Two years ago, a bunch of smart guys got the Nobel Prize for discovering how the circadian rhythm works.
As you might know, that’s our body’s internal clock.
It’s what keeps you awake during the day, sleepy at night, and in a zombie state after you change time zones.
These scientists wanted to figure out how this happens.
They found that there’s a protein that builds up in our cells during the night…
And gets depleted during the day.
It’s kind of like an hourglass. During the night the sand gets put in at the top, and during the day it runs out. When it runs out, you’re knocked out.
This is pretty similar to the classical view of email marketing.
“You don’t want to mail sales pitches too frequently,” the conventional argument goes. “If you do, you’ll deplete your ‘goodwill hourglass’ and people on your list will unsubscribe.” It sounds reasonable, just like the circadian rhythm story.
But it’s contradicted by a new discovery.
Just look at the work of email scientists like Matt Furey, Ben Settle, and Travis Sago.
Their attitude is not, “How often can I sell something to my list?”
Instead, they focus on selling something every day — and having their list love them for it.
It’s a super powerful change in perspective.
Worthy of a Nobel Prize in email marketing.
If you have an email list, then this “sell every day” approach opens up grand vistas of untapped profits.
And if done right, it also creates better, longer-lasting relationships with your customers and your audience.
But this won’t be much use to you unless you have an email list. Filled with people who are in your target market. And hungry for what you sell.
There are lots of ways to build such a list. If you want to know a fast way, here’s one option: