Productivity

If you want to learn to pray, raise your prices

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I live in Barcelona, have been for almost two years now. In order to find out a little about this city, I picked up a book, called Barcelona. It talks about the history and the architecture of the place.

Since Barcelona is on the sea, the culture has been influenced big time by sea and sailing.

​​One of the oldest churches in the city is Santa Maria del Mar.

​​The patron saint of Barcelona is St. Eulalia, also the patron saint of sailors.

​​And according to the book I’m reading, the locals have a saying:

“If you want to learn to pray, learn to sail.”

I wrote that down when I read it. It’s very practical advice, even if you don’t want to learn to pray.

It reminded me of my attitude from day zero of my copywriting career, back in 2015.

I started out charging $15/hour.

I told myself that after five jobs completed at that rate, I would raise my rate to $20/hr.

And I did so.

Then I repeated the process, over and over. $20, $25, $40.

While I was still on Upwork, around 2018, I eventually got to $150/hr.

Then I got off Upwork, and started charging clients still higher effective fees for the work I was doing.

At every step of the way, my mindset was lacking. I had zero inner game. I was emotionally sure that the work I was doing would not be worth the new price I wanted to charge.

And yet I raised my prices. My mindset and my skills and my deliverables caught up. They had to. I was working with clients who were suddenly paying me lots more money.

So if you want to learn to pray, learn to sail. And if you want confidence and the skills to back it up, raise your prices.

This applies beyond copywriting, and beyond client work. ​​

That’s why pricing will be something I will talk about on the free presentation I will host tomorrow, about how I write and profit from this newsletter that you are reading now. But that training is only open to people who are signed up to my list. If you’d like to get on there, click here.

I tried to cover up my failures, but a loyal reader caught me

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In reply to my January 1st email, which had little to say about New Year’s resolutions, goals, or themes, I got a reply from long-time reader, occasional co-hostess of my live trainings, and infamous Crazy Email Lady, Liza Schermann. Liza wrote:

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What happened to your annual New Year’s email where you look back at the old year and set goals for the new one? I always look forward to reading it, especially this year.

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As Liza says, the past four years, on January 1, I always sent some kind of email about how my past year has been, what I managed to accomplish, what I am planning for the next year — all fit inside the latest personal development hack I’d fallen in love with.

But this year, I quietly decided to skip it.

The fact is, I had three themes for the past year.

A theme is like a vague and fuzzy goal, a general direction to move in rather than a destination to arrive to and a time to arrive there by.

Themes worked well for me in years past.

​​But in 2023, even with fuzzy themes in place of hard goals, I found that I had only made any meaningful progress in one half of one of my three themes. And that’s in spite of regularly revisiting those themes, and putting in thought and work into pushing each of them forward.

One half of one out of three is not something I particularly wanted to crow about. And I was sure nobody would notice, until Liza called me out on it.

Now, here’s a bunch of personal stuff that you may or may not want to read. It explains how I got to where I am, and what I’m thinking for the future.

I started as a freelance copywriter in 2015.

I worked for years with the aim of building up my skills, creating a name for myself in the industry, and making the kind of money that AWAI sales letters promise you.

And the crazy thing is, I got there. It took me about five years.

Then I decided that really, I don’t like to work with copywriting clients. Wouldn’t it be great if I could just do something on my own like create courses or do coaching and consulting?

And I managed to do that as well. It took me about two years.

Last year, back in March 2023, I had my best-ever month in terms of income.

Over the course of the entire calendar year of 2023, I also had my second-best-ever year in terms of income, only following 2020, when I was neck-deep in client work, and when obscene amounts of money were flowing in to me via commissions and royalties.

But last year, I had practically no client work. I was free to do what I want, when I want, with who I want, and I still made good money.

And yet, in spite of my apparent success in reaching my goal of independence…

… a few months ago, around September or so, I found myself working for much of the day, every day, and not getting a lot of work done.

It wasn’t because I was overwhelmed with the heavy burdens of the online solopreneur.

All I really had to do was to write a daily email, do a bit of research and work for my health newsletter, and do something to actually make money — put together some sort of new training, or course, or promotion.

And yet, the work stretched from morning to night, and projects barely inched forward.

To make it worse, it felt like things had been that way forever, and would go on forever.

I believe the technical term for this condition is boredom, or maybe aimlessness, or sloth.

Perhaps it was initiated by my actually achieving what I was working towards for so long.

I tried to fight it via willpower, and that’s how I ended up working pretty much the whole day, without getting much done.

And then, some time in late November, I was listening to Dan Kennedy’s Opportunity Concepts, where Dan talks about the hidden psychology of the people he sells to. Says Dan:

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Most small business owners are doing enough not to go out of business. That’s where their level of ambition has settled.

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I realized that’s exactly where I am. I also realized that it was the cause of my feeling of malaise, my struggle to move things forward in spite of working.

And I realized the fix for it, which is simply — ambition.

Because it’s more fun and enjoyable to have ambition, rather than to do just enough to not go out of business.

So in case you’re curious, that’s my theme for 2024. Ambition.

I invite you to keep reading my future emails to see how exactly this will play out over 2024, and then in a year’s time I can have another recap.

For now, I can tell you that things have already started moving. New offers, new partnerships, new sources of income — and most importantly, a new feeling of being motivated and optimistic.

This email is getting overly long. The only reason I allowed myself to write this much and this intimate is because 1) it helps me sort out my thoughts and 2) as business coach Rich Schefren likes to say, what’s most personal is most general. ​​So maybe you’ve found some worthwhile ideas in what I just wrote.

A few weeks ago, I said I would create a page on my site where I collect all my current offers for sale. I’ve done that.

In the future, I might even create a Dean Jackson-style “super signature” where I link to this in every email.

But for now, if you’re wondering what I have for sale, and why you might want it, and how it can help you in 2024, take a look here:

https://bejakovic.com/showroom/

How to enjoy the holidays and be inspired by your own creativity and smartness

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Today being Christmas, of course I thought it would be a perfect time to book a ticket to fly home. Empty airports… friendly fares… friendlier cabin crew.

And so I did it.

It was a beautiful and sunny morning as I took off from Barcelona today around 9am. The sky was perfectly clear so I could see every gleaming little house as we edged along the Mediterranean coast, by Marseilles and Cannes, and then as we turned inland over the Alps.

The plane flew over thousands of sunny and snowy peaks, and down into the Bavarian flatlands. We landed in Munich.

45 mins later, another plane lifted me up again. More snowy peaks — Germany, Austria, Slovenia, then into Croatia.

The winter clouds finally started to gather as we reached the smoggy grey fortress that is my hometown of Zagreb. But even here, there was still some sunlight — magical for central Europe in December.

Like Little Red Riding Hood, I took the shortest path to my grandmother’s place. What followed was a typically overwhelming Christmas lunch — an appetizer made up of minced pork meat wrapped in sauerkraut, then some sort of beef soup, then a greasy duck with the local mlinci, then a chocolate cake which was the only part of the feast I was allowed to skip as I cited medical and psychological reasons to avoiding sugar.

Now as I write this, I am on the couch recovering from the travel and the food.

It would be easy to shrug, say I don’t have anything more to share with you, and just tell you to enjoy your Christmas.

But the fact is this:

Since I was deprived of Internet in general and email in particular the whole day until just now, I actually found my brain bursting with bunches of ideas as I looked down onto the Alps.

I will share one of those ideas with you tomorrow — a way to grow my health newsletter via paid ads, while not paying nothin’ for the ads.

I don’t know whether this idea will work, but I plan to test it out starting right after the holidays. And you can try it too if you find out tomorrow what I have in mind.

For today, I will simply say that good things happen when you cut off the stupid Internet, including that social media channel known as your email inbox.

Try it. You might be inspired by the ideas that you invent in the absence of constant digital input. Plus you might enoy the holidays much more.

And if you find yourself bored and craving stimulation while you go into airplane mode with the Internet, then try reaching for a book.

I have one I wrote that I keep recommending. You can find it below. Whether or now you choose to get it, merry Christmas.

My book 10 Commandments of A-List Copywriters

How to take trivial, possibly made up facts and turn them into influential emails

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“So what did you learn today?”

My ex (still living together) was sitting on the couch, arms crossed, looking at me sternly.

“Err…” I said, my eyes darting around as I tried to remember some new fact. “Today I learned that… supposedly you’ll be twice as productive if you block off your time for specific tasks.”

Background:

Last week, I was listening to an interview with Codie Sanchez. Codie is a newsletter operator and boring business investor. But at this point in the interview, Codie was not talking about either of those topics.

Rather, she was talking about how she makes her marriage work.

One of Codie’s tricks is that, each day, she and her husband share one thing that they’ve learned that day.

I mentioned this to my ex (still living together). She liked the idea so much that now she grills me at unexpected times about what I’ve learned during the day. I then have to think up something in a panic.

Yesterday, when she asked me this, I had been watching a video by Cal Newport of Deep Work fame. Newport now sells a notebook for planning your workday and blocking off time for various tasks.

​​Newport says — and he’s an authority so why question him — that if you block off your time for specific work tasks, you’ll be twice as productive.

I told my ex this. She again liked the idea. And it developed into a conversation about day planners and productivity and places in Barcelona to go shopping for notebooks.

Here’s the point of all this:

That thing about [time blocking = 2x productivity] is a small, trivial bit of information. I’m not even sure if it’s true. But it was enough of a kernel to start a natural and free-flowing conversation there on the couch. I guess that’s why Codie Sanchez recommends the practice.

It’s not just marriages or exes that this works with.

If you’re ever struggling for daily email ideas, then just ask yourself, “What did I learn today?” ​​Pick something small, concrete, even trivial. Then secrete a bit of personal context or opinion around that, like an oyster around a grain of sand, and within a few minutes, you’ll have something that your audience will enjoy reading and might even get value from.

That’s kind of a micro class in influential email writing.

For the macro version, you’ll have to get my Influential Emails training, which I’ll make available later this week, starting Thursday.

​​You’ll have to be on my email list to have a chance to get Influential Emails. If you’d like to learn something new on Thursday, click here to get on my list.

Ancestral Recall testimonial open

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How many words can you write in a day? How many words can you write consistently, day after day? Without AI?

Dan Ferrari, the A-list copywriter who was my copywriting coach in a different decade, once wrote that “most writers, when they put their ego aside and just get to work, can knock out about 3,000 words per day.”

I’ve never tried measuring it, but I have my doubts. I do know that today I’ve already written about 1,500 words. I still have this email to write, and my brain has already turned to mush, and is in danger of leaking out of my ears.

So let me take the easy path to the offer, and tell you about a valuable message I got a few days ago from copywriter Jesús Silva Marcano.

Jesús wrote in response to an email where I compared unprompted testimonials to the Black Lotus card in Magic The Gathering. To which Jesús wrote:

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Reading the reference to Magic: The Gathering transported me several years into the past, and I loved it.

Also, I agree with Jakub that I learn a lot from your daily emails.

Several months ago, I was reading, enjoying and learning from them.

However, since I bought MVE, I can guarantee that you learn, easily 5 times more.

And although I can’t use the “most valuable trick” with all the clients that come and go into “my (copywriting) world”….

What you teach in Simple Money Emails definitely does.

Maybe this email is not a Black Lotus, but I hope it can be at least an Ancestral Recall.

I hope all is well and keep it up. A big hug.

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It’s very nice to get message like this, and to hear that people are getting some real-world value from my courses and emails.

Plus, I’m now almost all the way to the offer. So:​​

If you want to learn a bunch of email copywriting tricks that you can use for clients who come and go into your copywriting world, then you can find those in my Simple Money Emails training.

If you want to discover a method to easily learn 5x more about marketing and copywriting by writing emails to your own list — or by reading the emails I write to my list — then you can find that in my Most Valuable Email course.

And if neither of those interests you, then you can always just write in and tell me how many words you can write consistently, day after day. I’m curious how I stack up, and maybe you can teach me something valuable. Thanks in advance.

The best presentation Rich Schefren has ever given

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On a road trip with a friend through Ireland this past August, I listened to a podcast that featured Moby, the bald, skinny, spectacled techno producer who’s sold some 20 million records worldwide.

Moby told an intimate story about a night before the 2002 MTV Awards.

I didn’t know, but Moby was apparently one of the biggest music stars in the world at that time.

For the MTV Awards, he was being housed in a fancy hotel in Barcelona — “one of the most elegant hotels I’ve ever been to,” he says — in one of the hotel’s four penthouse apartments. In the other three apartments were Madonna, Bon Jovi, and P. Diddy.

And yet, the night before the awards, Moby started to feel suicidal.

The reality was had been given everything — money, fame, appreciation — and yet he wasn’t happy. He had tried to drink his troubles away, but even that didn’t work.

So there Moby was, in his penthouse apartment, trying to figure out how to open up the big glass windows so he could jump out and end the misery. (He couldn’t figure out the windows either.)

This story struck me when I heard it. But really, if you listen a bit, you will hear the same story from a lot of people who go from absolutely nothing to absolutely everything.

It feels great for a while. A pretty short while.

But if it turns out that this is really all there is to it — living in the penthouse apartment, in an elegant hotel, with Madonna and P. Diddy as neighbors, with all the money and fame and achievement you could ever want — what follows is first emptiness, then craziness:

“Is it my fault? Am I such an idiot that I cannot appreciate all this? How messed up am I?”

Or…

“Was I so blind to pick the the wrong goal? Did I work like a dog all my life to get to the wrong destination, one I never really wanted?”

Or…

“Is it that there’s no sense in having any goals to begin with? Is all achievement and striving ultimately a race to disappointment?”

These are ugly questions. Maybe you started feeling uneasy just reading them. ​​It’s no wonder that people who find themselves ruminating on such questions often start to feel crazy or even suicidal.
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Good news:
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The answer to all three questions is ultimately, “No, that’s not it.”

I could go into the psychology and neurology of it, what I know of it, but really, it’s much better to hear a story or three about it, and to be inspired along the way.

The best and most inspiring bunch of stories I’ve found on this topic come from business coach Rich Schefren, from a talk that Rich gave a year ago.

Rich answers all the questions above, and tells you what goals really are, and what they are for.

It was new and inspiring to me when I first heard it.

I still think about Rich’s points often.

And so I want to share his talk with you once again, and remind myself of it as well. In case you’re curious, here’s Rich on stage, giving the best presentation he’s ever given:

https://pages.strategicprofits.com/rich-diamond-day-c

What a first-rate roper needs

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The “big con” requires two central con men. One is the insideman; the other is the roper.

The insideman has the “opportunity” to get something for nothing, which is what ultimately seduces and dooms the mark.

The insideman stays put and waits for the roper, who goes out into the world and “ropes in” the mark.

A good roper needs to have: the gift of the gab; surface knowledge of lots of topics; the ability to pretend and act; a magic quality known as “grift sense”; and the willingness to withstand the high stress of constantly being exposed while trying to scheme and swindle himself into a mark’s confidence out in the wild.

That’s what it takes to be a good roper. But what does it take to be a first-rate roper?

David Mauerer, a professor of linguistics and author of The Big Con, asked this question to two big-con ropers back in the 1930s. here’s what one of them said:

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Will-power is the most important asset a con man can have. Have you ever watched a grifter who stayed in one position all his life and never advanced? It is pitiful to see how much mental energy he uses up getting nowhere. If he is a smack-player, he won’t try to get up any higher in the racket. Most failures wear themselves out with futile grifting and worry about keeping out of the can. They work themselves into a fever because they haven’t the will-power to stop and organize themselves for efficiency and try to get a big mark for the big store.

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(The “smack,” by the way, is a short-con game, as opposed to the big con, which is at the top of the confidence game hierarchy. Short-con games like the smack have lower stakes, lower earnings, and less prestige among grifters than the big con.)

Now, maybe don’t want to take any kind of business advice from criminals.

Fair enough. I can’t fault you, and I won’t try to persuade you otherwise.

Personally though, I found the above quote made me stop and think. To me at least, it applies even outside the world of confidence men.

The key words for me were continuing to “play the smack”… instead of having the will-power to stop and organize yourself so you can get to the next level.

Only you can figure out what it might take to get you there.

Maybe it’s skills… presentation… connections… attitude… experience… or an entire change in approach.

Again, only you can figure it out. And it will take will-power to get you to do so.

Anyways, if by chance you find out that it’s skills that you need, specifically copywriting skills, here’s how you can learn from the people who have made it to the absolute top of the copywriting racket:

https://bejakovic.com/cr/

How I changed myself from lazy and aimless to disciplined and motivated

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I was talking to my mom a few days ago, and right before we got off the call, she paused.

​​”You know,” she said, “it’s really great you’ve become so disciplined and self-motivated.”

I grunted.

“I remember this one time,” she continued, “when you were 18 years old. And you said that the only hope for you is either the army or prison. That you needed that kind of outside structure.”

I don’t remember ever saying that, but it sounds about right.

For the longest time in my life, well beyond age 18, I was aimless, floating about from place to place, from habit to habit, as the days flipped by.

To top it off, I’m very lazy by nature. My big ambition in life was not to work. No wonder I concluded my only hope was either the army or prison.

So. How did I go from there to where I am today, being relatively disciplined, hard-working, even successful… with no army or prison along the way?

Honestly, I don’t know. ​​Time, small steps, and seeing the example of others definitely helped. Like I wrote a few days ago, when we’re unsure, we ping our environment for references.

I’ll say more about that in a second, but first, on to work:

Yesterday I started promoting the Infostack copywriter bundle. 14 ebooks and courses and trainings by copywriters, about various aspects of copywriting. The reason I’m promoting it is because I’m participating in it — my 10 Commandments of A-List Copywriters is one of the 14.

I said yesterday I will go through the bundle myself and tease the best individual content.

What in the hell was I thinking?

It takes a ton of time to do that, or at least to do it well. Gene Schwartz took weeks to build his “vocabulary” — to go through the book he was promoting and to underline all the interesting bits.

I have no time to do that with all these books and courses, and certainly not by Friday, which is when I’m ending this promotion. So I will just tell you the following, and then you can make up your own mind.

Much of the bundle, about half, is real newbie stuff:

Four Weeks to Freelance Writing… Stop Aspiring, Start Writing… How To Become A 6-Figure Content Writer… Get Paid To Become A Freelance Copywriter…

Sure, these guides have specific advice for you. How to motivate yourself, how to get going, how to get your first client, how to get paid that first $100 or $1,000.

But really, if you are a newbie, then I figure the actual value in this bundle is likely to be the example of a dozen different copywriters who have made it, who are doing what you would like to do, showing you that it’s possible, and maybe getting you to finally take that first step yourself.

Do you need to pay $49 for this encouragement or motivation?

Certainly not.

On the other hand, if that finally does click in your head because one of these copywriters connects with you, and encourages you to take that first step, and the step after that, then it will be worth much more than $49.

As for the how-to info in this bundle, again, I cannot speak to any of it because I haven’t gone through it. But I can speak to the four free bonuses I am offering if you do get this bundle.

I want to guarantee this bundle is worth your $49 even if you don’t go through a single one of the participating trainings, courses, or ebooks (except my 10 Commandments of course, do read that because it’s great). And so I’m offering you the following four bonuses:

1. Copywriting Portfolio Secrets ($97 value)

In this training, I show you how to build up your copywriting portfolio in the fastest and most efficient way, so you can start to win copywriting jobs even today. I show you the best way I’ve found to win 4- and 5-figure jobs I REALLY wanted, even when I wasn’t qualified for them, and how you can do it too.

I previously sold this training for $97. But it’s yours free if you take me up on my Infostack offer, which also includes my…

2. No-Stress Negotiation For Well-Paid Copywriters ($100 value)

This guide outlines my 7-part negotiating system, which I adapted from negotiation coach Jim Camp. This system kept me sane while I still regularly interviewed and worked with copywriting clients. Follow these seven principles, and you will end up making more money, working with better clients, and being able to stick to it for the long term.

I only offered this guide once before, as part of the $100 Copy Zone guide, which also featured….

3. How To Get Set Up On Upwork

This free bonus is an excerpt from a short self-published book I wrote once, How to Become a $150/Hr Sales Copywriter on Upwork: A Personal Success Story that Almost Anyone Can Replicate. It tells you how to actually get set up on Upwork — the details of your profile page, your description, your title.

If you combine this bonus with the two bonuses above — Copywriting Portfolio Secrets and No-Stress Negotiation — you have a great shot of winning a job on Upwork by the end of this week, or even today.

And finally, my bonus stack also includes…

4. Dan’s Timeless Wisdom (priceless, or $25k+)

Between August of 2019 and March 2020, I was in Dan Ferrari’s coaching group. As you might know, Dan started out as a star copywriter at The Motley Fool, and went on to become one of the most successful, most winning, big-money direct response copywriters working today.

Inside his coaching group, Dan dispensed copy critiques, marketing advice, and mystical koans to help his coaching students get to the next level.

At some point, I had the bright idea to start archiving the best and most valuable things that Dan was saying. I got 25 of them down, and they are all included in this document, which has until now only been shared with Dan and his coaching students.

(By the way, I never tallied up the exact and rather painful amount of money I paid to Dan for the coaching. It was north of $25k. I do know I made it all back, and then some, in just the first two months after I stopped with the coaching, thanks to just one tip I got from Dan.)

So there you go. If you want the Ultimate Copywriter’s SUPER Stack for its $555.86 worth of value and inspiration, yours for just $49…

… or if you want my add-on bonuses for their $25,197/∞ value, yours free…

… then here’s what to do:

1. Buy the Ultimate Copywriter’s SUPER Bundle at https://bejakovic.com/infostack

2. You will then get an automated email from ThriveCart with a link to a special, members-only page on my site where you can access the four free bonuses above.

Important:

Infostack’s bundle offer is live now and will go on for a week, but I will only be promoting it until this Friday at 8:31pm CET.

That’s how long my offer with the bonuses above is good for. Your gotta buy this bundle before Friday at 8:31pm CET to get my bonuses. So if you know you want them, why not get them now?

I’ve caught James Bond stealing, and I would coach him to do it all over again

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I recently watched several old Bond movies, including the first one, Dr. No.

I was surprised by the scene that introduces the debonair Bond, which only happens 10+ minutes into the movie.

Of course, it’s at a high-end casino, at a baccarat table surrounded by women in gowns and men in tuxedos. A beautiful, aristocratic brunette is playing against a man not yet shown on camera. She keeps losing, getting more and more angry, and insisting on playing again.

Her off-camera opponent drawls with a Scottish accent. “I admire your courage, miss…?”

“Trench,” she says with a touch of irritation. “Sylvia Trench. I admire your luck, mister…?

The camera finally shows the handsome secret agent. He’s lighting a cigarette and looking immensely bored. “Bond. James Bond.”

Did you catch that?

“Bond. James Bond.” The most iconic item of Bond legend, along with the 007 designation and the stupid martini.

But even though it’s the main catch phrase people have associate with Bond for decades, it wasn’t his in the first place.

Mister Bond, James Bond, was simply mirroring what he had just heard from miss Trench, Sylvia Trench. You can even say he stole the cool introduction from the poor woman, along with her heart, and then made it his own.

And why not?

Over the past week, I’ve been lucky to draw the attention of a very successful and accomplished business owner, investor, and marketer.

He replied to one of my emails and gave me surprising encouragement and advice, including about creating high-ticket offers. $5k. $10k. $25k. Here’s a bit of what he wrote me:

“High-ticket copy offers are everywhere. I say the best artists steal from everyone to create completely new things that bring great value to the world. You might do just that as you create your value ladder, which I hope you are doing as you read this now.”

I read that yesterday morning, thought about it through the day, and started to apply it last night.

Today, I want to share it with you, in case you too have a list, and maybe even some offers, but nothing yet in what you might consider the high-ticket range.

Maybe like me, you’ve been thinking and waiting to create an offer in those higher price ranges. But like that very successful business owner wrote me, such offers are everywhere. You can mirror them, model them, and make them your own. Starting right now.

And if you want my help with that:

I offer coaching. I promote it as being coaching on writing daily emails. I do that because there’s something sexy to people about the idea of copywriting and email.

But the fact is, with the people I’ve coached so far, the coaching has been as much about creating new offers, or lead magnets, or ads, as it has been about writing emails. But don’t tell anybody that, because for some reason, email copywriting is really the thing that people want to be sold, and anything else might distract them.

I don’t often advertise this coaching program. I don’t often take on new students. I also don’t accept most people who express interest in this coaching.

But in case you are interested, reply to this email. Tell me a bit about yourself — who you are, what you do, who you do it for.

I’ll tell you if I think you’re in a place to benefit from the coaching. And if I think you are, we’ll get on a call to see if it’s a fit. A real fit.

Why I fired the same reader for the second time

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A couple weeks ago, before I even released my Simple Money Emails course, I got a reply to one of my daily emails, all in bold:

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Hi John,

How’s Simple Money Emails different from Most Valuable Email?

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Hm. A reasonable question. But I found something a little grating, a little accusatory in the specific phrasing of those 9 words. Maybe it was just the unnecessary boldface.

I looked at the name of the reader who had sent me the question. Familiar… definitely familiar.

I looked it up to confirm.

Aha. I knew him. And well.

Turns out, I had banned this guy from my list two years ago. He was the first reader I ever proactively unsubscribed, and has been only one of three readers I’ve banned in my five years of writing daily emails.

Somehow, he had made his way back to my list. And he announced his return with a subtly annoying question, all in bold.

No problem. I unsubscribed him again.

Because as I’ve written before, daily emailing is really about the long term. In order for that to happen, you have to be happy to come in to work every day. And if that means firing a particularly toxic reader once every few years, then so be it.

But you know what?

His question really is kind of appropriate, specifically now that I have had a large influx of new readers, and since these new readers know my new Simple Money Emails course, but they might not know Most Valuable Email, my workhorse offer.

So here’s the answer:

Simple Money Emails is just that. It’s a course that shows you how to write quick emails, often basic, but effective in making sales and keeping people reading.

On the other hand, Most Valuable Email is a course about an advanced email copywriting technique.

​​It’s based on a trick I have used repeatedly, which has gotten me exposure, built up my status and authority, and even led to a one-time random windfall of a few thousand dollars (a story for another time).

But all those nice results are not not why Most Valuable Emails are most valuable. They are most valuable because each time I use the Most Valuable Email trick, it makes me a tiny bit better at marketing and copywriting and influence.

I don’t recommend Most Valuable Email for every market. But if you’re in a small and chosen band of niches, then this trick can be most valuable for you too.

For the complete info, take a look below…

https://bejakovic.com/mve/

… and if you look up Most Valuable Email Swipe #12, included in the course, you can find out the story of the guy above, and why I fired him from my list in the first place.