Why I fired the same reader for the second time

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A couple weeks ago, before I even released my Simple Money Emails course, I got a reply to one of my daily emails, all in bold:

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Hi John,

How’s Simple Money Emails different from Most Valuable Email?

===

Hm. A reasonable question. But I found something a little grating, a little accusatory in the specific phrasing of those 9 words. Maybe it was just the unnecessary boldface.

I looked at the name of the reader who had sent me the question. Familiar… definitely familiar.

I looked it up to confirm.

Aha. I knew him. And well.

Turns out, I had banned this guy from my list two years ago. He was the first reader I ever proactively unsubscribed, and has been only one of three readers I’ve banned in my five years of writing daily emails.

Somehow, he had made his way back to my list. And he announced his return with a subtly annoying question, all in bold.

No problem. I unsubscribed him again.

Because as I’ve written before, daily emailing is really about the long term. In order for that to happen, you have to be happy to come in to work every day. And if that means firing a particularly toxic reader once every few years, then so be it.

But you know what?

His question really is kind of appropriate, specifically now that I have had a large influx of new readers, and since these new readers know my new Simple Money Emails course, but they might not know Most Valuable Email, my workhorse offer.

So here’s the answer:

Simple Money Emails is just that. It’s a course that shows you how to write quick emails, often basic, but effective in making sales and keeping people reading.

On the other hand, Most Valuable Email is a course about an advanced email copywriting technique.

​​It’s based on a trick I have used repeatedly, which has gotten me exposure, built up my status and authority, and even led to a one-time random windfall of a few thousand dollars (a story for another time).

But all those nice results are not not why Most Valuable Emails are most valuable. They are most valuable because each time I use the Most Valuable Email trick, it makes me a tiny bit better at marketing and copywriting and influence.

I don’t recommend Most Valuable Email for every market. But if you’re in a small and chosen band of niches, then this trick can be most valuable for you too.

For the complete info, take a look below…

https://bejakovic.com/mve

… and if you look up Most Valuable Email Swipe #12, included in the course, you can find out the story of the guy above, and why I fired him from my list in the first place.

Confessions of a shameless email taker

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Some people just take, take, take. Me, for example.

For years now, I’ve been signed up to the email list of a business owner outside the marketing niche.

As usual, I don’t like to name names, so let’s give this business owner an impenetrable alias. Let’s call him Blimon Sack.

Blimon writes interesting daily emails. I know, because I read them often, and have for years.

He usually opens with some historical anecdote or curiosity. I’m eager to read those.

The second half of Blimon’s emails transition into a “takeaway” — some kind of point he wants to make — and then lead into his offer.

But like I said, I just take, take, take.

I’ve been reading Blimon’s eduselling emails for years. I never bought from him, never even clicked through to the sales page.

Not buying became a habit. Read the interesting historical anecdote… click away.

I had some vague idea of what Blimon is selling. It was the same offer every time. But if you asked me to explain it, I couldn’t really tell you, because I didn’t know.

That is, until one day. That’s when Blimon sent out a different email. He cut out the usual education/entertainment, the first half of his email.

Instead, he simply restated what his core offer is, what he had been promoting all this time. He listed everything that’s included. He stated the price. And he gave some kind of reason for getting it today rather than tomorrow.

I didn’t buy this time either, but I was damn close. I finally had a clear idea of what he sells. It sounded interesting and valuable and reasonably priced.

If Blimon would repeat this bare, “zero value,” pattern interrupt email from time to time, there’s a good chance my resistance would finally crumble and I would buy.

So that’s my “takeaway” for you.

Infotaining, eduselling, Simple Money Emails are great. They keep people reading. And they do get a good number of them to also buy in time.

But there’s always those takers on the list, who enjoy the stories and the gossip and the news, but who are “too smart” to pay for anything.

Of course, not everybody who doesn’t buy is a taker like me.

There’s also a good number of people who joined your list recently, who might not have been around for the long-gone launch of your offer, who enjoy your emails, see that you know what you’re talking about, but whose eyes still glaze over when they reach the B side of your email record, where all the sales deep cuts are.

For those people, all of them, it’s important to send the occasional stripped-down email. Not to hide your offer behind a story or a news item or even a testimonial. But to, as my former copywriting coach used to say, make your offer “on the nose.”

And if you’re wondering why you got two emails from me tonight instead of the usual, well, that’s why.

Perhaps you found this email valuable. ​​If so, you should check out my Most Valuable Email training, because it’s filled with dozens more valuable marketing ideas.

​​You can read about Most Valuable Email it in that other, “zero value” email I sent you. Or directly here on the sales page:

https://bejakovic.com/mve

Big-time email marketer ignores my warning and… proves me wrong

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A couple weeks ago, I got an email from Thomas Lalas, who along with Jordan Menard runs an ecommerce marketing agency called Motif Digital.

They only service a few big clients, among them Everyday Dose, an 8-figure “mushroom coffee” company. Thomas writes all their emails.

Thomas was replying to an email in which I’d offered to give away Steve Raju’s LinkedIn lawn manicuring tips, in exchange for getting a testimonial for Steve’s ClientRaker training, which I had been promoting.

Thomas didn’t buy ClientRaker — he doesn’t need more clients. But he still wanted my teaser bonus.

“What can I do in exchange for Steve’s tips?” he wrote me to say. “I’m just really curious.”

I shrugged my shoulders and said, “I don’t know, what can you do?”

I didn’t hear back from Thomas for a couple of days. Then he wrote me to say:

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Gave it some thought, re-read the MVE course, and wrote my first ecommerce MVE email to sell my client’s mushroom coffee. Will send it in a few days to 100,000+ people.

Since everything you mention in your course is geared towards selling marketing services, copywriting, or information, I hope you appreciate this ecommerce MVE enough to consider it a worthy exchange.

===

Very nice. I sent Thomas the promised LinkedIn tips.

But what about this Most Valuable Ecommerce Email? Would it possibly work?

Thomas got back to me a few days later. Results:

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Reporting back, this email was the highest-converting single-email campaign sent to the non-buyers of all time.

1/2 the average click rate, but 2-3x the click-to-order rate (meaning really high purchase intent when people clicked), the highest conversion rate of all, and highest-grossing non-buyer campaign to date. After just 24 hours. I’m sure more sales will come because of this email.

Usually we get such results with 2- or 3-part campaigns, typical in launches.

Interesting to explore this [Most Valuable Email] method further.

Will likely make it a part of our welcome flow, too.

===

As it says on the box for Most Valuable Email, “Warning: Do not buy if you are not a marketer copywriter, writing about marketing or copywriting topics. The Most Valuable Email trick will not work for all niches, markets, or topics.”

However, I cannot prevent you from ignoring my warnings, overclocking MVE, using it in industries where it’s not meant to be used, and even profiting handsomely or getting big wins for your clients with it.

Whatever you choose to do, I have a special offer for you today:

Most Valuable Email normally comes with Most Valuable Email Swipes, 51 of my own Most Valuable Emails. But today I want to give you one more swipe email as a disappearing bonus. Here’s the deal:

1. Get a copy of my Most Valuable Email training at https://bejakovic.com/mve

2. Then reply to this email and say you want the disappearing bonus offer.

3. I will then send you Thomas’s email so you can see exactly what exactly a high-converting ecommerce email, sent to 100,000 people, looks like, and how it cleverly uses the Most Valuable Email trick

4. This disappearing bonus offer is good until tomorrow, Wednesday August 9, at 8:31pm CET.

5. And of course, if you’ve bought MVE already, this is open to you as well. Write in and ask away, and I will send you Thomas’s email also. But the same deadline applies.

The good, the coulda been better, the ugly of my Josh Spector promotion

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Last night, I finished the promotion I was running over the past week, which started when I ran a classified ad in Josh Spector’s newsletter last Sunday.

I had a free offer in the actual ad, Simple Money Emails, and a paid upsell, 9 Deadly Email Sins, for people who opted in.

I turned off both offers last night, as I said I would, once the deadline passed.

For my own benefit, I wrote up my conclusions about this experience.

If you like, you can read some of my conclusions below. It might be interesting to you if you’re looking to grow your list, monetize your list, run classified ads, or put on quick and simple offers that your readers appreciate and buy.

But as FBI negotiator Chris Voss likes to say, the last impression is the lasting impression. So let’s leave the good for last, and let’s start with the ugly first.

THE UGLY:

I haven’t made back my money on the Josh Spector ad.

I mean, I made a bunch of sales over the past week, but not enough from new subscribers, who came via the classified ad, to cover the $350 I gave to Josh to run the ad.

There’s a fair chance I will make back my money in time. But of course, there’s also a chance I won’t.

I have various hypotheses as to why it hasn’t happened yet. I might write about those down the line, but some include options in the next, coulda been better section.

THE COULDA BEEN BETTER:

I made a nice number of sales of the paid upsell last week — but at only $100 per sale.

The promotion I did last month, for Steve Raju’s ClientRaker, ended up with a comparable number of sales, but at 3x the price.

Had I raised the price higher, I prolly woulda made more money — there’s a lot of elasticity in info products. Maybe that way I would have already recouped my money on the Josh Spector ad.

But maybe it wasn’t the price. Maybe it was the copy, the core appeal.

Simple Money Emails is something I thought about carefully. I planned out that name, and the core appeal. The number of people who took me up on that offer confirms it’s something attractive.

On the other hand, as I’ve written already, the upsell, 9 Deadly Email Sins, wasn’t something I carefully planned or thought about — at least as far as the packaging goes, because the content is thought-through and very valuable.

I might have packaged up that same valuable content into a different-patterned box with a different-colored bow, and sold 50% or 80% or maybe 100% more.

THE GOOD:

One good thing was that I got a buncha new subscribers.

In fact, I grew my list 7% list over past week. From what I can see from new subscribers who have custom domains, these are high-quality prospects. Whether I manage to convert them in time is probably up to me.

The other good thing was I made a buncha sales to existing readers.

One of those sales came from somebody who joined my list back in 2019 (my guess is I had ~80 subscribers at the time). Several sales came from people who joined my list in 2020… and lots came from people who joined 2021, in 2022, and earlier this year.

Most people who bought 9 Deadly Email Sins bought multiple offers from me before.

The fact they are still with me is encouraging. It means I’m doing something right both with the products I’m selling, and with this marketing, the email that you’re reading right now. It must be engaging enough to keep people around, and reading, and buying, years down the line.

THE AMAZING:

I tell myself I have to have an offer at the end of each email. My offer at the end of this email is my Most Valuable Email course, which is amazing. But don’t take it from me. Reader James Harrison bought MVE last month, and wrote me about it last week to say:

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Also, a few days ago I finished going through your MVE course. I thought it was amazing. I especially loved what you did at the end, with the MVE Riddles. Not enough courses get their students actively using their brains.

Thank you for all that you do.

===

Maybe actively using your brain isn’t something you’re into. But maybe it is. In that case, if you’d like an amazing way to do it, and to win bigly in the process:

https://bejakovic.com/mve

Sympathy for the deadline

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Please allow me to introduce you to someone:

She’s a woman of great beauty and fame.

She’s been around for a long long year, and stole many a man’s chance at happiness, wealth, and even life.

She was there on the bridge of the Titanic, smiling sadly while the warnings of oncoming icebergs, which had long reached the radio operators on the ship, failed to catch the captain’s attention.

She was in the royal palace in Belgrade in the summer of 1914, watching with glee as the crown prince pulled at his hair and yelled “I can’t make up my mind!” and the clock ticked down on the ultimatum from the furious and threatening Austrians.

She stuck around Moscow in late October of 1812, wearing a great big fur, as Napoleon kept waiting and waiting in the abandoned city for a peace offer that never came, while the days flew away, the food supplies dwindled, and the temperature dropped below freezing.

Perhaps you’ve guessed this beautiful woman’s name. But even if not, she’s pleased to meet you.

And now:
​
If you’d like to sign up for my 9 Deadly Email Sins training, the last moment to do so is just three short hours from now, at 8:31pm CET/2:31pm EST/11:31am PST.

After that I will close the cart down, and no amount of screaming, pleading, or clawing on the doors will make it open up again.

This is the last email I will send before then. To get in while there’s still time:

https://bejakovic.com/sme-classified-ty/

Direct marketing scandal erupts as… Gary Bencivenga-endorsed swipe file spills out onto the Internet

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I started a new daily habit a few weeks ago. It’s called the one-a-day marketing vitamin.

This habit was recommended by the man most insiders call the greatest living copywriter, Gary Bencivenga.

Gary’s advice was to read a good ad each day… figure out what made it good… and ask yourself how you might possibly make it still better.

To get my daily marketing vitamin, I find myself going back over and over to a specific “swipe file.”

This swipe file is more than just a collection of random old ads, the way many people are peddling now.

It has information I have never found anywhere else.

It features ads for a variety of offers, products, businesses — rather than being just a cultish selection of ads written by familiar copywriters who for whatever reason reached star status in this little industry.

This swipe file features actual controls — winning ads that ran repeatedly, year after year, with dozens of different placements in different magazines or newsletters.

And best of all, this swipe file has not just ads, but interesting stories of the people behind the ads and business, and expert insights into what made the ads work.

This particular swipe file, or rather the person who keeps curating it, was endorsed by Gary Bencivenga himself, on the last day of his famous farewell seminar, which cost $5k to attend, and brought together the greatest collection of direct marketing talent ever assembled in one room.

Two days ago, I reached into said swipe file and pulled up an ad. It was an advertorial, from the 1980s, selling some kind of anti-aging skin offer. The headline ran:

“HOLLYWOOD SCANDAL ERUPTS AS… Former Dynasty Make-up Artist Reveals TV’s Best Kept Beauty Secret!”

I’ve written dozens of advertorials that scaled on cold traffic. I’ve also managed a couple of large email lists where we regularly promoted dozens of other offers sold via advertorials.

That’s to say, I’ve been exposed to lots of advertorials that work, and even more that don’t work.

In fact, I can tell you that most advertorials don’t work. In large part, that’s because they are really a combination of ad + boring article. Because they don’t follow the basics of direct response advertising as evident in that swipe file headline above:

​​Hollywood… scandal… beauty… secret.

That’s not really an advertorial. It’s not advertisement + editorial. It’s really an advertabloid, at least as far as the headline goes.

But back to that Gary Bencivenga-endorsed swipe file, and the man behind it.

The guy’s name is Lawrence Bernstein, and he runs, among his other ventures, a website called Info Marketing Blog.

Lawrence’s services were a secret weapon for top direct response marketers before Lawrence got endorsed by Gary Bencivenga. They were even more in demand after… and they continue to be in demand today.

I happen to know this because I got on a call with Lawrence a few days ago, and he told me a bit of his story.

​​And though Lawrence didn’t say it, I bet his long-running clients wince and maybe even curse a bit when they see Lawrence highlight some ad on his blog which was until now their private and profitable inside knowledge.

So that’s my public service announcement for today:

​If you want to get better at marketing, and maybe even want to repurpose time-tested appeals into your copy today, then start the one-a-day marketing vitamin habit.

​​ And in my opinion, there’s no better place to get your vitamin fix than Lawrence’s Info Marketing Blog. You can find it easily via a service called Google.

But this is a commercial newsletter, and so I must also advert to the fact that the deadline for my current offer, 9 Deadly Email Sins, is approaching with terrifying speed.

This offer will close down tomorrow, Sunday August 6, at 8:31 CET.

Disclaimer:

​This 9 Deadly Email Sins training has practically nothing to do with the content of today’s email. In particular, Sin #4 will not be a more detailed treatment of the core point I shared with you today… nor will it include multiple examples of offending emails I have reviewed in the past… nor will it be an opportunity to reveal my simple, congruent, and non-sensationalist ways to introduce drama or intrigue into any email, even in the most conservative and sales-averse markets.

That said, you might still want to attend the 9 Deadly Email Sins presentation, for reasons of your own. In case you’d like to get in before the doors close:

https://bejakovic.com/sme-classified-ty/

I challenge you to figure out what’s really going on in this email

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I wrote up the following email in a deliberate way.

If you can figure out what I did, and do the same regularly, it’s likely to be very valuable for you.

​​I challenge you to try and figure it out:

This past Sunday, I did my Simple Money Emails giveaway via Josh Spector’s newsletter. I also opened up the paid and related 9 Deadly Email Sins presentation for sign up.

One of first people to take me up on both offers was Dr. Stuart Marmorstein.

Stuart is the founder and developer of the Assisted Self Alignment Protocol™. He teaches Applied Kinesiology/Muscle Testing classes to people with doctorates in various healing arts. He also runs a thriving chiropractic business in Houston, and he writes a newsletter to his patients both to keep in touch and to keep future business flowing.

And right after deciding to buy a ticket for the 9 Deadly Email Sins presentation, Stuart wrote me to say:

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Thank you again for your generous offers. I took you up on the free ones AND the paid one that will help you recoup your ad spend and keep me from wasting mine later!

I’m not sure when your class is next Monday (I’m still currently in Central Time, U.S. and dreaming of being in Portugal). If the timing is right, I’ll be in the class live, otherwise I’ll catch you on the replay. I always get value from anything you write.

===

You might think the point of this email is Stuart’s nice endorsement of me, and showing off his vote of confidence for the upcoming 9 Deadly Email Sins presentation.

And it absolutely is that. But there’s also something more going on in this email.

​​I’m also previewing some of the content I will cover in that 9 Deadly Email Sins presentation, specifically in Sin #7.

​​Because, like I promised you at the start, this email you’re reading does something specific and deliberate.

You might think it’s using the hypnotic word “try” above in my challenge.

But that’s not what I have in mind. ​​

You might think it’s just shameless teasing.

But that ain’t it either.

Maybe what I’m doing is obvious. Maybe it’s not.

​​Either way, it’s something I frequently see business owners, marketers, and professional copywriter not doing in their own emails, even though it’s directly tied to making sales more regularly, more easily, with fewer questions or objections about price, content, exceptions etc.

If you want to find out what I have in mind, then the deadline to sign up for 9 Deadly Email Sins is just two days from now, Sunday Aug 6, 2023 at 8:31pm.

The presentation will happen live, next Monday, Aug 7, at 8pm CET (Barcelona). That’s 7pm if you’re in Portugal, or dreaming of it… 2pm EST (New York)… and 11am PST (LA).

Some time after this 9 Deadly Email Sins presentation is over, I will bundle it up with Simple Money Emails, and sell it for $197, almost double what it costs now.

So if you want to keep yourself from pointlessly wasting your ad spend as well as your education budget… and if you want to confirm to yourself that you bested my challenge and figured out what I did deliberately in this email… then here’s where to get your ticket in time:

https://bejakovic.com/sme-classified-ty/

How to become a millionaire on Five-grand-err

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I read something mindblogging via Codie Sanchez’s newsletter:

A freelance designer by the name of Brett Williams is making $120,000 per month. Not per year. Per month. All from client work.

How?

Williams has a unique business model. He charges all his clients a flat fee, $5k per client per month. Clients can quit or pause their “design-as-a-subscription” at any time. They can only make one request at a time, but as soon that is fulfilled — usually within 30 minutes to 48 hours — they can make another.

It might sound impossible that this could work. But Williams has ~20 clients at any time. He seems to be alive. He doesn’t seem to be working superhuman hours.

Again, how?

My guess is he works with good clients, does good work, and delivers it in a reasonable timeframe.

Clients are happy with what they get, and happy with what they don’t get — no full-time payroll burden, no hassle of finding a new freelancer, no opportunity cost of reaching a new agreement with a known freelancer, each time they have some niggling design request to make.

Do you think you might do something similar?

Of course not. It’s outlandish. But just pretend.

Think of a Fiverr-able skill you have. And instead of offering it for $5 on Fiverr, imagine offering it for $5k on your own site.

If you have Williams’s kind of luck, you will be able to make a cool million in under a year. If you’re less lucky, it might take you two or even three years to get there.

But still, what else you got right now? If that’s not so hot, might as well start moving towards that million-dollar service business today.

In related news, the deadline for my 9 Deadly Email Sins training is nearing. The training happens next Monday, August 7, the deadline is the day before, Sunday the 6th.

I’ve given away a lot of valuable info over the past few days, in the form of hundreds of copies of my new Simple Money Emails course.

Simple Money Emails shows you how to write effective sales emails.

9 Deadly Email Sins shows you… how to avoid writing ineffective no-sales emails.

I realize that might sound like a promise nobody wants. The only thing I can say in my defense is that I have been paid to critique 100+ emails over past year. Including by people who have had all the email marketing and copywriting education in the world… including pro copywriters… including people whose entire businesses run on email.

​​And yet I find these people, who should know better, repeatedly commit these sins, and repeatedly pay for it, in the form of lower sales, bored readers, and shrinking engagement.

You might wonder how this 9 Deadly Email Sins offer is possibly related to the Brett Williams thing I told you above.

I can think of two ways:

You can use Simple Money Emails + 9 Deadly Email Sins to actually learn how to write effective sales emails, and avoid the mistakes that plague others. There’s plenty of demand for that at Fiverr, and might be legit demand for it on Five-grand-err. I’ve personally been paid much more than five grand per month by some clients, just to write effective daily emails for them.

Or if you have no interest in selling email copywriting services, but you have another skill that clients might want, then you can use daily emails to sell that. The only real difference I imagine between Fiverr and Five-grand-err is the Five-grand-err clients are likely to need a bit more trust and softening up, and daily email is the perfect format for that.

But you make the choice. If you decide that effective daily emails are something that’s worth knowing, and knowing well, then here’s where you can sign up for my training next Monday:

https://bejakovic.com/sme-classified-ty/

A splash of ‘expensive’ and ‘exclusive’

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Yesterday, I was exchanging emails with a low-profile email marketer who is quietly doing some big things.

He only has three clients. But two of those three clients are 8-figure businesses, and the third is a 9-figure business. Since he gets performance bonuses and equity for his work, I imagine he does very well.

Yeah yeah, good for him. But what about me?

Even though the above email marketer does very well, he decided not to spend $100 on my upcoming 9 Deadly Email Sins training, set to happen next Monday. He wrote me to explain:

“Personally, the training didn’t seem that interesting (I felt I would never pay for a ‘mistakes to avoid’ training, not sure why).”

It’s a fair point. The “9 Deadly Email Sins” angle was something that popped up in my head a few weeks back. I used it once in an email as a kind of placeholder, and then I just stuck with it just to git ‘er done.

The fact is, a good number of people on my list have already signed up for this 9 Deadly Email Sins training. But those are people who generally trust me and figure I make all my offers worthwhile.

But a different positioning might have attracted more people. Specifically, it might have attracted more people who joined my list via the classified ad I ran last weekend, people who don’t know me well yet.

For example, rather than talking about deadly email sins, I could have said something about private lessons… only given out in expensive and exclusive coaching to successful clients… which is how the content of the training came about.

​​I floated that idea to that email marketer above. He wrote back right away to say:

“See? That’s more attractive to me already. ‘Costly email mistakes’ that you’ve only revealed during your ‘expensive and exclusive coaching to successful clients’. Sounds like something I’d personally consider. Maybe that’s the issue I had. The ‘9 deadly email sins’ angle seems too broad and I’m not sure whether its contents will be valuable for me specifically. A splash of ‘expensive’ and ‘exclusive’, and I’m considering it!”

So there you go:

If you want people to at least consider your offer rather that dismissing it on first sight, give it a splash of expensive and exclusive. You’re likely to sell more, at least to rich and successful customers.

But there’s actually a bigger, rarer, more valuable point I want to make about this whole story.

I will reserve that for Monday’s training, which is unfortunately named 9 Deadly Email Sins. When I say, “9 Deadly Email Sins,” you hear, “expensive and exclusive.” Because that really is how this training came to be.

The deadline is slowly but surely nearing. If you want to sign up in time:

https://bejakovic.com/sme-classified-ty/

The George Costanza school of formulaic but effective emails

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In the new course I just released, Simple Money Emails, I gave the example of an effective “George Costanza school” email I wrote five years ago.

That email used “The Opposite” storyline from Seinfeld. George realizes every decision he has ever made in life has been a mistake, and decides to start doing the opposite from now on. Good things follow.

I used this story to open an email for my old aromatherapy list (I used to be a low-grade aromatherapy influencer once). Sure enough, I sold some copies of my aromatherapy book via that George Constanza trope. And I’m not the only one…

… ​​and not in the aromatherapy niche only.

Yesterday, I got an email from a long-time customer and reader (not sure he wants me to share his name), who wrote me after getting SME to say:

===

Hey John! Loving the course so far, and very interested in the “9 sins” offer.

One thing that made me laugh while reading it is that I used this same episode and story about George Constanza twice in different emails for different lists to sell some courses, successfully.

===

I don’t know which lists and which courses he made sales to with this story. But the smaller point is clear. ​​If you ever need a formulaic but effective way to open your email:

Use “The Opposite” storyline from Seinfeld. It can fly in pretty much any market.

Bigger point:

It might seem obvious that you want to open your emails with stories that help you make the sale. But it’s not obvious at all, at least based on the 100+ emails I’ve been paid to critique and review over the past year.

All the time, I see people who open their sales emails with cute or interesting stories that go nowhere, or at least nowhere near the offer they are promoting.

And then these same people wonder why they’re not making any sales — the email marketing equivalent of being unemployed and living with your parents.

And on that note, I’m putting on a live training next Monday, 9 Deadly Email Sins.

The above is one of the 9 sins. The others are equally as simple, equally as widespread, and equally as deadly.

If you’d like find out what these sins are, so you can take a 180-degree turn away from them and towards a new, more successful episode in your life:

https://bejakovic.com/sme-classified-ty/​​