As this email goes out, I will be holding the live 3x Monetization Case Study presentation to some unknown number of people.
(190+ people have registered. Let’s see how many show up.)
I finished the outline and notes for this presentation earlier today, and I’m happy with what I’ve got to share:
I’ve got Stuart the Minion from the Gru movies… I’ve got Captain Picard from Star Trek… I’ve got (in an indirect way) Felix from the Odd Couple. All this makes the important and valuable information I have to share go down more easy.
After I finished the outline and the notes this morning, I consulted a training I created a few years ago.
I’ve created lots of valuable courses and trainings over the years, such as Copy Riddles and Most Valuable Email and Age of Insight. But it’s rare for me to go and consult one of my own courses or trainings. I figure, possibly to my own hurt, that I KNOW IT ALL.
But there is one training I consult regularly, whenever I create a new course, info product, or presentation, like I did this morning. (And when I don’t consult this training, I regret it later, and wish I had.)
The training in question is called 3rd Conversion.
3rd Conversion is about how to get people to consume and implement your courses and trainings, with the outcome of turning one-time course buyers into long-term customers and evangelists.
Inside 3rd Conversion, I’ve collected specific strategies to make the content of paid or free teaching more fun, insightful, easier to go down, more memorable, more likely to be implemented, acted on, and benefited from.
I practice some of the strategies I’ve catalogued inside 3rd Conversion instinctively, after years of creating courses and trainings.
Still, after consulting 3rd Conversion this morning, I found things in my presentation today that I could improve, as well as important things I had completely forgotten.
As a result, I tweaked the opening of my presentation in a way to make people feel more invested in the upcoming content.
I also added in something super simple and obvious to keep folks in their seats until the end, which I had nonetheless overlooked until I consulted 3rd Conversion.
Finally, I completely changed how I will end the presentation, in a way that will make it more likely for folks to actually consume and implement some of what I will share, which is good for them, and which is good for me too (more likely they will become clients or at least to share somewhere how they’ve learned something useful from me).
I don’t normally sell 3rd Conversion. When I sold it last, I sold it for $197.
Since I’ve just been reminded of how valuable this training is to me personally, I want to open up a narrow window where you have the chance to get 3rd Conversion yourself.
I making the following offer good for 36 hours only:
You can get 3rd Conversion for just $97 today, and another $100 in one month’s time. That’s as attractive a deal as I can make to you today, while still respecting the people who have bought 3rd Conversion in the past.
This offer is good until this Thursday at 11:15 pm PST, 36 hours from the time this email goes out.
If you’d like to take me up on this offer, hit reply and tell me so, and I will set you up with the payment link.