Positioning

“Do you know who I am???”

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Today I have another valuable story for you about personal positioning.

So let me take you back to 2007, when Jerry Seinfeld went on Larry King Live, and when green-colored sparks started flying.

For reference:

Larry King hosted a massively popular live interview show on CNN, which ran from 1985 to 2010. Over a million people tuned in each night.

King had a habit of friendly and conversational interviews. He did over 50,000 of them — fifty thousand. He never did any research or prep.

For more reference:

Jerry Seinfeld is a comedian. He was the biggest television star of 1990s, thanks to his hit sitcom Seinfeld, which wrapped up in 1998.

Larry: You gave it up [the show]. They didn’t cancel you, you canceled them?
​
Seinfeld: [pauses, then shakes his head for a split second] You’re not aware of this?

​Larry: I’m asking you.

​Seinfeld: You think I got cancelled? You’re under the impression I got cancelled?

​Larry: Have I hurt you Jerry?

​Seinfeld: I thought this was pretty well documented. [Looking around] Is this still CNN?

​Larry: Don’t most shows go down a little?

​Seinfeld: Most people do also. When I went off the air, it was the number one show in television. Larry, do you know who I am???

​Larry: Jewish guy, Brooklyn.

​Seinfeld: 75 million viewers!

Theories online say this exchange was all a joke, a good gag between pals.

I don’t think so. I think if you look, you can tell Jerry is first stunned and then annoyed at Larry King’s uninformed questions.

​​”Do you know who I am???” was a genuine, irritated, ego-led outburst.

​​And yet, it didn’t sound arrogant or repulsive in the actual live interview.

That’s because it was delivered with a smile, and with a bit of exasperation in Seinfeld’s voice. This was the stage persona Seinfeld had practiced over thousands of standup appearances and thousands of hours of shooting Seinfeld episodes.

I did a bit of research on how the mass mind reacted to this video. Some of the top comments read like this:

“i feel like seinfelds a real cunt irl.”

“He’s a classic narcissist. He is undoubtedly profoundly insecure about himself.”

“i loved Seinfeld. but i find Jerry very uncharismatic. he comes off as a douche sometimes.”

I don’t know whether Jerry Seinfeld is a narcissist or a cunt in real life. I do find it very possible.

Still, I love watching Seinfeld. And I personally like Jerry — at least the Jerry on the TV show.

So that’s my point for you for today.

If you want personal positioning that can win you an audience of millions, then you won’t do better than what I call “perfect neighbor positioning.”

Think Jerry Seinfeld. A smile, a bit of self-deprecating exasperation. But that’s just the start.

It’s worth studying Jerry Seinfeld, and fellow 90s sitcom stars like Ellen DeGeneres, Tim Allen, Jennifer Aniston, to see how they got to appear so likable, even if they’re not likable in real life.

I’ll write more about this. As I mentioned in earlier emails, I am working, slowly but shakily, on a little book about personal positioning.

In the meantime, I’d like to remind you of my Most Valuable Email training. It’s not about personal positioning, but—

If you write about persuasion or marketing, it can show you how to make your emails fun and even likable — without you investing your personality in the email at all. For more info:

https://bejakovic.com/mve/

The positioning you want if you live and die by your expertise

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“Looks like you just about cleaned everybody out, fella. You haven’t lost a hand since you got the deal. What’s your secret of your success?”

“Prayer.”

Let’s see if you recognize this magical Hollywood scene, and if you can spot the influence and positioning lesson within.

The scene in set in a Wild West saloon. Some cowboys are playing blackjack. One cowboy has been winning. ​​Too much.

“You’re a hell of a card player,” says one of the other cowboys. “I know, cause I’m a hell of a card player. And I can’t even spot how you’re cheating.”

All the other cowboys push away from the table in a hurry. The accusing card player stands up. His hand is hovering at his hip, next to his gun.

“The money stays,” the accuser says. “And you go.”

I’ll continue the scene in a sec. I would just like to point out this is also likely to be how your prospects size up you and your business. “The money stays,” they say. “And you go.”

Moving on:

Suddenly, a new figure enters the scene.

This new guy is friendly and cheery. He goes over to the possibly cheating card player, who’s still seated. The new guy tries to pull the possible cheater out of the saloon before a gunfight goes down. But the guy won’t budge.

“I wasn’t cheating,” he says. “If he invites us to stay, then we’ll go.”

So now there’s this tense three-way standoff.

The accusing cowboy, standing and ready to draw his gun. The possibly cheating cowboy, still seated and looking cool and a little sad. And the third guy, cheery and helpful, trying to negotiate between the two of them.

“What would you think about maybe asking us to stick around?” the cheery guy says to the accusing cowboy. “You don’t have to mean it or nothing, just ask us—” But he gets shoved out of the way.

The cheery guy sighs and hangs his head. He turns to the seated, possibly cheating cowboy and says, “I can’t help you, Sundance.”

Suddenly the accuser, who was ready to draw his gun a second before, opens his eyes wide. Then he starts blinking.

“I didn’t know you were the Sundance Kid when I said you were cheating. If I draw on you, you’ll kill me.”

Sundance finally stands up from the table. “There’s that possibility,” he says.

But nobody dies in this scene, because, against all odds, the accusing cowboy decides to invite Sundance and his partner, Butch, to stick around.

“Thanks, but we gotta get going,” says Butch. So the two friends collect the money off the table, take a last sip of whisky, and head on out the door.

This magical scene, as you may have guessed, comes from Butch Cassidy and The Sundance Kid, which won the Oscar for best screenplay in 1969. It’s one of my favorite films.

As for the influence and positioning lesson — well, I’ll leave you to think about that.

It’s particularly worth thinking about if you make a living via your expertise, your undeniable skill, in a world filled with other with other cowboys who might be faster draws than you are.

Because here’s what doesn’t happen in the scene above. There’s no demonstration of skill. No guns being drawn. There’s not even any bluster or talk of how fast anybody is. There’s just the mention of a name — Sundance.

I’ll write more about that one day soon.

Meanwhile if this topic interests you, take a look at my 10 Commandments of A-List Copywriters. Not just for the content inside.

But for the fact that, out of tens of thousands of people who have worked as copywriters over the past century, there are just 10 that I thought worthy to highlight in this book.

How did they get to have that status and influence?

Well, you can get an idea of that by seeing how I talk about them in the book. To get that at an atrociously high price:

https://bejakovic.com/10commandments

“Pharma Bro in contempt”: Everything going to plan

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I’m signed up for the Federal Trade Commission newsletter, because I like to get news of marketing scams, pyramid schemes, and other skulduggery that can be useful for business. So a few days ago, I got a press release with the unlikely but highly satisfying headline:

“FTC Asks Federal Court to Hold ‘Pharma Bro’ Martin Shkreli in Contempt”

You probably know Shkreli. He’s a young guy who caused mass outrage a few years back. He bought a pharma company that sold a lifesaving drug, and then raised the price of that drug 55x, from $13.50 to $750 per pill.

Shkreli then schemed to suppress competition, to make sure desperate patients were forced to pay the new 55x price for his drug.

When this became international news, Shkreli smirked at cameras, and said the one mistake he made was that he didn’t raise the price even higher.

“Why are people coming after you?” asked one interviewer.

“It might have something to do with me being very handsome,” Shkreli answered with a smile.

People were fuming.

“Martini Shkreli,” said one irritated TV announcer, doing what he does best: looking like a real slappable prick.”

So the FTC headline is very clever and very fitting. The new news, by the way, is not that Shkreli is now officially contemptible — which is what the headline makes you think, and which is what most people feel — but that he disobeyed court orders, and is therefore himself “in contempt of court.”

Whatever. Point is:

Maybe Shkreli is a natural-born “slappable prick.” Or maybe it’s an act he’s putting on for reasons of his own.

Either way, I think Shkreli’s behavior is worth studying — and even emulating.

“Whoa whoa hold on there,” I hear you saying. “John, you don’t want to go down that road! There are many better ways to get attention than to become contemptible. It’s not worth it!”

No doubt. And I’m not actually planning on getting into the pharma business, or doing anything to taunt the FTC, or playing around with people’s lives.

But that doesn’t change the fact that specific strategies Shkreli is using — whether instinctively or consciously — can be very valuable if you run a completely above-board, highly moral, or even noble business.

That’s something I will write more about in a future book on positioning, which I’m working on now.

But to twist the advice of James Altucher:

“The best way to promote your next book? Get people to read your current book.”

And so let me remind you of my 10 Commandments of A-List Copywriters.

​​Get it now if you want, because tomorrow I will be raising the price of this baby to $200 for the ebook and $250 for the paperback — the highest prices Amazon will me allow me to charge. You can watch the price increase at the page below:

https://bejakovic.com/10commandments

Be grateful you read my newsletter

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This past weekend I finished removing the free bonuses from my Copy Riddles program. I sent out an email to previous buyers to tell them 1) they will continue to get access to bonuses and 2) when I flesh out those bonuses into paid courses, they will be automatically upgraded to those new courses.

To which I got a response from a Copy Riddles member:

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Thanks for the update, John. You’ve been treating us OG buyers very well and fairly, and I think you deserve a bit of appreciation!

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I really do. I really do deserve a bit of appreciation.

I’m telling you I deserve appreciation for two reasons. One is that it’s self-serving — I’m a good guy, and others say so about me. I treat my customers well and fairly, and you should keep that in mind the next time I make an offer.

There’s a second reason also:

If you run any kind of business, chances are you’re doing good stuff that you’re not getting credit for.

That means you’re shirking your duties really. As “guru to the gurus” Rich Schefren likes to say, marketing is teaching prospects to value your offer.

The thing is, valuing stuff at what it’s worth is not something we humans are good at. If you want proof of that, go on Amazon, and look at the thousands of gratitude journals for sale, and the hundreds of inspirational guides telling you how important gratitude is, and how you should practice it regularly.

None of that would be necessary if appreciation came easy to humans.

Oh well. that just means you have to do the work for your prospect, and teach him to appreciate what you do.

So be grateful you read my newsletter. Because I always make a point to share something valuable and interesting, usually something you can take and apply right away, if you only think for a second or two.

Now on to my interesting and valuable offer. It’s my 10 Commandments of A-List Copywriters book.

The fact is, I could take the content of this book, change absolutely nothing except the format, and sell it as a $100 course instead of $5 Kindle book.

Or I could take that same content, deliver it over in a series of 5 Zoom calls, and charge $500 for it.

And people would pay, and they would get great value from it.

And yet, you can get all this value for just $5.

Perhaps you can guess my reasons why. And if not, that’s a topic for another interesting and valuable email.

Meanwhile, if you still haven’t read my 10 Commandments book, you’re shirking your duties as a marketer. Here’s where you can fix that:

https://bejakovic.com/10commandments

The bigger point of the rising AI flood

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Yesterday, Australia’s best copywriter, Daniel Throssell, wrote an email with the subject line, “John Bejakovic is wrong.”

​​Daniel’s email was about my email two days ago, in which I said that nobody really wants a newsletter.

I would like to respond to Daniel’s email, and I will. But a promise is a promise.

And yesterday I promised that today I would continue and finish my email from yesterday, and reveal the bigger point.

My smaller point was that there’s already a ton of fluff on the Internet, and it will only get worse now that anybody can write quickly, cheaply, and convincingly thanks to AI.

You can choose to take advantage of the current moment, which is what my email yesterday was about.

But there’s also the bigger point I promised you yesterday. It’s this.

Last month, over the course of two weeks, an estimated five billion people gathered in bars and on street corners all around the world, or squeezed in on the couch at home next to their friends and family, while watching opposing groups of 11 grown men desperately chasing a rubber ball around a grassy field.

The reason why billions of people engaged in this strange ritual is the same reason why I sent a physical postcard last year as part of my Most Valuable Postcard project.

Because it’s something real.

All those people around the world, hanging out with friends, tuning in to a live football game that everybody else is watching at exactly the same time, with the result still unknown and even uncertain — that’s real.

On a much smaller scale, so was my physical, handwritten postcard.

So that’s my bigger point for you.

The world will soon be flooded by AI-generated and AI-augmented content. This content will be warm, sweet, and inviting.

​​That means the flood will stay, and it will cover and absorb all the other warm, sweet, and inviting content that’s being created by the last generation of well-meaning human influencers and personality-based content marketers.

But islands in the flood will form, created by people who want some actual real experience of human connection to complement all the time spent being plugged into the solipsistic AI heaven.

So start thinking now, about how to create something real, and how to give that to people.

At least that’s my advice if you want influence and impact in the nearly developing future, or maybe just a better society to live in.

Anyways, I had a special, time-limited, free offer today for people who are subscribed to my email newsletter. You missed that, since you are not subscribed, but are only reading an archived version of this email.

In case you’d like to keep this from happening in the future, you can sign up to my email newsletter, and get my emails as they come out, in real time. To do so, click here and fill out the form that appears.

The secret to better pizza, better emails

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Back in 2020, I reported on a saucy story involving Jack Trout.

Trout is one half of the team that wrote Positioning, which I still think is one of the best and most interesting books on marketing.

Once upon a time, Trout was in meeting with John Schnatter, the “papa” in Papa John’s Pizza.

Schnatter’s chain already had 1,000 locations around the country. But I guess he wanted more, and so he was talking to Trout.

Schnatter explained how Papa John’s makes pizza. “… and then we put the tomato sauce, which we get from Dino Cortopassi…”

“Hold up,” said Trout. “I know Dino. He doesn’t sell to chains. He only sells to small mom-and-pop shops. His stuff is fresh-packed and there’s not enough for chains. You’re telling you get your sauce from Dino?”

Schnatter nodded. A call to Dino himself confirmed it.

And so was born Papa John’s positioning:

“Better ingredients, better pizza.”

Is Papa John’s Pizza truly better? I can’t say. I’ve never had it. But the company grew five-fold in the years following the positioning change, and is worth some $3 billion today.

So let’s see how many billion I can make with the following positioning statement:

Better ingredients, better emails.

My claim is that, as for pizza, so for long-term marketing.

More interesting stories and more valuable ideas make for better emails. Independent of the copywriting pyrotechnics you invest in. Independent of the rest of your public persona, which builds you up into a legend worth listening to.

Maybe the fact that you are reading my email now, or have been reading my emails for a while, is proof of that.

But you gotta pay the piper somewhere.

Better ingredients for your emails are not free — free as in just sitting there in your head, right now, ready to be used.

The good news is, better ingredient are not hard to come by, and are not expensive.

They have been collected and sorted, organized and prepared for you, in low-cost receptacles known as books.

If you read the right books, you’re likely to find lots of interesting stories and lots of valuable ideas.

I had more to say on this topic. But I reserved that for people who are signed up to my email newsletter. If you are able to read, including books, then you might like to join my email newsletter as well. Click here to do so.

Chameleon positioning

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If you are ever looking for political influence in a new country, or maybe just a new copywriting client, then the following might be valuable:

A few months ago, I wrote about Alkibiades, an Athenian politician and general who was the ancient world’s Donald Trump.

Alkibiades once cut off his own dog’s tail. The people of Athens were shocked and outraged at the cruelty. “Good,” said Alkibiades. “At least they aren’t talking about the really bad stuff I’ve done.”

Alkibiades switched allegiances several times. First he served Athens. Then Sparta. Then the Persian empire. Then back to Athens.

He did this 1) because he always became hated wherever he stayed for a while and 2) because he had an uncanny ability to become loved wherever he decided to move.

How?

How did Alkbiades, who was hated, envied, and despised wherever he stayed, become quickly loved wherever he moved?

Simple. He turned chameleon.

When Alkibiades moved from luxurious Athens to spartan Sparta, he dropped his personal chef, threw away his perfumes, and packed up his fancy clothes.

Instead, he started bathing in cold water, gnawing on dry Spartan bread, and forcing down the infamous Spartan black broth.

Pretty soon, the Spartans, who had initially been suspicious of Alkibiades and his allegiances, started to wonder that this man could ever have lived in decadent Athens, because he was so clearly a true Spartan at heart.

So there you go. Like I promised. The key to political influence in a new country — or to new client work, if that’s the kind of thing you’re after.

Perhaps you see exactly how to apply the story of Alkibiades to getting new client work. Perhaps you don’t.

In that case, you can look inside my Copywriting Portfolio Secrets, where I lay out and expand on this idea of chameleon positioning, and apply it to the hunt for new clients.

Chameleon positioning is how I won some of my longest-running, most profitable copywriting jobs — and I didn’t even have to become hated anywhere along the way.

But you might hate me for this:

Pretty soon, I will pull both of the free bonuses I currently offer with Copy Riddles, put a bow around them, and turn them into paid products.

For now though, you can still get both bonuses — Copywriting Portfolio Secrets and Storytelling For Sales — for free.

​​You can get them for free if you get Copy Riddles, which, in case you are not overflowing with client work, is something you might want anyhow. As Vasilis Apostolou, formerly a senior copywriter at Agora, wrote after going through Copy Riddles:

I wish I had John’s bullet course when I was starting out. It would have saved me tons of frustration… and shaved months off my learning curve.

To save yourself some frustration, shave months off your learning curve, and find out how to win yourself new client work:

https://bejakovic.com/cr

I’ve written about this before, but you probably missed it

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This morning, I talked to a business owner who is interested in joining my email coaching program. Interested… but also wary.

“I was talking to my husband,” she told me. “And I realized, John writes good emails. But who is he? I don’t really know anything about him.”

About that:​​

I’ve been writing this email newsletter for four years. I’ve shared plenty of personal stories.

I’ve also shared plenty of specifics from my copywriting career — lessons learned, successes earned, endorsements spurned, like the one I wrote about yesterday.

And yet, people still don’t know almost anything about me. Because the problem is this:

I shared all those stories and successes and endorsements once, or twice, or maybe frice.

That ain’t enough.

So here’s my message to you. It’s a message I’ve shared before, multiple times. But you probably missed it, even if you’ve been reading my emails for a while.

You have to repeat yourself over and over and over. And if you want people to “know” you, you have to create a legend – a simplified cartoon version of your life, and you have to hammer that home, week in and week out.

“I was a blessed child born into a billionaire family… but a tragic and violent attack left me an orphan… and then one day, I fell into a cave full of bats.”

You tell that story. And then next week, you tell it all over again.

“I was made an orphan after my parents were brutally gunned down… I was lost, and all the billions I had inherited meant nothing… until one day, when I fell into a cave full of bats.”

You might wonder why I don’t take the opportunity here to talk about my own background, instead of that fantasy with the cave and the bats.

That’s because these emails are not primarily about selling, or even about building authority where you look at me as a leader in my little niche.

You might wonder what these emails are primarily about in that case. I’ve actually written about that in the past, and multiple times, but you probably missed that too.

​​No matter. I will probably write about it again one day.

Meanwhile, back at the ranch, there are certain messages that I cannot allow to slip through the cracks of your awareness.

​​For example, last week, while I was promoting that coaching program for which I’m interviewing prospects now, I got the following fat-fingered reply from a reader:

What annout copyriddles John? Still selling?

Of course I’m still selling. In fact, I spent a good amount of time just a couple months ago, writing and sending a sequence of two dozen emails to sell Copy Riddles.

And yet people forget, and quickly.

So if you’d like to join Copy Riddles, let me repeat you can do that at the page below. And let me repeat the following, even though I’ve said it before—

Everything I’ve just told you is actually part of a fundamental copywriting technique. It’s a technique covered in Copy Riddles Round 4, with riddles based on bullets by Clayton Makepeace, Gary Halbert, and Parris Lampropoulos.

For more info:

https://bejakovic.com/cr/

Marketing prediction: Welcome to the Age of Insight

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A year ago, I sent out an email with the subject line,

“Business Prediction: Welcome to the Age of Aquarius”

In that email, I made the claim that the world has gone through three distinct ages of consumption.

The first was the Age of Stuff. That age was made up of straight-up consumerism — Cadillacs and and Frigidaires and Armani suits — which became dominant after WWII. It was about what you own.

The second consumption age was the Age of Experiences. It began around 1990, or at least that’s when I became aware of it. Amazing Thai food, swimming with the dolphins, a visit to Ernest Hemingway’s favorite bar in Key West. It was about what you’ve done.

My claim was that the third age of consumption, in which we are now, is the Age of Transformation. It’s about who you would like to become. Crossfit, sex-reassignment surgery, Masterclass subscriptions.

Like I said, I sent that email a year ago. A year is a long time. I have been enlightened greatly in that time, and I want to share with you some of the things I have seen.

What I have seen is that, mirroring the world of production and consumption, there have been parallel shifts in the world of marketing and advertising.

What I have seen is that the world has gone through three distinct ages of marketing.

The first age was described by copywriter John E. Kennedy. Kennedy correctly divined that advertising is salesmanship in print. As a result, Kennedy gave birth to the Age of Promise:

“Let this Machine do your Washing Free”

The second marketing age was identified by a clever astrological duo, Al Ries and Jack Trout. According to their occult research, some fifty years after Kennedy, advertising had gotten to a point where promises were insufficient — there were just too many players in the market. As a result, we entered the Trout and Ries age, the Age of Positioning:

“Avis is only No. 2 in rent a cars. So why go with us? We try harder.”

And now, if my calculations are right, we are now entering the third age.

It’s the Age of Insight.

Today, a hundred years after John E. Kennedy, it’s no longer enough to make a promise and build up desire.

Today, fifty years after Trout and Ries, it’s no longer enough to give people a mental hook to hang your name on.

Today, the smartest marketers — people like Rich Schefren, Travis Sago, and Stefan Georgi — are doing something different. They are using specific and subtle techniques to take the disgust with manipulation, the disappointment of previous purchases, the confusion and uncertainty and indifference that most of us feel on some level…

… and transform them into something new. Into something motivating. Into something contagious.

Into the feeling of insight.

Maybe you find that idea intriguing. Or maybe you find it confusing.

If so, don’t worry. You are in luck, or rather, you are in the right place at the right time.

I’ll be telling you more about insight over the coming two weeks.

Because, as you can probably guess, I’m promoting something. I’m promoting a series of live trainings, all about the Age of Insight. In these trainings, I will tell you how you can align yourself to this new age in such a way that you prosper and surpass those marketers who do not yet possess this esoteric knowledge.

The first of these live training calls will happen on December 1. So I will be talking the Age of Insight until the end of this month, when registration for this training will close.

If at any point you decide that this is an opportunity you do not want to miss, you can get the full details on my Age of Insight training, or even register for it, at the page below:

https://bejakovic.com/aoi

Booyakasha: Happy birthday to my main man, Boutros Boutros Boutros-Ghali

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Today is November 14, the birthday of Boutros Boutros-Ghali.

What pops into my mind when I hear that name is that the man was formerly Secretary General of the UN and that he was interviewed by Ali G. From the opening of the interview:

“I is here with the geezer who was the Secrety General of the United Nations. His name be none other than my man Boutros… Boutros… Boutros-Ghali. And him will explain about the United Nations innit?”

In case you somehow missed it, Ali G was one of the characters invented by Sacha Baron Cohen, the guy who invented Borat.

Ali is a white, middle-class boy from London who wears a track suit and orange-tinted sunglasses, speaks with a mock Jamaican accent, and conducts ridiculous interviews with high-ranking, unsuspecting marks.

AG: “Is Disneyland a member of the UN?”

BBG: “No! Because Disneyland is not an independent state.”

I’ve known about Ali G for over 20 years, ever since the show initially aired on Channel 4 in the UK.

But only today did I investigate how exactly Ali G got so many high-level interviews. Noam Chomsky… Ralph Nader… Donald Trump.

It turns out to be your standard social engineering, really nothing fancy:

It would all start with a flattering letter, often to a former official or directly to a lone personality who didn’t have a dedicated PR department, asking for an interview as part of an interview series.

The URL on the letter linked to a (real) website for a (dummy) production company, which was even registered as a business and had a real address.

If that first letter didn’t hook, there would be repeated requests, sometimes backed by endorsements from reputable people in the media world.

Once the mark agreed to the interview, and before the actual interview began, the producers would start making excuses for Ali’s appearance, manner of talking, and apparent idiocy. “He is very popular with the young-adult target audience.”

And that’s how you get high-level and often very smart people to sit through a shockingly silly interview. “We truly left there thinking he was the stupidest person ever,” said one high-level political celeb, who was interviewed on the Ali G show.

So what’s my point?

Well, maybe it’s the power of trappings of authority and status, as opposed to inherent value or talent.

Or if that doesn’t suit you, or if you’re not looking to camouflage yourself like Sacha Baron Cohen, then maybe the point is simply:

Different is better than better.

That’s a koan that marketer Rich Schefren likes to repeat.

People have a hard time truly judging who’s good, and who’s an idiot or a conman. It’s even harder before you have a chance to sit across from the person and have them ask you, as Ali G asked Buzz Aldrin:

“I know this is a sensitive question. But what was it like not being the first man on the moon? Was you ever jealous of Louis Armstrong?”

On the other hand, people have a very easy time judging who is different. It’s part of our neurology.

And that’s why, in many situations, being different — along with being persistent — is all it takes to get the interview or to make the sale.

Speaking of which:

I write a daily email newsletter. It’s utterly different from any other newsletter out there, to the point that I even advertise it as an un-newsletter. In case you’re curious to read it, you can sign up for a free trial — no credit card required  — by clicking here.