Yesterday, King Charles III and Queen Consort Camila went for a drive to Bolton Town Hall in London. Birds chirped, armed guards looked on tensely, and crowds of well-wishers and paparazzi pushed around the fences, trying to catch a geek of the aged couple.
Nothing really remarkable there. It’s just another pebble in the mountain of news coverage about the British royal family over the past year.
The news coverage continues, because people look at the royals as a symbol of something ancient, enduring, quintessentially British.
That’s kind of amazing if you think about it.
Charles III is the fourth English monarch from the house of Windsor, which is only 105 years old. Before that, it was called the House of Saxe-Coburg and Gotha, in reference to its original German domains. The name was changed during World War I. The image of a bunch of goose-stepping Germans running the UK was too threatening.
How did the House of Saxe-Coburg and Gotha get to rule the UK? Well, they replaced another German house that ruled the UK, the House of Hanover.
The history of Europe, and really of the world, has seen this pattern over and over. Conquerors and adventurers, foreign princes and stranger kings, appear from somewhere far away and take control of a large and well-trained population.
I read about this in David Wengrow and David Graeber’s Dawn of Everything. The two D’s say the key is that a population has been well-trained and disciplined to obey rule. Who rules doesn’t matter very much at all.
You might be starting to feel a little uncomfortable, and worry that I’m about to preach anarchy, or talk about political revolution.
Quite the opposite. I’m preaching monarchy, and talking about long-term business stability.
Via your list. Specifically, via growing your list with the best prospects, the kind who will buy and read and do what you tell them to do.
I listened to a Dan Kennedy seminar yesterday. Dan said how his best customers were always the martial arts guys — because they had been trained and selected over years to be disciplined.
I remember when pick-up coach RSD Tyler did a list swap with the dreamy fitness coach Eliott Hulse. Eliott said how the buyers he got from the RSD list were fantastic customers, because Tyler’s whole message was self-improvement and taking responsibility and putting in the work.
I’ve even experienced this same phenomenon myself. Back in 2021, I did a list swap with Daniel Throssell. I couldn’t believe how many sales I got from new subscribers who came from Daniel’s list. And that’s with a hidden sales page I had at the time, and without pitching anything myself. It was simply because Daniel has trained and prepared his audience so well.
So there you go. If you want the best leads and future customers, do it the royal way.
Find a market — or an audience — that’s already been disciplined.
It sure beats the hard work of taking an unruly mass, devising new laws, and trying to beat those laws in over the course of generations.
Ok, so much for monarchy.
Now, let’s talk old-time religion. Specifically, my 10 Commandments book. To find out more about that, or maybe even to spend $5 and get some valuable discipline in return, go here: