A couple weeks ago, I sheepishly asked if you would bid at least $1 to have me promote you to my audience.
I got a goodly number of people saying YES.
But my ego craves approval and encouragement something fierce… and frankly my ego was not satisfied.
So I went away… locked myself in my laboratory… and experimented and researched and toiled until…
I CREATED IT!!!
V2: My new prototype auction offer.
The stakes are bigger this second time around.
And that’s why I’m asking if would bid, not just $1… not even $1.50… but at least $2 (two whole dollars) for the following:
#1. I will ENDORSE you to my audience
I have a unique level of credibility with my list, and more broadly, in the email marketing and copywriting space.
I have been emailing for years, and I’ve had readers stick with me for years… I don’t really hard-sell and I don’t ever sell out… I’m always looking to only promote things I feel good about because I believe they are genuinely valuable to my list.
As a consequence of these long-standing policies, I regularly turn away lots of people who would like me to endorse them or their offers.
But when it comes to you?
I will endorse you 100% to my audience.
In other words…
I will transfer my credibility to you, both so you can hit the ground running with my readers when they become your readers… and so in the future, you can go around and say, “I got endorsed by John Bejakovic therefore hire me/read me/buy from me.”
Maybe that sounds like a paradox? Or like I’m finally selling out?
After all, how can I endorse you congruently, without even knowing who you are or what you do?
Glad you asked:
#2. I will work with you to create the sexy and valuable offer I will promote in my newsletter
We will work together.
The goal here is both for me to get to know you, so I can figure out what your unique strengths are, and so I can credibly endorse you…
… and so we create something I will feel great about promoting to my list, and that my list will find both valuable and sexy.
Ideally, we can start with offers or content you currently have. But if that’s not an option, I will help you create something from scratch.
(I can even contribute some of my own content or offers, and give you rights to give that away.)
I will also work with you on the ad copy and the landing page copy.
You will get as much 1:1 with time me and even my hands-on help as needed (though as little as possible).
And then, optin bribe done…
#3. I will also work with you to come up with a thank-you page offer
This is an offer you can make to new subscribers on day 0, as soon as they sign up.
This is the secret to both making money immediately… and to turning free subscribers into first-time buyers, who are dramatically more likely to buy from you down the line.
(Once again, we will work together on both the offer and the copy.)
#3. I will then send a dedicated email to my list and create a post here in Daily Email House, to promote and endorse you and your optin bribe, and…
#4. I will GUARANTEE you will make 100% of your money back
If you don’t make 100% of your money back on day 0, with the first email and post I create to endorse you, I will keep promoting you… and endorsing you… and sending new subscribers to your list… for as long as it takes for you to make back 100% of your money.
I will also keep working with you to tweak the copy or offers (or come up with entirely new ones) if that seems to be the issue.
UNOFFICIALLY, my goal is to take the winning bid here, and have the winning bidder make 10x his or her investment, over the next year, as a result of this offer.
I honestly think it’s very doable, because an email list has tremendous value if you keep mailing it, and because first-time buyers are likely to buy future offers you create.
But also, I think 10x in the next year is very doable because of a couple…
BONUS IDEAS
#1. “First we take Manhattan, then we take Berlin”
After you get my endorsement and my readers become your readers, I will help you take the same funnel and put it in front of other creator’s audiences.
I will give you valuable paid resources and, again, my personal help in finding, negotiating, and reducing the price of ads in other newsletters, so you can keep growing your list at breakeven or at a profit, regularly, month after month.
(And yes, you can approach these newsletter owners and tell them, “I already got John Bejakovic to endorse this offer… and his audience loved it.”)
#2. Membership inside my Monetization Mastermind
The Monetization Mastermind is a small, invite-only group I’ve set up for list owners, with the goal of forming JV partnerships and doing list swaps.
I won’t name names here, but the Monetization Mastermind features the who’s who of list owners in the email marketing, course creator, and copywriting worlds — about 50 of us in total.
(The fact these busy and influential folks are inside a community I organize goes back to my unique credibility in this corner of the Internet.)
This group is exclusive, invite-only, and highly vetted.
But once you will have my folks on your list as a result of me endorsing you… and a working offer funnel as a result of me working with you… you will belong inside the Monetization Mastermind, and you will be able to take the funnel we’ve created and use it (or tweak it slightly) to do list swaps with other successful list owners.
(Once again, the fact that you have been endorsed and promoted by me, and that you have an optin bribe that’s been proven to be interesting and valuable to readers will make this an easy and natural sell, unlike if you were simply to approach these same people out of the blue.)
#3. OTHER BONUSES???
As a final idea, I’m open to offering other bonuses based on ideas you throw at me.
Special status within my Daily Email House… an interview I do with you and post within either Daily Email House or Monetization Mastermind or both… a spot on a RECOMMENDED PARTNERS page on my site… a link to your optin bribe inside my book bonus flow… help with email copy to build up your status and standing further…
… what extra inducement would make this auction offer worthwhile or exciting or sexy for you?
Lemme know and if my liver can handle it, I will make it happen.
AND NOW…
I’ve done my research when crafting this V2. That’s how I know:
Fellow email marketer Daniel Throssell says he “literally built his entire business off” an ad he ran to Ben Settle’s list.
(That was a time that Ben was selling one of three spots in his newsletter for $500… without any kind of personal help and certainly without any endorsement.)
Daniel claims he got a 10x return on his ad spend, and I can well believe that’s an understatement if you could really see what those newsletter subscribers have paid Daniel over the years.
AT THE SAME TIME:
Another would-be list owner who ran an ad in Ben Settle’s newsletter (same as Daniel) got NO CLIENTS and didn’t make his money back. This guy wrote:
“I bet if I had offers in place and knew what I was doing that I would’ve made that money back in one sale.”
As part of this V2 offer, I’m offering help with your optin bribe and the rest of your funnel.
In my research, I’ve seen somebody offering a “newsletter ad” funnel like this for $5k.
Yeah, I’m also offering that.
But I am also offering… not just to put your ad and your list in front of my audience… not just to help you with the offers and the funnel to monetize that ad… but I’m putting my name and endorsement on the line for you, so you benefit from the credibility I’ve built up over the years.
It’s very very rare to get somebody to go full-in and endorse you to their list.
The few times it’s happened as an offer, made by credible people with real standing in their industries, it ranged all the way up to $34,000 on the high end.
And in all the cases I have found audience owners offering an endorsement, there was NO guarantee that you will make your money back.
And yet, a 100% guarantee is something I am offering with this new and improved V2.
So with all that said?
Would you bid $2 for all this — for my help, audience, endorsement, and personal guarantee?
Vote away below… and your votes will determine if this auction happens… or if I skulk back to my lab because I laid an egg.
Good golly, I’d bid at least $200!