The Internet is tittering today because of some bizarre news from Down Undah:
Nearly 9,000 fun-loving Aussies are planning a massive BBQ in front of the house of some sheila who complained about the barbecued meat smells wafting over from her neighbors’ yard.
The woman in question is a vegan. She described her experience inhaling barbecued fish aroma as “devastating” and “turmoil.”
And though the neighbors tried to appease her in various ways, the vegan sheila would not be appeased.
Instead, she took her neighbors to court. Not once, not twice, but thrice.
She even submitted a 600-page appeal when her case was dismissed.
So now, in retribution, she’s getting the mass BBQ on her front lawn.
Along with the derision of an international brigade of Internet strangers, all of whom are calling her crazy and entitled.
Well, I don’t agree.
I don’t think this woman is crazy.
Or entitled.
I think she’s just very good at buying the lies she’s been told:
“It’s immoral to eat meat.”
”Own your own home — it will be your castle!”
”Victim of injustice? Don’t worry. The court system is here to help you.”
We’re all a little like that vegan sheila. We just fall for different sales pitches.
But given her level of ferociousness, this woman does seem to be a particularly good potential customer.
So I wish I had something good to sell her, which would help her in her current misery.
Ideally, that would be a fire-breathing vegan political candidate, one who vows to set to rights all the wrongs this anti-BBQ victim has experienced.
Unfortunately, I’m not doing any political consulting yet.
But the same insights, about disappointed hopes and the unending search for a better life, can be used in more traditional marketing as well. If you wanna see how, take a look here: