Auctions

The ecstasy and agony of shopping for what you really want

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“Congratulations, it is now your turn,” the computer told me. “You have 10 minutes to make your purchase.”

I rubbed my palms together. “Here we go,” I said.

As long-time readers of my newsletter know, I’m a tennis fan.

I used to play tennis when I was kid. I sucked at it. So for most of my life, I’ve instead gotten my kicks vicariously, by watching pro tennis on TV.

This year, I’ve decided I’ll go to see tennis for real.

There’s a big event in September, happening in London, called Laver Cup. It was started by tennis legend Roger Federer. It’s a kind of invite-only competition of the world’s best and most charismatic players, who compete in two teams: Europe vs. the world (aka colonizers vs. the colonized).

Tickets for the Laver Cup went on pre-sale yesterday at 11am my time. You had to be signed up to the waiting list via email, which I was.

At 10:55am, I was nervously waiting in the digital waiting room for the pre-sale to start, and for my turn in the digital queue to arrive.

At 11:04am, I got the go-ahead. I could now proceed to pay an obscene amount of money for uncomfortable seats to watch grown man clobber a little yellow ball of fuzz for three days straight.

Like I said, I rubbed my palms in excitement, and…

“Your spot in the queue has expired,” the computer told me before I had a chance to do anything. “Please rejoin the queue for another spot.”

What… How? When???

Long story short, the ticket-selling website that was supposed to take my money for Laver Cup tickets wasn’t working right, at least for me.

At first, it was telling me my spot in the queue had expired. It kept sending me back to the waiting room to rejoin the queue.

Then, as I kept flailing around in a panic that my tickets would get swept up by somebody else, the site started marking me as a bot, scammer, scalper, even though I was scrupulously following their instructions on how to buy tickets.

I spent the next hour trying again… refreshing the page… closing down tabs… switching browsers… switching from my laptop to my phone… switching wifi on and off… sending links to a friend to buy tickets in my stead… and waiting on hold with customer support, who, after hearing me out and being very understanding, told me to go to wait and try again in an hour.

Which I did.

All with no result other than frustration and agony.

I’m telling you this story mainly to vent, because I never did manage to buy the stupid tickets.

But, since I make a point of squeezing a marketing lesson out of everything, let me squeeze one out here as well.

In direct response land, where I tend to live, we are used to doing a lot of persuading, convincing, and pushing to get prospects to buy. And even then, typical conversion rates are 2% or lower.

It can warp your mental picture, and make you think that people are begrudging you the money they send you.

The fact is though, if you find a buyer in heat, the way I was yesterday, they will fight and strive to overcome all sorts of obstacles to give you money.

My most dramatic experience of that, as a seller, came during the last 15 or so minutes of the auction I ran in December.

Every few seconds, people were bidding thousands of dollars more on the offer I had put up on auction, and strategizing how they can be the ones to pay the most before the deadline (the winning bid came in at $31k).

Yesterday, I ran my second-ever auction.

The offer on auction was “behind the scenes” data of auctions I will be running in the coming months, weeks, and days (including a new one, tonight, for a partner).

I won’t tell you how my auction yesterday did, since that’s info that I’ve sold to people yesterday, as part of much more detailed “behind the scenes” data.

But I have gotten messages today about my auction yesterday, like the following:

“I couldn’t be there (4 kids bath and bed) but would love to learn from the metrics! Is there a way I can do that?”

I’m considering making some for of my “behind the scenes” data available, to a limited number of people, even outside the auction.

If this is interesting to you, then hit reply and tell me what are you most curious about in the “behind the scenes” auction data I’m offering to share.

If I do end up making this offer available, you will have to reply like this to be able to get it. In other words, a kind of waiting list of the eager, though I promise to be less maddeningly arbitrary and glitchy than the Laver Cup site.

1 hour from now: My “Behind The Scenes” auction kicks off

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My “Behind The Scenes” auction kicks off in 1 hour.

Here are 3 reasons, all from earlier today, why you might want to participate:

1. Today, I got login details to a moderator account for a community of 6k members, in preparation for an auction I am planning to run, built around an offer that sells for $10k.

2. This morning, I got a message from an auction partner I have already written a pre-auction poll. He wrote:

“I’ve received several very positive, ‘I want to win’ kinda emails. And here’s the latest in the screenshot. Lots of $1 but I think you said that’s expected. I’m good to push forward.”

3. Just a few minutes ago, I got a new potential auction partner contact me over Skool and say:

“Are you down for a short call early next week to plan our first auction in [his community?”

The behind-the-scenes details of those three partner relationships and the auctions that might come from them, and other partners and other auctions, are effectively what’s on offer today.

I ran my first auction back in December 2026. It made $31k.

I will be running more auctions with partners over coming the days, weeks, and months.

I am willing to give you a behind-the-scenes look into all those campaigns.

I will share offers (both public and behind-the-scenes)… sales numbers… DMs used to sell… my “day after” conclusions.

I will also share the sources of partners I’ve been getting, the strategies that led to getting them, my experiences working with them.

Think of it like a reality TV show, which actually teaches you something incredibly valuable, while you’re enjoying yourself and not even trying.

All starting at a bid of $1.

Only available inside a popup Telegram group I have set up just for this occasion.

Curtains go up at 7pm CET/1pm EST/10am PST.

If you’d like to be there to witness or participate (all participants will get a prize), here’s where to go:

https://t.me/behindthescenesauction

Will you witness your own Moose Murders?

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Today being February 22, it makes for the 33rd anniversary of the one and only performance of the Moose Murders, said to be the most notorious flop that Broadway has ever seen, which opened and was shut down on the same night, February 22, 1983.

The Moose Murders was a slapstick murder mystery that featured plot elements such as:

* Attempted incest between son and mother

* A coffin, corpse, and a taxidermied moose head on stage for most of the play

* A mummified paraplegic who gets up from his wheelchair to kick a man dressed as a moose in the crotch

A New York Times theater critic who was present at that one and only performance wrote:

“The season’s most stupefying flop — a show so preposterous that it made minor celebrities out of everyone who witnessed it, whether from on stage or in the audience.”

I’m telling you this because, as two time Oscar-winning screenwriter William Goldman once put it, nobody knows anything.

Goldman was talking about Hollywood, but same applies to Broadway and elsewhere.

A bunch of people, typically trained pros and maybe even talented, putting their maybe-talented heads together… putting in a lot of effort… putting their reputations and emotional well-being on the line… only to produce a complete and embarrassing flop, one that will hopefully soon be forgotten, or worse, that will be remembered for years to come and held up as an example of BAD.

And now, a chance to witness your own Moose Murders?

As I announced in my email yesterday, I will be running a “behind the scenes” auction — auctioning off the offers, sales numbers, DM sales conversations, insights, and private conclusions, present and future, from auctions I will run in the coming weeks and months with partners and for myself.

An auction about auctions? Too meta?

I floated the idea in an email a few days ago to see if there is interest. There seems to be.

But the Moose Murders had 13 preview performances before that fateful February 22 1983 opening.

The writer, the director, and the actors still had no real idea this is gonna be a disaster. Like Goldman said, nobody knows anything, not until the stakes get real.

So let’s see what will happen with my “behind the scenes” auction.

Maybe it will go off well.

In this case, it might be a fun show and maybe you learn something and even get your hands on some private and behind-the-scenes data and insights.

Or maybe it will turn into the Moose Murders of auctions.

In other words, maybe this is your chance to witness a stupefying flop in real time, and become a bit of minor celebrity, and have a story you can tell your Internet Marketing grandchildren for years to come.

My “behind the scenes” auction will have its one and only performance this Tuesday, February 24.

The curtain goes up at 7pm CET/1 pm EST/10am EST.

If you’d like to grab your seat in time for the spectacle and possibly legendary flop:

​https://t.me/+_qLpIllO2IZlM2Q0

Come for the auction, stay for the secure communication

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A couple days ago, I floated idea of auctioning off the behind-the-scenes details — offers, sales numbers, DM threads leading to sales — of auctions I will be running in the coming weeks and months, for myself and for parthers.

Based on the response I got to that email, it seems like there’s interest enough. We will see for real now.

Though I have a Skool community, I will not be running this auction there. Instead, I will be running it inside a newly minted Telegram group.

I’m doing so for two reasons.

One reason is that my existing community is not a fit for the offer on auction here.

My Skool community is not about auctions but about monetizing email lists, and the people inside have shown repeatedly they are not interested in the topic of auctions, exciting as I might find it.

The second reason I’m running this on Telegram and not skool is… well, that’s actually private, behind-the-scenes info, and will be revealed inside my “Auction Systems” doc, which will be part of this auction offer.

The auction for that coveted, exclusive, and rare item, plus other auction-related secrets and privileges, will kick off this coming Tuesday, February 24, at 7pm CET/1 pm EST/10am EST.

The auction will go on until it runs out of steam or until it’s time for me to tuck myself into bed for the night, whichever comes first.

If you’d like to get inside the Telegram group, either to spectate when the auction kicks off or because you are genuinely interested in getting the behind-the-scenes of auctions I will be doing (including this one), here’s the link:

https://t.me/+_qLpIllO2IZlM2Q

Want the behind-the-scenes of the auctions I will be running?

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Over the past week, I’ve gotten on “coffee dates” with 7 possible auction partners. This is following a couple emails I sent out to my list 10 days ago, and two posts I made in two communities I’m in.

Among these possible auction partners are:

* A yoga teacher with a 15k email list, 500k Instagram followers, and 1-1 mentorships that reach into $2k/month range

* A copywriting course creator I’ve looked up to ever since I got started with my email list back in 2018

* A marketer with a Skool group of about 5k and a suite of offers he has sold successfully and now wants to auction off licensing rights to

* Several folks who help coaches get more business, and who have communities and lists made of thousands of coaches

* A dude who has a list of 99k souls, mostly buyers, and a $10k offer, I will say no more…

With all 7 of these possible auction partners, things are currently moving forward.

On top of that, there are auctions I myself will be running with my own audience and with my own offers.

On top of that top, there are auctions I want to run in partnership with other people who have offers or expertise, and putting in front of my own group, or new groups I spin up.

And now, because I don’t have enough things going on in my life, and enough obligations to deliver on, I was wondering…

Would you want the behind-the-scenes of the auctions I will be running?

I don’t know which of the auctions I’m working on will turn into reality, and which might die in the pre-auction phase.

But I figure out of my current 7 auction partners… plus 2-3 auction ideas for my own auctions… plus a few offers from other people thinking to auction to my groups…

… at least some, maybe half, will come to reality and produce real results, data, and insights.

And that’s just over the next few weeks.

I keep seeking out auction partners both via paid and organic, warm and cold channels.

I also have an arrangement to get possible auction partners referred to me, from somebody who has the ear of many community owners.

Interest in auctions has already been sizeable following my own $31k auction back in December. I figure after a few more successful auctions, interest will be even sizeabler.

All that’s to say, I think I will have plenty of behind-the-scenes to share over the coming weeks, months, and possibly years.

Here’s what I’m offering to make available for ALL the auctions I will run, from here to eternity:

– real numbers (sales and dollar amounts) about how the auction did, both in public and behind the scenes

– details of what the auction offer was, and what offers were made to people who bid but didn’t win (an auction is pretty much an exercise in devising a good offer, and so this will be education in offer-making in real time, with numbers to back it up)

– my “day after” conclusions following each auction, which I write with myself and share with nobody else (some good, some bad)

– my auction-partner-getting strategies, plus the results they’re producing (follow them yourself if you want auction partners too)

– my “Auction Systems” doc — my A-B-C doc for how to run an auction. So far, it’s pretty basic, but it will be updated and evolving based on future auctions I will run, including templates, copy, offer stack skeletons etc. Basically, I’m looking to make this an SOP for how to run an auction, or as close as I can get to it.

For transparency’s sake, and to reassure any of my potential auction partners who might be reading this:

I will anonymize or scrub the names of my auction partners, their businesses, and identifying offer details.

The point is not to expose internal stuff from people’s businesses, at least without their explicit consent.

The point is to give you behind-the-scenes of the auctions I’m running, plus what’s working, and what’s not.

Does that kill it for you?

If yes, that’s too bad.

If not, then read on, because I’m also thinking to offer some bonuses:

* Ride along with me on one of the auctions I will be running, either for myself or for a partner, so you can learn how to run an auction + get a 25% cut of what I will make

* Get on my shortlist for people I refer auction partners to

I realize I’m really getting into the territory of selling air here. But in my current optimism about auctions, I figure that some of the current one-time auction partners I have shaping up will become ongoing auction partners.

And with all the hustling I’m doing to get more partners, I figure will eventually get to a place where I have more possible partners than I can work with myself. If that happens, you can be the person I reach out to first for help.

* (Experimental and possibly deadly) An invite-only WhatsApp group where I share real-time auction results, complications, and curiosities, and where members can chime in both with help and with hooting

I’m foolishly enthusiastic about this idea of giving you a peek behind the scenes. But then again, I’m foolishly enthusiastic about a lot of things.

Sometimes my enthusiasm is proven right. Often it’s not.

So before I put in an ounce more energy or a minute more of time to create this, you gotta tell me:

Is this something you want?

Or since I’m so gung ho on auctions… would you bid $1 for the behind-the-scenes of the auctions I will be running?

Vote away below, and your vote will determine what happens here:

​Yes, I’d bid $1 ​

​Yes, I’d bid $100​

​Yes, I’d bid $1,000,000, my house, my car, and possibly my spouse for this​

​No, and I wish you’d stop trying to ram auctions down my throat​

Can I pay you $1.5k for sending one email?

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Maybe I can.

(Hat tip to the Notorious Nick Bandy for this idea.)

The background is this:

I’m looking for partners to run an auction for, using their offers and their audience.

(I ran an auction with my own offer and my own audience back in December. It brought in $31k. ​Case study here​.)

Not everybody makes for a great auction partner.

But if you’re working with a client who is spending $200/day on ads… or sending regular emails to a list of a few thousand souls or more… or has a community of a few hundred members or more… they might be a good partner for an auction.

My deal to you is this:

If you have a client who meets one of the criteria above, hit reply. I’ll give you a message to send to your client. The message will make you look good to them, and will put my offer of an auction partnership in a normal-sounding way into their head.

If you so choose, you then send the email to your client…

… and if I end up partnering with your client on an auction, I’ll pay you $1.5k or 10% of my cut of the auction profits, whichever is greater, just for putting me in touch with them.

Plus, if you want, you can ride along with me, and work alongside me to actually carry out this auction, and be privy to the behind-the-scenes offer design, and planning, and selling.

That way, you can can get invaluable experience you can use to run an auction of your own, or with partners, just like I’m doing.

(Of course, if you have no interest in ever running an auction, and you just wanna get paid for sending an email, that’s perfect too.)

So?

Worth hitting reply, and maybe sending one email to your client?

Can I help you make a buncha sales via… an auction?

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I ran an auction in my Skool group back in December.

It brought in $31k (case study here).

I’m planning to run more auctions with my own audience.

But if you have been hearing chatter about auctions, but don’t want to go to the trouble of running one yourself, maybe I can help?

My offer is:

I’ll run an auction for you, with your own offers and your audience.

For every $10,000 I send you in sales, shoot over $2500 to me AFTER the money is in your bank account.

I’ll take care of everything involved:

* Coming up with the offer stack

* Writing posts

* Managing the auction itself to make it fun or even magical for your audience

* Closing all the sales

(Of course, if you wanna be involved in any of these steps, you can be, to whatever extent you want.)

And if you have an email list, but no community where to run an auction?

I’ll set that up and cover it 100%.

If you’re interested, hit reply and we can talk.

3 conclusions from my 1-day, 3-sale promo yesterday

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Yesterday, I promoted Travis Sago’s course 24 Hour FUN Auction, which is the course I followed to run a $31k auction in my own community Daily Email House.

My email yesterday succeeded in making… 3 sales of Travis’s $49 course.

As I always do, even following a 1-day, 3-sale blockbuster like this, this morning I sat down and wrote up my conclusions from this promo.

I’d like to share three of them with you:

#1. Run live tests

On the one hand, a number of people on my list wrote me to express interest in exactly the information in Travis’s course.

On the other hand, I had floated the idea of selling Travis’s course before in my community, and the results were feeble.

How would my entire list react if I ran a promo selling Travis’s course?

There’s only one way to tell, and that’s to put the offer in front of them.

I had all kinds of plans in case Travis’s course sold well:

– A community for running penny auctions

– Extra bonuses on top of the one I offered yesterday

– Valuable and intriguing additional offers to make to people who bought Travis’s $49 training

… but none of that matters much if the core offer, and the way it’s packaged up, is not something people want.

People’s stated interests, or even stated lack of interest, doesn’t matter much until the test is “live,” meaning people either put money down on the table or they refuse to do so.

I have learned this lesson in the past, and I applied it yesterday.

I didn’t spend any time developing other bonuses, or creating a new community, or writing up an upsell page with additional offers.

I treated yesterday’s email as a live test. The email was straightforward. There was no deadline. It was really just the core offer and a bonus I already had lying around, plus my best arguments why you should buy.

If that sold well, it would make sense to invest time in doing all the other stuff I had planned and to run a full promo. Otherwise, even bonuses and upsells wouldn’t have made this promo worthwhile.

#2. Make sure you get credited for affiliate sales

I made 3 sales yesterday. I got credited for 1 of them.

Travis’s 24 Hour FUN Auction is delivered within Travis’s Skool group. Two of the folks who bought yesterday were already members of that group. And even though they bought through my affiliate link, Skool doesn’t credit me for the purchase. Lesson learned.

#3. Don’t be satisfied with a mystery, or with your own best guesses

Yesterday, I watched from the front row as Maliha Mannan of The Side Bloger ran a 2-hour auction in her community of 60 people.

Results:

– The group grew from 60 people to 97 in a matter of hours

– Even though the group wasn’t massively engaged before, the auction post had 249 comments, and people at the end were commenting things like “that was so much fun”

– Maliha made $1,029 from the winning bidder, and will make untold millions and possibly billions more, from post-auction offers she can make to other people who expressed interest

All that’s to say… auctions work, and do all the stuff I promised in my email yesterday, stuff like:

– They make sales

– They identify high-intent leads

– They act as a price discovery mechanism (and the discovery is often shockingly high)

– They create engagement in communities

– They help communities grow

– People find them fun

– etc.

And yet, my promo yesterday of a $49 offer that shows you how to do this drew 3 sales.

Why?

I could shrug my shoulders, and chalk it up to the “mysteries of the mind.”

I could also make guesses about why people didn’t buy.

But better than either of those is to simply do some investigative journalism, and go out into the world and collect data.

So lemme ask you:

If you clicked through yesterday, but you didn’t buy Travis’s course, what was it that made you say no?

Or if you read though my email yesterday but decided to not even click through, what was the deciding factor?

Hit reply and let me know.

In turn I will reply to you with a bit of a thank-you gift.

I’ll tell you the #1 lesson I got from a quick and dirty marketing book I just finished reading. In a nutshell, I’ll tell you how one smart marketer solves the “top of funnel” problem for himself in a different way from most:

– How he converts bunches of hesitant, skeptical, or unaware prospects in 20 minutes or less (and no, sales copy ain’t got nothing to do with it)

– How he gets these prospects-turned-first-time-buyers to upsell themselves (all very natural, no pushing or persuading) so they turn into high-value, long-term customers

– How he gets them to eagerly refer him to others, so his marketing message spreads without him creating tons of content or spending a cent on ads

Are you curious? Then think about your own reaction to my email yesterday and the offer I made, and tell me what about it made you react the way you did. In turn, I’ll share with you the above marketing mystery.

Today: 51 behind-the-scenes conclusions from my “I endorse you” auction

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On December 10, 2025, I ran an auction in my Daily Email House community.

At the end of 24 hours, the winning bid came in at $31k.

The morning after the auction ended, I sat down and wrote up my impressions, conclusions, and shoulda/coulda/woulda regrets about this auction.

I aimed to write 50 items. I ended up with 51.

Also in the wake of this auction, I had a number of people reach out to me to say I should create a course about how to run auctions.

To everyone who wrote me, I replied this won’t be happening, because such a course already exists, and it’s the one I followed. It’s Travis Sago’s 24 Hour FUN Auction.

Only one problem:

For the longest time, Travis’s auctions course was only available inside Travis’s $1997/year community, Royalty Ronin. (I’ve been a member of Ronin since 2024, and that’s how I got access to the auction course.)

What I didn’t know, until only a few weeks ago, is that inside a second, free community that Travis runs, Community FIRE, Travis is now making 24 Hour FUN Auction available as a standalone course, for just $49.

Let me repeat that. Previously $1997… now $49.

And now, let me encourage you to follow the link at bottom of this email and get Travis’s 24 Hour FUN Auction training today.

As one dude in my community put it after my auction, auctions are not a “method that Internet marketers have ruined yet.”

There’s no guarantee that Internet Marketers won’t ruin auctions given enough time.

But at least this year, auctions a new and exciting way to sell online.

Even if you feel you are the smallest of fish, with a tiny audience, and no partners lined up, knowing how to run an auction like this can be a new opportunity to differentiate and distinguish yourself in the marketplace.

I’ve made the case in an earlier email that auctions are a legit alternative to product launches, and that they fix a lot of chronic problems that launches have.

Auctions are also an amazing way to inject new engagement and life into a list or community, even one that’s languishing or eroding week by week. (In my own non-languishing community, I had people who never even made a peep in the community before the auction bidding thousands during the auction.)

Auctions make buying feel like a treat. And like I wrote yesterday, when buying feels like a treat, the price that folks are willing to pay goes up. As the winning bidder in my auction, The Amazing Nick Bandy, put it:

“@John Bejakovic feel free to quote me saying it’s the most fun I ever had spending $31k”

Also, if you get Travis’s 24 Hour Fun Auction training today, I will give you, as a free bonus, my 51 behind-the-scenes conclusions about my “I endorse you” auction, including:

* How to make more money from your auction offer weeks later… from people who did NOT bid (conclusion 2)

* Why I felt bad right after the auction ended, even with the auction doing 3x of what I had hoped for (stupid but instructive, conclusion 12)

* How to “auction off” multiple identical high-ticket offers in secret (conclusion 13)

* 2 easy tweaks I could have made to grow my group significantly during the auction (conclusions 19 and 20)

* A “strip tease” I performed several times during the auction to inject energy when energy seemed to be flagging (conclusion 21)

* The 13-word question that helped me form the core of the offer I made, which ended up being bid up to $31k

* The one bonus that added ~$10k to the winning bid (conclusion 30)

* The “exploitative” technique (wasn’t really exploitative, but it felt like that to me at the time) that got top bidders to keep bidding (conclusion 34)

* My big resolution about auctions I will run in the future (conclusion 49)

* An easy way to add life in the comments without writing anything (conclusion 51)

Do you want this behind-the-scenes peek into the insights I wrote up for myself? If so, here’s what to do:

1. Go to https://bejakovic.com/fun-auction

2. Ask to join the Community FIRE group (you gotta do it to be able to be able to buy the course, and like I said, it’s free to join)

3. Once you’ve been approved as a group member (should be quick), go to the Course area of Community FIRE, and get your copy of the 24 Hour FUN Auction for a whopping $49

4. Forward me your receipt from Skool, and I will get you my 51 behind-the-scenes conclusions from my $31k auction.

Last bit of encouragement:

If you made a deal with yourself not to buy every shiny and exciting training this year, I honestly recommend you make Travis’s 24 Hour FUN Auction the exception. The link is above.

How do you auction off a self-paced video course?

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Yesterday I wrote about 10 reasons why auctions can legitimately beat product launches.

I got a bunch of responses to that from people, including some big name course creators, who were planning on doing a launch soon but are now considering doing an auction, thanks to the magical power of written words, the ones I sent out yesterday via this newsletter.

I also got a number of questions from people who don’t understand how an online auction in course/info product/coaching space works, or what its purpose truly is.

No shame there.

I was equally as confused when I first heard of auctions. It made no sense to me why or how they work, or what their ultimate purpose is.

In the interest of effective email copy, let me take on one specific question I got. A reader writes in:

===

You have certainly got me thinking how I could do an auction like you did last week.

Was a lot of fun watching you do your thing.

What I am wondering about is whether an action can have more than one winner.

Like you say I want to launch a new course.

I don’t want to sell that course to one person even if its for 31000 dollars. And who in their right mind would buy a self paced video course for that?

Yours wasn’t that. You sold something very special and unique. I could try and do the same, but I am still wondering how this applies to launching a course.

===

In the words of Oprah, “YOU get a car… YOU get a car… YOU get a car…. EVE-RY-BO-DY GETS A CAR!!!”

This new auction way of selling is ultimately two things:

1. A price discovery mechanism

2. A handraiser campaign

The price discovery part is pretty obvious — people bid, and you find out what the market will pay.

The handraiser campaign might be less obvious.

Thing is, people who are raising their hands by bidding in an auction aren’t really raising their hands for your course, coaching, or even for the “something very special and unique” that’s being auctioned.

Nobody ultimately wants a course or a coaching program or even a DFY service. Instead, people want some OUTCOME.

If you take the time to discover what outcome people in your audience ultimately want, then you can auction off “something very special and unique” which promises to deliver the outcome with ease, speed, and style.

(Oprah: “YOU get a car! And it’s an ultra-rare and luxurious Rolls-Royce Boat Tail!!!”)

Of course, you can also make less unique or special offers to people who bid but didn’t win — offers that promise the same outcome, though maybe with more time, effort, or uncertainty.

(OPRAH: “YOU get a car! And it’s a very functional and efficient Renault Clio…”)

Does that make things clearer?

I hope so.

If not, and if running an auction is something that interests you, then I can tell you how I myself grokked how an auction works and how to run one with success:

I went through several trainings by Internet marketer Travis Sago, who invented this new form of selling courses and coaching and services and software.

Travis’s auction-related trainings cost about ~$4k in total and take several days of watching to get through.

Even so, they can be well worth it if you actually do run an auction or two or three.

But maybe paying $4k up front… only to have to go through hours upon hours of Travis talking… just to be faced with the prospect of all the work of finally putting this information into practice and running an auction yourself… is not really the OUTCOME you want?

Maybe the OUTCOME you want is simply to make a bunch of sales of your new course or coaching… to have your audience thrilled with the experience of buying from you and from the spectacle you organized for them… and to still have your eyes clear and your limbs full of energy, because you basically had nothing to do while this auction was going on?

Like I said, I’m talking to several course creators about running an auction for them in place of the launch they were planning.

But I am still interested in talking to more people.

If you have an audience, and if you have solid offers to put in front of them, then my offer is to run an auction for you, including:

– Creating excitement and buzz up front with your audience…

– Defining your offers (from the Renault to the Rolls-Royce)…

– Managing the actual auction process…

– Making sales to all those people who raised their hands by bidding.

And of course, I ask for nothing up front, Only a share of sales made, once the money is sitting in your Stripe or PayPal.

If you’re interested, hit reply and let’s talk.