Tyler Denk

Newsletter XP sale

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Starting today and ending next Monday, I am promoting Beehiiv’s Newsletter XP course.

Newsletter XP is hosted by Alex Lieberman, the co-founder of Morning Brew, and Tyler Denk, the CEO of Beehiiv. They teach you how to start, grow, and monetize a successful newsletter business.

Newsletter XP is not cheap. Or maybe is cheap, given the expertise of the people inside this training. Newsletter XP features not only Alex and Tyler, but the operators behind some of the most successful newsletters out there, worth hundreds of millions of dollars when added up.

Whatever your price tastes, whether low or high, if you can afford this course, and if you are serious about starting and running a successful newsletter, then this course is a 100% worthwhile investment.

And besides, I got the Beehiiv people to agree to a $200 discount, only to my readers, only for the next five days, until next Monday, Feb 25, at 12 midnight PST.

If you would like to take advantage of this opportunity:

1. Go to the Newsletter XP sales page at https://bejakovic.com/nxp

2. If you decide you want to get Newsltter XP, then use coupon code JB20 at checkout.

3. Make sure the coupon code works — that you see the price drop by $200. This is not my funnel, and if you end up buying at full price, there’s nothing I can do about it.

The best source of info for starting a successful newsletter

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I checked just now. I first wrote about Alex Lieberman in this newsletter back in June 2020. Here are the first three sentences of what I wrote then:

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In 2015, Alex Lieberman started sending a daily email to 45 friends and classmates at the University of Michigan. Each email was empty except for a PDF attachment. The PDF was made from an ugly Word doc template, and contained a fun-to-read summary of the top business news for that day.

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That email described the beginnings of Morning Brew, a daily email newsletter about business news.

By June 2020, Alex had managed to grow Morning Brew to about $20 million a year in ad revenue.

Later in 2020, Alex sold a controlling stake in Morning Brew for $75 million.

After finding out about Alex Lieberman and how successful he had mad Morning Brew, I got kind of obsessed.

I’d long been interested in running a magazine-like email newsletter. And here was somebody doing it, and making millions off it.

So when I found out that Alex Lieberman was actually hosting a course, all about how to create a successful Morning Brew-like newsletter, I jumped on it.

The course was called Newsletter XP.

It was hosted and presented by Alex and Tyler Denk, who was employee #2 at Morning Brew and who is now the CEO of Beehiiv.

As you might know, Beehiiv is the email service platform that makes it easy to create a Morning Brew-like newsletter, and that’s currently used by newsletter successes like Milk Road (the biggest crypto newsletter)… the Rundown (the biggest AI newsletter)… and Arnold’s PUMP CLUB (the Gubernator’s personal newsletter).

Point being, Alex and Tyler have strong credentials for talking about newsletter success.

And inside Newsletter XP, they do so. They tell you how to create a newsletter if you want to succeed, and perhaps more importantly, how not to create a newsletter if you want to succeed.

Because there have been thousands or tens of thousands of newsletters launched over the past few years. But only a small fraction have become real businesses.

The secrets of the successful are within Newsletter XP.

The course doesn’t only feature Alex and Tyler.

​​It’s also got Codie Sanchez of Contrarian Thinking (8-figure business, wrote about her a couple days ago)… Max Tcheyan of Puck News (40k paid subscribers at $16/month, $70 million valuation)… Kendall Baker (Axios Sports, ~500k subscribers)… and a bunch more people who have been behind the biggest newsletter success stories, totaling hundreds of millions of dollars in value.

I first wrote to the people at Beehiiv last summer, and asked to promote Newsletter XP then.

I didn’t hear back anything.

I wrote again. Still nothing.

But I was not deterred.

​​I kept following up.

Eventually they agreed.

The hook was in! ​​Now that they agreed to let me promote Newsletter XP, I asked to have a discount over the regular price. Because why else would anybody buy now?

Since they had already agreed to let me promote, they agreed to the discount as well. Commitment and consistency for the win.

So starting tomorrow, and ending Monday, Feb 25, at 12 midnight PST, I will be promoting Newsletter XP, at a substantial discount over what it sells for normally.

If you are interested in starting a big-success newsletter, you will want to read my emails starting tomorrow.

And if you’re not interested, you still might want to read my emails, because I will be sharing and teasing the best stuff I personally got this star-studded training.

Invest in your 1000 true high-paying fans

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On February 1st, I got an email with the subject line, “Invest in your newsletter.”

“I sure like the sound of investing,” I said to myself. “And I do have a newsletter.”

The background is this:

I had recently signed up for Beehiiv, which is something like Substack, only you have to pay a monthly fee for it.

Beehiiv was created by Tyler Denk, who was an early employee at Morning Brew. Morning Brew is now a $75+ million business, based around a daily email that covers the day’s business news.

I signed up for Beehiiv because I’ve started a Morning Brew-like newsletter. It has nothing to do with marketing or copywriting, and it’s in a different format than what you are currently reading.

So that’s the background. Now that we’re caught up, let’s get back to that February 1st “Invest in your newsletter” email.

Tyler of Beehiiv was writing me that email to give me the opportunity to pay him $499 for his course on starting a newsletter.

So I did.

​​I sent Tyler $499 and I got access to this course, called Newsletter XP. And I got to listen to a bunch of big people in the newsletter space, including Morning Brew’s founder and CEO, share their ideas experiences on content strategy and growth and newsletter monetization.

People in this “newsletter operator” space don’t seem to be as miserly as people in the direct marketing space about sharing ideas that are normally behind a paywall. In fact, Tyler encouraged people to tweet the most valuable ideas they got from his Newsletter XP course.

I don’t tweet, so let me email you the most valuable idea I got from this course.

This most valuable idea came in the next-to-last session. One of the guests in that session was Codie Sanchez.

​​Codie runs Contrarian Thinking, a newsletter with some 250,000 subscribers, about buying and selling businesses. She’s built an eight-figure info business off the back of that newsletter, plus maybe several other 7-figure businesses also, plus I guess even the newsletter itself pays her well since she can promote relevant money-related offers.

And maybe most impressive of all, Codie has done all this since corona started.

Anyways, here’s what Codie said that I found most valuable:

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I sort of believe your 1000 true fans — Kevin Kelly talks about this — they’re actually the fans you should charge the most to. Because they are your biggest fans. And where most people screw up when they do paid products is they launch their first product for $10 a month. Their 1000 true fans buy it for 10 bucks. They have cultivated this group of people who buy too low priced of products, which doesn’t allow you to create a real business which can further serve them.

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That’s it. That’s the most valuable idea that stuck with me from the first time going through Newsletter XP.

I’m thinking about it as I work on building up, and monetizing my other newsletter.

Maybe it’s something you too can think about if you are creating an audience, a list, a newsletter, whatever. Maybe you can think of it as the difference between salting the soil in your garden, just because salt is cheap and easy to get, or investing a bit of time to plant a walnut tree that actually takes root and provides shade and fruit for you and yours for years to come.

But enough of the Magic of Channeling Warren Buffett.

Unrelated to the core of this email, if you want to invest in copywriting skills, which can help if you are building up an audience or an email newsletter, I have a quick, compact, exercise-based course on that. For more info on it:

https://bejakovic.com/cr/