Nick Bandy

Daily Emails 101

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Over the past few weeks, I have been spending a lot of time talking to Nick “The Knife” Bandy, and trying to persuade him to create a course that I want to buy and maybe even sell.

The background is that Nick has an email list, which he has been growing for the past year with a low-stress ad funnel to a low-ticket product that runs at a VERY slight profit, indefinitely.

In more specific numbers:

Nick’s low-stress ad funnel gets him about 100 new buyers on his list every month. And for every $1k Nick puts into this funnel, he gets $1.2k out before he’s even sent an email. He only checks in on it every few months.

Every time Nick mentions this ad funnel and this way of growing his list, my stomach growls and I start to salivate a little.

I’ve been trying to get him to create a course about this, because frankly I myself would love to have a similar funnel and would love to grow my list, with buyers, on autopilot, at profit. Come on!

The trouble is, Nick is kinda busy.

He’s got his regular $12k/month CMO retainer (part time, come on!)…

… he’s got partner revshare deals he has been kicking off…

… and because he has created one successful low-stress ad funnel, he has now decided to create a second.

I will keep pushing Nick, and maybe if I succeed, and he creates his course, I can make it available to you too.

Meanwhile, all I can do is daydream.

Today I was in the shower — no joke, and no direct response hyperbole — and I found myself thinking how I could create a low-ticket something called Daily Emails 101.

Daily Emails 101 would walk those who have or want to have an online business through the first 101 days of writing and making sales with a daily email newsletter.

Daily Emails 101 would be the most wonderful, exciting, and nichiest guide to this niche topic, and I’d make sure it inspires as well as informs.

Is this something you would want?

I mean, if I were to create Daily Emails 101, and if I were to promise to get you a deal on it that nobody else will get, not outside of this email, would you put down, say, $5 today to have the option to buy Daily Emails 101?

Hit reply and let me know.

If you say yes, and you’re serious enough to put down $5, maybe I’ll create it… maybe I will sell it to you for an unimaginably sexy price when it’s done… and maybe, when Nick does create his “low-stress ad funnel that grows your list at a profit” course, I will be ready to unleash it on the world, a few copies at a time (I’ll even put your name inside of it to say thanks).

Follow up about yesterday’s follow up

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Yesterday, I sent an email telling readers to:

1. Find out who their highest-LTV customer is

2. Reach out to that customer and simply catch up

A couple hours after that email went out, I got a message from a long-time reader who runs a paid newsletter, which she sells via a $2k yearly subscription. The reader wrote:

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What a great idea, John!

I sorted my Google spreadsheet and found 11 current subscribers stood out as paying in the 5 figs, some of whom surprised me.

Sent them each a nice note since no one in [industry] answers the phone, while they do respond to emails.

Every one of them responded within an hour. Several good convos came out of this.

Also reached out to 6 expired subs worth over 5 figs.

One is in between jobs and will sub once they land somewhere.

Two have retired and miss the blog dearly.

One is waiting for the new 2026 budget to open.

One just re-upped their subscription and thanked me for the reminder.

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That’s-a what I’m a-talking about!

Particularly impressive I thought was the last line, about somebody who had lapsed as a customer, and who ended up making a $2k purchase after being hit with a little reconnect message.

This morning, I took this to heart and created a spreadsheet which I titled “Follow Up Systems.” It’s a more structured way to follow up with people than simply counting on a kind guardian angel to remind me to do it. My spreadsheet has following columns:

* who

* when (eg. email, Skool)

* where

* about what

* next followup date

* next followup content

I noticed that creating this spreadsheet already took a lot of anxiety around the topic of followup out of my head.

Today, I found myself following up with people just so I could fill in the spreadsheet.

Tomorrow, I figure I will add any conversations in there that have stalled in the meantime.

And then in the days that come, I will sort this spreadsheet by the “next followup date” column, and follow up with people I said I should follow up with then.

Maybe it’s worth creating a spreadsheet like this for yourself right now, if you’re looking for clients, referrals, JV partners…

… except, that’s just the structure, the scaffolding.

What about the content? The stuff you actually send to people?

I figure you have a few options:

1. You can wing it each time.

2. You can craft your own system based on what worked and didn’t work for you.

3. Or you can take somebody else’s system that works.

The Notorious Nick Bandy has a system that works, called Ghostbuster Sequence.

It’s a series of 5 mostly templatized/somewhat adaptable followup messages you can send to clients, referrals, JV partners to get them to say yes or no.

Either a yes or a no is ok. What’s not ok is not following up at all or sending one message and treating silence as a reply, and letting it eat away at your little entrepreneur heart.

Btw, when I say Nick’s system works, here’s a recent story he shared about it:

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Last year I set my eyes on an A+ potential partner, he tried ghosting me. I even wrote about him on the sales page for The Ghostbuster Sequence.

I busted the ever-loving ectoplasm out of that ghost…

Totally flipped the script…

Got HIM chasing ME.

But I got busy…went to Singapore…hibernated for a month, chillin’ with my wife and toddler.

I’m a busy and very important guy.

🦥

He kept following up…over and over again.

And today? Just sent over his entire customer and lead database.

The LIFEBLOOD of his business.

THIRTY THOUSAND CUSTOMERS.

30k!

Do you know how hard I’m rubbing my hands together right now? With an average deal size of $20k and up?

To me. Some random guy. I’m dressed like a K-Drama fanboy in my profile picture. You should not trust this dude with your business. But he did.

Why? Because I’m the best copywriter in America?

No.

Because I read this 9-page, poorly formatted PDF and I know that NO isn’t NO.

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That 9-page PDF Nick read?

It’s Nick’s Ghostbuster Sequence, which he himself rereads and applies.

The Ghostbuster Sequence will set you back a mighty $54. But it could legit be worth tens of thousands or hundreds of thousands of dollars to you if you only put it to use.

If you wanna get it, and better yet, want to start using it today, in just five minutes from now:

https://bejakovic.com/ghostbuster

Will the advertorial opportunity get saturated?

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Yesterday, I started promoting 1-Person Advertorial Agency, which I claim is the hottest opportunity for copywriters in 2026.

Today, I made some sales. I also got some questions. Here’s a layup:

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My furry little mittens are intrigued, enough to make me interested in creating a lucrative side hustle so I don’t have to rely on overtime from work to pad my pay packet. I am not working in the business or copywriting space but if this works for beginners then I think it would work for me. My question though, is do you think this would get saturated given places aren’t capped?

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“Will it get saturated” is a natural question to ask with any “hot” business opportunity, even a niche one like this.

The glib answer is to do some back of napkin math:

There are an estimated 280 million ecommerce businesses worldwide. Even if only 1% are a good fit for this (it’s likely more), and if a staggering 1,000 people end up buying and applying this program (probably way less), there will still be 280 clients to go around for everybody who gets in on this opportunity.

That’s all probably true and even an underestimate. But who was ever persuaded by numbers? For sure not me.

So lemme tell you a better way to look at this situation, meaning my way to look at this situation.

The real opportunity here is not to get dozens or hundreds of clients, and to keep hunting after more and more clients.

The real opportunity here is that advertorials that increase front-end conversions are a way to get your foot in the door with two or three really good long-term partners, who are able and willing to pay you hundreds of thousands or even millions of dollars over the long-term.

I speak to this from experience. Five+ years ago, I was actually writing lotsa advertorials for ecommerce clients.

The results were just like the sales page for 1-Person Advertorial Agency claims:

Dramatic boosts in conversion rates and ability to scale on cold traffic. A lot of demand.

All in all, it was fine work, and well paid, even though it took me 4-5 days to do what can now be done in 45 minutes.

But even at the nice rate I was getting paid per advertorial, the vast majority of the money I made with those clients, and in fact the vast majority of the money I’ve ever made from copywriting — I’m guessing over 90% — came via commission-only emails I wrote to the buyers’ lists of those clients.

You don’t have to write emails if you don’t want to.

My point is simply, once again, to get yourself into a place where “saturation” becomes completely irrelevant to you, because you have formed a tight and codependent bond with a few clients. Once you’re making them and yourself a lot of money, you really don’t care what everybody else might be doing because your clients/partners would never think to go somewhere else.

To help you get there, I have decided to add in a few bonuses to the already overflowing cup of value that’s included inside 1-Person Advertorial Agency. Specifically:

#1. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting.

Inside Copy Zone, I put the section on Client Management before Client Acquisition. As I explain in there:

“It might seem like we’re jumping ahead. But in my copywriting career so far, the biggest mistakes I’ve made and the biggest opportunities I’ve squandered were not due to being ignorant of some secret technique for client acquisition. Instead, they were due to choosing the wrong clients.”

#2. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply.

#3. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients. As Nick says on the sales page for Ghostbuster:

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I’ve been ghosted after:

* The client replies

* I reveal my rates

* The client sends a job offer

* The client funds the first milestone

* And even AFTER getting paid and receiving a review from the client!

And it really doesn’t matter how good of a salesperson you are, or how amazing your first message was. People. Just. Ghost. It happens to everybody. But it doesn’t have to KEEP happening.

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… and while Ghostbuster can certainly help you turn interested but ghosty prospects into actual clients, it’s even more valuable in that last case, where you’ve already done some work for a client, it went great, and then they ghost you for reasons of their own (it happens).

That’s all if you get 1-Person Advertorial Agency.

Like I said, there’s a sales page for that offer, but rather than send you there, I’ll send you to an email-style advertorial, a piece of sales copy masquerading as content, which I wrote about this offer yesterday, and which will allow you to get a good idea if this offer is for you or not:

https://bejakovic.com/announcing-son-of-sams-1-person-advertorial-agency/

Am I ditching daily emails in favor of communities?

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Yesterday, I sent out an email about how my bank cancelled my debit card while they ship me a new one. I also dramatically stated I’ve been living on 200 euro in cash until my new card arrives.

In reply to that email, I got an offer from long-time reader, fellow Barcelona resident, and occasional coffee buddy named Matthias (not sure he wants me to share his last name). Matthias wrote:

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Hey John, just read your mail. Similar happened to me last month. If you need some cash, let me know, then I can meet you for a quick coffee or sth.

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Also yesterday, at the end of my email, which was really about how my Amazon book sales have cratered after I stopped paying for ads a few days ago due to the cancelled debit card — and dropped from 19 a day (last day of advertising) to just 2 a day (a couple days ago) — I asked readers to buy my book on Amazon, either because they are curious about it or because they want to help me goose sales until can get ads running again.

I have been promoting this book since May. I have written dozens of emails driving readers to the Amazon page for it.

Most of my best and most dedicated readers and customers have already bought this book.

And yet, I still made 11 new sales yesterday, and from what I can tell, all or close to all of those came via my email.

I’m telling you this because lately I’ve been talking a lot about the Skool community I’m running, and in particular the auction I ran last week inside that community.

(Maybe you heard? The winning bid in that auction was $31k. In case you haven’t heard, don’t worry, because it’s a fact I will be repeating several hundred more times before 2025 runs to a close.)

About that community and auction:

After the auction completed last week (with a $31k winning bid, just in case you forgot), I got lots of feedback and impressions from people who witnessed what went down.

One such bit of feedback came from Howard Shaw. Howard’s a Partner at Chester Toys, a UK toy wholesaler that’s been in business for 60 years. Howard also happens to read these emails, and he wrote:

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I think what showed during the whole auction was the affinity with your group – which I guess in no small part is down to people ‘knowing you’ from being on your list.

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Howard’s absolutely right.

Communities are great, and it’s been fun to build up something new.

But the fact is, my community wouldn’t exist had it not been for this email newsletter.

Not only in terms of members who form the core of the community, and who joined via these emails… but also in terms of engagement by those folks, which is there in large part because of the relationship that these emails have built up.

Fortunately, I don’t have to choose between having a community and an email list. It’s easy and profitable and fun to have both.

But if the direct marketing gods forced me to choose only one, then for all the reasons I’ve listed above, and for many other reasons besides, I’d choose an email list, and I’d MAIL IT DAILY.

Now, if you want some help with MAILING A LIST DAILY, and sticking with it for the long term, I’ve got just the thing to help you.

It’s my Daily Email Habit service. Speaking of:

Earlier this week, I got on a call with the winner of the auction I ran last week, Nick Bandy. (Nick’s winning bid, for the third and final time, at least in this email, was $31k.)

I grilled Nick about his current job (fractional CMO with a $12k/mo retainer), his life history, his list (about 800 people, all added since this spring) the offers he’s making the people on his list via daily emails, and then some.

At the end of our call, which lasted about two hours in total, Nick said about Daily Email Habit, which he wants to promote to his own list as well:

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That’s why I said Daily Email Habit so enthusiastically. I literally wouldn’t have started any of this if I didn’t buy that. I enthusiastically endorse this. It’s one of the best things I ever spent money on.

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If you wanna find out more about Daily Email Habit, or get going with this enthusiastically endorsed service today, so you can build up your own stock of human relationships with folks who support and drive on everything else you want to do online or offline:

https://bejakovic.com/deh

How to stay off Reddit and improve your productivity

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In short, sign up to my Daily Email Habit service. Explanation plus proof:

I put in a funny image or meme at the top of each DEH email, to make it fun to keep opening up these emails day after day, and to put you in the right frame of mind to write your own daily email.

At least that was my reasoning for putting the funny image or meme in each DEH email. But apparently there are other benefits too. From email marketer Logan Hobson, who subscribes to Daily Email Habit:

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I find the daily meme an extra benefit to DEH. I started noticing that I recognized some of your images from reddit, and I wanted your images feel fresh, so I stopped browsing reddit as much and have improved my productivity, knowing I will receive a high-quality curated meme each day in your email without having to endlessly scroll to find one in the wild.

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Of course, the goal of Daily Email Habit goes beyond just improving your productivity and keeping you off Reddit. The real goal is to get you writing your own daily emails consistently, both so you make sales today, and so you build up a relationship with your audience, so they open and read your email tomorrow.

And about that, here’s marketing strategist Nick Bandy, who also subscribes to Daily Email Habit, and who has been emailing his list of buyers daily:

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DEH is the biggest ROI I’ve ever gotten on any course or product I’ve ever purchased. It’s incalculable.

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I have a bunch more testimonials from subscribers who praise Daily Email Habit. I also give away a sample 0th Daily Email Habit email, so you get a sense of what it looks like and what you’d be signing up for, including the funny image/meme up top. For all that:

https://bejakovic.com/deh

Zero-resistance daily emails for your own business

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Last week, I got a message from Nick Bandy, who used to be the lead copywriter at an ad agency named Klicker, and who has since last year worked as a freelance marketing strategist. Nick wrote:

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I’ve known for months that I NEED to start sending emails daily, or at least very frequently. Heard it more times than I can count from Ben Settle, Daniel Throssell, and every other email marketer.

I know HOW to write daily emails. I write the same style of emails for my clients. Yet every time I think about writing them for my business?

Meh. Next month.

I don’t even remember how I found your product (probably stumbled on your site after seeing your name mentioned by Daniel Throssell), but I’m really glad I did.

Literally within 5 minutes of getting your first “prompt” in my inbox, I was cranking out my first email. Zero resistance. It flowed freely from my fingertips like Manekin Pis spraying proudly in the wind.

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Maybe you’re in a similar situation to Nick. Maybe you know HOW to write daily emails… you’ve done it for clients… you’re sure you need to do it for yourself… and yet maybe it’s still not happening?

If so, I figure you have some options.

Option one is to let more time pass. Maybe something will eventually change.

Another option is to try out my Daily Email Habit service, the way Nick did.

A month’s subscription is a whopping $30, effectively $1 per daily prompt puzzle.

It might be just the thing you need to start writing daily emails for yourself, with zero resistance.

Time is passing either way. if you’d like to saddle up on the daily email horse, before tomorrow sneaks up on you:

https://bejakovic.com/deh