Proof

Lies and legends of the left brain

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A couple years ago, I came across a bizarre and eye-opening story told by neuroscientist V.S Ramachandran.

Ramachandran was working with split-brain patients, who have surgically had the connection between their left and brain hemispheres cut to control seizures.

In an experiment, Ramachandran demonstrated that these patients effectively had two different minds inside one skull. One mind would like chocolate ice cream best, the other vanilla. One believed in God, the other didn’t.

This story was my first exposure to strange and wonderful world of split-brain research.

I had always thought all the “left-brained/right-brained” stuff was just bunk. I didn’t realize it’s based on pretty incontrovertible scientific proof, going back to research on these split-brain people.

I recently came across another split-brain story, this one in a book by neuroscientist Michael Gazzaniga.

Gazzaniga did his PhD at Caltech under a guy named Roger Sperry, who went on to win the 1981 Nobel Prize in Medicine for this work.

Sperry and Gazzaniga were pioneers in working with split-brain patients. These patients seemed to be perfectly normal. But thanks to a bunch of clever experiments, Sperry and Gazzaniga managed to tease out some strange things happening in these patients, which reveal real mysteries of the mind.

For example, the scientists would simultaneously show two images to the patient in such a way that each image only went to one hemisphere.

The patient was then asked to point, with his two hands, to cards connected to the image he had just seen.

One time, a patient was shown a picture of a snow scene for the right brain… and a chicken claw for the left brain.

He then pointed to images of a shovel and a chicken (with the left hand being controlled by the right brain, and the right hand being controlled by the left brain — we’re cross-wired like that).

So far so good. The different sides of the brain had seen different images, and could identify those images by pointing with the hands they controlled.

But here’s where it gets really tricky and interesting:

Gazzaniga had the intuition to ask the patient to explain why he had selected the two images, the one of a chicken and the other of a shovel.

One last scientific fact:

Verbal stuff happens mainly on the left hemisphere (again, we know this based on these split-brain experiments).

In other words, when verbalizing stuff, this patient didn’t have access to the information about the snow scene his right brain had seen. The part of his brain that could speak had only seen one image, that of a chicken claw.

The fact this patient had no possible idea why he had pointed to an image of a shovel didn’t stop him. He immediately and confidently replied:

“Oh, that’s simple. The chicken claw goes with the chicken, and you need a shovel to clean out the chicken shed.”

Hm. Do you see what happened?

This split-brain patient, or rather the left mind in his skull, came up with a story, consistent with the facts he knew (the fact was he had pointed to a picture of a shovel).

Of course, in this case, the story was completely fabricated and wrong, and had nothing to do with the actual reason (that the other half of his brain had seen a snow scene and had connected it to the image of a shovel).

To me, this is really fascinating. Because it’s not just about these rare few people who don’t have a connection between the left and right brain hemispheres.

This same thing is happening in all of us, all the time, even right now as you read this. It’s just not so neatly visible and trackable in connected-brain humans as it is in split-brain humans (hence why this research won the Nobel Prize).

This is cool knowledge on its own. But it also practical consequences, and gives you specific technique to practice in case you want to influence others.

This technique is nothing new. But it is immensely powerful. (And no, it’s not “Tell a stawrry.”)

You probably know the technique I have in mind. But if not, you can find it in my upcoming book, full title:

10 Commandments of Con Men, Pick Up Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Professional Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters

My goal is to finish and publish this book by March 24.

Until then, I will be writing about this book and how it’s progressing, plus what I’m thinking about doing to make it a success when it comes out.

If you are interested in the topic of this book, and you’re thinking you might wanna get a copy when it comes out, click below. I’m planning some launch bonuses and I will be dripping them out early to people on this pre-launch list:

​​Click here to get on the bonus-dripping pre-launch list for my new 10 Commandments book​ ​

Seeing is believing

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Try this little experiment right now:

Stretch out your left arm so it’s straight in front of you. Do it so the thumb of your left hand rests on the screen (of your phone or laptop, where you’re reading this email), right next to the X below:

X

Try it, right now. It will make the rest of this email much more impactful. Litterally stretch out your arm, and put your thumb next to the X above.

Next, look at your thumbnail. Focus on it. Make sure it’s nice and clear in your mind’s eye. And then, if you can, without moving your eyes, shift your attention to the X.

Ok go. follow the instructions above. And when you’ve done it, keep reading below.

Done?

If you’ve done the experiment above, you’ll find it’s surprisingly hard to not move your eyes when you focus on something else, even a few millimeters away.

But if you can switch your attention to the X while keeping your eyes on your thumb, you will also find that the X, close as it is to where your eyes are looking, is blurry and out of focus.

You might know this fact already, but seeing is believing:

Human vision is remarkably low-fi.

Only about 1-2 degrees of our visual field are in high definition and in focus. (That’s about a thumbnail’s worth, at arm’s length in front of you.) The rest of your visual field is blurry and devoid of detail.

The reason it doesn’t FEEL like that is because what we look at is always in focus, and because our eyes are constantly flitting from one place to another, without conscious control, based on what we find interesting in the moment.

When I was a kid, and probably for a good part of my adult life, had somebody told me that pretty much all my vision is a blur, with one tiny thumbnail’s worth of detail and “truth,” I would have rebelled, argued. All my experience and intuition spoke against it.

So could somebody have changed my stubborn mind?

Explanations of the fovea… quoting scientific experiments… testimonials from other people who say, “Yes, my vision is super low-fi”… none as these would be as effective as simply getting me to simply stretch out my arm, make a thumbs up, and experience for myself how, if I focus on my thumbnail, I can’t see anything else clearly, even half an inch away.

All that’s to repeat a fundamental marketing truth:

Demonstration is the most valuable kind of proof.

You might know this fact already as well. But seeing is believing.

And on the topic of demonstration:

I can tell you that the past couple of days, I’ve been doing demonstration of my “Heart of Hearts” system. That’s a system I’ve come up with to figure out what people in my audience really want and how to best present it to them, with the ultimate goal of more consistent success with new offers.

At the end of my last couple emails, I’ve been polling for interest in the Heart of Hearts system. Polling for interest is definitely one part of the Heart of Hearts system. But it’s not the first part, and it’s certainly not the last.

There’s stuff behind the scenes that won’t be obvious if you’re simply reading my emails.

But I will make you a deal:

If more consistent success with new offers is something that you’d be interested in, then hit reply and tell me a bit about who you are and what you do.

In turn, I will add you to a private announcement list.

That way, you’ll have the opportunity to get my Heart of Hearts system when I release it later this month. And even if you choose not to get it, you might get a further bit of live demonstration about how my Heart of Hearts system works.

David Ogilvy endorses the Daily Email Habit approach

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This morning I found myself reading “Quotations of David Ogilvy,” put out in 2023 by the Ogilvy agency, on the 75th anniversary of its founding.

Here’s a quote from Ogilvy that caught my eye:

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Dr. Gallup reports that if you say something which you don’t also illustrate, the viewer immediately forgets it. I conclude that if you don’t show it there is no point in saying it. Try running your commercial with the sound turned off; if it doesn’t tell without sound, it is useless.

===

I’m sharing this with you for two reasons.

One is that it’s a useful reminder, even if you never write a TV commercial. Really, it comes down to effective communication. If you don’t illustrate, the reader will forget it. If you don’t show it, there’s no point in saying it.

Reason two is that I was lucky to have somehow learned that lesson early in my copywriting career. Somebody must have shown it to me, because I also remembered it over the years.

The basic idea above — illustrate, don’t just say — is the underlying idea of pretty much everything I’ve done in the marketing space.

It’s the underlying idea of my Copy Riddles program, and its try-and-compare method of learning to write copy, instead of just a bunch of “here’s how” instruction.

It’s the underlying idea of thousands of sales emails I’ve written, both for clients and for myself, and the way I teach others to do that inside my Simple Money Emails and Most Valuable Email programs.

And it’s the underlying idea of my Daily Email Habit service.

Because on most days — not all, but most — I don’t just send a daily prompt for to help you write your own daily email. I also use that prompt in my own daily email, to show and illustrate how it can be done.

About that, I got the following feedback from Chris Howes, who runs a successful music teaching memebrship, Creative Strings Academy. Chris subscribes to Daily Email Habit, and he had this to say:

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But more importantly, I now get TWO LESSONS from you every day. And I often learn as much or more from your regular daily free emails. Together, hand in hand, they feel like someone dropped off a shopping cart from Sams Club full of gifts at my front door and said here you go…

===

As David Ogilvy said, “We sell — or else.”

I don’t know what the “else” is. I don’t want to find out.

So if you’d like to buy a month’s worth of daily email puzzles, in order to write your own daily emails, and to get additional inspiration and illustration from my daily emails, here’s where to go:

https://bejakovic.com/deh

Ponzi-like cold calling

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I’m rereading David Sandler’s book You Can’t Teach A Kid To Ride A Bike At A Seminar, But You Can Teach Him How To Fish.

Even though the title won’t tell you so, it’s a sales book.

Do you know Jim Camp’s Start With No? Camp’s book is in many ways a rewrite of Sandler’s book. But the original, as always, has stuff that the rewrite doesn’t have…

… such as the following story of Ponzi-like cold calling, which could be useful to many, even if they never make a cold call in their life:

In the early days of his sales career, Sandler cold called business owners to sell self-improvement courses and sales training. It was the only way he knew how to get leads.

Valuable point #1: Sandler got 9 out 10 cold-called prospects to agree to meet him. How?

Simple. He’d offer something for free, something that the guy on other end wanted, something nobody else was offering.

Specifically, Sandler would offer to come down to the prospect’s office and demonstrate his cold calling techniques to the prospect’s sales team, and motivate the lazy bums a little.

Like I said, 9 out of 10 business owners agreed to that.

Valuable point #2: Sandler didn’t offer to come do a demo as a means of making a sale. He did it as a means of making cold calls.

Sandler hated making cold calls. If he had to make cold calls at home, he’d put it off, do it half-heartedly, and not make enough of them to set his weekly quota of appointments.

That’s why he did the scheme above.

He’d show up to the prospect’s office, nervous but also amped up. And then, for an hour or so, he’d cold call — for himself.

He’d spend an hour in the prospect’s office, with the sales staff looking at him in wonder, making cold call after cold call, chatting on the phone, digging into the pain, and in many cases, setting new appointments for himself.

A couple days ago, I wrote that identity is just about the most powerful appeal you can make.

Well there’s a close second, and that’s reputation. In fact, for many of us, reputation might even trump identity. Cause you wanna look good in front of people, right? Even if you have to do things you would never do on your own.

And so it was with Sandler. He’d end an hour at a prospect’s office with another 2-3 set appointments, way more than he’d get at home had he spent the afternoon there.

Plus of course, he’d have a way better chance of closing the sale. Because nothing sells like demonstration.

Such story. Much lessons. So few people who will do anything with it.

And yet, it could be so powerful if somebody would only apply it, whether to cold calling… or to any other persuasion-related activity.

I’ll leave you to ponder that, and I’ll just say my email today is a “demonstration” of the daily email prompt I send out this morning for my Daily Email Habit service.

Maybe it’s easy enough to figure out what today’s prompt was.

Or maybe not.

In any case, today’s prompt is gone. Today’s prompt is lost to history, to be known only by the current subscribers to Daily Email Habit.

But a new prompt will appear tomorrow, to help those who want to write emails regularly, both for their own enjoyment, and to impress and influence others in their market. Because powerful things happen when you know that others are watching you.

If you’d like to read the email I write based on that prompt, and maybe try to guess what the prompt was, click here to sign up to my email newsletter.

