Here are a few quick facts:
Dr. Steve Horvath is a professor at UCLA.
He’s a researcher in the field of anti-aging.
A while back, he developed something called the “epigenetic clock”.
This clock is a highly accurate measure of how old your body really is vs. what your driver’s license says.
And now, according to a paper published just yesterday, Dr. Horvath has found a way to reverse the epigenetic clock.
In effect, he has reversed aging. Significantly. In humans.
Over the course of a year, Dr. Horvath gave a cocktail of three common drugs to a small group of people. And instead of having their epigenetic clock move forward by 1 year, these folks actually got younger by 2.5 years.
Pretty impressive.
Now, it’s possible this will turn out to be a cute but irrelevant result that can’t be reproduced or built on.
But my own hunch is that this is a major breakthrough.
Partly, that’s because I’ve been hearing high praise of Steve Horvath for a long time, from reputable people in the anti-aging space.
Partly, it’s because aging clearly hasn’t been solved yet, in spite of all the talk of telomeres and inflammation and mitochondria.
But why bring this up in an email about copywriting and marketing?
Well, if my hunch is right, then get ready.
Because you will soon see lots of direct marketing offers (over the coming 2-3 years, I’d guess) that take advantage of this new research.
In other words, expect lots of offers and promotions — supplements, newsletters, webinars, courses — that talk about reversing the epigenetic clock.
Maybe you will even be the one to write the big new control based on this idea.
Why not?
Now that you know about it, it’s yours to use.
Or at least, it’s yours to keep in mind, as new research on this topic continues to surface.
But maybe you’re not writing big long-form sales letters. Maybe you’re writing advertorials and presell pages. In that case, you might like the following: