houdin had managed to fool magicians into thinking he was something great and original, when he was not.

Yesterday, I wrote an email about how negotiation coach Jim Camp snubbed his mentor Dave Sandler.

Sandler was a sales trainer who had influenced much of Camp’s thinking — take a look at their published works — but Camp never seems to have given due credit to Sandler for his influence or ideas.

You might call that — along with Houdini’s attack on Robert-Houdin — petty, shady, or simply inevitable human ego that crops up even among great men.

You might call it that.

But I might call it smart personal positioning.

Hear me out:

It’s undeniable that being unique, new, distinct, never-before-seen is a tremendous advantage to your personal positioning.

The trouble of course is that you’re probably not unique, distinct, or never-before-seen, just like the other 117 billion humans estimated to have ever lived.

​​We’re all quite similar to each other, and we’re all really the outgrowth of our families, friends, neighbors, coworkers, teachers, mentors, living and dead.

That might be true. But like I said yesterday, it’s not really what the human brain responds to.

The human brain responds to contrast. That’s the basis of cognition.

And what bigger contrast is there than saying about yourself, “There was darkness upon the face of the deep… and then there was light.”

So there you go. If you’re looking to improve your personal positioning, work on being more distinct, unique, new.

That’s given.

What you might not have thought about is to make yourself distinct and unique at the expense of the people who helped you get there.

It might seem like one of those unsavory and pointless things done by people who have made it to the top… but I disagree. At least about the pointless part.

People who get to the top often do things that seem unnecessary or even self-defeating — if you’re not in their place.

Anyways, that’s just an idea for you to consider.

I realize today’s message might seem a little dark, but that’s what happens if you want to reach into all corners of human nature. Some are nice and cheery… others are dark and disturbing.

If you are willing to face the dark and disturbing corners of human nature, and maybe even figure out how to work with them to your advantage, then I have an entire sub-training all about that.

That sub-training is Round 19 of my Copy Riddles program. It deals with the dark psychological things that are present in the best sale copy, which go deeper than mere self-interest.

For more info on Copy Riddles, from Round 1 to Round 20:

https://bejakovic.com/cr

Jim Camp, plagiarist

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Last week, Ben Settle sent out an email in which he quoted a reader who said the following about negotiation coach Jim Camp:

“… his whole system for the most part comes from Dave Sandler and he never gives him credit, ever that I’ve heard. Now I realize he has done many things to make him an expert but he has never anywhere I’ve heard even mentioned Sandler.”

Ben is a big Jim Camp fan, and has infected many of his readers, me among them, with Jim Camp’s authority.

Ben shrugged off his reader’s comment, and said he had never heard of Sandler.

​​Neither had I. But I looked Sandler up. He was a sales trainer and he died in 1995.

I found a book of 49 of Sandler’s “Timeless Selling Principles.” Most of the rules line up very well with Camp’s system. And some line up exactly.

​​Take a quick look over the specific language in the chapter headings and summaries below, and you’ll see that Jim Camp was in fact taking a lot from Sandler. ​​From the book:

* “Don’t spill your candy in the lobby” [Camp swapped in “beans” for “candy”]

* “The best sales presentation you’ll ever give, the prospect will never see” [taken word-for-word]

* “The bottom line of professional selling is going to the bank” [Camp said “bottom line of negotiation…”]

* “You must be comfortable telling your prospect that it’s OK to say ‘No.’ You must also be comfortable hearing and accepting ‘No.'” [Camp used this pretty much word-for-word, and summed it up with the title of his book, Start With No.]

In that Ben Settle email, Ben wrote, “If you learn something that’s not common knowledge from a particular source it’s good to give credit.”

I’ve read and listened to Camp a lot, but I’ve never read or heard Camp credit Dave Sandler. I’ve heard him mention Peter Drucker, Ralph Waldo Emerson, even Gloria Steinam, but never Sandler. (I checked just now, and Sandler is credited once, among 20 other mentors, at the end of Start With No.)

So now what? Is Jim Camp really a plagiarist? Or did he at least snub an influential mentor by not crediting him enough?

It might be interesting for the gossip, but on a practical level, I couldn’t care less.

As I wrote a long time ago in this newsletter, I’m less interested in attribution than in ideas that work.

Jim Camp’s system works. I know because I’ve used it and seen it work.

But is it really Camp’s system? Or Sandler’s system? Or somebody else’s who came before Sandler? Or some amalgam?

Instead of agonizing over those tough questions, I would like to give you a better, easier question to ponder:

Do you remember any of Sandler’s points above?

​​The real value in this email is those five points, not a dogpile on the topic of whether Camp gave due credit or not.

And yet, I doubt one person in a hundred will remember any of Sandler’s ideas above from this email… while many will remember that I wrote an email with the subject line, “Jim Camp, plagiarist.”

No judgment there. Such is the human brain — wired for human action and drama. You can gripe about it and fight it without effect, or you can simply accept it and work with it.

As I wrote once before, it’s your choice whether you want to be subtle or savage in how you work with it.

What is not your choice is how people’s brains work, and what kinds of messages they respond to.

​​And the most condensed and powerful type of message that people respond to… well, you can read more about that here:

https://bejakovic.com/cr

One big proof element

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I read a story this morning about Tim Meeks, the inventor of the harpejji.

The harpejji is a new instrument, one of only a few new instruments invented in 21st century to actually take off. It’s a combination of a piano and an electric guitar. It sells for $6,399 a piece, and Meeks sold more than $1 million worth of them last year.

That’s where we are today. Here’s how we got to where we are:

Meeks invented the harpejji in 2007. He made videos of himself playing the thing. He showed it off at music festivals. He had a few other harpejji enthusiasts play it and hype it up for him.

Sales. Were. Meager.

And then one day, Meeks was at a trade show in Anaheim, CA. Somebody tapped him on the shoulder.

“Hey, can you teach me how to play this thing?”

Meeks stared for a moment and then snapped out of his trance. “Sure,” he said. “Sure! Of course! I’d love to!”

It was Stevie Wonder who was asking.

Stevie Wonder loved the harpejji. He bought one immediately. He has since performed a bunch with it in public.

And here we are today. Point being:

One big proof element can be worth 100 small or middle-sized proof elements.

In fact, entire sales promotions, and even entire businesses, have been built on the back of one big proof element.

So if you’re smart, you will work to get yourself such a big proof element, or maybe even to bake it in to your offer when you create it.

But on to business. I have my Most Valuable Email course to sell. And odds are, you haven’t bought it yet, because only about 5.1% of my list has bought to date.

I’ve shared lots of proof elements for MVE so far:

My own results, tangible successes, and intangible benefits resulting from applying the MVE trick…

The reason why of the thing, which I hint at publicly and explain in detail inside the course…

The testimonials and endorsements and even money-making case studies from many satisfied customers.

The fact is though, none of this qualifies as the One Big Proof Element.

So let me tell you that feared negotiating coach Jim Camp used the Most Valuable Email trick on the very first page of his legendary book Start With No.

This book has formed and influenced other influential people, like email marketer Sen Settle… business coach Travis Sago… and FBI negotiator Chris Voss.

Did all these influential folks find Start With No influential because of the ideas inside?

Yes, but — the presentation was also immensely important. In fact, in the case of somebody like Camp, the presentation and the ideas were really an indistinguishable blend.

If you’re a Jim Camp fan, it will be obvious to you how Camp is using the MVE trick in Start With No once you know what this trick is.

And whether or not are a Camp fan, if you would like to have similar influence on your readers, particularly the influential ones among them, then Most Valuable Email might be your ticket. Here’s where to buy it:

https://bejakovic.com/mve

Why the girl-and-python show is a great place to negotiate

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Here’s an intriguing (and for writers, a most instructive) scene from one of the greatest films in Hollywood history:

“Christ what a trip. The whole time I’m thinking, what if somebody knows what I got in here? Can you imagine that? Two million dollars on the seat next to me in that plane? Mikey, what the hell’s going on anyway? I’m totally in the dark.”

Mikey picks up the suitcase and carries it off. “The family’s making an investment in Havana. This is a little gift for the President.”

Maybe you recognize this scene. It’s from The Godfather, part 2. ​​Fredo Corleone, the oldest surviving son of the Godfather, is talking to his younger brother Michael, who now heads the Corleone crime family.

Michael recently survived an assassination attempt. He knows his business partner Heyman Roth and Roth’s henchman Johnny Ola were behind it. What he doesn’t know is who inside his own circle betrayed him and collaborated with Roth.

Fredo puts his hands in his pockets as he watches the suitcase disappear.

“Havana’s great!” he says. “My kind of town. Anybody I know in Havana?”

Michael pours himself a glass of water. “Oh… Heyman Roth? Johnny Ola?”

Fredo stares for a bit, trying to pull out a pack of cigarettes from his coat pocket. Finally he manages to get the cigarettes out. He looks away.

​​”No. Never met them.”

A couple weeks ago, I wrote an email about negotiation coach Jim Camp. Camp helped negotiate many billion-dollar deals, but he became famous thanks to his contrarian, oracle-like sayings.

One thing Camp said is that he likes to negotiate in the bathroom. That might sounds contrarian, but it’s not. It’s very literal, and backed by basic human psychology.

For an example, fast forward a bit, to Havana.

​​Fredo isn’t smart or strong enough to run the Corleone family, but he’s a fun guy. He knows all the cool spots. He takes Michael and a few U.S. Senators and judges to a girl-and-python act.

“Watch,” says Fredo, as he pours out glasses of rum. “You’re not gonna believe this.”

A young woman is brought out on stage. She is tied to a kind of ceremonial pillar. Then a man in a silk robe is brought out. Two assistants pull off his silk robe to leave him standing naked in front of the audience.

The guys with Fredo — except Michael, who’s checking his watch — gasp and then start chuckling.

“That thing’s gotta be a fake. Hey Freddie! Freddie! How’d you even find this place?”

Fredo doesn’t take his eyes off the stage. “Johnny Ola told me about this place. He brought me here. I didn’t believe him, but seeing is believing. Old man Roth would never come here, but old Johnny knows these places like the back of his hand.”

Michael doesn’t move. He doesn’t say anything. But he looks like somebody just punched him in the gut. And he turns around, and gives a signal to his man who is standing at the door.

So there you go. The reason to negotiate in the bathroom, or during the girl-and-python act. It’s because barriers come down. Jim Camp explains: “As they go to the bathroom, you ask them a question. They’ll answer. They smile, and they answer the question. It’s a great time to do research.”

I wrote about that in my email couple weeks ago. But then I asked myself, what’s really going on? Is this just a negotiation trick?

Eventually, it dawned on me. It’s not a trick. It’s a bit of very basic human psychology.

Our brain likes to think in discrete events, snapshots, scenes, like a movie. This much is obvious. What’s less obvious and more interesting are the consequences. From a New Yorker article on the topic:

“Walking into a room, you might forget why you came in; this happens, researchers say, because passing through the doorway brings one mental scene to a close and opens another.”

Like I said, a bit of fundamental human psychology.

You can now shrug your shoulders and say, “So what?” That would be a Fredo-like thing to do.

Or you can be more like Michael Corleone, and think about how to adapt, how to use this bit of psychology for your own ends.

That’s what Jim Camp did. That’s what successful magicians do. And successful writers, too. In fact, it’s what I’ve tried to do in this very email.

Let me end there, and point you to an offer you can certainly refuse. It’s my Most Valuable Email training, a kind of man-and-keyboard act. In case you’re a person who likes to take advantage of fundamental human psychology:

https://bejakovic.com/mve

Why the bathroom is a great place to negotiate

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I walked to the beach this morning. People were out jogging. Others were going into the sea. Some were playing with their dogs. And there I was, listening to a course by negotiation coach Jim Camp, and taking notes on my phone.

“One of the things I like to do is negotiate in the bathroom,” Camp says. “It’s a great place to negotiate.”

To me that sounded like the usual contrary and shocking Camp material. But this one is surprisingly straightforward.

“When are people most exposed?” Camp asks. “I’m not talking about their physical parts. I’m talking about, when are they most relaxed, in their mind? When do they open their mind? When are they most exposed? ‘Well, the fight’s off. Now I’m free to go to the restroom.’ As they go to the restroom, you ask them a question. They’ll answer. They smile, and they answer the question. It’s a great time to do research.”

That’s a good tip for when you negotiate. Or for when you do magic.

Because this is the same exact idea described in a book I read not long ago, by a guy named Gary Kurtz, about the use of misdirection in stage magic.

Kurtz has a name for this bathroom phenomenon. He calls it the off-beat. The off-beat is the relaxation, the lull in attention that happens when the audience thinks the magic trick is over. That’s when the actual sleight-of-hand is done.

I’m thinking of writing a new book. I don’t have a title yet. Maybe I will call it, “10 Commandments of Hypnotists, Pick Up Artists, Comedians, Cult Leaders, Copywriters, Door-To-Door Salesmen, NLP Trainers, Storytellers, Professional Negotiators, and Stage Magicians.”

The topic would be core ideas I’ve picked up from a bunch of far-flung fields, which are actually all the same field – one that’s all about controlling attention, heightening emotions, guiding people to an outcome.

I’m only thinking about this book right now. But if you have any input you’d like to give me — stories you think I can include, other fields I didn’t think of, specific techniques you have in mind — hit reply and let me know.

​​I don’t have anything to promise you in return, except my gratitude, and an acknowledgement in the book if I ever do put it out. Thanks in advance.

Not comfortable asking for more money?

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Trevor “Toe Cracker” Crook was at the front of the room, finishing his presentation, and was about to launch into the pitch for his offer.

“How many of you regularly close 5-figure copywriting contracts?” he asked.

You’re supposed to participate if you’re in the audience at a conference, and give the speaker some signs of life. So I raised my hand.

I was sitting in the front row. I glanced over my shoulder. I realized that, out of 25+ other copywriters in the room, maybe two or three also had their hand up.

I felt sheepish. I put my hand down.

The fact is, I’m not overwhelmingly confident. I’m certainly not assertive or demanding.

And yet, a couple years ago, back when I was still regularly taking on client work, I was closing 5-figure deals matter-of-factly. And if I were taking on a big project now, I wouldn’t have any trouble asking for — and probably getting — $15k or $20k, upfront, depending on what needs to be done.

In my experience, asking for more money is not a matter of confidence, in the sense of some unshakeable self-belief. Nor is it a matter of assertiveness.

It’s really about systematically putting yourself into a situation where neither of those is needed. As negotiation coach Jim Camp, who guided Fortune 100 CEOs and revamped the FBI’s hostage negotiation process, had to say:

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I’ve got wonderful non-assertive people that just do magnificent jobs in negotiation. But that’s because they have the tools. They don’t need to be assertive. Assertive is not a trait that is to be desired in negotiation by any means.

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I’m thinking about putting on a training in June about how to be comfortable charging more. This isn’t only about copywriting work. I’ve been selling courses, live presentations, and consulting to make up for the fact I rarely work with copywriting clients any more. I’ve found the same principles apply whenever money changes hands.

If such a training is something that would interest you, hit reply and let me know. In case there’s enough interest, I will put it on.

Reader wants to join my Insights & More Book Club, but doesn’t want to read

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This morning, I woke up to find a hot inquiry from a potential buyer:

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Hey john!

I wanna ask you a question about this insights book club thing you’re selling.

I’m interested in it but since I basically have a 10+ “must read” book list that’s pending at all times, realistically, I’m not sure if I’ll be able to read the “insight book” along with you.

Do you think this “mastermind” is still worth a buy?

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How to respond? My natural instinct would be to smile, unpack my sample set of stainless steel pots and pans, and start my pitch, explaining how these pots and pans pay for themselves in just two months’ time, thanks to the energy savings and reduction in food wastage. “As an added bonus, they maximize taste thanks to the Silichromatic Ring™ and Redi-Temp® Valve!”

But I stopped myself from doing what comes naturally. Instead, I responded like this:

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Fair question. I’d like to answer it but how can I? What would a mastermind call be worth to you? What would you want to get out of it in order for it to be worth $15/month to you?

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The only reason I thought and responded like this is because I am now going through Jim Camp’s book Start With No, for maybe the fourth time in five years.

I’m going through Camp’s book for the fourth time because, as I’ve written before, I believe books are the most condensed and most useful sources of ideas and information. They give you the kind of depth you will not find in any other format. They stimulate thinking in a way that no other format can match. What’s more, they offer the best value for your money. You should hate books if you’re selling info, and love them if you’re buying info.

Of course, you have to put in some work to get that value out of a book. Reading it, taking notes, thinking a bit, maybe even rereading, once, twice, or four times, like I’m doing with Camp.

​​Which brings me back to my Insights & More Book Club, and to that inquiry I got this morning.

I’ve opened the doors to the Insights & More Book Club to new members for a few days. I will close the doors again tomorrow. We are starting a new book right now for March and April, and it doesn’t make sense to have people join mid-way.

After my Camp-inspired response above, the potential new member of my book club thought for a bit. He decided it makes sense for him to join even if he has no time to read the actual books. I doubt that’s something I could have sold him on with my pots-and-pans sales shtick. And it’s not something I will try to sell you on either.

But if you are interested in the Insights & More Book Club, whether for the books themselves, for company to help you unlock value out of those books, or for other reasons of your own, you will have to sign up to my email newsletter as a first step. You can do that here. You have until tomorrow, February 27.