Kim Walsh Phillips

The aggressive other meaning of “money loves speed”

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“There is absolutely nothing you can ever do or say that is MORE attractive than escalating quickly. Not teasing her, telling stories or having lots of social proof. Nothing comes close. Fast escalation beats them all.”
— 60 Years of Challenge

Marketing legend Dan Kennedy has a famous saying that “money loves speed.”

For the longest time, I thought that meant working faster, producing more content and offers, and getting paid more. It definitely makes sense given that Dan himself was (probably) the world’s highest paid copywriter for a time. His secret? He wrote faster and more than anybody else.

But maybe that’s not all there is to this saying.

Maybe it’s about making more money through fast product fulfillment and customers service… or through the promise of speedy results or relief from pain… or even through concentration-enhancing drugs like Ritalin.

Well, maybe those are a bit far-fetched.

​​But here’s something that’s almost certainly true. I didn’t think of it myself, but I managed to catch it when two successful marketers (Rich Schefren and Kim Walsh Phillips) mentioned it during a recent interview.

What they said was that ascending customers quickly means you will make more money.

And if you don’t know what I mean by ascending, it is standard direct response stuff: you first sell somebody a $47 newsletter, then a $197 course, then a $4997 yearly subscription service.

And what Rich and Kim were saying, as an interpretation of Dan’s “money loves speed,” is that the faster you do this — all in the same sitting is just great — the more money you will make.

Fast ascension. Not waiting weeks, months, or years to push your customers to the next level of commitment with you.

Which is pretty much the same thing you will hear in the pickup niche, where they talk about “fast escalation” as the end-all technique to attracting women.

Perhaps you find this off-putting. Or too aggressive. Perhaps it’s not for you.

But I think it’s good to at least keep it in the back of your mind. Because money — and women — love speed.

Since you’ve read this far, let’s try some fast ascension:

I write a daily email newsletter about marketing and copywriting. It’s not for everybody. But maybe you will like it. If you’d like to sign up, click here.

The one weird trick to making easy sales

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Today I listened to an interview with a marketing dynamo called Kim Walsh Phillips. I’d never even heard of her before today, but I was very impressed.

The long of it is, Kim ran a kind of virtual event, which she peopled by running ads to cold Facebook traffic. The result was revenues of $250k on $6k ad spend — a 40x return.

I won’t go through the details of how Kim did this. For one thing, it’s available inside this month’s Steal Our Winners, and is worth your $4. For another, the whole system was so complex that I’m sure I’d miss 90% of the important stuff.

Which brings me to something Kim said during this interview. She said people will often ask her some version of, “What was the one thing that made the most impact?”

To which she answers, “There were 17.”

The fact is, the human brain loves simplicity, and it loves extremes. When I write copy, I always have to catch myself and beat this fact into my own head.

Because people don’t want systems, nuanced answers, or anything that smacks of work. They want tactics, opportunities, and the “one weird trick.”

Maybe your market is more grown up than this. But you’d be surprised.

​​It takes time and discipline to train your customers and prospects to stop being opportunity seekers… to accept the complex reality behind any kind of success… and to not backslide as soon as you turn your back.

​​But that sounds like work to me. And who the hell wants that?

Here’s something that won’t take any work at all:

I write a daily email newsletter. In other words, you just sit there, and my emails arrive to your inbox, to entertain you and show you new marketing opportunities. And all you have to do is press this magic button.