Steph Benedetto

How to make your 1:1 coaching an easy yes

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A couple days ago, business coach Steph Benedetto posted the following in my Daily Email House community:

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I’ve written 110 emails by now and the journey has been nothing short of amazing with many hidden benefits that really belong on the sales page. 😍

I expected to get increased clarity about my message, and was surprised right away about just how much clarity it gave me.

I figured there would be increased reader engagement, but I had no idea the depth of connection it would create.

But here are some of the benefits I didn’t see coming:

– New offers appear that I never planned to write. Somehow they appear out of thin air!

– Building out my sales letter with testimonials and a double guarantee — without sitting down to “work on my sales letter.”

– Love letters and comments from readers.

– My business is evolving with new events and services as I type them.

– My personal growth journey is documented in these emails; it gives me a place to articulate insights and take them deeper through sharing.

– Two people inquiring about my new 1 Year Being Unstoppable Mentorship with the disclaimer “it’s not affordable.” I didn’t see that coming!

[Steph then goes to share as proof a bunch of love letters she got from her readers and customers, and then concludes with…]

It really is building up desire to work with me. When I reach out to people who are engaging to explore 1:1 coaching with me, they’re an easy yes.

Daily emails have helped me see the value of me being me and sharing it, with all my quirks and flaws.

This is some life-changing shit, my friends. If you write the emails, the magic will happen. ✨

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I’ve long been crowing and croaking about the many benefits of writing daily emails. Steph does a great job recapping these many benefits, and she even lists a couple benefits I myself haven’t experienced yet. But there’s something else I want to highlight in this particular email.

I followed up with Steph to ask what exactly she does to “reach out to people who are engaging to explore 1:1 coaching with me.”

She replied:

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I invite people to a conversations on most days, not just from email comments. It’s the way most of my clients happen. If a reader is responding to me and I know them, it’s easy to invite them to connect. The context will vary. If I don’t know them yet, I might invite them to a chat about their question or comment.

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In my experience, this is a pwerful 2-step playbook that a lot of people could profitably use, particularly those selling high-ticket coaching, products, or services.

I could run on about this and share my own experiences applying Stephs daily email + one-on-one reach-out system. But the fact is, I’m at the airport as I write this, waiting for my smiling plane to board, which really and truly leaves me with just enough time to say the following:

Reaching out to your best prospects one-on-one is a very underused tool.

But it’s only likely to be practical and profitable once you’ve laid the ground work of building relationship, stirring desire, and changing minds, which is what daily emailing is all about.

If you’re not writing daily emails yet, or even if you are, but not very consistently, then I can help you either start the habit, or stick with it and be consistent. For more info:

https://bejakovic.com/deh

Another customer I like

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Yesterday, I wrote about an ex-subscriber of my Daily Email Habit service.

Even though this guy decided to unsubscribe, he’s still the kind of customer I like, simply because he took something I was teaching and actually put it to use.

Of course, I have other customers I like too, including some who keep being subscribed to Daily Email Habit, and keep putting it to use.

A couple days ago, I heard from one such customer, business coach Steph Benedetto, who is subscribed to Daily Email habit.

I want to share Steph’s message with you both because it serves my purpose, and because it might be valuable to you. In Steph’s own words:

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I wanted to send you a little message to share an unexpected side effect of the daily emails.

Many of these daily emails are prompting me to think about things, like the one that said, “Share the coming attractions. What are you working on? What offers do you have coming up? Share them.”

When I do, I go, “Oh! I guess I have to know what I’m doing next then.” So I look and go, “Ok, this is what I’m doing… and this is what I’m doing… and this is what I’m doing.”

And it creates it through the writing.

As I’m writing about something, whatever the prompt is, and then tying it into whatever offer I have, the offers themselves are evolving and becoming clearer.

And new things are showing up. And I had no freaking idea that was available.

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Most the Daily Email Habit puzzles are not “creative writing” prompts. Many of them are exercises that anyone with an online biz should be doing regularly, like figuring out who you want to work with… or what offers you’re putting out next… or what of business you actually want to run.

Now here’s the possibly valuable part I promised you:

You might not have the time and willpower to sit down and think about those things, and even less time and willpower to think about them regularly, over and over, as things adapt and change.

I know I don’t, not when it’s simply a todo item on my already-infinite todo list.

But like Steph says, with daily emails, you can two things at once. You can create content and make sales, on the one hand, and think about the big picture of your business and the next steps, on the other.

In other words, you can work IN the business… while at the same time working ON the business, just by taking the daily action of writing and sending a daily email.

And if you’d like to do that — to create offers, clarity, a plan — just by writing, then my Daily Email Habit might be a help for you. For more info:

https://bejakovic.com/deh