Auctions

Today: 51 behind-the-scenes conclusions from my “I endorse you” auction

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On December 10, 2025, I ran an auction in my Daily Email House community.

At the end of 24 hours, the winning bid came in at $31k.

The morning after the auction ended, I sat down and wrote up my impressions, conclusions, and shoulda/coulda/woulda regrets about this auction.

I aimed to write 50 items. I ended up with 51.

Also in the wake of this auction, I had a number of people reach out to me to say I should create a course about how to run auctions.

To everyone who wrote me, I replied this won’t be happening, because such a course already exists, and it’s the one I followed. It’s Travis Sago’s 24 Hour FUN Auction.

Only one problem:

For the longest time, Travis’s auctions course was only available inside Travis’s $1997/year community, Royalty Ronin. (I’ve been a member of Ronin since 2024, and that’s how I got access to the auction course.)

What I didn’t know, until only a few weeks ago, is that inside a second, free community that Travis runs, Community FIRE, Travis is now making 24 Hour FUN Auction available as a standalone course, for just $49.

Let me repeat that. Previously $1997… now $49.

And now, let me encourage you to follow the link at bottom of this email and get Travis’s 24 Hour FUN Auction training today.

As one dude in my community put it after my auction, auctions are not a “method that Internet marketers have ruined yet.”

There’s no guarantee that Internet Marketers won’t ruin auctions given enough time.

But at least this year, auctions a new and exciting way to sell online.

Even if you feel you are the smallest of fish, with a tiny audience, and no partners lined up, knowing how to run an auction like this can be a new opportunity to differentiate and distinguish yourself in the marketplace.

I’ve made the case in an earlier email that auctions are a legit alternative to product launches, and that they fix a lot of chronic problems that launches have.

Auctions are also an amazing way to inject new engagement and life into a list or community, even one that’s languishing or eroding week by week. (In my own non-languishing community, I had people who never even made a peep in the community before the auction bidding thousands during the auction.)

Auctions make buying feel like a treat. And like I wrote yesterday, when buying feels like a treat, the price that folks are willing to pay goes up. As the winning bidder in my auction, The Amazing Nick Bandy, put it:

“@John Bejakovic feel free to quote me saying it’s the most fun I ever had spending $31k”

Also, if you get Travis’s 24 Hour Fun Auction training today, I will give you, as a free bonus, my 51 behind-the-scenes conclusions about my “I endorse you” auction, including:

* How to make more money from your auction offer weeks later… from people who did NOT bid (conclusion 2)

* Why I felt bad right after the auction ended, even with the auction doing 3x of what I had hoped for (stupid but instructive, conclusion 12)

* How to “auction off” multiple identical high-ticket offers in secret (conclusion 13)

* 2 easy tweaks I could have made to grow my group significantly during the auction (conclusions 19 and 20)

* A “strip tease” I performed several times during the auction to inject energy when energy seemed to be flagging (conclusion 21)

* The 13-word question that helped me form the core of the offer I made, which ended up being bid up to $31k

* The one bonus that added ~$10k to the winning bid (conclusion 30)

* The “exploitative” technique (wasn’t really exploitative, but it felt like that to me at the time) that got top bidders to keep bidding (conclusion 34)

* My big resolution about auctions I will run in the future (conclusion 49)

* An easy way to add life in the comments without writing anything (conclusion 51)

Do you want this behind-the-scenes peek into the insights I wrote up for myself? If so, here’s what to do:

1. Go to https://bejakovic.com/fun-auction

2. Ask to join the Community FIRE group (you gotta do it to be able to be able to buy the course, and like I said, it’s free to join)

3. Once you’ve been approved as a group member (should be quick), go to the Course area of Community FIRE, and get your copy of the 24 Hour FUN Auction for a whopping $49

4. Forward me your receipt from Skool, and I will get you my 51 behind-the-scenes conclusions from my $31k auction.

Last bit of encouragement:

If you made a deal with yourself not to buy every shiny and exciting training this year, I honestly recommend you make Travis’s 24 Hour FUN Auction the exception. The link is above.

How do you auction off a self-paced video course?

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Yesterday I wrote about 10 reasons why auctions can legitimately beat product launches.

I got a bunch of responses to that from people, including some big name course creators, who were planning on doing a launch soon but are now considering doing an auction, thanks to the magical power of written words, the ones I sent out yesterday via this newsletter.

I also got a number of questions from people who don’t understand how an online auction in course/info product/coaching space works, or what its purpose truly is.

No shame there.

I was equally as confused when I first heard of auctions. It made no sense to me why or how they work, or what their ultimate purpose is.

In the interest of effective email copy, let me take on one specific question I got. A reader writes in:

===

You have certainly got me thinking how I could do an auction like you did last week.

Was a lot of fun watching you do your thing.

What I am wondering about is whether an action can have more than one winner.

Like you say I want to launch a new course.

I don’t want to sell that course to one person even if its for 31000 dollars. And who in their right mind would buy a self paced video course for that?

Yours wasn’t that. You sold something very special and unique. I could try and do the same, but I am still wondering how this applies to launching a course.

===

In the words of Oprah, “YOU get a car… YOU get a car… YOU get a car…. EVE-RY-BO-DY GETS A CAR!!!”

This new auction way of selling is ultimately two things:

1. A price discovery mechanism

2. A handraiser campaign

The price discovery part is pretty obvious — people bid, and you find out what the market will pay.

The handraiser campaign might be less obvious.

Thing is, people who are raising their hands by bidding in an auction aren’t really raising their hands for your course, coaching, or even for the “something very special and unique” that’s being auctioned.

Nobody ultimately wants a course or a coaching program or even a DFY service. Instead, people want some OUTCOME.

If you take the time to discover what outcome people in your audience ultimately want, then you can auction off “something very special and unique” which promises to deliver the outcome with ease, speed, and style.

(Oprah: “YOU get a car! And it’s an ultra-rare and luxurious Rolls-Royce Boat Tail!!!”)

Of course, you can also make less unique or special offers to people who bid but didn’t win — offers that promise the same outcome, though maybe with more time, effort, or uncertainty.

(OPRAH: “YOU get a car! And it’s a very functional and efficient Renault Clio…”)

Does that make things clearer?

I hope so.

If not, and if running an auction is something that interests you, then I can tell you how I myself grokked how an auction works and how to run one with success:

I went through several trainings by Internet marketer Travis Sago, who invented this new form of selling courses and coaching and services and software.

Travis’s auction-related trainings cost about ~$4k in total and take several days of watching to get through.

Even so, they can be well worth it if you actually do run an auction or two or three.

But maybe paying $4k up front… only to have to go through hours upon hours of Travis talking… just to be faced with the prospect of all the work of finally putting this information into practice and running an auction yourself… is not really the OUTCOME you want?

Maybe the OUTCOME you want is simply to make a bunch of sales of your new course or coaching… to have your audience thrilled with the experience of buying from you and from the spectacle you organized for them… and to still have your eyes clear and your limbs full of energy, because you basically had nothing to do while this auction was going on?

Like I said, I’m talking to several course creators about running an auction for them in place of the launch they were planning.

But I am still interested in talking to more people.

If you have an audience, and if you have solid offers to put in front of them, then my offer is to run an auction for you, including:

– Creating excitement and buzz up front with your audience…

– Defining your offers (from the Renault to the Rolls-Royce)…

– Managing the actual auction process…

– Making sales to all those people who raised their hands by bidding.

And of course, I ask for nothing up front, Only a share of sales made, once the money is sitting in your Stripe or PayPal.

If you’re interested, hit reply and let’s talk.

Why not skip the product launch?

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A bit of anonymized industry gossip for ya:

A course creator I know approached me recently about promoting his upcoming product launch. It’s a productized Version 2 of a successful live training that sold out a few months back.

(I won’t say who this course creator is exactly, but maybe you can guess.)

The course creator in question is planning the launch of this V2 for some time in January.

Somebody else I know, Chris Dyson, who I’ve taken to calling “the wizard of auctions,” got wind of this news. And yesterday, Chris threw up an idea:

Why not skip the product launch… and run an auction instead?

Why not indeed?

This morning, I sat down and wrote up 10 reasons why auctions can legitimately beat product launches:

#1. Auctions have inbuilt social proof of demand and desire.

This is something you have to work hard to generate in a launch, and even then it’s not 1/100th as credible or powerful as in an auction.

#2. With an auction, instead of guessing what price the market is willing to pay for your offer, you find out directly.

Often, it’s much, much more than you might sell the same offer for in a launch (eg. the $31k winning bid in my auction last week).

#3. If the price the market is willing to pay for your offer is lower than you thought, an auction allows you to adjust on the fly.

On the other hand, a launch of an offer that’s priced too high is likely to be a total flop. (Trying to lower the price in an underperforming launch is likely to put a kind of stink on the offer, and make things even worse.)

#4. Auctions allow you to skip creating the funnel (sales copy, upsell pages, etc).

All you need is a post that lays out the offer, along with possibly some goofy wrapper around it to make it even more fun (eg. my “POOL PARTY” theme from the auction last week).

#5. Running an auction forces you to think about the real (and sexy) outcome your audience really wants.

Yes, it’s still possible to botch this or skip it altogether. But the very structure of an auction at least forces you to think about it, however fleetingly. A launch does nothing similar, which is why so many people launch such crap offers.

#6. An auction allows you to make much more money overall.

Not only is the price likely to be higher (point 1 above) but auctions allow customers to pay for and buy much higher offer packages, even if they are not interested in the lowest-ticket, “front end” offer you are selling, as is typical in a product launch.

#7. Auctions are fun and exciting and audience-building.

That was my main conclusion from my recent auction. Yes, launches sometimes work out like this too, but more often than not, launches are neutral or even negative, if you do them the way most do them.

#8. Auctions are hot and new.

They won’t always be, but they are right now. And there’s value in hot and new.

#9. An auction allows you to successfully sell the same core product, to the same audience, a few days or weeks later, for another boost in sales.

That’s much less likely with a launch.

#10. Auctions can, or so I hear, be repeated more frequently to get the same results.

I can’t confirm this directly. But the experts on online auctions say, you can run the same auction every quarter, and it will work just as great. On the other hand, from what I’ve experienced and seen, run the same launch every 3 months, and you will get dramatically lower results.

I talked to the course creator who was planning the January launch.

He said he’s definitely open to the idea of skipping the launch, and doing an auction instead. We’ll talk some time in the next few days in more details, and we’ll see what happens.

What about you?

Are you planning a launch?

Did any of my 10 reasons above make you get a bit jealous about the idea of running an auction… and a little wary of doing your planned launch?

If so, hit reply. Tell me a bit about what you’re planning, and I can tell you if I think you might have a winning auction on your hands.

I sort of won the lottery yesterday, twice

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Yesterday, I won the lottery, sort of twice.

First, my friend Sanda won the lottery to get two tickets to the once-a-year Christmas concert at Barcelona’s Sagrada Familia church.

Tickets are not sold directly, but are only made available by lottery for a few days before the concert.

Some 40,000 entered to win this year. Only 200 pairs of tickets were available. Sanda, being naturally lucky, managed to win a pair.

Sanda was supposed to go with her boyfriend, but he ended up out of town.

Then she reached out to all her close friends, but they were all unavailable.

And so, working her way down her contacts list, Sanda landed on me, and in this way I sort of won the second lottery and got to go to the concert.

I’m a nonbeliever and fairly deaf to classical music, but this Christmas concert at Sagrada was a great experience.

The orchestra came together to perform inside the soaring white church, and created something much bigger than the sum of the individual trumpets or bassoons or church organs, while we in the audience observed and listened and participated in this real-life moment, which we shared both with the orchestra and with other audience members.

I imagine today, and even more so in the future, this kind of feeling of human participation and of SOMETHING REAL will be something we value and seek out more and more and more.

Whether it’s music or theater or sports, humans want and will want to do stuff, together, or observe and enjoy as other humans do so, together.

Also yesterday, I sent an email asking if you are interested in doing an auction.

I had an auction a couple days ago in my Daily Email House community. The winning bid came in at $31k.

I’m now interested in finding other folks with an audience, who might like to do something similar, not only make money but to create something that captures the same vibe I’m talking about above, of humans participating, with other humans observing, in a shared moment.

I got a number of replies to that, such as the following from an officially hot and bothered entrepreneur and audience owner:

===

Huge congrats on such a successful auction. I didn’t even attempt to bid, but it was very entertaining watching it all unfold.

I’ll be honest, after joining Travis’s group and then seeing your auction take off as well, I’m officially a little hot and bothered about the whole auction idea too.

No idea yet what would make the most sense for me, but I’m always up for exploring possibilities and seeing what could work. Definitely open to a chat.

===

In the past, big sales breakthroughs have come by changing to new sales formats:

Ads => advertorials

Sales letters => magalogs

Text sales letters => video sales letters

Right now, auctions are a hot new selling format, and are promising to make sales that are multiples of existing formats like launches or webinars.

But auctions are also exciting and participatory and fun, and from what I’ve experienced, they allow you to somehow come out of them with a better bond with you audience than you had before.

My offer from yesterday still stands.

Do you have an audience, and does the idea of an auction get you hot and bothered, whether officially or not?

I’m not promising anything, but I am looking for people I can partner with on more auctions.

If you are interested, hit reply, and let’s talk.

The declaration of a $31k auction

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When, in the course of human events, it becomes possible for one man to run an auction in a Skool group of barely 400 people, and make $31k on the winning bid alone…

… and to assume that a total post-auction sales tally of $100k+, while unlikely, is not entirely forbidden the Laws of Nature and of Nature’s God…

… a decent respect to the opinions of his readers requires that he declare the causes which made such a result possible.

We hold these truths to be self-evident:

* That auctions are one hell of a way to sell.

Like I said, the winning bid was not $6k as it stood on the first night of the auction… nor yet $11k the way things stood in the middle of the next day… but $31k.

Thirty-one thousand dollars

THIRTY-ONE

Bidding went completely bananas in the last 15 or so minutes. The three main bidders who had been at it since the beginning kept incrementing and incrementing, determined to win whatever it takes.

And then, in the last two or so minutes, a mystery bidder who had only placed a joke bid earlier (the inevitable $69) swept in and managed to place several strategic last minute bids, including one that happened in the final second of the auction, nabbing the offer for himself.

(Perhaps you’re curious who this mystery bidder was? Fear not. I will be promoting and boosting and making a spectacle out of him in the coming weeks and months, until I have paid off the $31k he has wisely entrusted me with.)

* That money in the auctions is not made only in the winning bid, or even primarily in the winning bid.

I’m talking to several of the people who demonstrated interest in the outcome promised by this auction. We are discussing ways to work together to make that happen.

I am not sure which of these deals will turn into something and how much money that will be.

It’s possible it won’t lead to much more than I have now. It’s equally possible that I will double the money already made with two or three extra deals.

And while it’s unlikely, it’s not inconceivable I will even get to $100k as a result of business stemming directly from this auction.

I would never have believed this was possible only 24 hours ago. (My hopeful initial “estimate” of what this auction could bring in total was $10k.)

* That, while auctions are a great way to make sales, they are even more valuable as a means of long-term nurturing of an audience that not only buys today, but sticks around and engages tomorrow as well.

Here are some of the 755 comments from yesterday’s auction thread:

# “I am beyond hot and bothered (skinny dipping) with this fun auction.”

# “Not even gonna bid, but this whole auction idea is fun as hell. 😂“

# “This is just the beginning of the fun too eh… feels like the first episode of a reality show”

# “@John Bejakovic at this point I’ve read SO many funny + creative comments, I think it’s worth putting a prize for the funniest comment.”

# “Damn, what a show.”

# “Good lord, what happened in here”

# “Holy moly… I look away for 15 minutes”

# “This was fun and truly eye opening for me”

# “This was super fun, and when I was bidding my heart was pumping. And as John said, it shows what’s possible, though I am not sure if anyone but John could have pulled it off quite like this. Bravo and thank you all for the laughs and insights.”

I’m still recovering from the party itself.

But I do have an offer for you.

Do you have an audience? Or an offer? Or both?

Does the idea of running an auction suddenly get you hot and bothered, like my commenter says above?

I’m not promising anything, but I am looking for people I can partner with on more auctions… either selling your stuff to my audience… or your stuff to your audience… or selling somebody else’s stuff to your audience (not my stuff, I have enough deliverables to worry about for now.)

If you are interested, hit reply and let’s talk.

Final auction announcement (wind down commenced)

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Final auction and pool party-themed email:

The energy has been flagging around the pool.

And no wonder:

We’ve been at this craziness for almost 18 hours now.

This first-ever Daily Email House pool party is nearing its glorious end.

We’ll close the party in two and a half hours, at 6pm CET/12 noon EST/9am PST.

But before everyone starts packing up their flip flops and sun hats and gets ready to head home…

I want to announce a couple more bid-dependent bonuses.

We’re currently at a $11k top bid. Here’s what happens if we go up from that:

=====> BONUS POOL PARTY FAVOR #1

If we hit $15k, we will introduce a payment plan option:

Break up the winning bid in 6 or fewer payments over the course of the next 6 months.

=====> BONUS POOL PARTY FAVOR #2

If we hit $20k, we’ll partner 50-50 on an auction here inside Daily Email House, so you can get your money back even faster.

This first auction here has been bananas, and I think it’s proof of what’s possible.

If you’re already poolside, then splash a bit of cool water on your face… grab a juice… and get ready to bring this party to a close with a bang.

If you haven’t joined us yet for the pool party, there’s still time to join us. Here’s the location:

https://www.skool.com/daily-email-social-club-9870/announcing-pool-party-i-endorse-you-auction-bidding-starts-in-15-hours-at-2?p=b7e15417

A new record bid greets me this morning

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I woke up this morning, slightly groggy from all the auction juice and too much time spent in the Daily Email House hot tub last night.

I rolled onto my couch to check the status of the auction.

Last night, before I went to bed, the auction had hit $6k.

This morning, my eyes, after spending a few seconds trying to get in focus, popped out like a cartoon wolf’s.

The top bid for the auction stood at $9k.

And now, as some of the earlier bidders got up out of bed and rejoined the pool party… the top bid has jumped to…

$11k.

We’ve broken the mythical 5-figure barrier.

Honest truth:

$11k is beyond all my expectations, and is in fact crazy money.

And yet, something inside of me, perhaps the mix of Bloody Mary and guacamole that’s still coursing through my body, is forcing me to goose this auction on even more.

So I want to address a question that might be lurking in some potential bidders’ minds:

“Is this ‘I endorse YOU’ offer that’s being auctioned off only relevant if you’re a beginner? If you don’t have much of a name yet on the Internet? If you don’t have your own audience or customer list, and if you don’t have your own offers yet?”

No. Absolutely the opposite.

The offer I am making is even more valuable, and will pay for itself sooner, if you are already established, have traction, and have one or more working offers, whether those be courses, services you provide, coaching you do, or pool snakes you rent to partygoers.

If you already have a working online business, what I’m offering translates into this:

I will find a way to endorse you and your offer 100%, so I can promote you congruently to my list, and drive a buncha responsive prospects your way, with the ultimate goal of selling your existing offer.

My goal is for you to make your money back with one email that I send.

If by some chance that doesn’t happen, then my guarantee, which has driven this auction to the levels it’s already at, also applies to you. Namely:

I will keep promoting you and endorsing you and your offer, via new emails sent to my audience, until you do make back 100% of your money.

If you have a working biz online, I know for a fact, without doubt, that you are busy.

What I’m offering is to take some of the work off your plate.

You bring me a successful offer you’ve already got. We’ll cook up something fun and profitable together, until you AT LEAST get your money back.

That’s not the dream scenario.

That’s the boring baseline.

The dream scenario is what happens when somebody already talented, already brilliant, already successful… gets a little push from a friendly Bejako on a pink flamingo.

Speaking off, I gotta get back to the cocktails and the chaos.

If you’d like to join me for the pool party, have a mid-morning margarita, and maybe talk a bit of biz, here’s where you can find me:

https://www.skool.com/daily-email-social-club-9870/announcing-pool-party-i-endorse-you-auction-bidding-starts-in-15-hours-at-2

Auction insanity update

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It’s time for me to go to bed soon, and most likely toss and turn because my dopamine-producing neurons have been firing at 11 the whole evening.

I launched my “I endorse YOU” auction some five hours ago.

Bidding started out at $2.

We reached $1k within first 20 minutes…

$2k within the first hour…

$3k some time soon after.

We got to $4k and that held for a long time. It seemed the auction would stick there for the night…

… and then as I was ready to fluff up my pillow and put on my nightcap, a new bidder swept in with a bid of $6k.

Along with the leading bids, there have also been 423 comments so far… side bets going on… and a prize contest for the funniest or most creative comment (thanks to retention expert Thomas Lalas for suggesting that).

I’m so cranked up on auction juice that I don’t know how I will be able to sleep.

I will still give it a try.

And in order to encourage some bidding even while I’m tossing and turning in bed…

I will also extend a POOL PARTY FAVOR (aka special bonus) to the leading bidder as of the morning, when I come back to see how my auction has progressed during the night (I get up around 8am Barcelona time).

You ready to hear my new POOL PARTY FAVOR? Here goes:

===> The license to sell one of my courses, of your choice, to your list, in perpetuity, and keep 100% of the money… or to bundle it with your own offers, or offer as a bonus to an offer of equal or greater value, etc.

When I rejoin the auction in the morning, the leading bidder will get this bonus even if he or she is outbid by later bids, and doesn’t end up winning the auction.

In other words, put in your bid while I’m napping and trying to recover from this bout of partying…

… and if your bid is the top bid when I roll out of bed in the morning, you get the license to sell one of my courses and keep 100% of the money, regardless of what happens later.

This extra POOL PARTY FAVOR allows you to start monetizing your email list as of tomorrow, even if you have no offers as of tonight.

And considering I have courses that are currently selling for as high as $1k… I’m thinking this could be a nice inducement to bid on the auction?

Let’s see though.

If you’d like to participate in the auction, here’s where the party is still bumping:

https://www.skool.com/daily-email-social-club-9870/announcing-pool-party-i-endorse-you-auction-bidding-starts-in-15-hours-at-2

My auction is ALIVE

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My “I endorse YOU” auction came ALIVE today, about 2 hours and 34 minutes ago, reckoning by the time this email gently slithered its way into your inbox.

As the prize and wager for this novel auction, I am offering to take one of my readers… to give him or her a NAME on the Internet along with my full endorsement… plus to co-create a working acquisition funnel the winner can use to build up an email list via newsletter ads or list swaps… plus I’m guaranteeing, with my two hands, the winner will make back 100% of his or her money before I’m done endorsing and promoting them.

How has the world reacted so far to this audacious offer?

Has the bidding already reached into the millions of dollars, as entire families pool their finances, mortgage their homes, and reach into their children’s college funds?

Or is it still and quiet over there inside Daily Email House, with me standing around the House living room, feeling naked, a bunch of House members looking at me but not saying anything, with only the occasional…

CHIRP

CHIRP

CHIRP

… breaking the silence?

I’ll be 100% honest with you:

I don’t know.

Thanks to the wonders of the Internet, I am actually writing to you FROM THE PAST.

It’s currently 9:26am my time as I write this. The auction will come ALIVE today at 6pm my time, while this email will only go out a couple hours after that.

What I do know is that people are curious about how this will go. For example, this morning I got a message from a reader that said:

===

Will you let us know the results of the auction in a future email?

I’d like to know how well it works out. I’m sure I’m not the only one.

===

I am making precisely zero promises about letting anybody know anything.

Frankly, I’m a bit promised out, with the auction and the audacious promises I’m making there — “I endorse you until you get 100% of your money back,” plus all the little micro promises I’m making in order to have a shot to deliver on that core promise — being just about all I can handle.

I can tell you this:

If the auction goes as well as I hope, I am sure to crow about it, turn it into a case study, and run more auctions, both for myself and in partnership with other people.

If the auction doesn’t go as well as I hope, maybe I’ll tell you how it did go, along with my conclusions, and my plans for what I might do different another time. That would be the matoor thing to do.

But maybe I won’t do any of that, and maybe I will secretly just go and take this experiment and bury it in the experiment sematary in my back yard. After all, I’m often not very matoor. And rather than bewailing that fact, and saying that I should do what I am not doing, I’ve learned to work with what I’ve got.

One thing is for sure:

If you are curious how this auction is performing and how it will end, the only way to find out, without fail and in full detail, is to join my Daily Email House community, and to do so now.

Come for the morbid curiosity. Stay for the pool party and the little auction party snacks. Here’s the location:

https://bejakovic.com/house

Have I promised too much?

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Yesterday, I sent an email in which I privately and secretly advised you to bid as much as it takes to win my upcoming auction.

The background, in case you missed it:

I will endorse the winner of this auction to my own list. What’s more, I’m offering to keep endorsing and promoting the winner until he or she makes back the entire investment.

I got a reply to yesterday’s email about that, which just said:

===

maybe i should take a loan out

===

This echoes something a member of my Daily Email House community wrote, back when I ran a poll to check if there’s interest in this “I endorse YOU” offer:

===

The guarantee of money back really makes this a no-brainer… I’d open a 12-month no interest credit card if I needed to, to pay for this 🙂

===

This gave me a great idea.

Yesterday, I reached out to Wells Fargo.

In spite of it being Saturday and not a day that bankers normally work, they got back to me right away and agreed to sponsor this auction, with a custom line of uniquely low-interest credit cards…

No, none of that.

It’s true that in preparing for this auction, I have used what I’ve learned about the people in my list across thousands of emails sent… hundreds of hours spent in individual communication with my customers… and about 5 years of making offers, some successful, some unsuccessful, all providing some data points of learning into what people on my list want, fear, and are wary of.

I’ve used that, plus more feedback from my list, to craft the grandest, sexiest, and riskiest (for me personally) offer I’ve ever created.

It’s possible I’ve promised too much for my own good. But I’m gratified to see signs that the right people are finding it pretty irresistible.

That said, I don’t want anyone going into debt in order to win. Debt for me carries bad vibes and karma, and frankly, that’s not something I want to take on.

On the other hand, if you do have money to invest in something:

I can tell you I’ve long ago stopped investing in stocks and index funds.

For one thing, I don’t know what I’m doing with those.

For another, I figure my returns will be much, much, much better if I simply spend that money to build up my email list. I don’t know any other investment that can conceivably pay me back 100% of my money on day 0, and give me 500%-1000% returns over the next 6 months to a year.

On top of that, I’ve personally found that investing in newsletter traffic is better than other forms of traffic to grow my email list, because newsletter readers are proven to open read and respond to emails.

If on top of that top, you throw in a warm and honest endorsement from the person who is sending you his trusting and engaged readers, then…

Well, I should stop myself, because I’m again starting to hype up and promise. And while I normally don’t have a problem with either, like I said, maybe I’ve done too much of both already.

If you are interested in having me endorse you:

I’ve officially set the date for this auction.

It will happen this coming Wednesday, December 10, as the Moon moves from Leo to Virgo (auspicious for new beginnings).

The exact time the auction kicks off will be 6pm CET/12 noon EST/9am PST.

The exact place will be my Daily Email House community. If you’d like to get inside in time and get familiar and comfortable before the craziness starts:

​https://bejakovic.com/house​