John Bejakovic – Page 173

The plagiarism trick of James the Baptist

January 23, 2022 by John Bejakovic

James Altucher is a kind of modern day John the Baptist. He rails against college, owning a house, or paying your dues in any industry.

I first heard about him from entrepreneur and copywriter Mark Ford. Mark cares about good writing and interesting ideas. I guess that’s why he’s friends with James.

James has a colorful life history. He has a talent for making and then losing millions of dollars… he’s neurotic and nerdy… at one point, he lived for a year straight in Airbnbs, and owned only 15 things.

But people follow him. Online. Huge audiences.

James also has a podcast. The world’s elite comes to him to promote their causes. He’s interviewed Tony Robbins… Richard Branson… Robert Cialdini… and hundreds of others among the rich and influential.

James interrupts his guests while they’re speaking. He asks out-of-left-field questions. He makes his guests pause. And then relax. And then answer honestly with real insights.

A while back, James published a brilliant idea. It allows you to avoid agonizing over your writing, and create content that’s guaranteed to light up your readers’ minds.

James’s post gives an example of how he got crazy spikes of online traffic using this idea. He spells out exactly how you can use it too. You can use it to write your own popular online content, winning sales copy, or even a bestselling book.

In short, James just shared a way to stop trotting along on a lame copywriting mule… and to start galloping on a copywriting thoroughbred.

I even used this technique to write this email. It’s been a revelation. And I want to share it with you now:

https://jamesaltucher.com/blog/i-plagiarized

Why do scammers say they are from Nigeria?

January 22, 2022 by John Bejakovic

According a site that tracks online fraud, 51% of all scam emails mention Nigeria.

It seems self-defeating. Everybody knows it’s a scam. The “Nigerian prince” has become a stock joke.

So what gives? Are scammers so dumb? Don’t they know that everyone is on to them?

Well, we now have the answer, thanks to Cormac Herley, a researcher at Microsoft.

Herley came up with a mathematical model of the scammer’s dilemma.

And after a lot pencil sharpening… crumpled-up papers… and banging his fist on the desk… Herley finally solved his mathematical equations.

The answer to “Nigerian scammer” riddle is this:

1. Sending out spam emails is pretty close to free.

2. But “selling” the prospects who reply to those emails takes time and effort.

3. And so scammers want their front-end marketing to repel everybody but the most gullible. Because…

Those are the only people who the scammer can hope to profit from. That’s why scammers say they are from Nigeria… exactly because it sets off warning sirens to almost everyone except real prospects.

Ok, maybe this isn’t the kind of mind-blowing conclusion that required a bunch of fancy math.

But still, it sounds like a solid second argument for what Ben Settle calls repulsion marketing.

The first argument is psychological:

By saying things that repel the people you don’t want… you create a tighter bond with the people you do want. Because if you’re not saying anything to piss off a few people, you’re not saying anything to make anybody bond with you, either.

But the Microsoft research gives us a more practical reason to repel.

Because these days, there are a bunch of ways to get a bunch of free prospects. For example:

You can implement Daniel Throssell’s “Referral Magnet” strategy to create a kind of flywheel for new email subscribers…

Or you can post your stuff on your blog and let Google serve it up to the world forever…

Or you can go into popular Facebook groups, and spread your peacock tail for all to admire.

Free. All of it. But then comes the second step:

Fielding questions/requests/offers from prospects… dealing with customer service… handling refunds if you offer them.

All of these things have a real cost, whether in terms of time, actual work, or simply your psychological well-being.

So my takeaway for you is:

Start repelling people. Or get off my list.

Because as freelance forensic consultant Sherlock Holmes once said:

“When you have eliminated all who would be impossible or improfitable to sell, then whoever remains, however improbable, must be your prospect.”

Are you still reading?

Damn. I tried so hard to repel you. In that case, the only thing left for me to do, even though it hurts me to do it, is to offer you a spot on my email newsletter. Click here and fill out the form.

New personality dimension to ask about your market

January 21, 2022 by John Bejakovic

One evening some 50 years ago, a mother showed up at the hospital with her 3-year-old son, who had a large white turban on his head, made of a bathroom towel.

Every so often, the mom would start muttering under her breath.

And then she’d smack the boy, hard, on the back of the large white lump on his head.

They were admitted to see the doctor.

”What seems to be the problem?”

The mom sighed. She started unwrapping the towel. And there it was:

A bright yellow potty on the boy’s head.

“He jammed his head into it when we weren’t looking,” the mom said. “It’s on so tight that we can’t get it off. We tried everything. Can you help, doctor?”

The point of this story is:

I’ve had doctors in my family.

My mom was a doctor. My grandma was a doctor. In fact, she was the doctor in the story above. (In the end, she sawed the potty off the boy’s head.)

And yet, in spite of this family connection to honest, hardworking, helpful doctors… my knee-jerk, perhaps shocking reaction today is:

You can’t trust what doctors say. Especially as an organized group.

Look at that scandal I wrote about yesterday. Not so long ago, doctors endorsed a specific brand of cigarettes.

And things haven’t changed since. Doctors today might not endorse cigarettes. But as a bunch, the medical industry remains self-serving… short-sighted… and open to corruption.

Again, that’s my knee-jerk reaction. I’m not saying it’s well-reasoned. And I’m not trying to convince you.

I just want to share an interesting idea I read recently:

The US is quickly splintering into two groups, and it’s not the two groups you might think. It’s not Left vs Right, atheist vs religious, Democrat vs. Republicans, vaccinated vs unvaccinated, or even COVID-cautious vs COVID-so-damn-over-it.

The divide between the two groups is this: people whose default setting is to trust institutional narratives, and people whose default setting is to be skeptical of them; people who believe them unless/until proven otherwise and people who disbelieve them to equal measure.

Maybe this idea is not new to you. But it was new to me.

I kept going back to it over and over in conversations with friends. I found it much more telling than talking about political views.

That’s why I wanted to share it with you. This “new divide” idea might be valuable to you as a kind of personality test for your audience, market, or niche. Or for yourself.

Anyways, I read this idea in an article by a writer who calls herself Holly Math Nerd.

Holly goes into much more detail and explanation of her theory, and gives some interesting predictions, as well as more examples in attitudes to medicine, education, and media.

So if this idea resonates with you — or if you’re skeptical of it — you can investigate more for yourself here:

https://hollymathnerd.substack.com/p/on-default-settings-and-the-real

The success secret that successful people won’t tell you

January 19, 2022 by John Bejakovic

Today I want to tell you about the quarter game. Hypnotist Mike Mandel wrote about it a few days ago:

You imagine you will find a quarter somewhere today, as though it’s been left deliberately for you. And Mike says, more often than not, it turns out to be true.

Now, as you might have noticed, I’m a sucker for magic and magical thinking.

I mean, over the past month alone, I’ve sent emails about blindsight… the illusory nature of reality… my own tendency to see mystical significance in trivial events… and even a religious epiphany I experienced at age 20.

And here I am today, telling you to manifest quarters into your life.

I wish I could control myself better so I could look a little more serious and professional… and stop myself from morphing into the male, copywriting version of Rhonda Byrne, the Australian TV producer who made that movie The Secret.

But what to do? Here’s my story:

Yesterday, I went out for a walk. And I played the quarter game for the first time. I told myself I’d find a quarter, as though it had been left deliberately for me.

After a few minutes of walking around, I didn’t find a single quarter.

But then I told myself, “You know what, quarters are fine. But what would be really great is if I found that missing license plate.”

Because this past Sunday, I went to my car — actually, my mom’s 20-year-old white Audi, which I have been using for past six months — and I found the front license plate was gone.

This is a huuuge hassle.

Where I am right now (Croatia), it means I have to go to the police, report the license plate as missing, apply to get a whole new set, then update documents, insurance, the vehicle inspection. It’s such a pain in the ass that I have been ignoring it and instead just not using the car for the past few days.

That’s why it would have been great to “manifest” that license plate back into my life.

It would save me hours or days of sitting around in government offices, filling out paperwork, driving around town… or alternately, stressing that cops will pull me over and fine me and harass me if I don’t do all that.

So there I was yesterday, with the sudden idea to play the license plate game. And the darnedest thing happened.

Within five minutes, I had the missing license plate in my hand. I found it over a wall and down a ditch, in some bushes, close to where my car — well, my mom’s car — had been parked.

I’m not sure how the license plate got there. And I’m not sure exactly how I had the idea to check there.

All I know is that, had I not read Mike Mandel’s email… and had I not half-jokingly played the quarter game… I would not have thought to play the license plate game, or search for the license plate where I did find it. As though somebody had deliberately left it there for me.

But let me wrap this up. Here’s a quote from Eric Hoffer’s book True Believer, about the psychology of revolutions, religions, and other mass movements:

“The remarkable thing is that the successful, too, however much they pride themselves on their foresight, fortitude, thrift and other ‘sterling qualities,’ are at bottom convinced that their success is the result of a fortuitous combination of circumstances. The self-confidence of even the consistently successful is never absolute.”

Hoffer’s point is that people only attempt real change when they feel they have their hands on some “irresistible power.” And this irresistible power is almost always something outside themselves… or at least outside the limits they feel to be their own identity.

Such, it seems, is human psychology. You can fight it. Or you can work with it.

If you can work with it in a socially acceptable way, good for you.

But even if you end up at risk of looking like a male Rhonda Byrne, it’s still a pretty good deal to make.

Because if you just rely on your own “sterling qualities,” odds are you end up sitting around government offices for days… pulling your hair out… and cursing the stupidity and injustice of the world.

The alternative is to effect change in your life without all that stress. And all you have to do is believe — in magic if you have to — and play the game every day.

Last thing:

Every day, I write an email about copywriting, marketing, or woo-woo topics like manifesting quarters. If you’d like these emails to magically manifest themselves in your inbox each day, you can sign up here.

Gary Bencivenga: The best way to create an offer that sells

January 18, 2022 by John Bejakovic

Today I found myself in a hypnotic trance, reading through an article titled,

“Charlie Munger: 20 Book Recommendations That Will Make You Smarter.”

When I got to the end of the article, I slowly started to wake up.

“What the hell am I doing?” I asked myself. “How many thousands of books do I already have on my to-read list? Why did I need to click on this article and why did I make it all the way to the end?”

It might be obvious:

It’s because it’s Charlie Munger’s recommended books. And Charlie Munger is a successful and smart guy… so his recommendations might make me smarter and more successful too. At least that’s how my brain rationalized it.

In my mind, this goes back to the advice of Gary Bencivenga, the man many have called the “best copywriter in the world.”

Gary’s entire copywriting philosophy was built around proof. And Gary believed that, while proof in your copy is great, proof embedded in your offer is even greater.

When I think a bit, I see that’s what got me to click and consume the “offer” of that article today. Because that article could just as well have been,

“Charlie Munger: 20 Negotiation Tips That Will Make You Richer.”

Or, “Charlie Munger: 20 Mental Models That Will Make You Stronger.”

Or, “Charlie Munger: 20 Indian Dishes That Will Make You Fuller.”

With any of those offer variations, but with Charlie Munger again at the core, I probably would have still wound up in a trance.

And vice versa.

Imagine that same article had been titled, “20 Really Fantastic and Valuable Book Recommendations.”

And if you go to read the article… there’s a case study right up top of Charlie Munger… and how he made a bunch of money by applying an idea from the first book on the list.

Yes, that case study would be proof. And yes, it would be valuable. But it would be nowhere as valuable as basing the entire offer around Charlie.

But perhaps I’m not making this “proof offer” idea clear. So consider something Gary Bencivenga himself did.

At some point in the 70s, Gary started working for a direct response marketing agency. Gary wrote an ad for the agency itself to hunt for new clients. He ran the ad in the Wall Street Journal — and got his agency swamped with new work.

How did he do it?

Well, there was a ton of proof throughout the entire ad. How the agency works… how they reward copywriters… case studies of past clients.

But all that was nothing compared to the actual proof-centered offer. The entire ad was built around that offer. In fact, it featured right in the headline:

“Announcing a direct response advertising agency that will guarantee to outpull your best ad.”

So there you go. Build your offer around an embedded proof element, and watch your prospects get into a buying trance. But…

Perhaps I’m still not making this “proof offer” idea clear enough.

In that case, you might like to read more about it.

And you can do so in Commandment I of my little book, The 10 Commandments of A-List Copywriters. Yes, I took Gary’s advice when titling that book. For more info:

https://bejakovic.com/10commandments

MIT scientists shocked to rediscover ancient direct marketing fact

January 17, 2022 by John Bejakovic

Yesterday, a friend forwarded me a trending news item:

“A Nine-year-Old Girl Has Disappeared After Using Moisturizer That Makes You Look Ten Years Younger.”

Unlike me, my friend has a kid, so the fact that he forwarded me this story might just be a symptom of early-onset dad humor. But maybe not.

Maybe it’s a sign of something much deeper… much more sinister… and much more significant… at least if you are interested in persuasion and sales.

Because check it:

I read another news item yesterday. It was about a study that came out this past December, from the MIT Sloan School of Management.

These MIT management experts were studying the spread of misinformation online. The question they were studying was this:

Are people who are more digitally literate — for example, who know how Facebook recommends stories — any better at coping with online misinformation than unwashed digital illiterates?

Answer:

People who were digitally literate were much better at gauging accuracy. They could tell apart which stories (about politics and corona) were true and which were fake.

But…

That had nothing to do with which stories the digital literates ended up sharing.

In other words, these digital Steve Urkels were just as likely to share fake stories — which they knew to be fake — as the digital illiterates — who believed them to be true.

So there you go. Maybe that explains why my friend, who is very digitally literate, shared that obvious hoax about moisturizer with me.

But more seriously:

The researchers concluded that “measuring digital literacy might be useful for identifying social media users who are vulnerable to believing misinformation.”

That seems naive and shortsighted to me.

To me, this study just shows that the apparent truthfulness or fakefulness of what you say… doesn’t matter much in whether people engage emotionally, and in other real-world ways, with your ideas and content.

Maybe you find that shocking. Or maybe you find it obvious. Because it’s really just a re-statement of the ancient direct marketing truth:

All decisions are made emotionally, and are only primped and preened afterwards with a bit of logic.

Maybe remembering this truth will help you when you try to convince people to buy from you… or just to share some of your content.

For example, my Copy Riddles optin page. One last time, I’d like to invite you to share it.

Maybe by now I’ve stirred up sufficient shock, outrage, or perhaps amusement in you that you want to share this page just because.

But maybe you need some logic. In that case, I also have a bribe for you. For the full details, take a look here:

https://bejakovic.com/free-offer-niche-expert-cold-emails/

The Playboy cartoon of A-list marketing truth

January 16, 2022 by John Bejakovic

When I was 12 years old, I had an accidental run-in with my first-ever, real-world copy of a Playboy magazine.

Along with the usual titillating stuff, all of which I’ve forgotten, I saw a cartoon that’s stuck with me for years. It had three panels:

Panel one showed a guy at the office, sitting at his desk, looking over a bunch of papers. But a thought bubble above his head showed what he was really thinking about:

Being out on the golf course.

Panel two showed the same guy at the golf course, about to take a swing. But there was a thought bubble above his head again.

Now, he was really thinking about being at home and having sex with his wife.

And maybe you can guess panel three.

It showed the same guy in bed with his wife. And the thought bubble was there also.

It showed — of course, the papers back on the desk at the office.

A few weeks ago, I wrote an email about how the best DM sales copy is not selling what it appears to be selling on the surface.

So financial copy is not really selling stock gains… but a feeling of vision and foresight.

And Boardroom’s Big Bastard Book of Secrets is not really selling clever ways to save on car insurance. Instead, it’s selling clever ways to feel smarter than your neighbor.

For a while, I wondered if there is one deep need that could be made to fit all sales letters in all markets.

One option is something that A-list copywriter Parris Lampropoulos said once. Parris said that, once you ask the “so what” question enough times about any feature or promise… the ultimate benefit always turns out to be, “So I can feel better about myself.”

So that’s one option.

Option two is not to worry about going deep. Instead, just keep the Playboy cartoon above in mind. And just subtly suggest something other than what’s on your prospect’s mind at the moment.

For example, all bizopp offers are upfront about selling big money now. But more subtly, many also suggest a new level of attractiveness that money will make possible.

On the other hand, pickup gurus are directly selling a new level of attractiveness. But on a deeper level, many also suggest the self-acceptance that will come from success with women.

And finally, many meditation programs are selling instant self-acceptance. But on a deeper level — and not even very deep — they are also promising the money that more self-acceptance will bring.

And so it goes, like a kitten chasing its tail. As another A-list copywriter, Gary Bencivenga, said once, “Desires are infinite in variety… and desires are replaced as soon as they are fulfilled.”

So there you go:

Remember the Playboy cartoon above. And you will have a subtle new spell hidden under your wizard’s cloak, which you can cast whenever you want to make money appear out of thin air.

But perhaps you don’t want money out of thin air. Perhaps you just want a spell to drive away doubt and career insecurity, on demand.

Right now, the closest I can give you to that spell is my Niche Expert Cold Emails training. It’s my bribe in case you help me get the word out about this newsletter.

By the way, this promo event I’m running seems to be close to saturating the copywriting world with links to my site. So I won’t keep it going for much longer.

But in case you’re interested in still joining while the joining’s good, here are the details:

https://bejakovic.com/free-offer-niche-expert-cold-emails/

If they pirate, they pay attention

January 15, 2022 by John Bejakovic

Here’s a confession from a once-broke, today-very-rich Internet marketer:

I was living in an apartment that cost $250 a month.

And I had about a month’s worth of living expenses left.

So I couldn’t afford to shell out the $2k it cost to buy any of Dan’s courses.

So I did something I’m not very proud of these days – I went to the dark parts of the web and torrented his stuff.

I found his advanced sales letter course…

His Wealth Attraction course…

Lastly I downloaded his holy grail – Influential Writing – which in my mind is the greatest information marketing course ever made.

I went through all of these on repeat for months.

Anytime I was working, I’d be listening to a Dan Kennedy course.

Maybe you know who wrote this. It’s Justin Goff.

Justin wrote that email a couple years ago, the day the whole direct response world thought that Dan Kennedy had died.

Justin also thought Dan was dead. So he wrote an ode to Dan, and said Dan was his “greatest mentor.”

And I can believe it.

I can also believe that it was Dan’s stuff that helped Justin get successful. That without it, Justin might not have made it, at least not as quickly and as richly.

In the marketing world, it’s popular to say, “If they pay, they pay attention.”

It’s also popular to mock those who pirate, steal, and share paid content. Here’s a recent bit from Ben Settle on the matter:

These criminals all end up fetching peoples’ coffee or begging for change for a living eventually. Bums to the end. Irony is, if they spent half as much time working on themselves & a legit business as they do pirating products, they’d be multi-millionaires many times over.

Writing this makes good business sense for Ben.

But obviously, not everybody who pirates stuff winds up begging for change (see Justin above). And vice versa.

Many people who honestly pay for stuff get nothing from their purchase except the rush of handing over their money.

And in case you’re wondering what I’m getting at, let me tell you a personal story:

A few days ago, while surfin’ the Internet, I surfed upon a membership site that claims to have the recordings of the Influential Emails training I held last November.

I don’t know whether this site actually has a copy of the recordings and resources I shared with people after the training ended… or whether they just copied my sales page and are baiting people into handing over their credit cards.

And I don’t really care much to find out.

Because I feel I’ve done right by the people who paid to join me for Influential Emails. Those who joined me, who paid attention, and who end up implementing the ideas I revealed… will profit much more than what they paid me.

At the same time, I respect the fact that they gave me their money. That’s why I don’t entertain requests for free copies of my paid stuff… or even offer discounts on the current price.

But on the other hand, if there is somebody out there who does pirate my stuff… and ends up profiting from it also… well, I won’t set my hair on fire about it.

In fact, I imagine I will still somehow benefit from it, in some unseen or indirect way, somewhere down the line.

So my point for you is:

Pirate all you want.

No, wait, that’s not actually my point. My point is:

Pay attention to the good information out there, whether it’s available to you for free or whether you have to pay for it. And then — key point — put that information to work.

Or don’t. Because maybe you’re ok with fetching other people’s coffee. Of course, maybe that won’t happen to you.

In any case, let me make you a free offer right now:

My Copy Riddles program will be re-launching later this month. I’m trying to get a few more people to find out about it before it gets pirated and shared into oblivion.

And if you help me get the word out, I’ll give you something in return.

This free thing will only benefit you if you consume it… and then put it to work.

But if you do that, it could lead you to self-respect, ongoing client work, and thousands of dollars in your pocket. For the full details:

https://bejakovic.com/free-offer-niche-expert-cold-emails/

Deeply and irrevocably intimate

January 14, 2022 by John Bejakovic

Be warned:

Today’s email is long and intimate. I saw no other way to make the point I wanted to make.

But if you stick with me, I hope to make it worth your while with a deep truth about persuasion and belief.

So if you’re still here, let me tell you a personal story, which I’ve only told a few people:

One evening when I was 15 years old, I was sitting at the dinner table. And then things started to go wrong.

My mom was sitting across from me at the same table. She was speaking — I could see that and I could hear the sounds. But I could no longer understand a word she was saying.

She must have realized something was wrong with me. She stood up.

But before she could walk over to my side of the table, a buzzing built up in my ears, and then the world went black. I keeled over and fell to the floor.

Turns out, I’d had a grand mal seizure. Basically, an electrical storm built up in my brain, and all my neurons started firing at once.

My mom called 911 and I wound up at the hospital. Over the next few days, I stayed in the hospital and had a few more seizures. Eventually, they put me on some meds and sent me home.

“We’ll keep an eye on it,” the neurologist said a few days later. “But it’s nothing to worry about. These kinds of seizures are frequent in adolescents, and they usually go away on their own.”

And that’s how it was for me. I was on that anti-seizure medication for a couple years. Eventually I got off it.

And it was all fine, just like the neurologist said. During my medicated time and ever since, I never had any more seizure episodes. I was sure of that (a bit of foreshadowing there).

Fast-forward to age 20. I was attending college in beautiful Santa Cruz, California.

The campus is on top of a hill in the middle of a redwood forest. So while walking between class and dorm, you go among these monumental, swaying, 300-foot-tall coastal redwoods.

And because there are natural gullies and canyons in the Santa Cruz hills, you also get to walk across wooden Ewok bridges that make you feel like you’re flying 80 feet up in the air.

It was summertime and the campus was empty. I was walking on the path through the redwoods and there was no one else around.

I reached one of the Ewok bridges. And as soon as I stepped onto the first plank, it washed over me:

A 100% real, eyes-wide-open, religious epiphany.

I am not joking or making this up. It was hard to describe it then, and it’s even harder now, years later. But the essence of it was an absolute certainty — coupled with a vision — of the oneness and total rightness of everything in the universe.

Like I said, the epiphany came on suddenly. It faded gradually, over the course of what I guess was about a minute. The whole time, I didn’t stop walking, though I probably slowed down a bit in wonder of it all.

So what happened to me that day? Who the hell knows.

Had I been brought up in a religious environment, I might have interpreted it as a revelation from God.

But I wasn’t brought up like that. So I filed this epiphany away as a mysterious one-time experience.

I still think of it often but I almost never talk about it. In fact, until today, I only told two people about it.

And this brings us to last night.

Last night, I was reading a book about the human brain and all the unusual things that can happen to it. Such as, for example, focal seizures — seizures that don’t engulf the whole brain.

Some of these seizures happen in the temporal lobe, the part of the brain that’s in charge of emotion.

These temporal lobe seizures don’t cause fits or fainting. But they can cause “deeply moving spiritual experiences, including a feeling of divine presence and the sense of direct communion with God.”

“Hmm,” I said to myself, as a buzzing started to build in my ears. The book went on:

“The seizures — and visitations — last usually only for a few seconds each time. But these brief temporal lobe storms can sometimes permanently alter the patient’s personality so that even between seizures he is different from other people. This process, called kindling, might permanently alter — and sometimes enrich — the patient’s inner emotional life.”

“Well that sounds nice,” I said, “but it definitely doesn’t apply to me.” Still I kept reading:

“Patients see cosmic significance in trivial events. It is claimed that they tend to be humorless, full of self-importance, and to maintain elaborate diaries that record quotidian events in elaborate detail — a trait called hypergraphia.”

At this point, I almost fell out of my chair. Instead, I just laughed in my usual humorless way. “Haha! And all this time, I thought I was just writing long-winded daily emails about persuasion!”

But I shouldn’t try to joke, because I was dead serious about this. This book was describing me. It listed other common traits of this “temporal lobe personality”:

“Argumentative, pedantic, egocentric, and obsessively preoccupied with philosophical and theological issues.”

Confession time — I don’t know how well I manage to hide it in these daily emails… but these traits all fit me to a tittle. As just one example:

The reason I was reading this brain book in the first place is because it’s part of my big and so-far secret research project. That project has been mushrooming on my computer desktop for years — in a folder labeled, “RELIGION.”

But I feel I’ve forced you to read my elaborate diary for long enough. So let me bring this around to persuasion and make it useful for you.

I don’t know for sure whether I really had a seizure that day in Santa Cruz. I certainly don’t know whether I have “temporal lobe personality” or really, whether such a thing even exists (neurologists are not in agreement).

But last night, as I read the book that seemed to describe me to exactly, I felt both enlightened and depressed.

Enlightened… because these few paragraphs made a jumble of moments, behaviors, and tendencies in my life snap together into a single, easy-to-understand, unitary diagnosis.

But it also made me depressed… because who wants to be diagnosed as a self-absorbed, argumentative blowhard?

In other words, had somebody offered me a magic pill… and promised to rid me of my “temporal lobe personality” and the “rich inner emotional life” it’s supposed to bring… well, I would have paid good money for that pill.

(The fact is, such a magic pill does exist. It’s cheap and it’s usually sold in liquid form. It’s called alcohol.)

Anyways, that’s the truth about marketing I promised you at the start. If it’s not clear, let me evangelize:

You might not be able to trigger a seizure in your prospect’s brain. But you can get your prospect on the path to an epiphany.

And all it really takes is a disease name (“temporal lobe personality”)… a bagful of symptoms (hypergraphia, humorlessness, interest in religion)… and, optionally, an etiology (seizures in the limbic system).

Perhaps you get what I’m saying. But perhaps you want more explanation of how to use this to make sales.

In that case, you might like to know I’m working on a book about it. Predictably, the title of it is The Gospel of Insight Marketing.

But that’s all in the future. My plan is to get that book out in March.

For now, the only offer I have for you is the much less religious, potentially much more useful Niche Expert Cold Email training.

I’m been harping on about this for a few days. But in case you managed to ignore me until now, here’s where you can enlightened on the details of this free offer:

https://bejakovic.com/free-offer-niche-expert-cold-emails/