Breaking the silence after the promo

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Last night, after the 3rd Conversion training call, I got a note from one of the participants. I’m not sure she wants me to share her name, but she wrote:

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It was so nice to see you on the call. I just wanted to drop you a quick note to say how much I absolutely loved your live class. It was perfectly timed for me, especially since I’m putting out my own offer for a done-for-you course blueprint. Your presentation was not only engaging but also such a clever demonstration of your course content in action – I was taking mental notes the whole time! (And trying to resist writing everything down lol)

===

I’m telling you this because, well, it says nice things about me, and I need all the ego stroking I can get.

But I’m also telling you this because I’ve noticed lots of people who sell online, myself included at times, are guilty of promoting an offer intensely… and when the promo period ends, it’s on to promoting the next damn thing.

Meanwhile, what happened to the previous training/course/book, which had such large promise about it?

There’s largely silence on that point, until of course it’s time to promote the same thing again.

My theory is that today, people are more than ever craving things that feel real.

It’s not simply because of the recent explosion of AI, but also the ability for automated communication, and simply the inhuman scale of the Internet.

When before in history was it an everyday possibility for most humans to write something that will go out to thousands or even millions of people?

Inevitably, we all become more guarded as a result of this. Things sound good, but they’re not actually good… or they might not even be there at all (Google “these cats do not exist”).

That’s why I think it’s valuable to not only do a good job promoting what you sell… not only do a good job delivering it… but also do good job continuing to communicate, even to people who didn’t buy, even after the fact, that this thing you were selling was for real, and that you in fact are for real.

That’s one way to cope with The Nothing that’s overtaking our world.

Another way is simply longevity, persistence, or maybe track record.

A few hundred words of text, once, can be optimized, faked, generated to suit the moment and to deceive the unguarded.

A few hundred words of text, every day, for years, are hard to fake, particularly if those words are going out to the same group of people.

That’s why there’s power in daily emails.

Writing daily for years might sound intimidating. It doesn’t have to be.

Really, it’s just one day’s effort at a time. And pretty soon, it becomes enjoyable and even addicting (ask me how I know).

The sooner you start, the sooner it will become easier, and the sooner you will reap the rewards.

Even if you don’t know nothing about email, or copywriting, or even writing, you can start writing a daily email today.

But if you must have a guide to help you get started, here’s one I created, based on my own real experience:

https://bejakovic.com/sme

Why is Alec Baldwin telling me to Always Be Closing?

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You probably know the movie Glengarry Glen Ross, or at least you know the famous “Always Be Closing” scene.

​​But just in case, lemme quickly run through it:

Picture a small, regional office for a team of door-to-door salesmen.

Most of the guys in the office are losers — they are not selling anything, and are making no money.

One rainy evening, a new, different face is waiting there in the office. He has come from the rich and distant headquarters of the company.

The new face is played by a cocky and polished Alec Baldwin, with slicked back hair and a silk suit, looking handsome and deadly.

Baldwin has a Rolex on his wrist. And, as he tells the loser salesmen, he drives an $80,000 BMW, and he makes $900k a year.

Over the course of about five minutes, Baldwin delivers a menacing pep talk to the struggling salesmen.

“ABC,” he tells them. “Always. Be. Closing.”

The gist of Baldwin’s speech is, “Start selling, or you’re fired.” This sets up the necessary chain of reactions that leads to the climax of the movie.

Fine. You probably knew all this. Or if you didn’t, now you do.

But there’s one tiny bit that I omitted in my summary above, and that you may have missed if you ever watched this scene for real.

Because everything I told you, it’s a little bit, I don’t know, too pat?

Why does this slicked-back, cocky salesmen, who makes all this money and who lives in Manhattan, why does he drive down to the suburbs to talk to these losers, and why does he do it exactly tonight, on this stormy night, so that the rest of the movie can develop just as it should?

This is the kind of question that the people in the audience might never ask out loud. But somewhere in their brains, the question is there. And if it’s not answered — well, that’s a problem.

David Mamet, the guy who wrote Glengarry Glen Ross, knew this.

And so he took care of it.

As Baldwin is in the middle of his ABC speech, one of the loser salesman chuckles. And when Baldwin turns his deadly gaze on the guy, we get the following line:

“You’re such a hero. You’re so rich. How come you’re coming down here to waste your time with such a bunch of bums?”

Baldwin’s answer, when it comes, in between more insults to the other salesmen, is not much of an answer at all. The bosses asked him to come, he says, and he did it as a favor to them.

And that’s my point for you for today.

Effective screenwriting — and effective door-to-door sales, and effective copywriting, and pretty much any kind of effective communication — requires suspension of disbelief in your audience, if you have any hope of getting them to go where you want them to go.

That’s the bad news.

The good news is that suspension of disbelief is often easier to achieve than you might ever believe.

Why?

Because while it’s instinctive for us to ask why… it’s also instinctive for us to be satisfied as soon as any kind of answer is provided, and to stop any further questions, at least on that one question.

Of course, it’s not always enough to say, “Because…” and then to give some kind of milquetoast reason.

Sometimes you need more powerful tricks to suspend disbelief in your audience.

And if you want those tricks, you can find them in my 10 Commandments of A-List Copywriters.

Why?

Because in Commandment I, I write about an A-List Copywriter who was a grandmaster of suppressing disbelief. And I tell you how he did it. If you’d like to find out:

https://bejakovic.com/10commandments

I’m free at last

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I entered the kitchen this morning in a kind of triumph and prepared a celebratory feast.

There was homemade shakshuka with a few fried eggs on top. There was bread, Catalan “pa de vidre,” which I love but rarely eat any more. There was butter, delicious butter, which I also rarely eat any more, except on special occasions.

And all this was a bonus added to the usual horsefeed that I chew through almost every morning.

“Free at last,” I said as a kind of thanksgiving prayer. “Free at last… thank God almighty, I’m free at last to eat whatever I want.”

The reason for today’s triumphal breakfast was that yesterday was the fifth and final day of the fasting mimicking diet I was doing.

If you don’t know the fasting mimicking diet, it’s a special diet, designed by a USC professor of nutrionology/how-not-to-die science.

The fasting mimicking diet has you eat significantly reduced calories and eliminate almost all protein for 5 days. Basically, you eat a bunch of vegetables and some olive oil for 5 days.

Why??

The claim is that this gives you A) all the benefits of an extended water fast, without B) any of the downsides, such as ravening hunger, impractical weakness, and long-term muscle wasting.

The USC professor has all kinds of medical studies, on rats and cats and maybe even owners of cats, to prove that his fasting mimicking diet does as he says.

I don’t have any real way to verify what he’s saying. But I trust the man — because you gotta trust somebody sometime.

I can also tell you that is that this is the second 5-day FMD cycle I’ve done, the first being back in February.

Both times, I was not hungry at all (just bored with eating vegetables all day), I could still go to the gym, and I got the results I was looking for.

As for what those results are, I’ll keep that private. I’m a little shy, and I’m sure you don’t wanna know anyhow.

The point though:

If you come from the world of direct marketing, as I do, you might be jaded, as I am, and think that every new “mechanism” is just some scheming copywriter’s invention.

But on occasion there really are genuine hacks, breakthroughs, secrets, better mousetraps or micetrap, which give you all the benefits without any of the downsides. Or at least something close to it, something close enough.

Once you have a new mechanism like that, your thing sells itself.

I was pretty much sold after hearing the name “fasting mimicking diet.” I guess so were many other people. Celebs such as Jennifer Aniston, Kate Hudson, and Gwyneth Paltrow have done the fasting mimicking diet — and somehow, I doubt that they read the sales or scientific literature on it.

But let’s get to business.

My claim has long been that online courses have a real problem:

The good information inside them flies in one ear and flies right out the other.

It takes repeated reading/listening of a course to remember any of it. That’s bad.

What’s worse, it takes application of the ideas inside a course to actually get any bit of real value from the course.

But most people never do any of that.

I say this in spite of the fact that I myself sell online courses.

But I also sell something completely different:

My Copy Riddles program.

Copy Riddles is not a copywriting course in any traditional sense. It’s not good information. It’s something else.

For more info on this training program that’s unlike anything you’ve seen before, with a genuinely new mechanism that gets valuable copywriting skills into your head:

https://bejakovic.com/cr

Just how bad are you at multitasking?

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Nobody called me out on it. But yesterday, I made a kind of preposterous claim.

​​I was talking about the following headline:

“If you’ve got 20 minutes a month, I guarantee to work a financial miracle in your life”

… and I said that his was an example of a concrete promise, something real and palpable.

As of this writing, nobody wrote me to challenge me on that. So let me do your job for you:

“Really Bejako? A ‘financial miracle in your life’? That’s your example of a concrete and real and palpable promise?”

Yes, really. And to prove it to you, let me tell you a story.

This story involves a man. A man named Tony. Tony Slydini.

Little Italian guy.
​​
Wrinkled, like a salted cod fish.

Spoke with a heavy Italian accent.

Performed magic tricks like you wouldn’t believe.

One of Slydini’s magic tricks involved making a bunch of paper balls disappear, only to appear in a hat that was empty at the start of the trick.

Before making each paper ball disappear, Slydini performed a few elaborate hand gestures. He’d wave the paper ball around in front of him, close it in his hand, sprinkle some invisible magic dust on it, open his hand, close it again, etc.

If you haven’t seen this trick, I have a link to it at the end.

​​But before you go watch, read on. Because I’m about to spoil the magic for you, and that’s important.

How does Slydini make each paper ball disappear?

​​And how does he teleport them inside the hat?

If you don’t want to know, then stop reading now. Otherwise, I’ll tell you.

Still here?

Fine. Here’s the trick behind the magic, from an article in Scientific American:

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Slydini deposits the vanished paper balls into the hat when he reaches inside the hat to fetch invisible magic dust. This mock action prevents the audience from assigning an additional, key intent to the move: to unload the paper balls inside the hat, to later reveal them at the trick’s finale.

Just as our visual system strains to see the vase and the two faces at once, we struggle to conceive of a motion that has a dual motivation: to put and to fetch. Even when it should be apparent to every member of the audience, and to every YouTube viewer, that Slydini’s action of fetching magical powder inside the hat must be a ruse.

In other words, even when the ostensible purpose is preposterous, we still can’t consider an alternative explanation.

That’s how bad our brains are at multitasking.

===

Our brains are sticky. This creates some strange phenomena.

Give me a warm cup of coffee to hold. Then show me a stranger’s face. I’ll evaluate the stranger as looking friendly.

Point my attention to the 20 minutes I know I have. Then make me a promise of a financial miracle in my life. I’ll evaluate your promise as concrete and real.

Don’t believe that it works?

You can see Slydini’s trick on YouTube. Link’s below.

​​You now know how the trick is done. But watch it yourself — it takes all of 4 minutes — and witness just how bad you are at multitasking:

 

If you’ve got 2 minutes right now, I guarantee more response to your offers

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A few weeks ago, I joined JK Molina’s email list. You might have heard of JK — he’s kind of the marketing coach to all the coaches who coach coaches.

Anyways, in between the steady flow of familiar promises – “make $100k per month with just Google docs and email” — I found an interesting persuasion idea in one of JK’s emails. Says JK:

“You get better leads by offering to take something they ALREADY HAVE into something they DON’T.”

Huh? The first time I read this, I had no idea what JK’s on about. But an example helped:

Bad ad: “How to make $30,000”

Good ad: “Turn the old car you’ve got parked in your garage into $30,000.”

A-ha. A dim, flickering light came on in my head.

And thanks to that flickering light, I could once again see Gary Bencivenga’s Marketing Bullet #3. Gary asked which of these investing headlines won:

A:

The Millionaire Maker:
Can he make YOU rich, too?

B:

If you’ve got 20 minutes a month,
I guarantee to work a financial miracle in your life

As you can probably guess by now, the answer was B. Gary says it “worked like a charm and handily beat the previous champ.”

Gary’s explanation for why B won is that we’ve all gotten jaded by big promises, but the if-then structure somehow manages to disable normal critical faculties.

Maybe that’s really it.

Or maybe it’s what JK says above.

Maybe it’s that we don’t respond to promises unless we feel they are concrete and real. Unless those promises are anchored to something we can touch, taste, or in case of 20 minutes, simply know with 100% certainty that we have on us, right here, right now.

So try it yourself and see.

​​Use the if-then structure, or promise to turn the junk in your prospect’s garage into a stack of $100 bills.

I guarantee this will increase response to your offers. And if it doesn’t, come back tomorrow, and I’ll give you a new idea, for free, and keep giving you new ideas, until one of them does increase your response.

Also:

If you’ve got two thumbs and a smart phone, then I promise you a new way to fascinate your email subscribers every day. For more information on that:

https://bejakovic.com/mve

Daily Email Fastlane for women

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Last night, I sent out an email promoting my upcoming workshop, Daily Email Fastlane. And for a bit, I was pleased by the number of sales that came in as a result.

I actually stayed pleased until this morning.

And then this morning, I got a reply from Adam Silver, an expert in user experience. Adam wrote me to ask:

“Did you hesitate to write ‘handsome mug’ as it doesn’t work for women? :)”

Adam was referring to the way I ended my email last night. I said there will be a recording of next Thursday’s workshop, but if “I can see your handsome mug live on Zoom, that’s even better.”

Suddenly, after reading Adam’s message, I stopped being so pleased with myself.

I hadn’t thought much about that “handsome mug” phrase while writing it. I didn’t think it mattered.

But now that Adam brought it up, I checked the stats.

It turned out that, out of the 10 sales that have come in since yesterday’s email went out, 9 are from men and only 1 is from a woman.

For reference, I normally get a healthy mix of both men and women buying my stuff.

So was this just a coincidence?

Or did that small phrase really kill a bunch of sales that women might have made?

Did I shoot myself in the foot with just two words?

Or… was it the exact opposite? Did those two words actually help me make those other 9 sales?

Because check it:

In emails and in copy more generally, it makes sense to call out your audience.

Maybe everyone in your audience could possibly benefit from your offer. But most people won’t reply unless they feel your offer is somehow uniquely for them.

The trouble is, you probably have lots of different ways to call out your audience. Lots of different ways to slice and dice your market. Lots of different ways to appeal to how people think of themselves.

So what do you do?

Daily emails offer an easy fix to this conundrum. You just call out a new segment every day, and see what works.

And so, I would like to announce I will hold a workshop next Thursday. It’s called Daily Email Fastlane, and it will help women benefit by sending daily emails for their personal brand.

Maybe you think I’m pandering. Maybe you demand to know why specifically women can benefit from this training, and from daily emails more generally.

Here’s why:

It’s my observation that, out of the hundreds of daily email newsletters I’ve subscribed to over the years, in all kinds of niches, the majority are still sent by men. In many niches, it’s a significant majority.

I’m not appealing to your sense of justice here. I’m appealing to your sense of opportunity.

In most markets today, women would have an immediate advantage by sending out daily emails. They would have this advantage by having unique positioning. By being different to what’s already out there. By simple virtue of being a woman.

And if you want more of a sexist, stereotypical reason:

From what I hear, many women are naturally good at building a sense of community, of forming relationships with others, of emotional bonding. More talented than many men in any case, and certainly more talented than me, somebody who has to relearn this kind of stuff consciously, on a daily basis.

But daily emails are all about forming relationships with your audience, and building a sense of community.

So it seems to me that many women would naturally take to sending good daily emails for their own brands… and it seems to me they would benefit uniquely from doing so.

And yet, like I said, it’s still mostly men who take advantage of daily emails.

I don’t know why that is. But I do have a fix for it, or rather a fast lane.

This fast lane is made up of the commonalities I’ve seen in three uniquely successful daily emailers I’ve coached over the past year and a half.

These daily emailers have stood out to me — in terms of the money they make, the stability of their income, and simply in how much they seem to enjoy their business and their life.

All three achieved success via daily emails, in spite of not being women. So imagine what you could do.

If you’d like to join me for this workshop:

https://bejakovic.com/daily-email-fastlane