“You remember when you were six, you and your brother snuck into an empty building through a basement window, you were gonna play doctor? He showed you his. When it got to be your turn, you chickened out and then ran. Remember that? Did you ever tell anybody that?”
I had a Blade Runner moment a few days ago.
I was watching an episode of The Copywriters Podcast and vague suspicions started bubbling up in my mind.
I realized many of my own ideas, my memories, the advice I keep peddling to others… I realized they’re not my own.
Instead, the guy on this interview, a successful copywriter, well, somehow his ideas seeped into my mind and had influenced a lot of how I write copy, specifically those cold-traffic advertorials I’ve done a million of for the past few years.
The thing is, this copywriter doesn’t have a book or a course for sale, as least as far as I know.
Instead, all those replicant memories in my head got there after I studied a few of his sales letters, along with snippets of his ideas that appeared online.
To make things worse, The Copywriters Podcast interview wasn’t very insightful. Too much David Garfinkel, too little of this original copywriter.
But I just went online. And I found a presentation this copywriter made about 8 years ago. I watched it. My Blade Runner moment intensified. It’s unsettling. But I wouldn’t undo it if I could, because this presentation (short by the way, only about 20 mins) is so full of valuable copywriting platinum and gold.
Maybe this doesn’t mean anything to you. But maybe, if you write copy, particularly for cold traffic, you want to know who this copywriter is.
But that particular bit of incriminating information is something I only revealed to people who were subscribed to my daily email newsletter. In case you want to get on that newsletter, so you don’t miss out on any of my future unmaskings, click here.