Last night, I started promoting an offer I don’t normally promote, called 3rd Conversion, about how to get people to consume and implement your courses and trainings, with the outcome of turning one-time course buyers into long-term customers and evangelists.
This morning, I got a note about that from Copy Mechanic Pete Reginella, who joined 3rd Conversion when I first ran it as a live training. Pete is a copywriter and email marketer who has written copy for 2M-subscriber and 8-figure businesses. He also has a personal brand online that he is building up. Said Pete:
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Hey, John. Believe it or not, I recently ran a workshop on how to use Substack to grow your email list.
The core promise was: “How to easily double, triple, even quadruple your earnings per Substack subscriber”
Anyways…
The one thing I did before writing the content for the workshop was referring to your 3rd conversion workshop along with the companion guide you gave along with it.
I ran the first version for free, just to get it done, and then the plan was to get feedback and charge for it later.
I originally thought to charge about $50 for it…
But after direct feedback from A-List copywriter, Lorrie Morgan (who was on the call taking notes the whole time)…
I realized I should charge close to 4X that amount.
And I can thank all that because of what I learned from you.
Appreciate you, dude…
And yes, feel free to use the above to promote this if you like.
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Just in case you are distracted by a howling dog and a crying baby and TikTok blaring on your phone and CNN on your TV, all at the same time as you’re trying to read my email…
… let me reiterate the part of Pete’s message that’s key for my message today:
Make your course content cool and fun, by applying the strategies I reveal inside 3rd Conversion.
Do this, and you will feel good about quadrupling the price over what you originally planned for your course, and your audience will enthusiastically back you for it. At least that’s how it went for Pete.
And if you quadruple the price for a good course that people want, you are likely to easily double, triple, or even quadruple your course earnings. Course prices are very elastic, assuming people actually want what you’re selling in the first place.
Like I said, I’m currently promoting 3rd Conversion during a very tight time window. I am making the following offer good for 36 hours only:
You can get 3rd Conversion for just $97 today, and another $100 in one month’s time. That’s as attractive a deal as I can make to you today, while still respecting people like Pete who have bought 3rd Conversion in the past.
This offer is good until tomorrow, Thursday at 11:15 pm PST.
If you’d like to easily double, triple, even quadruple your course earnings with the help of 3rd Conversion, you can get started here: