Learning

If this email makes me any money, I still won’t really get it

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I read a story a while back about a man named John Clauser.

Clauser studied physics but he struggled with it. That resonated with me, not because I studied physics, but because I studied math, and I struggled with that.

Anyways, Clauser had to take a grad-level course in quantum mechanics.

He failed. Twice. Eventually he managed to pass but he never really “got” it.

Some time later, Clauser decided to design an experiment to disprove quantum mechanics. His advisors told him not to do it. Clauser insisted. Maybe his ego was on the line.

Clauser carried out his experiment, which was meant to falsify a key prediction of quantum mechanics. Instead, to his disappointment, Clauser demonstrated quantum entanglement, just as the theory predicted.

Last year, Clauser won the Nobel Prize in physics for his work. He said, “I confess even to this day that I still don’t understand quantum mechanics.”

In his book Breakthrough Advertising, Gene Schwartz compared copywriters to atomic scientists. Gene argued that both copywriters and atomic scientists work with primal forces of nature. They cannot create those forces, but they can harness them and use them.

I’d like to extend Gene’s analogy. It’s not just that we can’t create those primal forces. We can’t even understand them, not really, not using our everyday human intuition.

Nobel-winning physicists still don’t understand quantum mechanics. ​​A-list copywriters still don’t understand human desire multiplied.

A few decades into his career, Gary Halbert put a lot of money into a weight loss product with a great proof element — a high school student who lost almost 600 lbs. “Without hunger! Without pills! Without low energy! Without giving up good food!”

Gary flew down to interview and record the guy. He created the product. He wrote and ran the ads. He put in dramatic before-and-after pictures and a money-back guarantee.

The ads bombed.

Nobody wanted this thing. Why? Nobody knows. You would think that a weight loss offer with a strong proof element and copy written by Gary Halbert would be a sure shot.

As screenwriter William Goldman once said — about those other people who cater to human desire, the Hollywood crowd — “Nobody knows anything.”

My point is not to depress you, by the way. Gary Halbert made millions of dollars and lived in Key West and fished all day long. William Goldman won a couple of Oscars. John Clauser got his Nobel prize. All that, in spite of not understanding how the damn thing works on a basic level.

The key of course is to keep generating ideas, to keep working, to keep taking a new step every day. And the day after, and so on until you drop dead. Great things can get accomplished in this way, and small things, and everything in between.

All right. I hope I haven’t inspired you too much.

I now have my Most Valuable Email training to pitch to you. I doubt you will be interested. You have probably heard me talk about this training before, and you have probably decided already it’s not for you.

That’s fine. But in case you want to find out more about Most Valuable Email, and how it can help you keep writing a new valuable email each day — and maybe even make money with it, God knows how — then take a look here:

https://bejakovic.com/mve/

I made a lot of mistakes in my copywriting career, for example:

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1. In my early days, I worked with OH, who loved meetings, pushing me around like his secretary, and telling me how it’s going to be, to the point where I had trouble falling asleep because I was so insulted and angry

2. In my late days, I worked with SA on a commission-only job, which involved a ton of preparation, the frustration of writing daily emails in his voice, and which paid me nothing, in spite of promises of a huge profit share from his million-name-plus email list

3. I wrote cold emails for any business that would pay me, until I figured out no amount of copywriting hacks will compensate for the fact that a generic offer targeted at uninterested leads will not sell

4. I wrote a weak lead for RealDose’s probiotics sales letter, they rightly dragged their feet on it, and it never ran

5. I started a daily email newsletter twice before, and I stopped and deleted all the archives twice before finally starting writing daily emails for good, which you are reading now

6. I spent the first six months of my professional copywriting career thinking I had learned all there is to learn about copywriting, since I had read Joe Sugarman’s Adweek book and Gary Halbert’s Boron Letters. During that time, I didn’t crack open a single copywriting book or listen to a single training, and I made a bunch of screaming mistakes as a result

7. I didn’t formally collect endorsements, testimonials, or client success case studies

8. I worked with WT, who thought the answer to every copywriting and marketing problem is to apply the AIDA formula, and who exploded in anger when I suggested otherwise, and who translated my innocent comment about not having to fit everything into AIDA into an attack on the value of his MBA education (no joke)

9. I wrote a seventh and final batch of emails for a real estate investing fund out of Chicago. They had paid me for all the previous emails, and on time. They never paid me for this final batch. To date, they are the only client who has ever shafted me for anything

10. I did not take a moment every three months to ask myself, “What have I learned to do pretty well over the past three months?” and then package up that new expertise into a presentation or a mini-course or a little report I could sell, both to make a bit of money, and to build up a lot of status

There are many more mistakes I made. No matter. I learned, quickly or eventually.

I stopped working with clients who didn’t suit me. I became obsessive about studying and improving my skills. In time, I even started thinking about how I present myself, and now just what I can do.

All of which is to say, I don’t really regret making any of the mistakes above, or any of the countless other mistakes I made in my freelance copywriting career.

Except one.

There’s one mistake I regret it because I persisted in it for so long.

I regret it because it cost me so much, both in terms of the kinds of work I missed out on, and the piles of money that blew off in the wind.

And really, I regret it because it would have been so easy to fix, had I only kept one thing in mind.

That one thing is the topic of my Most Valuable Postcard #1, which is available for purchase right now.

But I am only making this offer to people who are currently signed up to my email newsletter. To get on my newsletter, so you can take advantage of this offer, click here and fill out the form that appears.

My miserable 2022 reading list

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Back in January 2021, I wrote about an ugly observation that James Altucher once made:

You have maybe 1000 books left in you to read, for the rest of your life. The math checks out.

After facing this ugly realization, I started keeping track of the books I’ve read, and how many per year I’ve read.

​​Turns out my math is even worse because I am such a slow reader. Over the past 12 months, I managed to finish just 18 books:

1. Ursula K. Le Guin’s The Wizard of Earthsea

2. Michael Masterson & John Forde’s Great Leads (re-read)

3. V.S. Ramachandran’s Phantoms in the Brain

4. Arkady and Boris Strugatsky’s Roadside Picnic

5. William Shakespeare’s King Lear

6. Claude Levi-Strauss’s Myth and Meaning

7. Eric Hoffer’s True Believer

8. Leo Tolstoy’s Anna Karenina

9. Plutarch’s Parallel Lives, vol. 1

10. Claude Hopkins’s My Life in Advertising and Scientific Advertising (re-read)

11. Ivan Turgenev’s Fathers and Sons

12. Michel Houellebecq’s Elementary Particles

13. Jane Austen’s Pride and Prejudice

14. Derren Brown’s Tricks of the Mind

15. Joe Vitale’s There’s a Customer Born Every Minute

16. David Graeber and David Wengrow’s The Dawn of Everything

17. John Cleese’s Creativity

18. William James’s The Varieties of Religious Experience (re-read)

And that’s it. 12 months, hundreds of hours of daily reading, and yet, a miserable 18 books — and one of those was John Cleese’s Creativity, which weighs all of 90 pages.

At this sorry pace, I will have to live for another 56 years if I hope to reach Altuchers’ 1000 books.

Still, I better stop complaining, and I better keep my nose down and peeled to the inside of a book. I mean, what else is there?

There’s been a lot of agonizing lately whether AI is consuming the world. And it really might be.

It’s genuinely not clear to me whether anything you or I can write will be more interesting to people than what AI will produce, whether today or in a year’s time.

But one thing is clear to me:

And that’s your best shot at security.

If there is any way to prosper and profit, now and in the future, I figure it’s to think and to take action, to find or come up with new ideas, and to put those ideas into practice.

And the best way I know to prime that process is to read interesting books, to take notes of valuable things I come across, and to connect those to projects I’m working on.

Which brings me to my offer. It’s simply to sign up to my email list. I often share interesting ideas I come across in books with my newsletter readers.

Who knows, one of my emails might expose you to a new and insightful book you’d never have heard of otherwise, which might end up changing your life, or at the least, the success of your business.

In case you’d like to get my emails daily, click here, and fill out the form that appears.

$2.5-billion Renaissance man’s advice for how to spend your evenings and afternoons

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Back in August, I wrote about Paul Graham. Graham is worth an estimated $2.5B.

That’s because a part of what Graham does is invest in early-stage startups, such as Airbnb, Stripe, Dropbox. But Graham is more than just an investor.

He is also an entrepreneur himself — he started and sold multiple businesses. He is also a computer scientist and somewhat of an inventor — he created his own new programming language. He also paints paintings, writes books and essays, and for all I know, sings opera.

In other words, Graham is as close to a Renaissance man as you can get in 21st century.

Anyways, a couple days ago, Graham wrote a new essay in which he made the following argument:

In the science fiction books I read as a kid, reading had often been replaced by some more efficient way of acquiring knowledge. Mysterious “tapes” would load it into one’s brain like a program being loaded into a computer.

That sort of thing is unlikely to happen anytime soon. Not just because it would be hard to build a replacement for reading, but because even if one existed, it would be insufficient. Reading about x doesn’t just teach you about x; it also teaches you how to write.

Would that matter? If we replaced reading, would anyone need to be good at writing?

The reason it would matter is that writing is not just a way to convey ideas, but also a way to have them.

Cue my Insights & More Book Club.

This is a bonus I am offering with the Age of Insight live training.

With the Insights & More Book Club, you can get exposed to new books that I will choose specifically because they are likely to be insightful and perspective-shifting.

You can also see the kinds of notes I take and ideas I have as I am reading the book — I will share them with you as I go along.

And of course, you can read yourself. ​And then, we can get on a call every two months to discuss what we’ve read and how to use it.

​​In this way, Insights & More is both a book club — with quilts and tea and cookies — and a mastermind where we can talk about ways to apply ideas from the reading to your marketing and content and even offers.

By the way, I’ve realized over the years I am very good at getting info and ideas out of books. But I am also very, very slow. Hence, only one new book for the Insights & More Book Club every two months.

So if you are interested in ideas, writing, or making money, then you might be interested in joining my Age of Insight live training, and the Insights & More Book Club.

Registration closes in three days, on Wednesday 12 midnight PST. But I am only making this training open to people who are on my email newsletter. To get in before the doors close, sign up for my newsletter.

It may be a long time since you read this subject line

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I was standing in the kitchen this morning, making coffee for myself, when I had the idea for this email. I had to stop the coffee making and go write the idea down. Here it is:

A few weeks ago, a science paper went viral on the internet. It was titled, “Consciousness as a memory system.”

The paper gives a new theory of consciousness:

We don’t experience reality directly, the paper claims. We’re not looking out through any kind of window onto the reality outside.

We don’t even experience reality in any kind of real-time but transformed way. We’re not looking at a colorful cartoon that’s generated live, based on what’s going on outside right now.

Instead, we only have conscious experiences of our memories and of our imagined memories.

What you’re really looking at, right now, is a sketchbook, full of shifting drawings and notes of things that happened some time ago, or that never happened at all.

Maybe this new theory turns out to be false or obvious. Maybe it turns out to be profound and true. I personally find it interesting because it speaks to a practical experience I keep having:

If you don’t remember it, it might as well never have happened.

​​That’s why I had to stop the coffee making and go write down my idea for this email.

I’ve been writing newsletter for four years.

It’s more difficult than it might seem to write a 500-600-word email like this every day.

There are lots of stops, starts, discarded sentences and paragraphs.

To make it more complicated, my best ideas don’t happen while standing at my desk and trying to work. My best ideas often happen in a dim flash, while I’m in the shower, while driving, while trying to make coffee. Sometimes entire phrases, arguments, outlines for things I want to say, names, product concepts, inspired analogies, light up in my head. A moment later, that dim flash fades away.

You’ve probably heard the advice that, if you’re trying to make a habit of writing, then take notes all the time of interesting thoughts or observations you have.

It’s good advice, so let me repeat it:

If you’re trying to make a habit of writing, then take notes all the time of the interesting thoughts or observations you have.

And then, figure out a way to organize and store those notes into something that will be useful tomorrow, a month from now, even a year from now.

Now, get ready, because you’re about to have a conscious experience of a memory of a sales pitch:

I write a daily email newsletter. Many people say it’s interesting and insightful.

Search your memory banks right now. See whether you have a conscious experience of a memory of wanting to read more of my writing. If you find the answer is yes, then click here and fill out the form that appears.

A repetitive exercise you can practice daily to level up as a copywriter and marketer

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This past summer, in reply to a particularly fluid and thrilling email I had written, a reader wrote in:

Very thrilling and fluid email – and you weren’t even selling anything.

I don’t do copywriting again, but I’ll handwrite this one.

I’ve hand copied copy before, including daily emails. I found it useful in that it forced me to slow down and actually read the damn thing. In this way, I spotted some things I wouldn’t have spotted otherwise.

But as I’ve written before, I never found any magic in hand-copying stuff.

​​Instead, I find that there are faster and more effective “neuroimprinting hacks” than cramping up your hand and sweating up your brow while word-for-wording other people’s stuff.

In the words of hack & tactic master Ben Settle:

I have long been convinced — and been proven correct time, and time, and time again — that simply learning, understanding, applying, and mastering the basics & fundamentals of marketing, copywriting, persuasion is probably the most powerful marketing “hack” you can ever possibly possess.

That might not sound like much of a “hack”. But if you read that quote once or twice more, and maybe give it a bit of thought, you might be able to come up with something like a hack — or at least a repetitive exercise you can practice daily to level up as a copywriter and marketer.

And if not, I got some possibly bad, possibly good news for ya:

​​Unlike in that previous fluid & thrilling email, today I am selling something. ​​It’s my Most Valuable Email course, which teaches you just what I have been preaching in this email — a repetitive exercise you can practice daily to level up as a copywriter and marketer.

In case you are interested:

https://bejakovic.com/mve/

It was all my fault, and always has been

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A few nights ago, I was lying in my plush bed, smoking a cigar and tossing grapes into my mouth one by one.

Life was good.

I had just sent out my email about the prestigious Dig.This.Zoom event. It was only a matter of time now.

A bit of movement in the corner of my bedroom caught my eye. It was my laptop, open to my Gmail inbox. A new email had arrived. I could just make out the subject line:

“Your form, ‘John Bejakovic consult request’, has a new response”

“Sooner than I expected,” I smirked, “but I’m not surprised.”

In that email about the Dig.This.Zoom event, I had successfully associated myself with heavyweight marketers Aaron Winter and Dan Ferrari. I ended that email with my consulting offer.

Clearly, I thought, some smart business owner, who owns a profitable niche business I would never have even dreamed about, and who reads my daily newsletter religiously, realized he could make much more money with my advice and guidance.

That business owner is now reaching out to offer to pay me in advance… if only he can get a bit of time on my calendar, and the opportunity to have my highly trained eyes locked critically on his email funnels, until I find small changes that can lead to big improvements.

I slid out of bed lazily and made my way to my laptop.

I imagined myself a few months down the line, getting an email from said business owner. The email would say:

“John I was skeptical when we first did the consult. But we made the changes you suggested. And now we’re making 11x what we were before from the same email funnel. I’m over the moon! I’m sure you don’t need yet another glowing testimonial. But if you ever want to use this publicly to let the world know how incredible you are, please go ahead. It would be an honor for me.”

“Well okay, if it would be an honor for you,” I said to my empty bedroom as I clicked the Google Forms link. “Let’s see who the lucky business owner is today. I wonder what mysterious and surprising line of work he is in.”

My ugly Google form opened up. My mouth hung open. My face sank.

There it was. My newest consulting request. The successful business owner from that surprising new niche I had been fantasizing about. The request read, in its entirety,

“I am a Nigerian direct response copywriter. I want to learn from you.”

I wasn’t sure what bothered me more. The fact that my fantasy had been popped, and that this was the polar opposite of the ideal consulting lead I was dreaming about. Or perhaps it was just the utter lack of effort involved in this “consulting request.”

“Learn from me? Learn what? How to write self-deprecating emails like this one? How to make ugly Google Forms? How to approach people in a way that shows you are serious about working with them and respectful of their time?”

I wasn’t sure how I could possibly respond to this request in a sensible way that didn’t waste more of my time. And then I realized I should just do it in a daily email to my list.

I also remembered a bit of philosophy I’ve long held near to my heart:

It’s always your fault.

That might not sound like the healthiest way to go through life. But it’s served me well.

If things ever go in the completely wrong direction, away from where I want to be, then like David Byrne, I always ask myself, “Well, how did I get here?”

Because pianos don’t just fall out of the sky and land on your head. You have to walk under them first, as they are hanging by a fraying rope. You have to stand around, spinning aimlessly from side to side, while that rope gets more and more frayed. And you have to make sure you never look up until finally the rope snaps.

So dear Nigerian direct response copywriter, if you are reading, don’t feel like I am picking on you.

It was my fault for not being sufficiently clear who my consulting offer was for, and what it was about.

If you’d like to learn from me — I assume how to write copy, but who knows — then my suggestion would be to wait another week.

That’s when I will reopen my Copy Riddles program.

​​Copy Riddles is a way to learn copywriting from me, in a very compact and affordable package. Much more affordable than the thousands or tens of thousands of dollars it would take if you want to get the equivalent knowledge from me in a series of one-on-one consults.

But perhaps you are not that Nigerian direct response copywriter looking to learn from me.

And perhaps now you have a clearer idea of my consulting offer is about. And perhaps you even think it might be smart for you, and for your business.

​​If so, fill out the ugly Google Forms form below. No need to go overboard. But give me more detail about you and your business than just saying, “I want to learn from you.”

https://bejakovic.com/consulting

The Prince of Get Rich Quick

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At age 23, David B. was flat broke and was waiting tables to make ends meet. Full of shame and unsatisfied ambition, he made a commitment to himself that by age 28 he would be worth $1M.

And sure enough, by age 27 1/2, David was worth over $1M.

By age 29, he was bringing in $6M a year, living in a mansion overlooking San Diego, and driving a big white Rolls Royce.

How did he do it?

Well, that’s the topic of a 1989 Rolling Stone article about David Bendah, titled The Prince of Get Rich Quick.

I’d never heard of David B. until a few days ago. But back in the 1980s he was apparently a big deal (hence the Rolling Stone story). He started a publishing business that was bringing in tens of millions a year selling get-rich-quick books.

Bendah eventually did land in jail, but that was only when greed got the better of him, and once he moved from selling get-rich info to running a full on envelope-stuffing scheme. (After all, why bother with a product when you can just sell your own marketing?)

The Rolling Stone article on Bendah is eye-opening and has many ideas that can make you rich or save you from losing it all (like Bendah). They are as relevant today as they were in 1989.

I won’t spell out all these many idea. There would be no point. Instead, I’ll give you just one:

“In all of Bendah’s books, the crucial step toward success is getting beyond ego problems, which he interprets as understanding and accepting who you are and what talents you have.”

I think Bendah’s advice is actually spot on. It just needs to be extended a bit further.

In Bendah’s case, his talents were obviously in the promotion of opportunities. And who he was was was a die-hard opportunity seeker in his own right – or at least that’s my interpretation of how he wound up in jail, even after having created a successful, multi-million-dollar business.

Your own talents and your own instinctive drives might be different from Bendah’s. But whatever you have inside you, it’s worth facing it honestly… using it for all it’s worth… but also keeping an eye on it, if it’s something that can get you in trouble.

Anyways, I once bounced around the idea of creating AIDA School — a classroom-style place to learn direct response copywriting.

​​That’s not gonna happen. But maybe one day I will create just the curriculum for AIDA School. And if I do, the David Bendah Rolling Stone article will go in, and will be required reading.

In case you’re curious about learning more about direct response copywriting and my future AIDA school curriculum… then sign up for my email newsletter, where I will talk more about both. And in case you want to read the David Bendah article now:

https://www.rollingstone.com/culture/culture-news/david-bendah-the-prince-of-get-rich-quick-52915/

 

My ape-like positioning fail

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“With our millions of subscribers and your skills,” he wrote me, “I’m sure we can have a big win-win.”

Here’s a bit of revelation about my secret client life:

Over the past month and a half, I’ve been talking to a business owner named Abdul.

Abdul runs an 8-figure business selling online courses. He wanted to start a daily email newsletter to both influence and sell the thousands of new subscribers who join his list every day.

Abdul’s front-end copywriter, who happens to read my newsletter (hi Ross!) recommended me as the expert email copywriter for the job.

So Abdul and I talked and made a deal. It’s all being glued and assembled as we speak, and once it launches for real, we will see how big of a win-win it turns out to be.

But here’s where this story gets a little wobbly.

A few days ago, Abdul texted me to say he’s thinking of hiring Dan Ferrari to write the front-end copy for an upcoming course.

A bit of context:

Dan Ferrari is a copywriter with a long string of controls for both financial and health offers. And Dan has what you might call the Midas touch when it comes to direct response.

I know this because a few years ago, I was one of a handful of guys in Dan’s coaching group, and I could see it first hand.

So when Abdul texted me he’s thinking of hiring Dan, I wrote in response,

“If you do end up hiring him, tell him I’ll gladly work as his assistant, just for the experience.”

I wrote that. But I didn’t send it. Instead, my index finger lingered over the send button. I then slowly brought that finger to my lips, like a gorilla considering his next meal.

“Maybe it’s not a smart thing to say?” I asked myself, while looking at the bananas on my kitchen counter. “I mean, I’m supposed to be the expert copywriter here. How will it look if I offer to work as another copywriter’s assistant?”

I shrugged my powerful ape shoulders. And I clicked to send Abdul the message after all.

Result:
​​
I haven’t yet been fired. And who knows, maybe I’ll end up working with Dan and learning something new.

So my point, in case it’s not obvious:

As I’ve written before, there’s big value to positioning yourself as a wizard… standing on a tall cliff… and, in a booming voice, letting the world know you wield secret knowledge and mystical skills…

But there’s also value in being driven to get better at the actual wielding.

And if I have to choose between the two, like in the case above, I will personally choose the second. It might be the slower path to success. But it’s worked well for me over the long term.

I’m not sure whether this fact can benefit you also.

Perhaps it can make you feel better, if like me, you are also a little skill-hoarder.

Or maybe it can remind you there’s always more to learn, and that there’s usually long-term profit in doing so.

Either way, here’s a possibly related tip:

Two days ago, after I announced I’m reopening my Copy Riddles program, I had a bunch of people who already went through Copy Riddles ask to be added to this new run as well. (One of the perks is lifetime access.)

And I noticed something interesting.

​​Many of the people who want to go again were among the most engaged when they first went through Copy Riddles.

They were the ones who consistently participated in the weekly bullet contests… who attended Q&A calls… who asked thoughtful questions… and generally, who seemed to get the most out of the course.

And here they are again, ready for more. Maybe there’s something to it… something you can use for your own success also.

Or maybe not.

In any case, enrollment for Copy Riddles closes Sunday. If you’d like to find out more about it:

https://copyriddles.com/

If they pirate, they pay attention

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Here’s a confession from a once-broke, today-very-rich Internet marketer:

I was living in an apartment that cost $250 a month.

And I had about a month’s worth of living expenses left.

So I couldn’t afford to shell out the $2k it cost to buy any of Dan’s courses.

So I did something I’m not very proud of these days – I went to the dark parts of the web and torrented his stuff.

I found his advanced sales letter course…

His Wealth Attraction course…

Lastly I downloaded his holy grail – Influential Writing – which in my mind is the greatest information marketing course ever made.

I went through all of these on repeat for months.

Anytime I was working, I’d be listening to a Dan Kennedy course.

Maybe you know who wrote this. It’s Justin Goff.

Justin wrote that email a couple years ago, the day the whole direct response world thought that Dan Kennedy had died.

Justin also thought Dan was dead. So he wrote an ode to Dan, and said Dan was his “greatest mentor.”

And I can believe it.

I can also believe that it was Dan’s stuff that helped Justin get successful. That without it, Justin might not have made it, at least not as quickly and as richly.

In the marketing world, it’s popular to say, “If they pay, they pay attention.”

It’s also popular to mock those who pirate, steal, and share paid content. Here’s a recent bit from Ben Settle on the matter:

These criminals all end up fetching peoples’ coffee or begging for change for a living eventually. Bums to the end. Irony is, if they spent half as much time working on themselves & a legit business as they do pirating products, they’d be multi-millionaires many times over.

Writing this makes good business sense for Ben.

But obviously, not everybody who pirates stuff winds up begging for change (see Justin above). And vice versa.

Many people who honestly pay for stuff get nothing from their purchase except the rush of handing over their money.

And in case you’re wondering what I’m getting at, let me tell you a personal story:

A few days ago, while surfin’ the Internet, I surfed upon a membership site that claims to have the recordings of the Influential Emails training I held last November.

I don’t know whether this site actually has a copy of the recordings and resources I shared with people after the training ended… or whether they just copied my sales page and are baiting people into handing over their credit cards.

And I don’t really care much to find out.

Because I feel I’ve done right by the people who paid to join me for Influential Emails. Those who joined me, who paid attention, and who end up implementing the ideas I revealed… will profit much more than what they paid me.

At the same time, I respect the fact that they gave me their money. That’s why I don’t entertain requests for free copies of my paid stuff… or even offer discounts on the current price.

But on the other hand, if there is somebody out there who does pirate my stuff… and ends up profiting from it also… well, I won’t set my hair on fire about it.

​​In fact, I imagine I will still somehow benefit from it, in some unseen or indirect way, somewhere down the line.

So my point for you is:

Pirate all you want.

No, wait, that’s not actually my point. My point is:

Pay attention to the good information out there, whether it’s available to you for free or whether you have to pay for it. And then — key point — put that information to work.

Or don’t. Because maybe you’re ok with fetching other people’s coffee. Of course, maybe that won’t happen to you.

In any case, let me make you a free offer right now:

My Copy Riddles program will be re-launching later this month. I’m trying to get a few more people to find out about it before it gets pirated and shared into oblivion.

And if you help me get the word out, I’ll give you something in return.

This free thing will only benefit you if you consume it… and then put it to work.

But if you do that, it could lead you to self-respect, ongoing client work, and thousands of dollars in your pocket. For the full details:

https://bejakovic.com/free-offer-niche-expert-cold-emails/