Hello. My name is John Bejakovic. I was born in Croatia, but I grew up in the US. Since 2015, I’ve been working as a direct response copywriter for a bunch of clients, including many 7- and 8-figure businesses.
These days I mostly work on growing my own newsletter in the health space. I also write these daily emails about copywriting, marketing, and influence. Sometimes, I consult and coach people on things I know about, such as email marketing and copywriting.
And if you’re wondering why I’m telling you all this…
A few days ago, I signed up to a copywriter’s newsletter. The guy’s name is Louis Grenier. I’m not sure how I found him or how I opted in to his list. He sends daily emails, much like this one you’re reading. Except day after day, this guy starts off his emails with “Bonjour bonjour.”
“What a pretentious prick,” I thought to myself.
Yesterday, Louis sent out an email with the subject line, “A cheatcode for non-native speakers.”
“This oughta be good,” I said to myself, and I opened it.
I skimmed the email. Something about how Louis started a podcast, about how he felt insecure at first because of his American accent when speaking French, but how he realized it was actually a competitive advantage.
Huh? There was a kind of fog in my head. Why is this American guy hosting a podcast in French? And what kind of competitive advantage does an American accent in French possibly give you?
I reread the email from the beginning, a little more carefully now.
It only then started to dawn on me that Louis Grenier, though he writes perfectly in English, and though he has a name that could certainly belong to an American, is actually French. “Bonjour bonjour” isn’t the move of a pretentious prick. Rather, it’s a bit of cute personal positioning.
Point being, you have to constantly repeat yourself.
People aren’t paying 100% attention. You’re not the only one in their inbox. They skim. They forget. Plus new people get on your list, and maybe they missed the fact you’re French or Croatian or Pomeranian or whatever.
So you gotta repeat yourself, the core stuff, simply and clearly, over and over. You need to constantly remind people. And you need to constantly introduce yourself to people who just found you.
And now let me repeat the core message of my emails, at least the tail end:
There is something you can do each day to become better as a marketer or copywriter, which I call the Most Valuable Email trick.
I applied this Most Valuable Email trick once at the end of January, and I got a completely unnecessary and unexpected windfall of about $2,900 in sales, with zero work.
I applied it another time and started a buying frenzy even though I had nothing to sell.
I applied it a third time, and got a nice email in response from Joe Schriefer, the former copy chief at Agora Financial.
But even if none of those external valuable things happen, the Most Valuable Email trick is still most valuable, because it makes me a tiny bit better each time I apply it.
And it can do the same for you. If you’d like to start applying this trick today, here’s where you can discover it: