Getting Rich

Mercilessly teasing my own mother

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A few weeks ago, I was back home visiting family. Before we started lunch one day, my mother sat me down at the kitchen table. She crossed her arms, and she said:

“Well? Are you going to tell me? I hope you don’t expect me to read that book to find out. So? What is the highest paid quality on earth?”

The story is that my mother has recently taken to reading this newsletter. And the day before the lunch, I had sent out an email about “the highest paid quality on earth.”

I teased that highest paid quality mercilessly in my email. At the end of the email, I still didn’t reveal it. I simply linked to a book where I promised you could find out what the quality is.

(By the way, why tease like this, including your own mother? Good question. I’ll talk about that another time.)

Meanwhile, I got a message from a reader, Howard Shaw. Howard’s a Partner at Chester Toys, a UK toy wholesaler that’s been in business for 60 years.

Howard actually did order and did read the book I linked to at the end of that email.

As a result, he did find out what that most highly paid quality is. But there were consequences.

To tell me about those consequences, Howard sent me a photo of the book lying on his couch. And he wrote under the picture:

===

A book I was introduced to recently and that I enthusiastically recommend.

The point of this email? I am not sure.

Although I am currently looking to embrace some situations with enthusiasm, and searching out business options that I may have previously dismissed.

One of these came my way Thursday, and by Friday afternoon had meant a new client and a deposit already in the bank.

So I thank you for taking the time to re-introduce me to my enthusiasm.

===

If you’re a particularly perceptive reader, you may have picked up from Howard’s message what the highest paid quality on earth is.

But does it really matter?

Did you have your mind blown as a result?

Or more likely, are kind of… disappointed?

And yet:

There’s Howard’s story. There’s new client where there was no client before. There’s the new money in the bank where there was less money before.

All of which brings me to the most life-changing idea I’ve been exposed to since I started learning about marketing. It’s this:

“There is an inverse relationship between the value of knowledge and what people are willing to pay for it. The most important things in life you’ve probably heard a hundred times before, but you’re not paying attention. When you’re in the right place and you hear it, you have that ‘aha’ moment and everything changes.”

I write more about that idea, and the A-list copywriter who said it, in my 10 Commandments of A-List Copywriters.

Is this the first time you’re hearing about that book? It might be worth a look then.

Have you heard me talk about this book before? It might be worth a look then.

Here’s the link:

https://bejakovic.com/10commandments

My Prime Directive for writing this email newsletter

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A few weeks ago, marketer Matt Giaro interviewed me for his podcast.

Maybe because Matt also writes daily emails, or maybe because he’s into direct marketing, but he asked me questions I actually enjoyed answering and had something to say about.

The result is that this podcast appearance is one of my less horrific ones.

At one point, Matt asked me how I think about tying up my emails into the offers I’m making.

I told Matt how I think about that. But then I told him something that I think is much more important.

​​In fact, it’s my Prime Directive for writing this email newsletter.

It has never been to make money.

Maybe you think I’m signaling how good of a guy I am by telling you that. That’s not it. Consider this:

My Prime Directive also hasn’t been to provide value for my readers, or even to entertain them.

Nope.

My Prime Directive for this newsletter is very unsexy, very uninspiring, and a bit inhuman, almost Borg-like.

It’s simply… to keep this newsletter going day after day.

I’m writing this email from the Athens airport, waiting for my flight to Barcelona.

I’ve been in Greece for the past 5 days. It’s a kind of vacation, though each day I found a break in my “vacation time” to write this daily email.

Perhaps that’s because I’m a bit of a obsessive-compulsive beaver.

Or perhaps it’s a perfectly logical, rational decision. In the words of Morgan Housel, the author of The Psychology of Money:

“What I want to have is endurance. I want to be so unbreakable financially in the short run to increase the odds that I will be able to stick around as an investor for the stocks that I do own to compound for the longest period of time. If you understand the math of compounding, you know that the big gains come at the end of the period.”

… and I’d add, it’s not just stocks. This is also true for other assets, such as skills you’re building, knowledge you’re stacking up, content you’re creating, or email subscribers you’re attracting.

That said, just because my Prime Directive is rather inhuman — “resistance is futile, another email will follow tomorrow” — doesn’t mean I can’t on occasion try to make these emails valuable to you.

So let me take this moment to remind you of the old chestnut, which is no less true because it’s preached so often:

The best time to finally start something you have been putting off for an eternity — is today.

It doesn’t have to be an email list you write to daily.

There are plenty of other good investments out there, which you can start investing a nickel’s worth of time, energy, or money into right now.

But if you don’t hate writing… and if you happen to like flexibility and independence… then an email list of engaged readers is a good investment to start today.

And if you want some practical tips about how to do that in a way that meshes with your sense of self, assuming you’re not a natural-born salesman, then the podcast I did with Matt might be worth listening to.

The topic for that podcast was “How to send daily emails that make money without selling.”

The topic came up because I heard from a few people that it never seems I’m selling in these emails.

Of course, that can be because there are times I’m not actually selling anything, like today. (The Borg can subsist for months without food.)

On the other hand, there were also unbroken periods — stretching for years at a time — when each email I sent ended with a CTA to buy a paid product I was selling.

And yet, people somehow didn’t find it salesy… and they wanted to know how I do that.

If you’re curious too, I break it down in the interview with Matt. The link is here:

Leadership by “dynamic indifference”

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Yesterday, I waited to board my plane with my handwritten, 100% fake-looking boarding pass.

The boarding pass was an ordinary piece of paper that had just my name and the number of the flight on it. And that’s it — no other information on there. It was a consequence of yesterday’s IT meltdown.

At the gate, the crew first let in a few passengers who had managed to check in online and had assigned seats.

Then they realized that the majority of the remaining passengers were just like me. The remaining passengers all had stupid pieces of paper in their hands, without any assigned seats. And since the computers were all down, there was no way to assign seats in any normal way.

First, there was a bit of panic on the ground crew’s faces.

They started calling around to their superiors, consulting with each other, trying to ignore the questions and suggestions that pushy passengers were making to them.

In the end, the ground crew shrugged their shoulders.

“Ok everybody can board,” they said. “You can sit wherever you find a free seat.”

And it worked out just fine. The boarding completed was as quickly, or maybe more quickly, than with the usual “excuse me but you’re in my seat” hokey pokey.

Point being:

Let’s burn down all the computers and ticket-booking systems and rules about who sits where and who does what. Let’s abolish all the top-down mandates, because the people will self-organize just as well or better.

Anarchy!

“Uh, really?”

No, not really.

But there really might be cases where doing just what I suggested actually works.

​​And it might work for you, too, even if you don’t run an airline, but an info publishing business.

​​And as a case study, let me share with you an interesting and quick snippet of an interview. The interview is with a man named Bill Bonner who:

1. Is a famous copywriter

2. Founded and still owns Agora, a huge consortium of direct response brands that employs thousands of people

3. Is worth a few billion dollars thanks to his stake in all those publishing businesses

Here’s the thing though. You might think that a billion-dollar company requires strong and dedicated management. But that’s just the opposite of what Bonner is saying in this interview.

It turns out he has abolished not just the seating assignments inside Agora, but has even vacated the pilot’s seat, and has left it to the stewardesses and the passengers to figure out who does what, and how, including flying the plane:

“In France, for example, we tried telling people what to do — from London, no less. It was a disaster. Then, at the end of our ropes, we told the remaining French employees that they would have to figure it out for themselves. “Who will be in charge?” they wanted to know. ‘Whoever takes charge,’ we replied.”

I’m telling you this because maybe you’re like me, and you have an aversion to the idea of managing people.

Well, maybe you don’t have to manage people, or even really have any management, in order for people to work for you, and to good work for you well, and to make serious money for you.

It sounds risky, or like a pipe dream. I know. But if you’re curious to find out a bit more about Bonner’s “dynamic indifference” way of leading a business, you can read about it here:

https://www.imsrindia.com/single-post/focus-on-the-work-itself-bill-bonner-founder-and-president-of-agora

Mr. Beyagi’s sage advice

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I was in my shed today, trying to catch a buzzing fly with just a pair of chopsticks, when a rebellious, dark-haired youth of about 17 barged in.

“Hey are you the maintenance man?” he asked.

“No,” I said, without looking away from the buzzing fly.

“So are you gonna come and fix the faucet?”

I grunted. “Not my job.”

“Unbelievable!” the youth said. “Well, will you at least teach me karate?” And then he launched into the following monologue:

===

I’m at a point where I don’t know how to go about my karate practice. I have zero funds, no bank account, and just arms willing to fight. But how do I go about doing this?

Should I start my own dojo and market it as “Join me in my journey as a newbie karateka”? If yes, how do I attract students that way? When I have no credentials or any incentive for anyone to join my dojo for that matter.

I know it’s useless trying to beg for help, because this stuff is what other people pay you for. But I’m proud that I at least tried. I’ve never asked anyone for help before you.

I would appreciate a lesson about for aspiring karate masters. I’m not pitching myself in any way. All I ask is guidance.

===

Maybe, maybe… if only I had a collection of rusted old cars. But I don’t.

So I guided this rebellious dark-haired youth towards the door.

I opened the screen door and nudged him through it. And as I closed the door behind him, I gave him some parting advice, in my best broken English:

“You go YouTube. Free. Watch. Apply. Then go Amazon. Book, five dollar. Read. Apply. Read next book. Watch next YouTube. Apply. Apply. Come back. Five year.”

In less broken English:

It might seem cruel not to take in this youth and give him proper guidance.

It might seem cruel to send him away.

It might seem extra cruel that those who have the greatest need find it hardest to get a bit of good advice.

Except frankly that’s bullshit.

There’s never been such an abundance of free and good information out there. Or if you don’t want free and good, then $5 and really good.

The fact is, there is nothing new under the sun.

What I do, what everybody else in the course and coaching business does, is package up and simplify proven old knowledge, make it fun to consume and easy to believe in, to save you time and headspace, if that’s the kind of thing you can afford and choose to pay for.

If that’s not something you can afford, no shame in that. But in that case, you have to use your other resources — time, ingenuity, willingness to work — to get the same results that maybe you could buy with money.

I don’t currently offer any trainings about starting your own karate dojo.

But I do have a training teaching you the fundamentals of karate itself, ie. writing emails that make sales and keep readers reading.

There’s nothing new in this training. But it is proven, via literally millions of dollars worth of sales. And it is fun and easy to read. And it will save you many hours of time, if time is what you value over the bit of money I ask for this training.

Hai? Then you go here:

https://bejakovic.com/sme

2 words I like to be reminded of every morning

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I was getting ready to shave this morning — foam, razor, face were all ready to go — when a yellow sticky note floated down from my bathroom mirror and landed in the sink.

“Oh no,” I said, “it’s all wet and ruined now.”

I put that yellow sticky note up on my bathroom mirror three months ago. It survived until now. It did well to live that long. It has now been replaced by a new yellow sticky note, which has the same two words on it:

“PRODUCER MOJO”

Three months ago, I got back into Travis Sago’s world. I wrote about Travis a couple times over the past week. In case the name still doesn’t ring a bell, Travis is basically an Internet marketing dude who’s been in the game some 20 years, maybe longer.

It was Travis’s advice to take a sticky note, write PRODUCER MOJO on it, and put it somewhere where you’ll see it regularly.

The idea is to become the marketing version of a Hollywood producer.

Hollywood producers don’t really “do” anything. They don’t direct. They don’t write. They don’t act. They don’t take a razor blade and cut rolls of film in two and then glue them back together.

Instead, producers… produce, whatever that means. My best guess is that they bring together other talented or resourceful people, and guide them towards some sort of common, hopefully worthwhile goal.

I’d actually first heard Travis promote “PRODUCER MOJO” four years ago, during my first visit to his world.

At that time, the idea of being a producer didn’t appeal to me.

“I like to write,” I told myself. “I don’t want to trade that for managing a bunch of people.”

Somehow, the idea is more appealing now. Maybe because I’ve aged a few years and I’ve had some experience running an Internet marketing business myself.

Or maybe, because I realized that producing doesn’t have to equal managing — maybe it can mean roping in an effective manager.

Anyways, that’s the idea I wanted to share with you today:

PRODUCER MOJO

… because there are plenty of people who have written thrilling stories, or who have tearjerking acting skills, or who just don’t know where to invest the oodles of money that are pouring out of their pants pockets.

There’s no law that says you have to ignore all this, and instead make a movie that you write, film, act every role in, and of course, fund. And don’t forget the special effects and makeup that you also do yourself.

I mean, you can do all those things.

But it’s not the only way.

And if you want to be reminded of that, then get a yellow sticky note, write PRODUCER MOJO on it, and put it somewhere where you’ll see it.

Or simply reply to this email. Because maybe you have some assets already. So do I. There’s no guarantee we’ll end up making a movie together, but if we talk, and compare what we each have, who knows where that could lead.

Where did Justin Goff go?

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On Sunday, May 26, marketer Justin Goff sent a confessional email to his list, in which he said he will only be writing weekly newsletters from now on.

For 5+ years, Justin had been writing a daily email about marketing and copywriting.

He had been using these emails to sell new offers, like clockwork, each month.

By writing daily emails and selling new offers each month, Justin had become one of the more successful and authoritative bros in the space.

But Justin had had enough. This didn’t jazz him any more.

So he announced he was going to write fewer emails, create fewer offers, and take more time to hang out with dogs and play pickleball by the pool.

Fair enough.

I checked, though. And what I found is that Justin hasn’t been writing regular weekly emails since then.

There have been five Sundays since May 26. Justin has only sent 3 emails since. In other words, he missed 40% of his planned newsletters, even just writing an email a week.

Point #1: ​It’s easy to slip up with weekly emails.

​​In theory, weekly sounds easier than daily. And it should be. But in practice, weekly emails can end up being harder, at least in your perception and as a matter of consistency.

Point #2: In a business like creating courses, coaching, or content, or selling yourself as a guide or a guru, regular posting really is the only way to stay relevant.

If you are reading this right now, there’s a fair chance that you were on Justin’s list as well. Both he and I talk about similar stuff, and to the same circles of people.

Assuming you were on Justin’s list, ask yourself, have you missed Justin or his emails?

I can tell you I used to at least skim his stuff most days. But after he went weekly, it never crossed my mind he had been skipping emails until today, when I made up my mind to talk some industry gossip.

By the way, that’s not any kind of special dig at Justin.

I’m sure the result would be the same if I were to stop writing regular daily emails. Some people might notice the first day or two. A couple might even write in to ask what’s going on. But even they would forget by next week.

It’s not that the world is cruel or heartless.

It’s just that when it comes to easy, free attention, the Internet giveth and it taketh away. It’s part of the deal.

All that’s to say:

Write for yourself. Write for your business and your goals. Write because it makes it easier to write again tomorrow, and benefit from the inevitable compounding.

Find ways to make this acceptable and even enjoyable long-term.

Do this, and sooner than you think, you can become one of the more successful and authoritative bros or babes in your space.

And it doesn’t even have to eat too much into your pool time or pickleball with the dog.

I’ve written lots of effective 15-20 minute emails, which sold everything from coaching to courses to cat training guides, and which kept me in the audience’s mind for tomorrow.

If you’d like to find out how you can do the same, and right quick and easy, then take a look here:

https://bejakovic.com/sme

2 words to 8 figures

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Two years ago, I worked for a short while with a business owner who was simultaneously running three 8-figure direct response businesses.

He first started a Google ads agency getting leads for local bidnises. That grew to 8 figures a year.

Then he created a course teaching others how to start their own Google ads lead-gen agencies. That grew to 8 figures a year.

Then he started a publishing business, finding other good bidnis opportunities and marketing them using what he had learned with his own course. And I guess you can guess how big that grew.

All this was eye opening to me at the time.

This guy was reading the same books I was reading, He was talking the same language. He was using the same copywriting and marketing tricks and techniques. And yet, the results for him were three 8-figure business.

The fact is, I have no interest in running three 8-figure businesses.

Still, this made me realize the power of the knowledge I’m hoarding in my head and sharing in these emails. It also made me think I should think a little bigger.

Anyways, I wanna share one valuable thing with you that I learned during a call with this bidnis owner.

He marketed his course (bidnis #2 above) via YouTube ads. One of those ads got over 100M views.

As you can imagine, the ad made the usual promises of stacks of cash in your bank vault… never again having a boss… and walking barefoot on the beach in soft light.

But what about the actual deliverables?

Did the ad talk about those in any way? Did it describe the business opportunity to make people feel this was a real and achievable promise?

It did.

It did so using two words only.

Those two words were not “lead gen” or “ad agency” or “local business,” or anything like that.

Instead, the ad used two words that were completely unexpected. And yet, those two words sold the course and made the promise feel real and achievable in a way that none of those obvious phrases could have done.

You might know the business owner I’m referring to.

You might have seen his YouTube ads — in fact, odds of it are good, considering the reach his ads have had.

You might therefore know the two words I’m dancing around above.

But if you don’t know, or you just want to make 100% sure, or you simply want to hear me go into this topic in more detail, then you might like my upcoming Water Into Wine workshop.

During this workshop, I will tell you a magic formula for describing your offers in a way that makes them feel real and achievable.

This isn’t anything new.

Smart marketers, particularly direct marketers, have been doing this for 100+ years.

But I’ve helped my clients, when I had clients, do this for their own offers. I’ve also done it for some of my more successful offers.

And if you’d like to know how you too can do it, then here’s a bit more info on the Water Into Wine workshop:

===

Next Thursday, June 27th, I will host a little workshop with a few people.

I’m calling it the Water Into Wine workshop.

It will be all about a specific technique for repackaging and repositioning your offers so they sell better.

If you currently have an offer that’s not selling, this technique can start selling that offer for you.

On the other hand, if you have an offer that’s selling already, this technique can sell your offer more easily and for more money.

The ticket to join the Wine Into Water workshop is $197.

The workshop will happen live on Zoom, next Thursday, at 8pm CET/2pm EST/11am PST. It will also be recorded. So if you cannot attend live, you can still get your hands on this info and apply it to your own offers as soon as next Friday.

I’m not sure whether there will be a ton of demand for this workshop. In any case, I’ll cap the number of folks who sign up to 20 maximum.

Are you interested in joining us?

If so, just reply to this email.

I won’t have a public-facing sales page for this offer, and replying is the only way to get more info or get in.

Of course, if you reply to this email to express interest, it doesn’t oblige you in any way. I’m happy to answer any questions you might have and help you decide if this workshop is or isn’t right for you.

Back 7 years in time, to my lean and hungry freelancing days

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Day 3 in Lisbon. Yesterday, I ambled to a factory area outside the center, which has been converted into a bunch of restaurants and design shops. As soon as I stepped into this area, a strange feeling swept over me…

I had been here before.

I had been to Lisbon one time before, for two days, seven years ago, back in 2017.

Back then, I still drank alcohol and much of the trip was a blur — either horribly hung over, or drinking more to try to cope with the hangover.

This time, when coming to Lisbon, I tried remembering where I had been and what I had done during those two days back in 2017. I couldn’t remember. But yesterday, I knew at least one thing I had done. I had been to this factory area before.

“And there’s a Mexican restaurant somewhere around here,” I said to myself.

Sure enough, there was a Mexican restaurant right where I suspected it should be. I walked inside. It had a boxing ring right in the middle of it, with a dining table in the middle of the ring, and lucha libre decoration on the walls. I recognized this place. I had eaten here before.

Somehow, out of about 50 million restaurants in Lisbon, I had managed to accidentally stumble into the same restaurant I had been in seven years earlier.

And now for some entirely different news:

Yesterday, I asked my readers what frustration they are currently having.

I got a good number of responses including some unexpected ones:

“… son is now talking about having a PS5 despite only having had a Nintendo Switch for a matter of days.”

“Right now, I’m in Warsaw, and I’m shocked by how nice and kind the girls here are. As a result, I hate the idea of going back to [home town] and trying to date there.”

​​​”My greatest frustration is watching people who have never opened a book in their lives create million-dollar companies.”

On the other hand, many of the reported frustrations were not a surprise. They came from both business owners and copywriters, and were some variant of “I’m looking for more clients or customer or leads.”

Somehow, not very accidentally, by asking this question, I managed to stumble back into the same worry-cloud I had been in seven years earlier, back in 2017, when I was only two years into working as a freelance copywriter.

I managed to make a living from month one of starting to work as a copywriter, back in August 2015.

But it was always a hunt, and there was always a fair chance of going to bed hungry. Not literally — I could always afford food to eat and a place to sleep, and I could even take a trip now and then and waste some money on alcohol.

But I never knew quite how much money I would make by the end of the month. Half the time, it was less than I would have been okay with.

Back then, my interpretation of the problem was the same as the interpretation of a lot of the people who replied to me yesterday.

“I’d like to have more consistent money coming in… so what I need is more good leads… some new source of leads… or maybe an improved way to convert leads I already have.”

Reasonable enough. But wrong, at least in my case.

I realized something only years later, around 2021 or 2022. It’s the only regret I have with regard to my entire copywriting career, and the only thing I would change if i could go back. It’s this:

I spent way too much time looking for new clients and even working with new clients… rather than simply getting more out of the clients I already had.

And that’s my suggestion to you as well.

If you would like to make more consistent money, focus less on looking for more clients or customers. Get more out of the ones you’ve already got.

And if you say there’s nothing more to be had out of them:

You’re creative. That’s why you’re working as an entrepreneur or as a copywriter. So use that creativity.

I guarantee you there are ways, often easy and quick ways, to make new money from old customers or clients. You have everything you need already. It’s just a matter of putting together the pieces.

Of course, if you don’t want to put together the pieces, and if you actually have an email list of previous customers or clients, then write me. Maybe I can put the pieces together for you.

About all those idiots who are more successful than you…

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A reader writes in reply to my email yesterday:

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Yep I’ve been seeing pro copywriters getting away with mid copy — functional but not exceptional, well done but nothing I couldn’t have done, just basics well executed. Yet they are raking it in.

Still I’m more drawn to innovative copywriters like Daniel Throssell and you, who have the potential to produce 95-99% outcomes (as opposed to 80% outcomes). However if I’m seeking profit maximisation (not always the case…) perhaps I should consider going darkside.

===

My email yesterday wasn’t about the light side vs dark side, exceptional vs mediocre. It was about fundamental, proven, and often simple approaches… vs novel, risky, and often complex approaches.

That said, my reader’s comment above is still valuable.

It expresses a feeling that’s pretty much universal in human beings.

And that’s the feeling that “all these idiots are running around, way more successful than me. They must have some kind of angle. They have a secret, a trick, a shortcut. It’s either they have access I don’t, or they do things I won’t because I’m better than that.”

I’m not judging. I regularly feel this feeling bubble up inside me as well.

All I am telling you is that if you write sales copy, then this feeling is almost certainly there in your audience. It makes sense to use it as a sales point.

On the other hand, this belief is not useful to have yourself, not long-term.

It’s a much better to look at people you’re competing with, and figure out what you can admire about them.

This little habit alone can help you succeed. Because when you find things to admire about your competition, you will often end up adopting those characteristics. And you will improve as a result.

I did this once. I even wrote it up as an email. In case you’d like to read that:

Things “worthy of compliment” in 12 of my competitors

Your kiss is on my list

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I have this quirk of the brain where if I’ve heard a song some time in the past few days, I will often wake up in the middle of the night with that song playing on full blast in my head.

Last night, around 3am, I woke up. What I clearly heard in the darkness was the refrain to Hall and Oats’s Kiss On My List:

“Because your kiss is on my list… of the best things in liiiiiiiiife…”

The reason Kiss On My List played in my head is that I recently listened to a lot of 80s hits. And that’s because I used several 80s hits to illustrate parts of the presentation I gave to Brian Kurtz’s Titans XL group this past Thursday.

Overall, the presentation went very well. This was a surprise to me, because I was a bit desperate in the lead-up to it.

I had tried running through the presentation a couple times before the actual call. ​It seemed like a disaster each time — “these stupid songs, what was I thinking?” But apparently, I managed to pull it off at the last minute because lots of people who watched have written me to say how much they liked it.

But!

What I want to share with you today is not a bit from my presentation.

Instead, what I want to share with you is a bit that came from the other presentation inside Thursday’s Titans call. That presentation was by a guy named Charley Mann. Charley runs a coaching business for law firm owners.

I’m not sure Charley wants me to share publicly how much money he’s making. But on the call, he shared his numbers. He’s doing very well, and he will do even better soon.

Anyways, towards end of his presentation, Charley said:

===

One last thing I’ll say real quick, which is the idea of making money — trying to make it boring for myself.

I have plenty of things that I love in the rest of my life. I love building the business. But fundamentally, I want the fundamentals. And so that’s the way I think about the business. The fundamentals executed in a really sound, even spectacular way, over time.

===

That felt like a gentlemanly slap across the face to me. Because it made me realize I do get my kicks, or at least some fun and expression, via my work — via doing things like creating an 80s-music-themed business presentation, which refuses to come together until the very last minute.

The trouble is, such creative experiments 1) rarely make for optimal business solutions and 2) demand much more time and work than simply focusing on the proven fundamentals and performing those very well.

I’m sharing this in case you too might be like me.

If you are, then maybe it’s time to consider taking up skydiving or high-stakes roulette or perhaps drag racing as a way to get your kicks in the real world, outside your business. Or at the very least, perhaps it’s time to consider, like Charley says, focusing on just the fundamentals, and executing those very well over time.

And now, if you want the fundamentals of email copywriting, then I have a course for you.

I’m not sure I would ever have been able to prepare such a course had I only ever written emails for this newsletter, where I feel compelled to say something new and creative every day to get my small kick of excitement.

Fortunately, I’ve also worked extensively with clients, including a few clients where I had to write multiple daily emails every day for years at a time, along with tons of other copy, and where real money was on the line – $4k-$5k of actual sales coming in with each email.

If you want to learn what I learned while writing all those emails and pulling in all those sales, and if you want to implement something similar in your business, then here you go:

https://bejakovic.com/sme