Here’s a 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales:
STEP 1. Sell an offer.
STEP 2. Offer people a bonus if they buy the offer now.
STEP 3. When people buy, send them an email with the promised bonuses. At the top of that email, paste in the following mystical, secret, wizard-like spell:
===
Thanks for taking me up on [the name of your offer].
I’m curious, what made you do it?
===
Yes, that’s it.
Yes, I can see your jaw drop and your eyes roll back in your head from mock amazement.
All I can say is, don’t knock it till you try it.
I’ve been doing this all week long with people who took me up on my recommendation for the 1-Person Advertorial Agency.
As usual when I interact directly with people on my list, I’ve been blown away by how little I know, how pale my own imagination, and how rich and surprising it is to go out to my market and talk to them.
You want examples?
I’ve gotten a dozen responses so far, with varying answers to “What made you do it.” Three categories have been prevalent so far:
A. The opportunity of the beast
This being a biz-in-a-box offer, it’s inevitable that people would cite the opportunity of it. Ok, that’s not surprising. But still, it’s different and more insightful to hear it in people’s own words:
#1. “I still don’t plan on leaving my job which I like no matter how successful it is though I might stop working overtime and do this instead once it starts paying. In the meantime it’s not that much of a time commitment that I can’t do both.”
#2. “I like Travis [Sago]’s model of working other’s lists but this method looks equally profitable but might be more helpful in expanding my skills.”
B. A point of differentiation
I hadn’t thought of this one at all, and I didn’t talk about it in my emails. And yet, multiple people brought up the uniqueness of advertorials as opposed to other things copywriters can offer:
#1. “It’s also a point of differentiation since it seems that everyone who hasn’t firmly planted their flag in the email copywriting camp (i.e. most copywriters/marketers) has rebranded themselves as a creative strategist overnight (soon-to-be most copywriters/marketers).”
#2. “Clients who are willing to spend money on advertorials are more serious overall. Meta ads is the bright shiny object that everyone and their dog in law wants rn. But advertorials have been around way longer and sophisticated clients like them a lot.”
C. Because of me
1-Person Advertorial Agency is a great offer, I think its value is self-contained.
And yet, the fact that my readers know and trust me (and maybe even like me???) definitely helps sell the offer, and makes it more credible — even when I say I haven’t used this system myself:
#1. “Plus, as a previous buyer of yours, products you recommend carry more weight than other offers.”
#2. “The fact that you are promoting it. Especially your honesty in saying you have not been taken the course yourself.”
So there you go. Sell something. Then ask people why they bought, and you shall receive.
And now, an important announcement:
The opportunity to get 1-Person Advertorial Agency + the bonuses I am offering is ending tonight at 12 midnight PST.
Along with the core 1-Person Advertorial Agency offer (full details at the sales page below), I am offering the following bonuses:
#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials
#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting
#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply
#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients
If you wanna get that, you will have to act today. But why not act now, while it’s on your mind? Here’s where to go: