AI Copywriting

If you’re a copywriter and you write for coaches and consultants

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If you’re a copywriter and you write for coaches and consultants, I have a new time-saving offer for you. A few results this offer has generated:

#1. “Recently, I used it to build a $25,000 project in 12 hours, start to finish.”

#2. “Saves me 30 to 40 hours a week”

#3. “It totally upped my game and cut my working time in half”

#4. “Client output that used to take me a couple of days now takes me a couple of hours”

#5. “I’d been procrastinating on her lead magnet to $97 course sales sequence all week, and now it’s basically written, in about an hour”

#6. “Saved me at least 20 hours per week.”

#7. “This system added $77,000 in the first 7 months, and more since”

The person behind this time-saving offer is Dawn Apuan. I mentioned Dawn in my emails over the past week. She’s the copywriter who’s been getting clients for years, a dozen at a time, by being the resident copy guru in multiple business masterminds and paid communities.

Dawn writes copy for coaches and consultants. It’s a specific style of copywriting. You can see it in her copy for her offer, at the link below.

I on the other hand am first and foremost a business opportunity copywriter.

Rather than leading off by trying to empathize with you, I’m telling you what I found sexiest in this offer. That’s the massive time savings… the big projects delivered in a matter of hours… and case studies, case studies, case studies.

Oh, and the price:

This system that Dawn sells, this offer, is an AI offer.

Dawn has been selling it to coaches and consultants directly, as a done-for-you install into their business, so they can produce their own copy. She has been charging $5,800 for it, and she has sold a bunch at this price level.

Dawn will also run a cohort soon to guide a small number of copywriters to create and install the same system in their own copywriting practices, so they can deliver more copy to more clients in less time. Since this will be a cohort rather than a full done-for-you install, Dawn will charge a more manageable though still pricey $2,900 for it.

And then there’s the DIY price.

Dawn is currently selling the trainings, prompts, swipes, and videos on how to build and install this “save you 20+ hours of writing a week” gizmo into your copywriting business… for just $297.

That’s if you act now, because Dawn will be doing the done-with-you cohort soon. I don’t know exactly when, though I do know she will pull the DIY version on July 15.

I bet you have many more questions about how this system works, what it is, and whether it makes sense to grab it before it disappears. That’s ok. Dawn has prepared a sales page, I’m assuming using her own system, to give you the full details.

If you’re interested in finding out more, before it slips your mind and slips away:

https://bejakovic.com/dawn

If you have ambitions of copywriting mastery…

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A long time reader and professional copywriter writes in to ask about 1-Person Advertorial Agency, which I claim is the hottest opportunity for copywriters in 2026, and which I’ve been promoting all week:

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John, be honest… is the copy the system spits out for the advertorials any good?

Because compared to your advertorial copy, I don’t know, man.

I looked at the advertorial samples on the sales page, and one of them pretty much reads exactly like AI.

That second-to-last paragraph in the joint pain advertorial especially… it made absolutely no sense.

I don’t know, maybe it’s just me being picky.

I just wanted to get your opinion before I consider pulling the trigger.

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Is the copy any good?

I can’t say. I haven’t used the 1-Person Advertorial Agency system myself. But I think the proof is in the pudding.

Does it matter if professional copywriters say it reads like AI?

Or is it more important if it’s making sales to cold traffic, and both the business and the copywriter are making bank?

As for the results of the copy this system produces — the 30% boosts in conversions, the millions of dollars worth of resulting sales, the $49k paychecks — I trust Sam Bradbury-Butler and Thom Benny, the two guys who created this offer. That’s why I’m promoting this to you full-throat.

If you have ambitions of copywriting mastery, I think that’s a noble goal to strive after.

All I will say is it’s much easier to get good as a copywriter if you have successful clients… if you are working on real projects… if you can see sales coming in hourly or minutely… if you have opportunities to test and get results on your tests every day.

Ultimately that’s what this opportunity is about:

Get clients, get results, get paid.

If that’s something that interests you, either so you can take your ample earnings and chill in your ample free time, or so you can take your client relationships and use them to turn yourself into the next Gene Schwartz, here’s where to get at this opportunity, before it closes in a few short days:

https://bejakovic.com/advertorial-agency

There’s a new railroad across America, and it’s turning some copywriters into firemen

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I woke up this morning to an email from an old client:

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Hey John, happy new year!

We’re seeing a lot of growth again in [his wife’s] business… you totally nailed the voice and tone last time, wondering if you’d be interested in revisiting that engagement?

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The fact is, I didn’t totally nail the voice last time. Not even close.

I even wrote an email in this newsletter about that miserable experience, with the subject line, “My so-called life as a 32-year-old Brazilian female fitness model.”

In that email, I said it was impossible for me to really mimic somebody’s voice, at least in daily emails, at least to an audience who genuinely knows that person.

Pretending to be a 32-year-old Brazilian fitness model, I spent 15 minutes writing each email, and another 30-40 minutes massaging the emojis and Instagram inspiration buzzwords and agonizing whether something was just important! or really super important!!!

I hated the process.

But things have changed in the past two years. And if my old client thought I nailed the voice last time, he would be amazed now.

Because after I got his message, I clambered into my connection pod, plugged the metal cables into the back of my skull, and initiated a telepathic conversation with the General Networked Intelligence. I asked it:

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Rewrite the following in the tone of a peppy, enthusiastic, 32-year-old female Instagram fitness model, who loves using emojis and a few words in all caps: It’s important to be healthy and fit. But what’s equally as important is to feel good about yourself, not to compare yourself to others, to enjoy each day without worrying about living up to a standard. And that’s what I want to do for you.

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In an instant, the Great Networked Intelligence replied with the following:

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“💪 Hey friends! Staying FIT AND HEALTHY is super important, but it’s not just about hitting the gym and eating right 🥗 It’s about FEELING GOOD IN YOUR OWN SKIN, not comparing yourself to others 🙅‍, and ENJOYING EACH DAY TO THE FULLEST 🌞 That’s what I’m all about, and that’s what I want to help you achieve 🙌 Let’s make every day POSITIVE, HEALTHY, AND HAPPY together! 🤗”

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This is pretty close to perfect. Maybe a tiny bit over the top, but as copywriter John Carlton likes to say, better start with extreme inspirational fluff and dial it back a notch, than try to squeeze a pizza-slice emoji into an unenthusiastic and limp Instagram post.

And then, suddenly, I had a vision.

I saw a 19th-century steam locomotive, a huge and ugly engine spewing smoke and eating up the American landscape.

​​Inside that locomotive was a small, sweaty, sooty man, shoveling coal into the blazing fire that drives the great steam engine on.

But what do you call that small, sweaty, sooty man? I never knew the term. No matter. As soon as I had that thought, without speaking a word, I immediately had the response:

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A person who shovels coal on a locomotive is typically called a “fireman” or “stoker.” The fireman is responsible for maintaining the fire in the locomotive’s furnace, which generates steam to power the engine.

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So there you go. There’s a new railroad across America, and it’s turning some copywriters into firemen. Maybe some of those firemen will get very rich.

Anyways, you might wonder if I have any bigger point to this email besides that you can now quickly and cheaply imitate the voice and tone of Instagram fitness models.

I do have a bigger point. But this email is getting long, and several other steam locomotives demand my attention. So I will tell you the bigger point in my email tomorrow, in case you are interested. If you’d like to read that email when it comes out, click here to sign up for my daily email newsletter.