Ted Nicholas

Hot opportunity inside

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Today’s email will:

1. Amuse you
2. Tell you something personal and possibly shocking about me
3. Give you a valuable marketing idea you can use right now
4. Outrage you and give you a chance to feel superior
5. Share some saucy gossip about people you might know, at least online
6. Clue you in to a hot opportunity
7. Remind you of something valuable that you probably know but aren’t doing
8. Allow you to feel like you are making progress simply by reading
9. Give you a chance to think differently
10. Provide you with an experience of insight

Confession: Today I had absolutely no clue what to write. So I went back to a big list of good marketing ideas I’ve been collecting for years, and I found the following:

“Shortcut: Write out all the benefits you can think of before seeing the product. Then keep the ones that the product can satisfy.”

That’s from Milt Pierce, who according to according to A-list copywriter Bob Bly, was “the greatest copywriter you never heard of.”

Bob says that Milt was also one of the greatest copywriting teachers of the 20th century, which might be why I’ve heard versions of the above idea from a bunch of other A-list copywriters, including Parris Lampropoulos, Ted Nicholas, and John Carlton.

So for today’s email, I took Milt’s idea, came up with 10 possible benefits, and kept the four I could possibly deliver on.

But you might be wondering how I’ve delivered on #6, “Clue you in to a hot opportunity.”

The fact is, I heard Milt share the above advice in a special program, the “Gene Schwartz Graduate Course on Marketing.” This “Graduate Course” was more like a seminar of top copywriters and marketers, including Parris, Jay Abraham, and Ken McCarthy, going back and forth on the topic of Gene Schwartz and the marketing and copywriting lessons they squeezed out of the man.

The “Gene Schwartz Graduate Course” used to sell for hundreds of dollars. Then for many years, you couldn’t even get it at any price. But today, it’s yours free — well, “free” as in you gotta buy something, for $12.69, but then you get the Gene Schwartz course as a free bonus.

So what do you gotta buy?

If you check my list above, you won’t find “Charm you with a sales pitch” among today’s benefits. So for that, and for the full info on this hot opportunity, take a look below:

https://overdeliverbook.com/

7 low-key marketers who are worth your attention

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Below you will find a list of 7 un-famous men.

Odds are, you won’t know all of them, or maybe even most of them.

At least that’s how it was for me, for a good number of years into my copywriting and marketing career.

Which is odd, because all of these guys are very successful, either as copywriters or marketers or both.

The thing is, most of them don’t do a lot of self-promotion. But I believe they are worth your attention. And that’s why I advise you to track down everything they may have put out into the public sphere, whether paid or not.

​​Anyways, here goes:

#1. Travis Sago

I’ve mentioned this guy multiple times in my emails. He started out as an affiliate marketer 15 years ago, then became one of the leading Clickbank sellers in the “Get him back” space, and today earns millions of dollars by teaching other marketers his clever and very simple techniques.

#2. Dan Ferrari

I’d first heard of Dan as a success story for the Copy Hour course. Since then, Dan went on to be one of the top copywriters at the Motley Fool, and when that wasn’t enough, he started his own marketing agency providing marketing and copywriting to some of the biggest names in the health and financial spaces.

#3. Michael Senoff

Michael doesn’t fit 100% in this list, because he still does a reasonable amount of self-promotion. But as a marketer from a pre-Facebook generation, he might not have crossed your radar yet. My main reason for putting him in this list is that his site is an incredible rabbit hole into other very successful copywriters and marketers you have probably never heard about (it’s through Michael that I first heard of Travis Sago).

#4. Ted Nicholas

Ted Nicholas is supposed to be the most successful direct marketer in history, responsible for $6 billion in sales — more than even Jay Abraham. But he did all of this a generation or two ago, and while he has written several books about his strategies, they don’t get the same adulation that other copywriting classics (eg. Joe Sugarman’s books) get today. Still, do you think he might teach you a thing or two?

#5. Parris Lampropoulos

One of the most successful copywriters of the past several decades and somebody I’ve written about frequently, Parris mostly focuses on his work and doesn’t do almost any self-promotion. But if you search around, you can find a few podcast interviews he’s done — and each is packed with really A-list copywriting secrets.

#6. Million Dollar Mike Morgan

Mike is another very successful copywriter, who has a public online footprint that might even be smaller than Parris has. But if you search around, you might find an offer Million Dollar Mike is running right now (I think it’s still up), where he’s sharing some of his biggest insights and secrets in exchange for a donation to a good cause.

#7. Mark Ford

Mark Ford has written a dozen books about copywriting and marketing, plus he started and ran one of the biggest business and self-improvement blogs on the Internet (Early To Rise). Oh, and he helped Agora become a billion-dollar company. So why is he on this list? Well, because in my experience, in spite of all that Mark Ford has done and all the great info he has shared, many people still don’t know who he is.

That’s all I got for today.

But if you have more questions on how to become a successful copywriter or marketer, you might look here:

https://bejakovic.com/upwork-book-notification-list/