Last Dec, Australia’s best copywriter, Daniel Throssell, wrote me an email asking if I wanted an intro to Shiv Shetti, who was looking for a new coach for his program.
I had no idea what being a coach inside somebody else’s program entailed, but I was willing to find out.
It turned out Shiv has a new program to coach copywriters, called Performance Copywriter Method.
Normally, I would not be interested. For the past year, I have been consciously working to move away from coaching, selling, or marketing to copywriters.
But this was something different.
Shiv was looking for a “hot seat coach.” Each week, I would have to give a different copywriter a strategy for a new email promotion. The copywriters were working with solid, successful clients, and were writing email promos for them on performance-only deals.
I told Shiv I am interested in this. So we agreed I’d start a 2-week trial period at the end of January.
In the meantime, I got to work preparing.
I bought Daniel Throssell’s Campaign Conqueror course, because Shiv was explicitly looking for someone who knew how to do promos in that style. I went through Campaign Conqueror twice.
Second, I went through Shiv’s trainings inside PCM. They talked about mindset… about Shiv’s system for finding these PCM clients… about writing promos themselves.
Third, I looked over previous hot seats that Shiv had delivered himself, all of which surprised me in how thoughtful and thorough they were.
Fourth, I joined the PCM Skool community, where I first started lurking and then contributing bit by bit.
Long story short:
I was impressed by Shiv’s program… impressed by the copywriters inside… impressed by Shiv and his team.
I guess they liked me as well, because my trial period came and went, and now we continue to work together.
My main job is, as I said, to take in a bunch of info each week, and come up with the strategy for a new email promo, much in the style of Daniel Throssell’s Campaign Conqueror. The strategy includes a promo offer, a theme, and email hooks.
For example, tomorrow I have call set up with an Australian copywriter who’s working with a music coach. He’s supposed to send emails over 5 days to promote the coach’s $2,800 offer to the coach’s list of 12,000 names.
I will prepare the strategy. I will go over it with the copywriter over Zoom. He will then go off and write the implement the strategy some time in April.
If all goes well, the client will make a bunch of money without doing any work. The copywriter will end up getting paid much more for those emails than he ever could if he were getting paid up front. And then next month, he and the client will do it all again, with a new offer and a new theme.
So far, I’ve done five or six of these hot seats, one per week. Most of the promos are set to run in the next few weeks, so I can’t report on any impressive wins yet. I imagine those will come.
The other part of my work as a hot seat coach is participate in the PCM Skool community, fielding questions every day.
Those tend to range from technical questions to client acquisition questions to copy and promo questions.
Fortunately, this community is nothing like r/copywriting or the various Facebook copy groups. The people inside are all normal, are all looking for results, are all actually working copywriters with solid copy chops.
All that’s to say, i continue to work with Shiv and his PCM community.
I can tell you from the inside that this program is 100% legit.
Not only is it well-designed and well-delivered, with care and effort, but the copywriters inside are getting these performance deals going with quality clients, and from what I’ve seen of the results so far, they are making bank.
If you’re interested, you can find out more about PCM below.
But before you go there, you might notice the curious fact that I am not in any way creating a promo out of this offer.
There’s no deadline.
There’s no disappearing offer, or a bonus, or a discount.
That’s because I don’t want to create any additional urgency about this, beyond what you might already feel as a copywriter dissatisfied or worried with the status quo.
But if you are dissatisfied or worried, and if you’re looking for a new way to work as a copywriter, then PCM is definitely worth a look. For more info:
https://bejakovic.com/pcm