Three things for you today:
#1. Experts make predictions
From Alan Weiss’s book, Million Dollar Consulting:
“Experts make predictions. They don’t fret about whether they’ll be right, they don’t keep score, and then have no regrets. If you’re afraid to make a prediction because you may be wrong, then you’re no expert.”
#2. The best 9-word email
Yesterday I was listening to examples of business owners using variants of Dean Jackson’s 9-word email (“Are you still interested in buying a house in Georgetown”).
All business owners had good results by sending out a 9-word email to their lists. But who had the best result?
A trainer/education provider for dental hygienists in Canada, because…
Apparently dental hygienists in Canada are supposed to have continuing medical education, and they get audited to make sure they are complying with this.
CRUCIAL: The audits all go out on the same day.
The trainer/education provider for dental hygienists simply sent out her 9-word (actually 6-word) email the day after the audits went out. The 6 words were:
“Are you being audited this year?”
Replies (and business) came fast and furious after that.
#3. I predict you will have your birthday in May
And if I am proven right, what better time to clean up all the latent demand from people on your list who have built a relationship with you, and have been meaning to give you money to get your help, but who haven’t gotten around to it?
Your birthday gives you a good “reason why” for creating a unique offer and running an email promo around it.
For bonus points, you can design your offer so it’s not just tied into a unique occasion in your life but tied into a unique occasion in your prospects lives, so they are doubly likely to take you up on your offer and to pay you good money.
Related to that, I have a special offer for you today:
It’s to get my help coming up with a birthday offer and promo for your list next month.
If you’re interested, hit reply and tell me which day in May your birthday is, and we can take it from there.