How to 3x your readership and give the right people an excuse to say hi

by

A couple weeks ago I sent out an unusual email using my Most Valuable Email trick.

I got a response to that from a former client/partner, the owner of a successful direct marketing agency, somebody who had at one point paid me a sizable monthly retainer to advise on emails and advertorials. He wrote:

===

At first, I thought the [censored] was just a gimmick and part of your email strategy.

But then I wasn’t sure (new CK account and all that).

Finally, on my 3rd read I figured this was actually you being clever and not an issue with your CK setup.

What it DID do is make me pay attention. (Been a loooooong time since I read anyone’s email THREE times).

So I’m voting for “brilliant” vs “haha mistake!”

Also, using this as an excuse to say hi. Hope all is good.

You still doing the coaching gig?

===

The [censored] bit above was my use of the MVE trick in that email.

It’s a new form of Most Valuable Email, one I have started playing with from time to time.

It’s still the same old Most Valuable Email trick, but applied in a new way, one I wasn’t comfortable doing before.

It’s getting results like the above:

People paying more attention… leaning in more… even rereading my emails 3x… and reaching out to reopen dropped business conversations.

If all this sounds abstract, it’s probably because you don’t know what my Most Valuable Email trick is.

You can get it below and find out.

I also have a disappearing bonus to motivate you to act now. The disappearing bonus is simply an explanation of my new way of using the MVE trick, like in the email that drew the response from the agency owner above, and how you can do this too.

If you’d like this disappearing bonus, here’s what to do:

1. Get my Most Valuable Email training at the link below

2. Send me an email by tomorrow, Wednesday Sep 25, by 8:31pm CET, saying you want the disappearing bonus. (After that, no bonus.)

And if you already have Most Valuable Email?

This disappearing bonus is of course open to you too – but the same deadline applies.

Here’s the link to get Most Valuable Email:

​https://bejakovic.com/mve/​

P.S. You might say, “Oh but I want my copy to be crystal-clear like glass, and not to require rereading three times.”

There is something to that.

At the same time, I personally don’t ever want to make what I write scrollable, skippable, and disposable.

If what I write makes people stop, scratch their head, read all the way to the end, reread, I’m good with that.

And in terms of results generated:

Six months ago, the agency owner above and I were talking about working together again.

At that time, I had just started as a coach in Shiv Shetti’s PCM mastermind, and I didn’t have the time to take on a new project.

The new-style MVE email above got the agency owner to reach out and pick up the thread of that conversation… a win in my book, particularly since, as of last week, I am no longer working with Shiv’s PCM mastermind.

The pros and cons of the “mask of misfortune”

by

“Hey what’s your name?”

“Helen.”

“That’s nice. You look like a Helen. Helen, we’re both in sales. Let me tell you why I suck as a salesman.”

Maybe you know this scene. It’s from the movie Tommy Boy.

Chris Farley plays his usual character, “manic fat guy,” trying to make sales to save his family business.

In this scene, Chris is in a diner, trying to order chicken wings. But Helen, the waitress, flatly tells him the kitchen is closed.

Instead of pressing the point, Chris goes on to tell Helen why he sucks as a salesman. He uses a bread roll to illustrate his possible sale:

He loves his possible sale so much, like a pretty new pet, that he ends up ripping it apart — because he’s such a manic fat guy.

It’s a funny scene, worth watching if you haven’t seen it, worth revisiting if you have.

At the end of Chris’s manic fat guy routine, Helen the waitress shakes her head.

“God you’re sick,” she says with a chuckle. “Tell you what. I’ll go turn the fryers back on and throw some wings in for ya.”

The typical conclusion to a story like is — “Share your stories of vulnerability and failure, and magic doors open!”

Maybe. But I’d like to tell you a different conclusion.

Because Chris Farley really was sick. He battled alcoholism and drug use and apparently felt horrible about the weight he always joked about. He ended up dead at age 33, from a combination of cocaine and morphine, though traces of marijuana and antidepressants were also found in his system.

I’m not trying to bring you down. I’m trying to give you some practical advice. Specifically, some practical advice I read in a book called The Narrow Road, by a multimillionaire named Felix Dennis. Says Dennis:

“Donning the mask of misfortune for the amusement of those around you or to elicit sympathy is a perilous activity. You run the risk of the mask fitting a little too well. Or — and I have seen this happen — of becoming the mask.”

In entirely unrelated news:

The deadline to get The Secret of the Magi before the price doubles is tonight, Sunday, at 12 midnight PST.

The Secret of the Magi tells you just one thing — the big takeaway I’ve had about opening conversations that can lead to business partnerships. It’s based on my experiences being both on the receiving end of many cold outreach attempts… and spending this past summer cold contacting a bunch of other people.

Your investment to get The Secret of the Magi is a whopping $23.50. Well, assuming you get it before the deadline, which is, again, tonight at 12 midnight PST.

I won’t be writing any more emails before then. So in case you want this guide, maybe get it now?

It’s up to you. Here’s the link if you want to find out the secret:

​https://bejakovic.com/secret-of-the-magi​

What I learned from my chat with a crypto billionaire scammer

by

Two things you might not know about me is that 1) I used to be on YouTube and 2) I used to be in crypto.

This was back around 2018.

Once or twice a week, I’d put on a white dress shirt (no pants)… stand against the only neutral white wall in my then-apartment… and get on Zoom to interview various crypto founders and execs.

Back then, I had plans of becoming a marketer specialized in crypto, before I realized I just couldn’t be bothered to care about the field. In retrospect, it was probably a dumb decision.

But pressing on:

This crypto YouTube channel was how I had an hour-long chat with a certain Israeli-American entrepreneur.

He was already a multimillionaire before he got into crypto, thanks to a half-dozen other tech companies he had started and sold.

But this new crypto venture was by far the biggest thing he had ever done.

Within a year or so of getting started, right around the time I interviewed him, his company had $4 billion in assets under management (not made-up coins, but actual liquid assets). Later that grew to over $20 billion. I imagine the dude’s personal worth reached into the billions as well, for those few brief years at least.

Because it’s all come crashing down since.

The company has gone bankrupt. The guy I interviewed has been arrested and charged with securities fraud, wire fraud, and market manipulation. If convicted, he could spend the next 15 years in prison.

This isn’t a newsletter about crypto. And it’s not a newsletter about moralizing.

This is a newsletter about marketing, so let me stick to that:

What I learned from my chat with the crypto billionaire scammer is that, if you have a podcast or something like a podcast, you can get in touch with anyone.

Sure, you might say my experience was during a crypto boom period. Plus, how hard is it to get a scammer to accept a new opportunity to spread his scammy message?

Maybe you’re right. But the point about podcasts opening doors still stands.

I have seen it with myself. If pretty much anybody invites me to a podcast, I will say yes (just try me). My due diligence extends as far as seeing if the podcast has any episodes published, so I can assure myself that my interview will probably be published if I spend an hour to give it.

This truth about podcasting is one of the tips I share in The Secret of the Magi, my guide to opening the door to conversations that lead to business partnerships.

By the way, “podcasting” is not The Secret of the Magi. The secret is something else, and there are lots of other ways to implement it, even if you have zero intention of creating a podcast or getting on YouTube in your dress shirt and underwear.

I gave away The Secret of the Magi as a bonus for Steve Raju’s upcoming workshop, with my deadline for that being yesterday.

But I had a thought today, why let this little guide go idle now?

If you got The Secret of the Magi already as a bonus for Steve’s offer, great. I’ll see you at Steve’s workshop next week.

On the other hand, if you had no interest in Steve’s workshop, but you would like to know The Secret of the Magi, you can get it below.

Your investment, if you get it before tomorrow, Sunday, 12 midnight PST, is a whopping $23.50.

At that price, it might be worth getting The Secret of the Magi simply to slake your curiosity.

I won’t say anything about the actual value of putting The Secret of the Magi to use, because if it helps you open even one conversation that turns into some kind of business partnership… it’s likely to be worth so much more than what I’m asking for here that anything I say about it will sound absurd.

I’ll leave you to paint your own vision of the business partnerships this could lead you to.

I’ll just say that, after the deadline tomorrow, The Secret of the Magi will go up to $47.

If you’d like to get it before then:

​https://bejakovic.com/secret-of-the-magi​

I am a most utterly suggestible person

by

This past Tuesday, Steve Raju floated the idea for a new workshop, one in which he would reveal:

* Why most traditional high-ticket offers don’t make sense any more in the age of AI

* Why most service providers are struggling nowadays

* What you should pivot to

* What hands down the best offer at the end of 2024 actually is

* All the tools you need to offer that

* How to outsource it if you can’t be bothered to do even that

* How to structure deals for the very highest return

“Interested?” asked Steve at the end of his email. “Just reply ‘Yeah, I’m interested, Steve,’ and if enough people say yes, we’ll do it next week.”

I hit reply and I wrote Steve to honestly say:

“I am not looking to pivot or offer another service but God yes I am interested.”

To which Steve wrote back:

“It’s amazing how you are a master in the arts of persuasion and manipulation… and yet you are one of the most utterly suggestible people I have ever met lol.”

It’s true. I am a most utterly suggestible person.

Frankly, it’s one of the reasons why I got into the direct response field — I wanted to figure out what was happening to me so often.

I also suspect my utter suggestibility is one of the reasons I’ve had success in this field. Because, if I only pay attention to my own reactions, I can say “Aha! Got it. I know what happened. And I bet this would work on others too.”

Maybe you’re utterly suggestible too. No shame in it. In fact, you can even think of it as a valuable gift, if you only pay attention.

Of course, in time I’ve developed a thick and cynical buffalo hide to protect me against the world. Today, my default response to most suggestions is “NO!” — before I even hear what the suggestion is about.

But with people I trust and respect, I will sometimes allow myself to indulge my suggestible nature, like I did with Steve above.

After floating the idea, and I guess hearing back from enough people like me, Steve decided to put on this workshop. It’s called The Word Is Not Enough. It will happen next Wednesday at 10am Pacific. As for your investment, it’s pay-what-you-want.

Plus, if you decide to 1) sign up for Steve’s workshop via the link below and 2) forward me your receipt by tonight, Fri, at 12 midnight PST, I will send you a free bonus, The Secret of the Magi.

The Secret of the Magi will tell you how to open up conversations with people you don’t know, even if they are busy, even if they are rich and successful, and even if they are way above you in status.

Of course, The Secret of the Magi will not work in 100% of cases.

But after observing other people cold contacting me… and after spending this past summer cold contacting a bunch of other people… I’ve had one big takeaway for how to open the door to conversations that can lead to those business partnerships.

I will tell you this takeaway, illustrate it with a few examples, and give you specific instructions on how you can apply it too.

Again, the deadline to send me your receipt for Steve’s workshop is tonight at 12 midnight PST. Why? Because I’ve noticed in the past how well deadlines work on me to get me to move. Maybe they work on you too? If so, here’s the link:

​https://bejakovic.com/the-word-is-not-enough​

Pay-what-you-want for a new business opportunity for copywriters

by

Last year, I promoted an unusual offer, called ClientRaker, by Steve Raju.

Steve was once a whizbang software engineer, who reinvented himself as a successful direct response copywriter, and who then reinvented himself as an AI consultant.

Steve now charges big businesses good money to tell them how to better use AI. But he does more than that.

Steve is actually using AI to set up commission-only deals with businesses that get tons of lead flow. He sends his little AI minions to reactivate the dormant leads of these businesses, and he gets paid on performance, in amounts that would make a Bond villain take note.

Steve hasn’t put on any kind of training since last year’s ClientRaker — he makes his money in different ways. But this next Wednesday, at 10am Pacific, Steve is putting on a workshop called the Word Is Not Enough (he has a habit of naming offers after Bond movies).

Steve announced this new workshop by teasing some of the content:

* Why most traditional high-ticket offers don’t make sense anymore in the age of AI

* Why most service providers are struggling nowadays

* What you should pivot to

* What hands down the best offer at the end of 2024 actually is

* All the tools you need to offer that

* How to outsource it if you can’t be bothered to do even that

* How to structure deals for the very highest return

I am vaguely interested in learning more about how to use AI.

I am significantly more interested in learning about hot new business opportunities.

I am very interested in hearing Steve talk about what he is doing, particularly how he is positioning himself, how he is adapting to the current market, and how he is finding and structuring new deals.

The copywriting world tends to attract smart people who think different. But there are few copywriters I know who think like Steve does, and who have his credentials for smarts (the man was a legit child progidy, I mean, prodigy).

Steve’s training next week is pay-what-you-want. I’ve signed up, and I’ve paid the suggested $47.

I would like to invite you to sign up as well. I’ll even throw in a bonus, which I’m calling The Secret of the Magi. (If Steve likes to name offers after Bond movies, I name mine after Robert Collier books.)

I don’t know the details of what-all Steve will share in his workshop. But I imagine if you get a new offer you can make to businesses, you will need businesses to make the offer to.

My Secret of the Magi bonus will tell you just one secret related to that — how to open up conversations with people you don’t know, even if they are busy, even if they are rich and successful, and even if they are way above you in status.

Of course, The Secret of the Magi will not work in 100% of cases.

But after observing other people cold contacting me… and after spending this past summer cold contacting a bunch of other people… I’ve had one big takeaway for how to open the door to conversations that can lead to those business partnerships.

I will tell you this takeaway, illustrate it with a few examples, and give you specific instructions on how you can apply it too.

All that inside my Secret of the Magi, which is yours, if you sign up for Steve’s workshop and forward me your receipt by tomorrow, Friday Sep 20, at 12 midnight PST.

Sign up after that, or forward me your receipt after that, and you will be in for Steve’s intriguing workshop, but you won’t get no bonus.

If you wanna get both, the time is now:

​https://bejakovic.com/the-word-is-not-enough​

3 takeaways from my long-gone MyPEEPS promo

by

For much of this month I’ve been promoting Travis Speegle’s MyPEEPS course as an affiliate. My promo finished two days ago in a flurry of emails that left me in a kind of mental blackout.

As a result, yesterday I ended up writing an email that made zero reference to the promo.

Today though, I sat down and made a list of 10 takeaways for myself from this promo. I want to share three that might be of interest to you:

#1. Who bought?

I sat down and looked at the people who ended up taking me up on this offer. Most of them fell into one of the following categories:

– People who sell others info about how they sell others info (no hate, I count myself among this group)

– Copywriters with niche lists outside copywriting

– Service providers looking for a fountain of steady clients

– People with existing businesses who are getting leads in some other way but want more/steadier/easier

– Service providers looking to package up knowledge into an offer that they can sell to a list

I’m sharing this list because it might be interesting if what you do is similar to what I do.

Or maybe this list can simply remind you that it’s a good idea to sit down and look over people who are buying from you, and see what they have in common.

It’s eye-opening, and it can help with your positioning, your offers, and your lead gen.

#2. Ac-cent-tchu-ate the negative and forget about the positive

It’s a well-worn fact that human brains love to focus on the negative and largely ignore the positive. That’s why typical copywriting advice is to dig in on the pain.

But copy advice is not what I have in mind here.

Instead, I want to show you how this “ac-cent-tchu-ate the negative” stuff applies to me as well.

At one point last week, I sent out an email asking people their objections to buying.

Fine. I got some useful info in response to that email, and it probably helped me drive in a few more sales.

But at the same time, I forgot to do something much much more important.

And that’s to follow up with people who were buying, and ask them, why? What really did it? What was the main thing that got them?

Because it’s much better to focus on the white hot core of the star of desire… than to collect motes of interest, far away, in cold outer space.

#3. Improvisation is inadequate

Yes, it’s a good idea to test out new approaches to things. But testing needs to be done against a core of what’s known and proven. Otherwise, odds are good you descend into chaos. Free jazz… and frankly I hate free jazz.

More specifically, it’s smart to follow a proven format for your promo structure, your offer, your bonuses.

This also applies to copy angles — before, during, and after the promo.

In fact, that’s why I’m writing this post-promo email, highlighting lessons learned, even now, two days after the promo ended.

Because I’ve noticed repeatedly that this is the type of email I always make time for, following email promos by other people with online businesses.

I imagine it’s interesting and valuable for my audience also. Not just because I share takeaways from personal experience… but because this kind of email wraps up an intense period of promotion, and puts a kind of cap on it.

So there you go. Three takeaways from almost two weeks of emailing.

If you took me up on my MyPEEPS offers — well, you’re inside Skool already, and I’m there to help you.

If you didn’t take me up on MyPEEPS and the bonus I was offering, then maybe you found this email insightful in some way.

And in case you were not interested in the core promise of list growth… maybe you’d be interested in conversion? In making sales to your list? In a simple mechanism to take leads from inside your email software, and turn them into buyers inside your cart software?

That’s what my Simple Money emails course is about. For more info on that:

​https://bejakovic.com/sme/​

Sign up to Author Stack because it might be interesting or valuable to you

by

Today I would like to get you to sign up to Author Stack. it’s free, though you can also pay if you want.

Author Stack is a Substack newsletter by Russell Nohelty.

It’s a newsletter for writers. It covers the mysterious business side of writing, as opposed to the familiar technical side that everybody else yaps about, telling you to tack on an ‘s’ to the the verbs in your headline (“TRIPLES your response!”).

As I wrote a few times over the past week, Russell reached out to me when he read that I’m going down the paid traffic route.

He offered to do a recorded interview, and share his experiences spending $30k to grow his own audience, which now stands at over 70,000 subscribers across his different newsletters.

I was grateful to Russell for the offer and for the info he shared with me.

I asked if there was something I could do in turn to make this worthwhile for him as well.

But Russell said he’s not worried about it. “If you put out good and do things with cool people,” he said, “things usually work out like they’re supposed to.”

Outwardly I smiled. Inwardly I cursed. I hate it when people are relaxed, generous, and non-needy around me.

Fortunately, Russell does write Author Stack, and I would like to get you to sign up for it.

Not because Russell asked me to (he didn’t) or because he was nice to me (he was).

Sure, maybe everything I’ve told you so far can be a bit of proof, or a bit of context to help ease you through the link at the bottom.

But really, I would like to get you to sign up to Author Stack because it might be interesting or valuable to you.

Author Stack can be interesting to you if you’re into things like Substack gossip… newsletter growth… or newsletter monetization strategies.

Author Stack can be valuable to you if you write or you want to write — newsletters, books, comics — but more than that, if you want to make money writing, and you’re looking for practical guidance on how to do that in the current moment.

Like I said, Author Stack is a Substack newsletter.

Like many Substack newsletters, there’s a free version and a paid version.

You can get the paid version if you like… or you can choose to not get it. The advice and info that Russell provides in the free version is already copious, and interesting and valuable without any add-ons.

Final point:

I’m not an affiliate for Author Stack. I am personally signed up to get it.

If you would also like to sign up for it, try it out, read Russel’s articles and see if they can benefit you, or open up your mind about what’s possible in the business of writing today:

​https://www.theauthorstack.com/​

The best reason not to buy MyPEEPS

by

The deadline to get MyPEEPS is getting uncomfortably near… but not everybody is nervous. For example, one reader wrote me already last week to tell me he won’t be buying — and he had the best reason imaginable:

===

This is a great offer, John. And I would’ve joined immediately if I hadn’t already purchased this course two times 🙂

I bought it when Travis Sago was promoting it.. and found out afterward that I had bought it earlier when Ryan Lee promoted it.

===

What I’m about to say doesn’t actually apply to the reader who wrote me the above.

He happens to be a successful marketer, and he’s already mastered list building. He bought MyPEEPS — once — because he buys courses looking for a slight edge from people who are masters in various aspects of marketing. He bought it the second time because he’s busy implementing what those courses teach, and it probably slipped his mind he already had the thing.

Unfortunately, many people are not like this.

Many people buy a course, and never implement anything from it, or they implement at the speed of continental drift.

That is in part why I decided to offer the Shotgun Messenger bonus I am offering with MyPEEPS, in case you get it by the deadline tonight. It’s to help you implement… to motivate you to implement… to charm you to implement.

Of course, I’m under no illusion that everybody who buys MyPEEPS and gets in on my bonus will end up going through the course, and actually taking the steps needed to get results.

I would like for that to happen. But I’m realistic. I know that even with my offered help, not everybody will follow through.

But maybe you will join. If you do, I’ll do all I can to help you put this course to good use, so you can build yourself an email list full of people who want to read what you write, and buy what you sell.

Tick tock. The deadline to get MyPEEPS is in a few short hours, at 12 midnight PST.

Are you a little nervous? Maybe that’s a good sign. Maybe it means you still have some interest in this offer, and the outcome it promises.

If you’d like to look over the details and make your decision before the clock makes the decision for you:

​https://bejakovic.com/shotgun​

Who wins the fight: Viral posts or paid traffic?

by

I’ll tell ya, or actually, I’ll defer to a person with more authority on the matter:

Russell Nohelty.

As I wrote once last week, Russell is a bestselling author of fantasy books and comics. He also writes about the business of writing, and he runs Writer MBA, a membership program to help writers make more money.

Over the past 6 months, Russell spent $30k on paid ads to beef up his email list, which now stands at over 70,000 subscribers.

Russell and I did a call last Monday about his experiences spending all that money on ads.

On the call, Russell said something interesting — that advertising democratizes virality. Says Russell, advertising allows people who were not “blessed by the magic audience fairy” to build an audience for their work.

Sounds great, right?

Except… do you really wanna go viral? Here’s another thing that Russell said:

===

I have never heard somebody say, “I went viral and got all the best people subscribing to me!”

It’s always some version of “Wow, lots of bigots in the comments who hate everything about me.”

If you are attracting the wrong crowd organically, you could end up in a way worse place than running ads. I know because I’ve been there.

Both are bad and both are good. The difference is the quality of the traffic source, how you nurture the leads you generate, and whether you are paying in time or money.

===

This isn’t about trumpeting paid traffic over organic traffic, or vice versa. The point is simply this:

Where you get your subscribers matters… how you get them matters… what you promise them matters… how you treat them when they’re on your list matters.

This is not any kind of inspirational woo-woo, but very practical dollars-and-cents calculus, borne out by sales, spam complaints, and the number of interesting or annoying reader replies.

And this is one of the reasons why I liked Travis Speegle’s paid list-building approach, the one he teaches in his MyPEEPS course, which I’ve been promoting all week long.

Travis’s system is not about paying to inflate your subscriber count with people who hate you or never want to hear from you. It’s also not about getting the cheapest traffic simply because it’s cheap.

Instead, Travis’s approach is about building a quality list, with paid ads, sustainably, with the goal of having a valuable relationship with the people on that list for the long term. That in fact is why the course is called MyPEEPS, and not “8-Figure A-List Media-Buying Secrets.”

The deadline to get MyPEEPS is tonight at 12 midnight PST, less than 12 hours from now.

The reason to get MyPEEPS before then is my Shotgun Messenger bonus — my personal support and insight as you work through MyPEEPS and implement it to grow your own list.

As an extra bonus, I’m also including the call on which I interviewed Russell Nohelty about his experiences with paid traffic to grow his personal brand…, as well as a series of articles that Russell wrote on the topic, which are normally reserved for his paid subscribers.

If you’d like the full details on MyPEEPS and my bonus offer, or if you want in before the deadline strikes:

​https://bejakovic.com/shotgun​

Getting hooked on the hamster wheel

by

Back in 2009, before social media really transformed the world, a Dutch scientist named Johanna Meier set up revolutionary experiment in her back yard:

She put an open cage in an ivy-tangled corner of the yard. Inside the cage, she put some food pellets and a running wheel. She then trained a motion-activated camera on the scene.

Sure enough:

Wild mice started arriving during the night. They entered the cage to get the food pellets. But they also tried out the running wheel — and they got hooked.

Meier recorded more than 12,000 different animals getting on the running wheel night after night. Her point was proven — even perfectly wild, free animals would willingly enter a cage and run around on the wheel, going nowhere.

Once the mice got habituated, Meier could even take the treats away. The mice still kept coming night after night, to run around in place, doing what they had gotten used to.

I bring this up because in the 15 years since that experiment, social media has often unflatteringly been compared to a hamster wheel.

I’ve never really used social media so I can’t say if that’s true.

But maybe it resonates with you. Maye you have experience getting lured into social media by the promise of treats — a huge free audience — only to have the treats pulled away from you, while you keep running in place.

If so, I’d like to present an alternative:

Building up a modest, engaged, scalable email list by paying for ads. Sure, ads cost money. But so does the wasted opportunity of weeks, months, or years of running in place on social media, without getting anywhere.

If this speaks to you, I’d like to remind you of the deadline to get MyPEEPS, tonight at 12 midnight PST.

In a food pelletshell, MyPEEPS shows you how to build your email list with paid traffic — putting in $10-$15, and getting out 10-15 new subscribers a day — so you can in time have a proper audience of people who want to read what you write, and buy what you sell.

Plus, the free Shotgun Messenger bonus I’m offering gets you my direct help and input as you actually put the MyPEEPS process into practice.

If you want the full details on that, or to sign up for before the deadline strikes:

​​https://bejakovic.com/shotgun​​