About my failed pickup attempt yesterday

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I was walking through the center of Barcelona yesterday. It’s been magically pleasant weather here — warm, breezy, sunny, clear.

I stopped at an intersection to wait for the light.

I saw a girl who stopped on the side of the street opposite me. I’m guessing she was in her late 20s. She had big curly hair, a white summer dress that stopped halfway down her thighs, and black leather boots that reached up to her knees.

And she was looking at me. Furtively. Here and there.

Of course, when the light changed, and as we passed each other on the crosswalk, she stared straight ahead so I couldn’t catch her eye.

That’s okay.

I wheeled around, waited for her to reach the sidewalk, then jogged up in front of her, smiled, and held up my hands to make it clear I have something to say. She took out her headphones with a look of pleased surprise.

If you’ve read my new 10 Commandments book, you know how a street approach like this goes.

I complimented the girl, saying she looks nice, and added something about the boots and dress. She laughed.

Since she seemed ready to talk, that’s exactly what we did.

I guessed she’s French. No, Catalan.

She tried to guess where I’m from (not easy). She was focusing so hard that I put my hand on her shoulder to reassure her it’s okay to guess wrong. She didn’t mind my doing that.

We kept the conversation going for a few minutes during which time we covered the usual gamut of personal stuff along with a bit of teasing and giggling.

In the end I said, “Look I gotta go. But another night, I’d like to invite you out for a drink.”

Suddenly, the girl grew flustered and confused. “Oh ok, but I should tell you, I have a boyfriend, just in case you were thinking…”

“I was thinking,” I said. “But it’s okay.” And it really was. It was nice and positive to talk to her. It made me feel better and loosened me up. And the whole interaction took something like five minutes. We said goodbye and that was that.

And now I’m gonna talk about business, and particularly sales, crass though it might seem.

If you have read my new 10 Commandments book, you know I make an analogy between picking up girls (what I was attempting to do yesterday, unsuccessfully) and other fields, like standup comedy, hypnosis, and, relevant for us today, direct, in-person, nose-to-nose, toes-to-toes sales.

I don’t know if you do sales calls. I’ve done a few on the back of this email newsletter, for people who were interested in coaching I was offering at the time. In my previous career as a freelance copywriter, I did probably a hundred or more sales calls — it was part of my standard process for getting copywriting clients.

If you’ve ever done sales calls, I wonder if the following sounds familiar:

A very promising prospect expresses interest in what you have. So you get on a sales call.

You cover the usual gamut of business stuff along with a bit of getting to know each other and friendly banter.

The prospect seems ready for you to close her. So you lay out your offer including the price. Suddenly your prospect grows flustered and confused. “Oh ok,” she says, “but I should tell you, I don’t have that kind of money to spend…”

Yes, some “I don’t have that kind of money” prospects say it as a ruse, just like some “I have a boyfriend” girls don’t really have a boyfriend.

But in many cases, it’s really true. Your prospect, even though she looked very promising, and even though she probably had a good sense of what you charge, just doesn’t have the money to pay you.

You see why I make an analogy between this and my failed pickup situation yesterday.

Of course, there are also differences between the two.

Failed sales calls tend to take up to an hour to get through, as opposed to five minutes. They are likely to be done in your office over gloomy Zoom, instead of on a sunny Barcelona street. And they don’t leave you feeling nice and energized afterwards, but are mainly a frustrating and draining waste of time.

If you do sales calls regularly, and if the situation above is one you experience from time to time, then I have an offer for you.

Hit reply. I have a couple of questions I hope you can help me out with. In exchange, I’ll tell you about a pair of X-ray goggles, and where to get ’em. These X-ray goggles allow you to peer into places you maybe shouldn’t be peering, like your prospect’s wallet.

The X-ray goggles I have in mind allow you to only get on calls with people who can afford what you’re selling, so you minimize the time you waste.

And if you do get on a call with someone who says, “I should tell you I don’t have that kind of money to spend,” with these goggles you will know to press a bit, because odds are, it’s a ruse, and one that your prospect hopes you will expose.

Mystery of the unknown French boy

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I got a story for you today that you can use to sell something new and untested:

On August 26 1900, during the 2nd Olympic Games, a team of Dutch rowers needed a coxswain.

If like me you don’t know what a coxswain is:

He steers the rowboat. It’s preferable to have somebody small and light in the role, so as not to create unnecessary drag and slow down the boat.

This being only the second Olympics, the Dutch team weren’t all that prepared. They had a coxswain but he was too heavy. So they pulled a boy from the audience. He was French (the 2nd Olympics being in Paris) and about eight years old. The Dutchmen stuck the boy at the end of the boat and told him how to steer.

And they’re off!

The 7 teams started rowing. The Dutchmen were working furiously. The unknown French boy was doing his best to keep the boat going straight towards the finish line.

7 minutes and 34.2 seconds later, the Dutch team, plus their unknown French boy-coxswain, pulled through the finish line… in first place.

A crowd assembled and started cheering the victors. Meanwhile, the unknown French boy slipped away into the throng, rejoined his family, and was never seen or heard from again.

In spite of decades of research, nobody has been able to track him down or identify him.

He remains “the biggest Olympics mystery of all” — the youngest Olympic gold medalist ever, though he never got his gold medal, and nobody even knows his name. Even today, he is only known as “unknown French boy.”

I found this whole story fascinating and curious.

I asked myself what done it.

I realized that, of course, participation in the Olympics, and Olympic gold in particular, is now an enormous honor, and sports are big business.

It’s unimaginable today to be successful at the Olympics without the highest levels of preparation and optimization, and even then, chances of success are slim.

Once upon a time, it was easy, or at least much easier. It was possible long ago for a bystander, completely unprepared or unskilled, to participate in the Olympics, and even to win a gold medal. And then, to value it so little as to slip away, rejoin the nameless crowd, without even a look over his shoulder.

But in spite of dramatic difference between then and now, a real gold thread connects the two. That’s where the fascination and curiosity come from.

That’s why I say this is a story you can use to sell something new and untested.

Once upon a time, the Olympics themselves were new and untested. In 1900, it was unclear if the Olympics would survive for a third iteration, and hard to imagine they would become what they are today.

Maybe you have an offer that’s new and untested like that.

If so, you can tell the story of the unknown French boy to open up your prospects’ minds to participating in your offer now, while it’s still early days and the opportunity is easy, rather than waiting for it to become established and highly competitive and almost impossible to win.

I myself have an offer that’s new and untested, to write and publish a book for you, for free. I only announced it two days ago. I’m talking to people who have replied so far. But I am looking for just the right partner.

Maybe that could be you? Maybe we could form a one-off team and win the marketing and money equivalent of an Olympic gold medal? For the full details of this opportunity:

https://bejakovic.com/the-catch-behind-my-me-write-book-for-you-for-free-offer

The catch behind my “me write book for you, for free” offer

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Yesterday, I wrote an email with the following offer:

“What if I write, publish, and even run ads to a book for you and your business… for free?”

… to which I got a bunch of confused responses, asking me what exactly I’m offering. A sampling:

#1: “Sounds too good to be true.”

#2: “I guess I don’t understand yet how the full offer works. So you provide a free service, and what’s in it for you?”

#3: “How long, what’s involved, and how much?”

Maybe there’s a copywriting lesson here. In the words of the man with the French castle, David Ogilvy, “The customer is not a moron. She’s your wife.”

I’ve never been married, and inshallah, I never will be. But I can imagine that, if over breakfast on a beautiful Sunday morning, I were to grin at my fairy-wife and say, “Honey, how about we go spend the day with your mother?” she would cross her arms and say, “What gives? What are you up to? What’s the catch?”

So let me be 100% clear about my offer, what’s involved, and what the catch is. My offer is this:

I write, publish, and even run ads to a book for you and your business… for free. Just like I said yesterday.

As for what’s involved, I have to admit I don’t know.

I’ve written and self-published a lot of books for myself. I’ve never written or published a book for somebody else, and I have no idea how long that might take.

I do know I am only willing to do this if you already have a good deal of content (emails, podcast episodes, videos, etc) that I could repurpose into a book… or if you have a good deal of expertise that I could pull out of you fairly quickly, over a few hours on Zoom.

And now the catch:

The end-goal of this book would be to drive impressed and eager readers to an existing, scalable, high-ticket offer of yours, which is already proven and selling.

We’d split the profits on those sales in some way we agree on. I would only get paid once this new money is sitting in your bank account.

In other words, I’m willing to do all the work and take on all the risk, including paying for ads.

If this process works out as planned, you’ve just come across a new way to make extra sales of your high-ticket offer, ideally every month, without having to do anything, either now or in the future.

If it doesn’t work, you’ve got a book on Amazon that you can point people to with pride.

So now that you know the full details, how about we go spend the day with your mother?

If this fully transparent proposal sounds like it could benefit you, then hit reply, and let’s talk in more detail.

And if you know somebody else who might be a fit — say, somebody with a podcast that’s been running for a while, with a $1k+ course or membership or group coaching, but no book — then forward them my email, and maybe do them a favor.

Me write book for you, for free?

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I’ve been checking who bought during last week’s Copy Riddles promo. It was a $997 offer, hence not cheap. You gotta build up lots of trust and likability to sell an offer like that via just email, and that takes time, right?

Sure enough, most of the people who bought from me are repeat customers and many have been on my list for years.

At the same time:

One guy who bought joined my list on July 6th, via the lead magnet I offer at the end of my new 10 Commandments book.

This guy hasn’t bought anything else from me aside from that book. He had only about a week of my charming and immensely persuasive emailing, as far as the “trust and likability” go, before I put the $997 offer in front of him, and he decided to take me up on it.

Here’s another fact:

I’ve been running Amazon ads for my book. I’m running ads at a loss — I give more to Amazon to sell a copy of my book than Amazon pays me in royalties.

I’m happy with this arrangement.

I couldn’t ask for better leads than people who buy and read my book. (Some of my best and longest-running customers came via my original 10 Commandments book.)

I don’t know if the guy who bought Copy Riddles came via an ad. But if he didn’t, somebody else will.

And in any case, every book sold on Amazon today, via ads or otherwise, makes it more likely that more books will sell tomorrow. And many of those people will get on my list, and will buy products that cost in total hundreds, or thousands, or maybe tens of thousands of dollars.

And with that I got an offer for you:

I have a lot of experience writing and publishing and even advertising books on Kindle.

Actually, my first successful “business venture,” from before I even got paid a single red cent to write sales copy, and before I even knew what copywriting is, was self-publishing books on Amazon.

So I had an idea recently.

What if I write, publish, and even run ads to a book for you and your business… for free?

Some terms and conditions would apply.

Like for example, you would need to have an offer on the back end that’s selling right now for $1k or more (and actually making sales).

You would also need existing content I could use as starter material, or at least expertise that I could yank out of you via some non-invasive procedure.

I don’t know if this is of any interest to you.

But if it is, and if the terms and conditions above sound reasonable to you, then hit reply and we can talk in more detail.

Millionaire math used by the wealthiest people, but not me

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Yesterday morning, my time, I concluded the “Unannounced Bonus” promo I had been running all past week.

As usual, the final day of the promo was an exhausting barrage of emails.

The last thing I wanted to do yesterday was to think or write more about that promo or how it went.

But today, I did what I usually do and looked at my “Unannounced Bonus” promo — how it went, how it compared to previous promos, what I can learn.

Let me shoo the elephant out of the closet right away, and make the gray beast dance:

This “Unannounced Bonus” promo made fewer sales of Copy Riddles, across 7 days, than I made last year during the last promo I ran for CR, which I called the “White Tuesday” promo, and which lasted just 2 days.

Before you either feel too bad for me or start to maliciously gloat, let me say that the “White Tuesday” promo surprised even me by how well it did.

And though the “Unannounced Bonus” promo did less than that, it still made more in a week than I would likely be making in a month if I had a proper job. It also paid me an effective per-email rate that’s many hundreds of dollars higher than I was making back at the peak of my freelance copywriting career.

But, with all that self-reassuring done, the fact remains I made fewer sales now, over 7 days, than last year, over 2 days.

What’s going on?

I made a list of 10 possible explanations for myself. All of them are legit, and all possibly contributed. But there’s one big one that stands out to me, and that I want to highlight to you too:

During the “White Tuesday” promo last year, part of the offer was a payment plan for Copy Riddles.

95% of people who bought during that promo took the payment plan.

During the “Unannounced Bonus” promo that just ended, part of the offer was once again a payment plan for Copy Riddles.

But just 33% of people who bought during this promo took the payment plan.

The difference is that this time, I was partnering with Lawrence Bernstein, and offering a lifetime subscription to his Ad Money Machine as a bonus for Copy Riddles. (And vice versa — Lawrence was also promoting the offer to his list.)

Due to the uniqueness of this arrangement, I agreed with Lawrence we’d offer the same payment plan as he offered the last time he made the offer of a lifetime subscription for Ad Money Machine…

… which, as I said, 33% of buyers ended up finding enticing.

On the other hand, last year, I followed a very specific payment plan philosophy. 95% of people found that payment plan enticing, and much more importantly, a greater total number of sales came out of it.

Maybe you remember what the payment plan was that I offered for White Tuesday. If not, my emails are all archived on my site, and you can find the campaign there. You can look it up, and see what the exact payment plan was.

But I’ll tell you one thing:

Even if you know the specifics of what I did publicly, you’re unlikely to glean the underlying payment plan philosophy, or the most exciting and valuable marketing trick resulting from that philosophy, which is applied behind the scenes.

I’ll tell you a second thing:

The payment plan philosophy I followed last year came from a 13-minute video by Travis Sago, titled “Millionaire Math Used by the Wealthiest People.”

If you’ve already taken me up on my recommendation to sign up for Travis’s Royalty Ronin community (I myself am a paying member), then you can find this 13-minute video as a bonus inside the Phoneless Sales Machine course, which normally sells for $2,000, and which Travis gives away as a free bonus for those who are in Royalty Ronin.

If you haven’t taken me up on my recommendation to sign up for Travis’s Royalty Ronin community, then I can only tell you Royalty Ronin is expensive. Very expensive. Particularly if you sign up and do nothing with the information.

On the other hand, if you are selling offers online — specifically, info products like courses or ebooks — and if you apply just this one idea from Travis about payment plans, it could well be worth thousands of dollars to you by the end of this week alone, and much, much more in the coming weeks, months, and years.

If you want to invest in a month of Ronin, and see how quickly and thoroughly you can make your money back:

https://bejakovic.com/ronin

Last chance to claim your “Unannounced Bonus” along with Copy Riddles

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This is the last email I will send to promote the “Unannounced Bonus” promo I have been running this week for my Copy Riddles program.

The last time I ran a promo for Copy Riddles was in November of 2024. The time before that was more than a year earlier, in April of 2023.

I will for sure, 100% not be running another Copy Riddles promotion this year.

If I ever do run a promo for Copy Riddles again in the future, next year or the year after that, I am sure to have an huge and real-world bonus — like I’m offering right now — which I will make available to new and old buyers alike, including buyers who took me up on Copy Riddles during this present promo.

On the other hand, if you decide to wait, you are sure to miss out on the following “Unannounced Bonus” offer, which will never be repeated:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

How?

By drilling into you mechanical do-or-die skill of writing sales bullets, and giving you feedback from A-list copywriters, who wrote their own sales bullets starting with the same source material as you did.

(This feedback process is why past customers have called Copy Riddles “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (A-list copywriter Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, until tonight only, you can break up payments for Copy Riddles over the course of three months.

Again, this “Unannounced Bonus” event ends tonight at 12 midnight PST.

If you’d like to join Copy Riddles and claim your “Unannounced Bonus” before it disappears:

https://bejakovic.com/cr/

Still on the fence? Discover Daniel Throssell’s arguments for saying “YES” to Copy Riddles

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I’m wrapping up my “Unannounced Bonus” promo for Copy Riddles. Right now, I am partnered with Lawrence Bernstein on Copy Riddles and nobody else. In the past, though, I have had a few other affiliate partners.

One of these was Australia’s best copywriter Daniel Throssell, who had the following to say about Copy Riddles, and his experience promoting it to his list:

===

There are few other courses I fully and wholeheartedly endorse as strongly as one of my own. Copy Riddles is one of them.

It’s the most brilliant course concept I’ve ever seen… literally a gamified series of sequential puzzles that teaches you copywriting.

I have literally never had so many people write to me after I start promoting something, offering unsolicited & gushing feedback on it!

===

(Incidentally, that’s an illustration of round 11 of Copy Riddles, “A-list copywriter trick for amping up desire and belief at the same time.” The only difference is that I’ve taken the idea described in that lesson, and applied it not to a sales bullet but to a sales email. But emails are really just expanded bullets in my view.)

Maybe if you don’t take my word for how good and valuable Copy Riddles is, you will take Daniel’s word. Or maybe you’ll take the word of one of the two dozen or so sparkling and winking testimonials I’ve got up on the Copy Riddles sales page.

If you are still on the fence about Copy Riddles, it makes sense to take a moment or three right now, and decide whether you want to firmly come off the fence to the NO side.

If you do decide to say NO, that’s ok.

If, on the other hand, you decide to say YES to Copy Riddles before 12 midnight tonight, here’s what you are saying yes to:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

How?

By drilling into you mechanical do-or-die skill of writing sales bullets, and giving you feedback from A-list copywriters, who wrote their own sales bullets starting with the same source material as you did.

(This feedback process is why past customers have called Copy Riddles “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (A-list copywriter Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, until tonight only, you can break up payments for Copy Riddles over the course of three months.

Again, this “Unannounced Bonus” event ends tonight at 12 midnight PST.

If you’d like to say YES to this offer before it disappears:

https://bejakovic.com/cr/

The DR world’s secret referral network

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Here’s a little story of secret networks making referrals around the world:

Back in 2023, I met a copywriter at a conference in Poland. We hit it off, and stayed in touch.

This guy is French, but he was working in Switzerland as copy chief at a supplement company. He wanted to quit this 9-5 job and go freelance — but living in Switzerland ain’t cheap. In order to have the confidence to quit his 9-5, he would need at least one really good copywriting client.

He asked if I knew anybody.

I did not.

But I did know an international man of mystery, connections, and influence, Lawrence Bernstein.

I had gotten connected with Lawrence earlier that year after writing him an email to enthuse about his “ad a day” subscription, Ad Money Machine.

Lawrence and I had gotten on a Zoom call to get acquainted after that email. Lawrence had asked if he could introduce me to anybody in the direct response space. There wasn’t anyone at that time. But I now wrote him (from Spain) on behalf of this French copywriter. Was there anybody Lawrence could think of as a client for him?

Lawrence lives in Arizona. But he wrote an email to one of his many international DR contacts, a supplement marketer in France. That guy wrote an email to somebody back in Switzerland. And the end result, in the words of the copywriter I had met in Poland:

===

Lawrence connected me to someone in France, who knew somebody in Switzerland. That’s funny because it traveled all around the world just to get back to Switzerland. So I met with the guy in October and it was a great match. I quit my job in December and I had the whole month of January without a job just trying to see what I was going to do. Then he sent me an offer for February.

[…]

It was funny to meet people that were so close. I didn’t know about the company. I didn’t know about the guy. It was so close to home but actually I had no idea what they were doing that or that they existed.

===

As far as I know, the copywriter is still working happily with this client that Lawrence had helped connect him to.

I’m telling you this to make the point that direct response outfits tend to fly under the radar.

Yes, there are a few noticeable behemoths like Agora and Guthy-Renker.

But there are thousands of other small operators, maybe a team of 10 people of fewer, pulling in tens of millions or even hundreds of millions of dollars a year in sales.

You won’t ever know about these people, not unless you are well-connected already, or obsessive in your research, or willing to spend a lot of your own money to buy DR offers and to get on DR mailing lists.

Lawrence happens to be all three.

That’s another reason I keep enthusing about Lawrence’s Ad Money Machine. Lawrence’s “ad a day” service features winning ads you won’t find anywhere else, often with copywriting techniques and marketing strategies that are pulling in millions of dollars, but flying under the radar.

As A-list copywriter John Forde wrote about Ad Money Machine:

“Brilliant examples, great commentary. This one just gave me an idea for a newsletter we’re about to launch that I think will hit large. I don’t know where you find this stuff, but I’m glad you do.”

And now, it’s time. Because my current “Unannounced Bonus” offer disappears tonight at 12 midnight PST, never be repeated.

If you need a reminder, here’s what the “Unannounced Bonus” offer is made up of:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

How?

By drilling into you mechanical do-or-die skill of writing sales bullets, and giving you feedback from A-list copywriters, who wrote their own sales bullets starting with the same source material as you did.

(This feedback process is why past customers have called Copy Riddles “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (A-list copywriter Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, until tonight only, you can break up payments for Copy Riddles over the course of three months.

Again, this “Unannounced Bonus” event ends tonight at 12 midnight PST.

If you’d like to invest in this before it disappears in a few short hours:

https://bejakovic.com/cr/

Death by indecision

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All week long, I’ve been standing on the sidewalk outside my store on top of an old soap box, shouting and yelling to attract buyers to Copy Riddles with the “Unannounced Bonus” of a lifetime subscription to Lawrence Bernstein’s Ad Money Machine.

That offer comes to a close tonight at 12 midnight PST.

In case you have successfully dodged, ignored, or forgotten everything I have had to share about Ad Money Machine, I can tell it’s a members-only database of winning direct response ads, updated daily and put into historical context by Lawrence himself, a man who has decades of experience as a direct mail copywriter and operator.

You want an example? I’ll give you an example.

Just this past Thursday, July 17, Lawrence’s new entry inside Ad Money Machine was a magalog that ran around the turn of the century for Healthy Directions. The headline complex ran:

Death By Indecision

Today’s Greatest Threat To Your Life Isn’t Cancer… Toxic Drugs… Heart Disease.

It’s Having Too Much Information and No One to Trust

As Lawrence writes in his commentary, this is a “compelling lead that can be deployed in almost any industry.” So let me deploy:

Today’s greatest threat to your pocketbook isn’t AI… inflation… or hordes of competitors.

It’s having too much information and no one to trust.

Regarding trust — Lawrence has been in the game of copywriting and info publishing for a few decades. I’ve been at it for a little over a decade.

That kind of longevity typically encourages trust. But here’s the thing:

Both Lawrence’s Ad Money Machine and my Copy Riddles program are ultimately not about our own personal authority.

Rather, they are based on hard numbers and objective results:

Sales letters that mailed and ads that ran over and over and over… copywriters who were paid millions in royalties for their work and hired by the top publishers over and above others… and in the case of Copy Riddles, a process to get you practicing and writing sales copy, which is independent of my own advice and opinions.

If you have no one to trust, then Lawrence and me are reasonable choices. But if you’re already burdened by too much information from people you trust, then here’s my biased but accurate suggestion:

Drop all the other advice, based on likability and personal authority, and focus on these two resources that are fundamentally based on sales results and a new mechanism.

Only thing is, you can’t think about it too much longer. Beware of death by indecision, because the deadline is nearing.

Like I said, the current offer disappears tonight at 12 midnight PST, never be repeated. If you need a reminder, here’s what the “Unannounced Bonus” offer is made up of:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

How?

By drilling into you mechanical do-or-die skill of writing sales bullets, and giving you feedback from A-list copywriters, who wrote their own sales bullets starting with the same source material as you did.

(This feedback process is why past customers have called Copy Riddles “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (A-list copywriter Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, until tonight only, you can break up payments for Copy Riddles over the course of three months.

Again, this “Unannounced Bonus” event ends tonight at 12 midnight PST.

If you’d like to stop the indecision right now:

https://bejakovic.com/cr/