I’m on a short weekend trip to Belgrade, and to get here I took an eventful car-sharing ride with a truck driver.
One of the surprises was him putting in a CD to play — which had bands like Joy Division and the Pretenders and Television.
And among other things, Whitesnake. You know:
Here I go again on my own
Going down the only road I’ve ever known
Like a drifter I was born to walk alone…
And as with everything these days, this made me think of a marketing lesson I’ve learned lately.
This is from Jay Abraham, the 21 billion dollar man (that’s the increase in profits Jay claims to have made his clients).
Anyways, the lesson Jay is teaching is exactly the opposite of what Whitesnake’s drifter is saying.
You don’t want to go at it alone, says Jay, at least when it comes to marketing yourself and acquiring clients.
That’s because there are plenty of people who benefit when you are successful.
And if you can identify these people, they will gladly bankroll some or all of your customer acquisition.
Now this might sound too good to be true, so let me give you a real-life example of how this could work.
I’ve been doing a lot of ecommerce sales funnels lately.
My clients have basically been specialized operations that source trendy physical products from suppliers in Asia, run ads on Facebook or other platforms to sell these products, and then rinse and repeat.
I write the copy for them.
And if I do a good job writing this copy, it’s not just my clients who benefit.
The suppliers benefit.
The video production company that makes the VSL’s benefits.
Any other freelancers they might be hiring — media buyers, designers, translators — all benefit.
Even the platforms that run the ads benefit.
So if I wanted to go out and find more ecommerce businesses that want to run the same kinds of marketing funnel for their products…
Then it would be smart of me to start approaching all these 3rd parties and trying to get their help, referrals, and even sponsorship for my own marketing efforts.
After all, if I’m successful, so are they.
Anyways, this a very powerful idea.
And whatever your business, it’s almost certainly applicable to you in some form.
As for me, I am not really looking for more ecommerce clients.
I’ve got enough right now.
But I am always interested in talking to potential new clients.
Especially if you’ve got a unique product, and you need long-term help with your marketing.
So make up your mind…
Don’t go wasting no more time…
And get in contact with me, again.