“There is absolutely nothing you can ever do or say that is MORE attractive than escalating quickly. Not teasing her, telling stories or having lots of social proof. Nothing comes close. Fast escalation beats them all.”
— 60 Years of Challenge
Marketing legend Dan Kennedy has a famous saying that “money loves speed.”
For the longest time, I thought that meant working faster, producing more content and offers, and getting paid more. It definitely makes sense given that Dan himself was (probably) the world’s highest paid copywriter for a time. His secret? He wrote faster and more than anybody else.
But maybe that’s not all there is to this saying.
Maybe it’s about making more money through fast product fulfillment and customers service… or through the promise of speedy results or relief from pain… or even through concentration-enhancing drugs like Ritalin.
Well, maybe those are a bit far-fetched.
But here’s something that’s almost certainly true. I didn’t think of it myself, but I managed to catch it when two successful marketers (Rich Schefren and Kim Walsh Phillips) mentioned it during a recent interview.
What they said was that ascending customers quickly means you will make more money.
And if you don’t know what I mean by ascending, it is standard direct response stuff: you first sell somebody a $47 newsletter, then a $197 course, then a $4997 yearly subscription service.
And what Rich and Kim were saying, as an interpretation of Dan’s “money loves speed,” is that the faster you do this — all in the same sitting is just great — the more money you will make.
Fast ascension. Not waiting weeks, months, or years to push your customers to the next level of commitment with you.
Which is pretty much the same thing you will hear in the pickup niche, where they talk about “fast escalation” as the end-all technique to attracting women.
Perhaps you find this off-putting. Or too aggressive. Perhaps it’s not for you.
But I think it’s good to at least keep it in the back of your mind. Because money — and women — love speed.
Since you’ve read this far, let’s try some fast ascension:
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