Colin Theriot

An easy way to produce interesting content without being creative or original

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I’m wrapping up a week dominated by high fever and much cat napping, which means one thing:

My mind is empty and not in good shape to write my daily email.

“Wouldn’t it be nice,” I thought to myself, “if there were some easy way to create content that doesn’t require coming up with a new email idea?”

​​Of course, I respect your time, dear reader, so whatever this easy way is, the result would still have to be interesting and valuable.

So there I was, burning feverishly, when almost by accident, I remembered a blog post by Colin Theriot.

You might know Colin as the creator of the popular Cult of Copy Facebook group. ​​​What you might not know is that Colin regularly publishes articles on his site, and they are often interesting and motivational.

Well, a while back, Colin wrote something that was perfect for me.

It’s a way of producing content that doesn’t require you to say anything new or original, but still builds a good relationship with your audience, and gives them value, too. In fact, it’s probably the easiest way to create content. And yet, some big name influencers out there have created giant brands by doing this one thing alone.

Colin’s post explains it nicely and simply. I think it’s worth looking at. If you want to give it a peek, here’s the link:

https://cultofcopy.com/creation-and-innovation-are-not-the-only-way-to-provide-value/

How to write slowly

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“In ten hours a day you have time to fall twice as far behind your commitments as in five hours a day.”
— Isaac Asimov

It took me about two hours to finish this post.

I didn’t spend most of that time writing. Instead, I looked over notes for topics I meant to cover but didn’t… I read articles searching for inspiration… I picked up and then put down a book.

The trouble of course was that I had a large block of free time today.

I finished with client work some time earlier… I have a client call later tonight. In between, the only thing I have to do is to write this daily post.

Hence, two hours. To write about 300 words. You might know this as Parkinson’s Law:

“Work expands so as to fill the time available for its completion.”

It’s a problem in my life. And it’s one of the reasons I’ve decided to overbook myself with work — about three times the usual amount — for the coming month.

Because according to marketer Ben Settle, writing lots of words under intense deadline pressure will make you a faster writer. Permanently.

I’ll let you know how it works out. (Although there’s no need to wait for me. It’s something you can try yourself right now.)

Anyways, I’ve long collected copywriters’ advice on how to write faster.

So far, I’ve got direct “how to write fast” tips from Ben Settle (above), Dan Ferrari, David Deutsch, Colin Theriot, and a few others. I’ve also connected some ideas I read from people like Gary Halbert and Gary Bencivenga to the topic of writing faster.

So here’s my offer:

If these tips interest you, sign up for my daily email newsletter. If I share this complete collection of tips, that’s the first place it will go.

An easy way to produce content without being creative or original

by

I’m entering hour 72 of running various levels of high fever which means one thing:

My mind is empty and not in good shape to write my daily email.

“Wouldn’t it be nice,” I thought to myself, “if there were some easy way to create content that doesn’t require coming up with a new email idea?” Of course, I respect your time, dear reader, so whatever this easy way is, the result would still have to be interesting and valuable.

So there I was, burning feverishly, when almost by accident, I came across a blog post by Colin Theriot.

You might know Colin as the creator of the popular Cult of Copy Facebook group. What you might not know is that Colin regularly publishes articles on his site, and they are often interesting and motivational.

Well, today, Colin wrote something that was perfect for me.

It’s a way of producing content that doesn’t require you to say anything new or original, but still builds a good relationship with your audience, and gives them value, too. In fact, it’s probably the easiest way to create content. And yet, some big name influencers out there have created giant brands by doing this one thing alone.

Colin’s post explains it nicely and simply, and even gives you a 7-step checklist for how to produce this kind of innovation-free content. I think it’s worth looking at. If you want to give it a peek, here’s the link:

https://cultofcopy.com/creation-and-innovation-are-not-the-only-way-to-provide-value/