Here’s a free marketing tip for you:
If people are buying, it makes sense to advertise the fact.
In the many promos I’ve run within this email newsletter, I’ve always found that when I write an email in which I share a message from someone who’s just taken me up on the promo offer, it drives more sales than your average sales email.
As an example:
Since Monday, I have been running a little promo, the Buttered-Up Bonus Bundle, for my original 10 Commandments book, 10 Commandments of A-List Copywriters.
That promo is ending today at 12 midnight PST.
The whole idea behind the promo has been to pile on the bonuses. The little time I’ve had to write emails has been eaten up by spelling out what exactly people get inside the Buttered-Up Bonus Bundle.
And so, though people have been buying, I haven’t had time to advertise that fact. Lemme fix that now. Here are a few messages I got from readers who took me up on this offer over the past 24 hours.
First, from email marketer Logan Hobson, who lives in Japan:
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Alright John,
I got 5 copies of “Book” coming to Japan.
Yes, even though I could have ordered them from Japanese Amazon and gotten free shipping with Prime (which is cheaper here than in the US), rankings and sales on the US Amazon have more impact for you so I ordered them from my US Amazon account.
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Second, from copywriter and marketing consultant Chuck Gibson:
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John,
Receipt attached.
I, of course, already have the book, but not printed copies. But it’s the bonus intrigue that hooked me. Very interesting offer.
And a cool way to get your Amazon sales up. Now I have copies to give to certain protégés.
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And third, from a reader who I’m guessing doesn’t want me to share his name:
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Alright, you got me. This is the worst possible time for me to spend any more money since I have to go on a multi-country trip in 45 days and gotta save as much as possible.
Frankly I don’t even KNOW what I’ll do with every book, Maybe leave one in every Airbnb I stay at as a parting gift? That would be funny but anyway, your bonuses are always amazing and they will be great companions for all the travels.
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As a result of the Buttered-Up Bonus Bundle and of dedicated readers and customers like the above, the paperback copy of my 10 Commandments of A-List Copywriters has jumped from an Amazon book ranking of 1,016,096 at the start of the promo to a current ranking of 75,795.
In the process, it’s leapfrogged such industry standards as Mark Ford and John Forde’s Great Leads, Brian Kurtz’s Overdeliver, and Dan Kennedy’s No B.S. Direct Marketing.
So much for the education/demonstration part of this email. Now for the sales.
Like I said, the chance to get the Buttered-Up Bonus Bundle ends tonight. If you have taken me up on this offer, check the bonus area I gave you access to, and you will find the following:
#1. Copywriting Portfolio Secrets (Price last sold at: $97)
In this training, I show you how to build up your copywriting portfolio in the fastest and most efficient way, so you can start to win copywriting jobs even today. I show you the best way I’ve found to win 4- and 5-figure jobs I REALLY wanted, even when I wasn’t qualified for them, and how you can do it too.
I previously sold this training for $97. But it’s yours free inside the Buttered-Up Bonus Bundle, which also includes my…
#2. No-Stress Negotiation For Well-Paid Copywriters (Price last sold at: $100)
This guide outlines my 7-part negotiating system, which I adapted from negotiation coach Jim Camp. This system kept me sane while I still regularly interviewed and worked with copywriting clients. Follow these seven principles, and you will end up making more money, working with better clients, and being able to stick to it for the long term.
I only offered this information before as part of the $100 Copy Zone guide, which also featured….
#3. How To Get Set Up On Upwork
This free bonus is an excerpt from a short self-published book I wrote once, How to Become a $150/Hr Sales Copywriter on Upwork: A Personal Success Story that Almost Anyone Can Replicate. It tells you how to actually get set up on Upwork — the details of your profile page, your description, your title.
If you combine this bonus with the two bonuses above — Copywriting Portfolio Secrets and No-Stress Negotiation — you have a great shot of winning a job on Upwork by the end of this week, or even today.
#4. Dan’s Timeless Wisdom (priceless, or $25k+)
Between August of 2019 and March 2020, I was in Dan Ferrari’s coaching group. As you might know, Dan started out as a star copywriter at The Motley Fool, and went on to become one of the most successful, most winning, big-money direct response copywriters working today.
Inside his coaching group, Dan dispensed copy critiques, marketing advice, and mystical koans to help his coaching students get to the next level.
At some point, I had the bright idea to start archiving the best and most valuable things that Dan was saying. I got 25 of them down, and they are all included in this document.
(By the way, I never tallied up the exact and rather painful amount of money I paid Dan for the coaching. It was north of $25k. I do know I made it all back, and then some, in just the first two months after I stopped with the coaching, thanks to just one tip I got from Dan.)
#5. Copy Riddles Lite (Price last sold at: $97)
Copy Riddles Lite includes one of the 20 rounds included in my full Copy Riddles program. The round is composed of two parts, in which you practice writing sales bullets, and compare what you wrote to what Mel Martin (as well as several other A-list copywriters) wrote starting with the same prompt.
Do this, and you very quickly realize how much skill went into Mel Martin’s bullets. Fortunately, you also very quickly manage to leech some of that skill from Mel Martin, without spending the months and years of agony it took him.
And once you get a taste for Martin’s skill, then the next step is natural:
#6. “How to Turn Fascinations into Fortunes: Copywriting Secrets To Fascinate, Captivate, And Dominate” (Price last sold at: $97)
Lawrence Bernstein, “the world’s most obsessed ad archivist,” once hunted down a collection of all of Mel Martin’s million-dollar ads for Boardroom, along with other control-beating ads Martin had written for the New York Times book division.
Lawrence then printed out the ads, stuffed them in an envelope, and mailed the collection to Marty Edelston, the founder and CEO of Boardroom.
Did Edelston get a kick out of seeing those old ads that helped build up Boardroom? He sure did.
Marty Edelston was so grateful for these ads that he sent Lawrence a thank-you note, along with a check for $2,000.
If you’d like to see these ads yourself, and study them, and model them for selling your own products, then Lawrence put them together into a collection he called “Turn Fascinations Into Fortunes.”
Lawrence got $2,000 as a thank you for putting together this collection of ads. He then sold this collection for $97.
But you don’t have to pay $2,000, or even $97 for “Fascinations Into Fortunes.”
I’ve made a special deal with Lawrence so you can get “Fascinations Into Fortunes” free, along with Copy Riddles Lite, as part of the Buttered-Up Bonus Bundle.
#7. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”
This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.
I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.
All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.
And that’s it.
Those seven bonuses, with a real-world value of $386, counting just what they sold for previously, are what you get if you’ve already taken me up on the Buttered-Up Bonus Bundle.
And if you haven’t yet taken me up on it, here’s how you can:
1. Get five (5) paperback copies of my original 10 Commandments book, 10 Commandments of A-List Copywriters.
2. Forward me your Amazon receipt.
I will then set you up with the Buttered-Up Bonus Bundle.
The deadline is tonight at 12 midnight PST. After that, no more bonuses — I am merciless about this. To get in while the doors are still open: