Business Ideas

The thinking man’s horoscope

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Detailed and Reliable — LOW
Nurturing – LOW
Tough — LOW

Today I went through a part of Ray Dalio’s personality test. It takes 40 minutes to complete. I gave up after just 10. But based on those 10 minutes, Dalio’s test still spit out an uninspiring estimate of who I am (results above).

You’ve probably heard of Dalio. He’s a billionaire investor. A few years ago, he wrote an influential book about his way of thinking, called Principles. Well, now he has released a free online personality test, called Principles You.

Dalio got enthusiastic about personality tests a while back. He started by giving a bunch of his employees the Myers-Briggs.

“It gives you clarity of how people think!” Dalio said.

And to prove his point, he had those same employees fill out a survey after they got the test results. “How accurately does this describe the way you think?” 85% gave it a 4 or 5 on a scale of 1-5.

Impressive, except:

If you’ve been reading my blog over the past few weeks, you’ll know I recently wrote about cold reading. That’s when you tell people something about themselves without knowing anything about them.

In the very first cold reading experiment, all the way back in 1949, 39 students were all given the same personality profile. It came straight out of a horoscope.

And after reading their profile, 34 out of 39 students gave the profile either a 4 or a 5 on a scale of 1-5. That’s 87%. A finding that has been replicated since, and not just by Dalio.

But what the hell do I know?

I’m just some guy. And Ray Dalio is a billionaire.

​​Maybe his Principles You test really is more useful and accurate than a horoscope.

Either way, all I really want to suggest is that, up and down the success and skepticism ladders, people love categorizing others… and they LOOOVE being categorized themselves.

I think those two loves come from very different drives. I won’t get into that here. But I will leave you with this:

Entire businesses have been built by putting people into buckets. (Michael Gerber’s E-Myth comes to mind.) And if you need a unique mechanism… or you need a unique position in the market… then perhaps you can get started by creating a new diagnostic test. My suggestion for a name? Buckets You.

On a related note:

If you are honest, ambitious, and reliable, then you might get a lot of value out of subscribing to my email newsletter. Click here to try it out.

Eleemosynary enlightenment

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The atmosphere around the large conference table was tense.

At one end sat a team of lawyers, dressed in three-piece suits and aggressively staring down the table.

At the other end sat a bunch of sloppy-looking beatnik types, trying to keep calm but obviously nervous.

The time was the late 1930s. The place was Hollywood. The lawyers were studio lawyers. The beatnik types were studio animators, trying to form a union. Among them was Chuck Jones, the famous director of all those Bugs Bunny and Daffy Duck cartoons.

Jones really didn’t want to be there. He certainly didn’t want to start trouble.

And then one of the lawyers stood up. He stalked down to where the animators were huddled together. And he slammed his hand down on the table.

“One thing I want to make eminently clear,” he said. “Mr. Schlesinger is NOT running an eleemosynary institution.”

Leon Schesinger was the head of the studio. That much was clear. But what about that eleemosynary? What the hell did that mean?

“I loved words always,” Jones said later. “And I knew what he was doing.”

Jones felt like he was being played, manipulated, made to feel small and dumb. Like his vocabulary was small. Which it wasn’t!

In a flash, this sense of injustice boiled up and over. And Jones, very unlike himself, stood up, slammed his own hand down on the table, and started to yell.

“What do you mean by that word!”

The lawyer took a step back. “It… it means a charitable organization.”

Jones kept yelling. “Well why in the damn hell didn’t you just say that? How dare you use a word like that? We’re supposed to be working together here to try to solve a problem!”

The other animators suddenly took courage also. A team spirit was forming, thanks to Chuck Jones’s unexpected outburst.

The meeting didn’t go anywhere. After it was over, Jones expected he would be fired for his combativeness and troublemaking. And sure enough, he was called down immediately to Leon Schlesinger’s office.

But it wasn’t what Jones expected. ​​

“I want to apologize,” said Schlesinger. “The lawyer didn’t understand we were trying to work this thing out together.”

The negotiations continued for some time after that. The animators kept together, with Jones at their head, all starting with that fight that Jones decided to pick. And eventually, Schesinger signed the contract allowing his workers to unionize.

My point for tonight is enlightenment. In other words, I don’t want to push a one-sided but misleading conclusion from the story above.

Instead, I want to throw out the idea that in complex situations, like in dealing with people, there is no single best way to proceed in all situations.

So in the interest of enlightenment, since we’ve already heard from Chuck Jones, let me leave you with some words to the other extreme. They come from that great philosopher of human nature, Dale Carnegie:

“You cannot win an argument. You can’t because if you lose it, you lose it; and if you win it, you lose it. […] Distrust your first instinctive impression. Our first natural reaction in a disagreeable situation is to be defensive. Be careful. Keep calm and watch out for your first reaction. It may be you at your worst, not your best.”

And one final thought for tonight:

If you want more complex and multi-sided negotiation and marketing advice, you might like to try out my email newsletter.

The story behind Gary Halbert’s “foreplay secret”

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In 2004, Gary Halbert wrote a sales letter for a book he had published, titled Killer Orgasms. And in this sales letter, Gary had the following bullet:

* A little known foreplay secret (only recently revealed by a world famous female sex therapist) that gives a man a foolproof method which makes certain his woman will have an explosive orgasm… every time they make love!

If you read Gary’s book, which I’ve done, you will find no reference to a world-famous female sex therapist.

​​So where the hell did Gary get that bit? Did he just write the bullets, expecting to fill in the book later, and just forgot to include the therapist?

It turns out no.

Rather, Gary didn’t really write that bullet. Instead, he was copying John Carlton, and a sales letter John wrote back around 1997.

​​John’s sales letter was for a Rodale book titled, Sex: A Man’s Guide. Here’s the original bullet:

* The “Pre-Coital Secret” (only recently made public by a famous female sex therapist) that breaks the code on giving any woman an explosive orgasm… every time you make love! Page 114.

So what’s going on?

Sex: A Man’s Guide sold well for Rodale. But I guess it didn’t fit well into their product catalog.

So within a couple of years, Rodale was no longer publishing the Sex book. The book went on to be published by Berkley Books, which is part of the Penguin Group. As far as I understand, that almost certainly means John’s sales letter was no longer being mailed — and never would be again.

And since Gary and John were partners, Gary took John’s bullets, twisted a few words, and there was his ad. Including the world-famous-but-absent female sex therapist.

Now here’s why this story may be relevant to you:

If you’re working for a client, and you see that they are not using or abusing an asset to its full potential… then maybe that’s an opportunity for you to step in.

And no, I’m not saying to steal your client’s business. But if your client cannot or will not take advantage of a certain opportunity, and there are plenty such, then I feel there’s no moral boundary being transgressed if you jump all over it.

And maybe you can even reuse some of the marketing. Just remember to take out the incriminating therapist.

By the way, I’m writing about this because it’s near to my heart. As I wrote a while ago, a client I work for is not taking advantage of several seemingly profitable opportunities.

So should I jump all over these opportunities?

​​Maybe.

But I first need a Gary Halbert to my John Carlton. So if you’ve got skills (particularly media buying) or if you’ve got money (particularly, money that’s not going to next month’s rent or child support), then maybe you and I should talk.

The most “dangerous” idea in America?

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“I worry that I should be doing something bigger with my life.”

I have this friend. Many years ago, he came to America on a work-and-travel visa. He stayed and he built a little business. Through this little business, he made the 4-hour-workweek a reality in his life.

Ever since, he’s been making good money each month by sending a few emails and making a few phone calls. The rest of the time, he travels the world, has fun, and chases women.

“But I worry I might be wasting my time,” he told me when we spoke. “Maybe I should be working to save the children or make the world a better place.”

My answer to him was that there’s value in thinking small, and that leading a life of modest impact is a virtue. And vice versa. I believe that thinking big is flat-out dangerous.

Maybe you find that thinking perverse or even repugnant. So let me give you a few examples to back up my case:

1. The Soviet Union. From everything I’ve read, the people who laid the groundwork for Bolshevism were the best and brightest and most humane of their generation. They thought they were building a better world. And yet the result was a monstrous machine that took decades to dismantle.

2. Google. Just today I read how the Federal Court in Australia ruled that Google has been willingly misleading consumers. Google continued to track consumers’ locations, even after they had turned location tracking off.

Of course, Google didn’t start out being a power-hungry, inhuman monolith. Not long ago, it was just two PhD students, whose motto was “Do no evil.” They were looking to improve access to information, and make the world a better place — on a big scale.

But maybe you don’t care anything about Bolsheviks or Google’s surveillance. Maybe you just want your own big business that makes big money. So let me tell you why smaller might still be a safer bet.

It’s something I heard Pete Coyne say a few weeks ago.

As you might know, Pete started out as copywriter at Agora. He then became a publisher there, which means he ran an entire division. He built up this division from scratch to over $100m.

In short, Pete is a smart guy, and somebody who knows more about building big businesses than most of us ever will.

And yet Pete said the following:

“A lot of people chase scale. They want to scale their business. And I feel there’s a lot of gross number porn out there. 7 figures… 100 million… 500 million. That’s not really a great thing a lot of times. Usually, your headaches explode with your revenue… your exposure to lawsuits and regulations goes up.”

Instead, Pete said there is a magic number for yearly revenue. Once you get to it, you’re better off spinning up a new business than trying to grow what you’ve got.

Not only will this save you headaches and lawsuits, says Pete, but you might actually net more money in the end.

And this  is not only thing I heard Pete share.

He also talked about three “monetization events.” He calls these “gray labeling,” “demographic jumping,” and “USP flipping.”

​​Each of them is a quick, low-risk way to create revenue bumps in your business. And none of them requires doing anything very different from what you’re already doing. Just make sure you don’t shoot past the magic number.

Maybe you’re getting tired of the teasing. So let me get to the point:

I heard Pete say all these things in this month’s Steal Our Winners.

Once each month, I push you to check out Steal Our Winners. Because in my opinion, it’s the best value out there if you are interested in direct marketing or have a business that uses direct marketing.

In a nutshell:

Each month, Rich Schefren interviews a bunch of high-profile marketers like Pete Coyne. Rich gets these marketers to spill valuable ideas and information. There’s no fluff or self-promotion. Just valuable ideas, most of which you can apply immediately.

And it’s all available for an unthinkable monthly price. Plus you can even get a low-risk trial month, for a $1 entry fee.

So in case you’re curious, you can find the $1 Steal Our Winners offer at the link below. And if you act fast, you can probably still get the Pete Coyne segment. Here’s the link:

https://bejakovic.com/sow

A $30,000 copywriting course?

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Today I’ve got a business idea for you, if you’ve got an entrepreneurial mindset:

A few months ago, I speculated on a fanciful idea. What if copywriting education were free upfront, and the only income came from the money that students make thanks to the education?

Back then, I thought it was pretty impossible. It seemed to me that copywriting education can only go to one of two poles: AWAI or Agora.

AWAI is Mark Ford’s direct response business about copywriting. It works like any other direct response business — a never-ending stream of new offers. There’s always another secret to learn.

At the other extreme, there’s Agora. Not Agora the client-facing direct response business. That works just the same as AWAI.

Instead, I’m talking about Agora the copywriter training machine. That’s where Mark Ford (again) and the rest of the Agora folks bring in promising and ambitious people… teach them how to write copy… and then set them to work, capturing most of their productivity.

In other words, it seemed to me that you can either be an employee and get a great education for free (Agora)… or you can be a freelancer (or freelancer wannabe), and pay thousands or tens of thousands of dollars for your education, delivered in drips and drops of offers and upsells (AWAI).

So that brings us to today.

Because I learned something today that I didn’t know a few months ago, when I first wrote about this. What I didn’t know is that there is a business called Lambda School, which teaches you how to be a computer programmer.

So far, so meh.

The interesting thing is how Lambda School charges its students. It doesn’t charge an upfront tuition (like a regular undegrad education)… and it also doesn’t put you to work, paying you a wage and capturing your productivity (like a PhD, or work at a company).

Instead, Lambda School offers an income share agreement. I’d heard of these before, but only in the context of a traditional university. But things seem to be changing.

So here’s how Lambda School and its income share agreement work:

First, you apply to Lambda School. If you’re accepted, you sign the income share agreement, and you take the course. 6 months later, once you are a hireable programmer, you go out into the world and get a job. And then, you start paying a share of your income to Lambda School, for a total of 24 months, not to exceed $30k.

So there’s my business idea for you.

It works just like Lambda School, except it’s called AIDA School. And it teaches you copywriting and marketing. In a bit more detail:

You ask people to fill out an application to get into AIDA School. You test for basic writing skills… level of dedication… availability to commit to the course. The applicants who pass a certain threshold get in.

​​And then, you really give ’em a great education. You even help them get freelancing clients. And then you reap what you sowed, in the form of a share of their income, not to exceed $30k.

$30k per person. More than you’re likely to make selling ebooks and teasing secrets. And if you do an honest job on the teaching side, more of a positive impact also. Just remember to mention me in the first commencement speech.

And remember also to sign up for my email newsletter — if you want more business, marketing, or copywriting ideas than you would ever believe.

Profitable second-best positioning

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BUD: I love you, Miss Kubelik.
FRAN: [cutting a deck of cards] Seven… queen.
BUD: Did you hear what I said, Miss Kubelik? I absolutely adore you.
FRAN: [handing over the cards] Shut up and deal.

That’s the ending of my favorite movie of all time, called The Apartment.

It stars Jack Lemmon as sweet and harmless accountant Bud Baxter… Shirley MacLaine as cute and clever elevator girl Fran Kubelik… and Fred MacMurray as handsome and cruel business executive Jeff Sheldrake.

The setup in a nutshell:

Fran is in love with Sheldrake… Sheldrake uses Bud’s apartment as a place to sleep with Fran on the side away from his wife… and Bud falls in love with Fran.

By the end end of the movie, after Sheldrake breaks Fran’s heart one too many times and Fran tries to commit suicide in Bud’s apartment, things are set right. ​​Sheldrake is left out in the cold and Fran winds up with Bud. Bud might not be powerful and sexy… but at least he’s sweet and he absolutely adores her.

The point being, sometimes you’re not the best, or the first. And that can be ok. You can still get the girl. Or the customer.

And along these lines, I want to propose to you the idea of second-best positioning.

A famous example of this is Avis rent-a-car.

Back in the early 1960s, Avis was the homely mule trotting behind the spry stallion that was Hertz. And rather than trying to pretend otherwise, Avis decided to own their second-best position. The result was the following ad campaign:

“Avis is only No. 2 in rent a cars. So why go with us? We try harder.”

Within a year of launching this campaign, Avis went from a loss of $3.2 million to a profit of $1.2 million. Within 5 years of this campaign running… the difference in market share between Hertz and Avis shrank from 32% to just 13%. It even looked like Avis might overtake Hertz — and need a new ad campaign.

“All right,” you might say, “good for Avis. But why wouldn’t I find a uniquely best position for myself… and instead accept the role of a homely second-best mule?”

Fair point. My only answer is that second-best can get you free promotion. And lots of high-quality leads. And almost certainly more sales than you can handle. At least if you’re selling some kind of service, and can follow the clever program outlined below.

It’s something I found in Glenn Allsop’s article, which I shared in a post a few days ago.

Did you read Glenn’s article? All the way to the end? That’s where the clever second-best biz idea was. From what I understand, it works like this:

1. You are in business offering some kind of service. Say, copywriting.

2. You decide you want to help a charitable cause. Say, the unbeaching of that tanker that’s stuck in the Suez Canal.

3. So you contact 25 of the top level people in your field, who have premier positioning. A-list copywiters, etc. They all agree to provide a free copy critique, which will be sold for top dollar to help the charitable cause.

4. You then create a page to promote this event. “The greatest copy critique event of all time! Featuring A-list copywriters! In support of the beached Suez canal tanker!”

5. With some hand-waving, this offer goes viral. Not impossible — considering the premier positioning of the 25 A-list copywriters at the heart of it.

6. The 25 premier slots sell out in minutes after the event goes live.

7. You then update your page to say, “Missed out this time, or want another critique option? Check out our $40 sales copy critique and get feedback in the next 72 hours.”

And there you go. All the opportunity a sweet, second-best copywriter can handle. At that point, you’ve just got to shut up and deal.

Do you want a copy critique? It’s something I offer from time to time. But the offer only ever goes out to subscribers of my email newsletter. If you’re interested, you can join it here.

An inspiring case study plus Dan Kennedy’s best stuff for cheap

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Today I want to share an inspiring business case study with you, plus how you can get Dan Kennedy’s best teachings for cheap.

First the case study:

I’ve followed the writing of a guy named Glenn Allsop for years. Glenn writes about SEO and business opportunities. He’s very smart and very dedicated and very willing to share just about everything on his blog.

And Glenn just came out with a big new post titled, Generating Six-Figure Profits from $40 SEO Audits.

It’s just what the title says — amazing when you consider that an SEO audit is something most people can’t give away, much less make a business out of.

There’s a ton of valuable ideas in Glenn’s post, and if you’re offering any kind of service (copywriting, design, video…) it’s worth reading in full. But today, I want to share just one thing that I found most striking out of the whole case study.

Because really, why would a highly successful guy like Glenn waste his time doing tiny $40 jobs, even if it did result in decent profits? He has other business ventures that could earn him much more.

But here, from Glenn’s article, are a few things that came out of all this $40 work:

I’ve advised CMOs at billion dollar brands. Audited the official site of a major European football league (one of the big five). Directly connected with the owners of multi-million dollar per month affiliate sites, and spoken with the founders of dozens of TechCrunch-featured companies.

A $40 audit started our interaction, but then so many more things came as a result of these. Especially when people see how I look at their websites and point out things they just hadn’t thought of.

This brought to mind something I heard Rich Schefren say he heard Dan Kennedy say:

“Put your best stuff in your lowest-priced stuff.”

Glenn took this to an extreme, by actually doing per-hour, custom work for people. You may or may not want to do that. If you don’t, you can still create some kind of low-priced offer — a book, a course, a 10-minute sample of what you do — and make it absolutely amazing.

You never know who will take you up on your bargain-basement offer… or how much money they will be willing to spend with you after. That’s how Dan Kennedy got a lot of his clients, according to a recording I heard of him recently. And that’s why, if you want the best stuff that Dan has to offer… you will find much of it available for a few bucks a piece, right on Amazon.

Perhaps that’s not what you were hoping to hear. In that case, I can tell you you won’t like my email newsletter, because it’s filled with obvious value, rather than “secrets” or urgent opportunities.

However, if you are a reader, and you’re patient, then my email newsletter might suit you better. If you’d like to give it a try, here’s where to join.

Casino Royale positioning

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Last night, I finished rewatching Casino Royale, the first Bond film starring Daniel Craig. As you might know, this movie came out surrounded with controversy.

There was a lot of opposition to casting Craig in the Bond role. Fans complained that Craig — short, blonde, and blessed with “large, fleshy ears” — was a complete mismatch to the required Bond look and feel.

And yet, Craig has grown on Bond audiences. Casino Royale was a big part of that. On Rotten Tomatoes, the movie gets a 94% approval rating, and the summary says:

“Casino Royale disposes of the silliness and gadgetry that plagued recent James Bond outings, and Daniel Craig delivers what fans and critics have been waiting for: a caustic, haunted, intense reinvention of 007.”

So I’d like to propose to you the idea of Casino Royale positioning.

Strip away the silliness and the gadgetry of the current offers in your market. Instead, offer a short, blonde, large-eared alternative that nobody in his proper mind should want.

Here’s a famous example:

Back in the late 1950s, the American car market was dominated by beasts. Each year, American car models became larger, with more chrome and more tailfin. When that game went to its extreme, the unlikely winner turned out to be Volkswagen, with its promise of a small, ugly, practical car.

Example two:

This one comes from closer to home, namely, the financial newsletter market. In that market, the typical promise goes something like,

“How to double or even you triple your investment — as soon as next month!”

In other words, the typical promise is to get rich quick. And then get richer, quicker! And then even richer, as of yesterday!

So into this market came Gary Bencivenga, often called the world’s greatest living copywriter. And rather than coming up with creative new ways to promise millions of dollars in the next 14 minutes, Gary did a Casino Royale. The promise in his headline?

“Get rich slowly”

And yet, this short, flat-faced, large-eared promise turned out to be one of the bigger successes in Gary’s very successful career.

So if your market is outdoing itself in silly promises and gimmicky mechanisms, Casino Royale might be the thing to try.

Strip everything away… look into your customer’s eyes with an icy cold stare… and say, like Craig does when asked whether he wants his martini shaken or stirred…

“Do I look like I give a damn?”

I’m planning on putting out a book in the next few months with more positioning ideas. If you’d like advance notice when that book comes out, along with more free positioning ideas before then, you might like to sign up to my secret service MI6 email newsletter.

Dan Kennedy’s grungy ghostwriting gig

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In 1933, Don Dwyer published an interesting self-promotional book. The title of the book was, “Target Success: How You Can Become a Successful Entrepreneur, Regardless of Your Background.”

There are two curious things about this book:

1) It was ghost-written by Dan Kennedy.

2) It was really a sales tool for Dwyer.

A bit of background:

Don Dwyer owned Rainbow International Carpet Dyeing & Cleaning Company. This was a franchise carpet cleaning opportunity. For something on the order of $10k, you could buy into the franchise and get set up with your own carpet cleaning biz in your own town.

So Dwyer’s Target Success book was there to give him credibility and positioning… and to pitch the business opportunity of buying into Rainbow Carpet Cleaning.

And here’s the clever bit:

Dwyer could have published a self-promotional book like, How To Be Successful In Carpet Cleaning. But as Dan Kennedy said, Dwyer was too smart for that.

Because such a book would not elevate Dwyer’s status. Quite the opposite. It might diminish his status.

So instead, Dwyer had Dan write a generic success book. Lessons from a self-made millionaire… how to set goals… what really makes successful people tick. And once you’re well into that story, well, then you find out about this carpet cleaning opportunity. It might not have sounded great right in the headline… but it sounds pretty good 150 pages into the book.

That opportunity might have sounded almost as good as the following simple rule:

When writing copy, it’s always better to get more specific. Always.

Except when it’s not. Sometimes, when you get specific, you turn off potential customers and clients… you narrow your market too much… you can’t get attention because you’re talking about something too fringe, cringe, or grunge.

In that case, it makes sense to go up a level or two or three, and make your appeal more ethereal. This is true whether you’re positioning an offer… or writing a sales letter… or just a sales bullet.

Maybe you didn’t find that useful at all.

Maybe you did. In that case, you should know I write an email newsletter on similar topics… quick and grungy. In case you’d like to join the newsletter, here’s where to go.

Taking over abandoned but rich online oil wells

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Jay Abraham likes to tell a sexy story about two marketers. The story is true and it goes something like this:

Two marketers started selling fake diamonds through ads in the same local newspaper.

One marketer wrote a brilliant ad, got a high response, and made a bunch of sales. After ad costs and fulfillment, he was left with a profit of a few thousand dollars.

​​”What a waste of time,” this marketer said. And he moved on to bigger and better opportunities… ones where he could make tens of thousands or maybe even a hundred thousand dollars, using the same approach.

Then there was marketer two. He only wrote a passable ad, and got a lower response than marketer one. He was left in the red after ad costs and fulfillment.

But when marketer two sent his customers the fake diamond, he also included a letter. The letter said something like,

“Behold your beautiful fake diamond! See how it shines and sparkles! And if you by chance find it sparkles a bit less than you expected, perhaps it’s the modest size. But worry not. Send back your beautiful but modest-sized fake diamond… and we will credit it to your next purchase of a magnificent and ginormous fake diamond. Just enclose a check for an extra xyz dollars to…”

In other words, marketer two created a back-end of upsells and followup offers. Result? A business that made something like $25 million in its first year.

(By the way, I only found out later that marketer one, the brilliant but short-sighted copywriter, was Gary Halbert.)

I thought of this story today because I’m seeing something similar right in front of me.

For the past two years, I’ve been writing copy for a client in the ecommerce space. Over the past year alone, they have abandoned about a dozen hot funnels. Yes, including fake diamonds.

Each funnel had an in-demand product… copy that was working… a large, hungry, accessible audience eager to hand over their money.

So why abandon ship? Because fulfillment got tricky… or shipping got expensive… or ad costs went up and made the funnel unprofitable. So on to the next opportunity, the next oil well that can be exploited with just a bucket and a rope, for as long as it lasts.

I had the idea this morning of taking over some of these abandoned but rich funnels. But my first thought was, how could I possibly succeed where my client had failed? After all, they have a gaggle of ad buyers, a herd of ad production people, and money and resources and connections I can only dream of.

So how could I succeed? Perhaps, by having a back-end of upsells and followup offers. By tapping this oil well a bit deeper… and using strategies that go beyond a bucket and a rope.

Maybe that’s doable… but it also sounds like a lot of work. Which brings me to the point.

Last autumn I wrote about my idea of a “cash buyers list.” In a nutshell, I am looking for people who are willing to partner with me in some way on investing in online properties, whether that’s product funnels or blogs or sudoku solver software.

And if you have interest in partnering with me on some tried-and-proven ecommerce funnels… and you either have money, or relevant skills to contribute, then get in touch. Maybe we can create a new case study together for Jay Abraham to talk about for years to come.