The past couple days, I’ve been promoting Vasilis Apostolou’s new offer, Million Dollar Hook Machine. People have been buying. What’s more surprising, people have been spontaneously writing to tell me they’ve been buying.
Here’s one such message from yesterday:
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I was hesitant for a total of like 5 seconds. Emailed Vasilis whether it would teach me the actual thinking and writing process behind these sizzling gold plated hooks. He replied back with a very detailed answer and I was sold instantly. Great guy!
I was hoping if you could write an email about 10 ways you would use this offer to make money. I dig those emails and in the context of this promo, I think they would do super well.
Again. Thanks for making this offer and for having a friend like Vasilis.
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10 ways? 10??? My readers… are insatiable. But ok.
I would use Million Dollar Hook Machine to make money by writing 1) Facebook ads 2) native ads 3) TikTok ads 4) solo ads in newsletters 5) …
… you don’t need 10 ways. You need one that works.
The core promise of Million Dollar Hook Machine is it helps you be faster and to get better results when coming up with ads and sales letters and emails that actually make sales.
If you already have clients, that’s how you make money with Million Dollar Hook Machine — by completing more projects with less effort, and by getting results that get clients to hire you again, and better yet, to hire you again and additionally pay you a fraction of the good results you’ve gotten for them.
But what if you don’t have clients right now?
I’m suspecting that’s what’s really lurking in my reader’s request above.
If I wanted to get copywriting clients right now, and I also didn’t have my email list (start one, by the way, if you haven’t, it’s kind of valuable), I’d swallow my pride and go talk to clients who had hired me years ago and who I haven’t talked to since.
I’d try to warm up those conversations, see what they’re up to now and if there’s something there I can help with.
That, particularly the way I’ve presented it, is an unsexy process, but it’s also in my opinion the highest-probability option for getting client work NOW or at least PRETTY SOON.
How do you warm up a conversation that’s been cold for many years?
I’ll tell you one way I’ve found to be unbeatable in terms of its effectiveness, and that’s to come bearing a gift, one that’s relevant and valuable to the person I am giving it to.
One particularly valuable gift I could bring, one gift direct response business owners are always happy to accept, is ideas for new hooks/angles/leads, whether for their current ads, their current sales letters, or the positioning of their current offers.
Problem: ideas for new hooks take work, and I’m lazy.
Solution: Vasilis’s Million Dollar Hook Machine.
And by the way, if writing to a past client with new hook ideas doesn’t get you hired immediately, you can continue to bear gifts in the form of more hook ideas, week after week.
I’ve done this before. I’ve simply made it a point to stay in touch with particularly valuable clients. Like a stray cat that has been repeatedly fed, I kept gratefully dragging gifts to the clients’ doorstep. Inevitably, within a few such doorstep gifts, those clients suggested we work together again, even without me asking.
I imagine the same process, simply delivering value in the form of new hook ideas, would also work with clients you haven’t spoken to in a long while.
And though I’ve never ever had any success getting clients from completely cold outreach, I imagine this same process would work there too, even if you reach out to somebody who isn’t a previous client, but just somebody you actually want to work with.
(The reason completely cold outreach to prospective clients never ever worked for me is that I was never persistent or aggressive enough with it. The reason I was never persistent or aggressive enough with it is that it takes work, and like I said, I’m lazy. But Vasilis’s Million Dollar Hook Machine takes care of that, or at least helps greatly.)
Vasilis is currently running the launch for Million Dollar Hook Machine. The launch ends tomorrow.
Since this is first time he has ever released this, Vasilis is also offering a bunch of valuable bonuses, which can both help you use Million Dollar Hook Machine to get clients if you don’t have clients now, and which can help you deliver results to those clients once you get them.
For the full details on Million Dollar Hook Machine, before the deadline takes the choice out of your hands: