Sam Bradbury-Butler

How to sell innovative products that eliminate a common gripe and are completely different from other solutions the market has tried

by

I have a little treasure chest I call the “Horror Advertorial Swipe File.”

This swipe file collects 25 horror advertorials I’ve written in the past, which were responsible for millions of dollars in sales to cold Facebook and YouTube traffic of random ecom products, from dog seat belts to kids vitamins to shoe insoles.

I also have outlines of 6 common “horror advertorial” structures found in this swipe file, which I realized and formalized only after writing dozens of these advertorials.

These structures are broken up by the kind of product that’s being promoted and the kind of market problem, for example:

* Everyday need – innovative product that eliminates a common gripe – completely different solution to what they’re currently using

* Acute, annoying problem – science breakthrough packaged into technology

* Unaware of ongoing problem – no good solution – finally a good solution

I even followed one of my own advertorial structures recently when writing up the case study of the $31k auction I ran last month. (I followed the first structure above, of the everyday need and the innovative product that eliminates common gripes with previous solutions like launches, webinars, and sales calls.)

Yes, ecom advertorial structures can be a a great fix for writing boring and literal (version 1 of my case study) and turning the same into exciting and mysterious (version 2), even if you’re writing an entirely different-seeming format (case study/lead magnet versus cold-traffic advertorial).

I’m telling you this because I’m currently promoting the 1-Person Advertorial Agency, which I claim is the hottest opportunity for copywriters in 2026.

Yesterday, I wrote about the “quality” or lack thereof of the copy that this system produces.

I’m putting “quality” in quotes because the real quality is not whether the copy sounds like AI or not (AI does the heavy lifting, and you then polish), but whether it sells or not – and it sells.

In any case, I got a reply to yesterday’s email from Sam Bradbury-Butler, who is both a reader of this newsletter and the creator of the 1-Person Advertorial Agency system. Said Sam:

===

I would say a John Bejakovic level writer is likely to get John Bejakovic level advertorials out of the system. The better you know a market, your skill as a writer and the better the examples you feed it, the better an advertorial you’ll get. There’s also no reason why you couldn’t use a John Bejakovic advertorial as the base structure and rhythm of your advertorial if you have his swipe file (!!)

Since there’s a final layer of editing we do, the final product comes down to the writers judgement and skill. AI lays out the proven pieces, and we come through and polish by hand (which I show in the program).

That said, the biggest benefit of the system isn’t that you can make an AI write better than JB but that you can pump out advertorials of a very high quality fast that have the highest possible chance of making an ecom brand (and YOU) a large amount of dosh on each one.

===

I was unclear on the bit where Sam says folks could benefit from having my Horror Advertorial Swipe File, and how that fits into his AI workflow. I asked Sam to elaborate. He did:

===

After we’ve done our research and designed our ‘argument’ based on the avatar’s beliefs, we use a proven advertorial swipe to become the ‘blueprint’ for the structure and rhythm of the piece. So if someone was to use one of your swipes as the model for their advertorial, it would follow the same structure but written with the stories and language of the researched market and specifically about the product of focus.

For anyone who loves your Horror advertorial style (me included) it’s a great way to create this style of page and then make it your own.

===

When I initially promoted the 1-Person Advertorial Agency last summer, I didn’t include any bonuses, because I figured nothing I had could materially contribute to the already overflowing cup of value included in this offer.

This second time, I have come up with a few bonuses that make it even easier or more likely that you will see success, and quick, if you decide to go the 1-Person Advertorial Agency route.

I am now throwing in the Horror Advertorial Swipe File into the mix. The total list of bonuses, if you invest in 1-Person Advertorial Agency, before 12 midnight tomorrow, Saturday is this:

#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials

#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting

#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply

#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients

Btw, did you catch the deadline above?

It’s tomorrow, Saturday, at 12 midnight PST.

I have other stuff to get to, and so I’m ending my promo early, even before Sam and company completely close down their order page.

If you want the bonuses above, you will have to act before 12 midnight PST tomorrow, Saturday. Or why not act now, why it’s on your mind? Here’s where to go:

https://bejakovic.com/advertorial-agency

If you have ambitions of copywriting mastery…

by

A long time reader and professional copywriter writes in to ask about 1-Person Advertorial Agency, which I claim is the hottest opportunity for copywriters in 2026, and which I’ve been promoting all week:

===

John, be honest… is the copy the system spits out for the advertorials any good?

Because compared to your advertorial copy, I don’t know, man.

I looked at the advertorial samples on the sales page, and one of them pretty much reads exactly like AI.

That second-to-last paragraph in the joint pain advertorial especially… it made absolutely no sense.

I don’t know, maybe it’s just me being picky.

I just wanted to get your opinion before I consider pulling the trigger.

===

Is the copy any good?

I can’t say. I haven’t used the 1-Person Advertorial Agency system myself. But I think the proof is in the pudding.

Does it matter if professional copywriters say it reads like AI?

Or is it more important if it’s making sales to cold traffic, and both the business and the copywriter are making bank?

As for the results of the copy this system produces — the 30% boosts in conversions, the millions of dollars worth of resulting sales, the $49k paychecks — I trust Sam Bradbury-Butler and Thom Benny, the two guys who created this offer. That’s why I’m promoting this to you full-throat.

If you have ambitions of copywriting mastery, I think that’s a noble goal to strive after.

All I will say is it’s much easier to get good as a copywriter if you have successful clients… if you are working on real projects… if you can see sales coming in hourly or minutely… if you have opportunities to test and get results on your tests every day.

Ultimately that’s what this opportunity is about:

Get clients, get results, get paid.

If that’s something that interests you, either so you can take your ample earnings and chill in your ample free time, or so you can take your client relationships and use them to turn yourself into the next Gene Schwartz, here’s where to get at this opportunity, before it closes in a few short days:

https://bejakovic.com/advertorial-agency

The Lazy Man’s Way to Copywriting Clients

by

The past few days, I’ve been promoting the 1-Person Advertorial Agency, which I claim is the hottest opportunity for copywriters in 2026.

Do you want a proof element for the effectiveness of what’s being sold to you here?

Will-ye or nill-ye, I’ll give it to ya.

As I wrote a couple days ago, the guy who came up with the 1-Person Advertorial Agency system is a copywriter named Sam Bradbury-Butler.

But the guy who actually got Sam to document his system and turn it into course is former Agora copywriter turned copywriting guru Thom Benny, who counts Sam as one of his proteges.

With me so far?

Good. Cause we have a few more twists and turns:

After the auction I ran in my Skool community last year, I suggested to Thom that, instead of doing a launch as planned for 1-Person Advertorial Agency, we could do an auction. (Remember those?)

We could auction off a done-with-you, 1-1 partnership with Sam… with the post-auction offer being a piece-by-piece breakdown of Sam’s system, along with group coaching to help you implement the same.

Whatever. It doesn’t matter too much if you understand the details of this fantastical offer.

What matters is that meetings were held… plans were hatched… and visions of a $150k auction were had, at least by me.

We even came up with an attractive name for the first (logical) step of Sam’s system, calling it:

“The Lazy Man’s Way to Copywriting Clients”

Aaaaand…. then it all came crashing down.

Sure, Thom and I, who weren’t involved at all in the delivery of these big plans, were excited by the idea of the auction, and the group coaching on the back of it, and all the money it would bring.

Sam, on the other hand, was not excited. In fact he nixed the idea straight out. When I asked why, Thom explained:

“Sam’s got a big project waiting in the wings which he’ll be turning his attention to once this launch closes. So he doesn’t want this launch to burden him with a bunch of other stuff he didn’t really sign up for.”

In other words, Sam is too busy and too happy simply doing what he is teaching here. He has no interest in doing any more teaching of it than he’s already done, even with the promise of more money.

That’s because Sam is making A LOT MORE money by simply working his own system ($49k earlier this month, for just one client, and Sam’s got several).

And though Thom managed to convince Sam to take the time to share how his system works, that’s where it stops, because Sam is going back to profiting from this thing that he’s offering to you right now.

That’s the proof element I promised you up top. It answers the age-old question that pops up with any business opportunity:

“If this is so great, why aren’t you doing it yourself and why are you so busy selling it instead?”

Well, Sam is doing it himself, and he doesn’t want to be busy selling it any more, because he wants to get back to doing.

Anyways, if you wanna find out more about 1-Person Advertorial Agency, you can do so at the sales page below.

Since our ambitious auction plans got scrapped, you can also find out, or at least get a good sense for, “The Lazy Man’s Way to Copywriting Clients.”

You can find that described in the section under the subhead, “Module 3: Getting Paid As A 1-Person Advertorial Agency.”

For that, and the full details of this opportunity while it’s still live:

https://bejakovic.com/advertorial-agency

Announcing: Son of Sam’s 1-Person Advertorial Agency

by

Today, you can get your furry little mittens on the 1-Person Advertorial Agency, which I believe to be the hottest opportunity for copywriters in 2026.

The background:

Sam Bradbury-Butler is a rare beast, an actual, living freelance copywriter who is doing GREAT, both in 2025 and even in these few days of 2026.

Sam’s been working with various ecom clients over the past few years. He has made millions for them by producing (rather than writing) advertorials, and he’s getting PAID as a result.

How paid?

This January 1st, just 11 days ago, Sam got paid over $49,900…

… for one month’s work, or rather, for one month’s results…

… for just ONE client. And Sam’s got a buncha clients.

How Sam does it, and how you can do it too, is what you can find out on the sales page below.

It lays everything out in gruesome detail.

In short, 1-Person Advertorial Agency is a copywriting-business-in-a-box, and it shows you, step-by-step, with nothing held back:

* How Sam gets advertorial clients who have never heard of him before, without flexing his portfolio or client results…

* How he stamps out advertorials that convert on cold traffic, in as little as 47 minutes (AI does the heavy lifting, Sam double checks and polishes)

* How he swings performance deals rather than retainers (performance deals = more money, less workee)

… and, most important, HOW YOU CAN DO THE SAME. I mean that.

The classical business opportunity pitch is always, “… with no experience needed!”

Well, as you can see on the sales page below, that’s actually true here.

One zero-experience dude named Maceo took Sam’s advertorial printing press and made his first $100k as a copywriter.

Another zero-experience dude named Tom took this system and, within 4 hours, produced an advertorial that increased conversions for an ecom business by 30%.

As Sam himself says:

“If I had no case studies and zero clients… I would spend the next 30 days using this system to write an advertorial every day for brands I liked and send it to them offering to test it free of charge.”

Of course, if you do have some experience, it won’t hurt, and who knows, it might even help. In fact, if there were one thing that can lure me back into copywriting, this 1-Person Advertorial Agency might turn out to be it.

This is only the second time this program is being made available.

I promoted it the first and only other time it appeared, last August. Back then, it was only open with 30 spots, and it sold out in something like 12 hours after I wrote about it to my list.

That’s to say, this is a legit untapped opportunity, which not a lot of people know about, but which you can properly benefit from.

If you wanna find out more about it, or better yet, get started with it today:

https://bejakovic.com/advertorial-agency