Two things you might not know about me is that 1) I used to be on YouTube and 2) I used to be in crypto.
This was back around 2018.
Once or twice a week, I’d put on a white dress shirt (no pants)… stand against the only neutral white wall in my then-apartment… and get on Zoom to interview various crypto founders and execs.
Back then, I had plans of becoming a marketer specialized in crypto, before I realized I just couldn’t be bothered to care about the field. In retrospect, it was probably a dumb decision.
But pressing on:
This crypto YouTube channel was how I had an hour-long chat with a certain Israeli-American entrepreneur.
He was already a multimillionaire before he got into crypto, thanks to a half-dozen other tech companies he had started and sold.
But this new crypto venture was by far the biggest thing he had ever done.
Within a year or so of getting started, right around the time I interviewed him, his company had $4 billion in assets under management (not made-up coins, but actual liquid assets). Later that grew to over $20 billion. I imagine the dude’s personal worth reached into the billions as well, for those few brief years at least.
Because it’s all come crashing down since.
The company has gone bankrupt. The guy I interviewed has been arrested and charged with securities fraud, wire fraud, and market manipulation. If convicted, he could spend the next 15 years in prison.
This isn’t a newsletter about crypto. And it’s not a newsletter about moralizing.
This is a newsletter about marketing, so let me stick to that:
What I learned from my chat with the crypto billionaire scammer is that, if you have a podcast or something like a podcast, you can get in touch with anyone.
Sure, you might say my experience was during a crypto boom period. Plus, how hard is it to get a scammer to accept a new opportunity to spread his scammy message?
Maybe you’re right. But the point about podcasts opening doors still stands.
I have seen it with myself. If pretty much anybody invites me to a podcast, I will say yes (just try me). My due diligence extends as far as seeing if the podcast has any episodes published, so I can assure myself that my interview will probably be published if I spend an hour to give it.
This truth about podcasting is one of the tips I share in The Secret of the Magi, my guide to opening the door to conversations that lead to business partnerships.
By the way, “podcasting” is not The Secret of the Magi. The secret is something else, and there are lots of other ways to implement it, even if you have zero intention of creating a podcast or getting on YouTube in your dress shirt and underwear.
I gave away The Secret of the Magi as a bonus for Steve Raju’s upcoming workshop, with my deadline for that being yesterday.
But I had a thought today, why let this little guide go idle now?
If you got The Secret of the Magi already as a bonus for Steve’s offer, great. I’ll see you at Steve’s workshop next week.
On the other hand, if you had no interest in Steve’s workshop, but you would like to know The Secret of the Magi, you can get it below.
Your investment, if you get it before tomorrow, Sunday, 12 midnight PST, is a whopping $23.50.
At that price, it might be worth getting The Secret of the Magi simply to slake your curiosity.
I won’t say anything about the actual value of putting The Secret of the Magi to use, because if it helps you open even one conversation that turns into some kind of business partnership… it’s likely to be worth so much more than what I’m asking for here that anything I say about it will sound absurd.
I’ll leave you to paint your own vision of the business partnerships this could lead you to.
I’ll just say that, after the deadline tomorrow, The Secret of the Magi will go up to $47.
If you’d like to get it before then: