A few days ago, I was listening to a call put on by Internet marketer Travis Sago.
I’ve promoted Travis heavily over the past couple months as an affiliate for his Royalty Ronin community, which I am a member of and happily pay for.
In case you somehow missed all that promotion, the background on Travis is that he used to have a big Clickbank business in the relationship niche.
He then started working with other online business owners to help them pull more money out of their own customer lists. He made millions for them and for himself doing this. He eventually started teaching other marketers how to do the same.
Travis also happens to be a master of email copy. I always describe him as a “nice guy Ben Settle.” Travis is the one who first turned me on to the power of insight in marketing, because he both teaches it and practices it.
Anyways, in that call I was listening to, Travis said the following about the kinds of emails his list likes the best:
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I see this in email lists too. They’re like, “Oh, I’ve gotta keep giving them amazing content all the time.”
My best stuff, what people people like best, is when I make offers.
Now you have to wrap — ever pill a dog? You have to put the pill in some cheese, right?
But they love it. I think people want to solve problems.
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Maybe Travis’s “pill a dog” analogy doesn’t read very elegantly here in a transcript. It sounds cuter in the live call with Travis’s perpetually cheery voice saying it.
In any case, taking a cue from Travis, I got an offer for you today.
Last year, Travis wrote a book called Make ‘Em Beg To Buy From You. That books sells for $9.99 on Amazon right now. It’s frankly a steal, because it contains large and key excerpts from Travis’s $2k course Phoneless Sales Machine, which is all about how to persuade people to buy expensive offers in the most efficient and easy way possible.
So, $9.99 on Amazon right now, and worth much more than that.
But I got a deal for you:
I made an agreement with Travis, and you can get a free copy of his Make ‘Em Beg To Buy From You (in PDF format) if you have already bought my new 10 Commandments book. Just sign up to get the “apocryphal Commandment XI” (link at the end of my new 10 Commandments book) and follow the instructions at the bottom of that extra chapter.
And if you haven’t yet gotten a copy of my new 10 Commandments book, you can do so here: