I’m preparing to launch my new book on essential oils, and while I’m pretty much ready to pop this turkey in the oven, there’s a snag:
This Thursday is Thanksgiving.
The day after is “Black Friday.”
And the Monday after is “Cyber Monday.”
Which means every retailer, online and offline, will be bombarding their email lists with offers and special discounts.
Not a good time to try to vie for attention, especially since I plan to do so starting on a Thursday and ending on a Monday.
I’ll have to wait a week.
No problem though, because it will give me time to write all my promotional emails ahead of time.
And there will be a lot of them.
I’m largely following the product-launch strategy that Ben Settle outlined in his September 2017 issue of Email Players.
And it’s something I’ve applied once before, with a lot of success, for a big client, RealDose Nutrition.
This is an 8-figure company in the supplement space.
I rewrote their front-end autoresponder along the same lines I will be using for my own product launch.
The outcome was a 30% increase in sales — and that’s for a company built on direct response, and one that already relied heavily on email marketing.
If you want to get the full details of what I did for RealDose, you’re in luck.
Because this will be an ongoing case study in my upcoming book on email marketing for the health space.
The book is not out yet, but if you want a free copy when it does come out (it will sell for $17 after that), you can sign up here: