This morning, I woke up to a ThriveCart sale notification.
“What’s this?” I said. I ripped it open like Dudley Dursley ripping open his 36 Christmas presents.
The notification revealed its secrets, and told me the new sale I made:
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Emails That Did Well – $79
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“Emails that did well” is an offer made earlier this week, in one email only.
After I made that offer and sent that email, I got a reply from expert email marketer and superior fractional CMO Nick “Jolly” Bandy, who wrote:
“Actually laughing my ass off reading this. So you are selling the SAME bonus stack as last week… without the main offer…for the same amount of money…and this will most likely make a non-zero amount of sales.”
Yes, it’s pretty much like Nick says, minus the laughing.
I first offered “Emails That Did Well,” plus all the free bonuses eventually included with it, as free bonuses to an affiliate offer.
After the affiliate offer closed, I offered the same bonuses for $79, which happened to be the price of the affiliate offer.
And I made a non-zero amount of sales as a result. As for how non-zero?
That’s for me to know and you to find out, at least if you have gotten yourself access to my Emails That Did Well document.
But before I send you to a page that outlines all the details of that offer and possibly entices you to buy it, a bit of marketing insight:
The first email I ever wrote to my list on the topic of positioning came in 2020.
In that email, I compared your positioning to a spear, which needs to have a very small and very sharp point, in order to pierce your prospect’s thick defenses (his skull) and lodge in the soft gray matter inside.
The thing is, if you fuse together several very small and very sharp points, they lose their “very small” and “very sharp” qualities.
Your positioning becomes less like a spear, small and sharp, and instead becomes more like an iron, flat and heavy.
An iron will hurt somebody if you throw it at their head, but it won’t pierce anything or create any kind of new understanding.
In short, positioning is not additive. A plus B plus C is not always greater than A alone, and often it is less.
That’s why a non-zero amount of people have taken me up on the Emails That Did Well offer.
If you’d like to get that offer, so you can find out how well that email has done so far, and to keep track of my other successful emails, now and in the future, here are the full details: