Kieran Drew

PSA: Lock your laptop

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I’ve just came home from the Drassanes, Barcelona’s 13th-century-Gothic-shipyard-turned-maritime-museum.

I go there to work sometimes instead of sitting at home. The museum cafe attracts idle foreigners with laptops, like me, because it’s huge, old, beautiful, quiet, and free.

Until a few days ago, I was super casual with my stuff when working at the Drassanes. I’d leave my laptop, screen open, no password set, as I went to investigate the bathroom around the corner from the cafe.

I mean, it’s a museum, right? And just a bunch of other digital nomads sitting there, deep in their own worlds. Who’s gonna take my stuff?

Probably nobody.

Probably.

Even so, I’ve recently become paranoid.

My paranoia set in after I read Kieran Drew’s latest email, about the ordeal which followed after Kieran’s laptop and phone were stolen a few weeks ago, in Buenos Aires, where Kieran has been living lately (he is English).

As a result of the theft, Kieran has had his personal accounts hijacked, his money taken from his bank, and his half-finished book, which was only saved locally to his laptop, disappear in smoke.

Plus there was and is just a bunch of stress and fear… plus endless hours on the phone trying to recover what could be recovered… plus, I imagine, a feeling like you’ve been lobotomized, since all the stuff you rely on being there is simply not.

So yeah.

I finally put a password on my laptop. I’ve been keeping an eye on all those shifty nomads who pretend to work around me. And I’ll start being a little more diligent about backing things up, and security in general. In my paranoid state, I’m advising you to do the same.

And now, to the business end of this email:

Kieran, as you might know, is a guy who writes online.

Unlike many others who write online, Kieran makes a lot of money from it, over $1.4 million over the past four years.

Pretty magically, he does it by writing an email only once a week, and only about stuff that interests him (or that befalls him, like the recent theft).

Kieran has now put together a new guide about how to write online, about what you like, and make a living at it, even a very good living.

Spoiler alert:

Kieran’s guide is not filled with the newest and hottest tactical info. If you’ve seen it all before, and if you can only get aroused by the latest gimmick, you won’t find it in Kieran’s guide, or, for that matter, in Kieran’s other content.

What you will find is exactly what Kieran has done and found to work over the years, and the principled 4-step process he now teaches to others whom he has helped to succeed as well. If you’re interested:

https://bejakovic.com/writeonline

Yesterday didn’t work out as I planned

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Yesterday I left Stockholm, Sweden, around 10am, with plans to fly and arrive, after a layover in Belgrade, Serbia, to my home town of Zagreb, Croatia, by about 2:30pm.

Things didn’t work out as I planned.

First, I didn’t make my connecting flight in Belgrade (I blame Nikola Tesla Airport for this).

Second, there were no other flights from Belgrade to Zagreb yesterday, so I decided to take the bus, which left at 4:15pm. The drive is about four hours, but factor in about an hour for the border crossing, and we should be in Zagreb by 10pm?

Again, things didn’t work out as I planned.

I had many adventures last night, including…

– Walking through the corn fields for hours alongside the 3-mile-long border-crossing queue…

– Seeing an old Serbian man on my bus watching two-black-dudes-and-a-blonde hardcore porn on his phone…

– Border police openly asking for a bribe of two beers and 50 euro to allow the bus to skip the line and cut down the wait by an hour and a half…

– Stumbling around an Orthodox cemetery in the dark, in no man’s land, between the Serbian and Croatian border, at the witching hour…

– Driving out of the way to some small village to swap bus drivers, Le Mans style, after our bus driver became too exhausted to drive in his 10th hour behind the wheel…

… but I really can’t go into any of that in tremendous detail. That’s because my bus, which was supposed to arrive around 10pm, ended up arriving at 4:05am, almost 12 hours after it set out.

I dragged my carcass to the nearest hotel and had a lousy and short night of sleep.

Right now, as I write this, I’m exhausted. And in any case, it’s soon time for me to get back on the bus and head for the Croatian coast, so I can meet up with the rest of the numerous and warlike Bejakovic clan in the seaside resort town of Opatija.

So without further ado, let me just get to my offer. It’s my Simple Money Emails course, which I’ve promoted a few times over the past week, and made sales of each time I promoted it.

In one email this week I featured a testimonial I got for SME from online creator Kieran Drew. Yesterday, I got another high-profile testimonial, this one from Maliha Mannan, founder of The Side Blogger, who helps people monetize their skills via blogging and newsletters. Says Maliha:

===

So… since you’re promoting SME, thought I’d share this…

Like Kieran Drew, I too, go through this course… often… haven’t really counted, but often… and yet, I forget stuff. Today, I was re-reading the 12 rules of emails and when I came across #6, I was like… Oookaayyy… I just violated rule #6… inside a promo email no less!

Anyway. Good stuff. One of my more underrated investments of all time.

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For more information on this underrated investment, or if you’d like to help support my daily bus habit:

https://bejakovic.com/sme/

How my work day looks when I’m not ferrying around Stockholm

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My Stockholm trip continues. (I know. A fascinating opening sentence.)

Yesterday, I went to a large park in the middle of town with “the world’s oldest outdoor museum,” which is apparently filled with bears and cows and little houses collected from different parts of Sweden.

I’m saying “apparently” because I showed up too late to make it worthwhile to go inside the outdoor museum. I had to be content to simply walk around the park in the balmy weather and gawk at handsome Swedish people strolling around and looking happy and well adjusted.

I will be in Stockholm for a few more days, ferrying around the many islands and bays that make up this city.

After that, I’m going to my home country of Croatia for a few days to visit family. Then I will finally get back to Barcelona, where I live, so I can get back into my daily routine.

And about that, a reader who goes by “Captain Jack” writes in with a question:

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Hi John.

I’m sure you have addressed this in your previous emails… but what does your day look like?

Your perspective on all things, marketing and non marketing, always seems fresh to me.

And your copywriting and marketing prowess is second to none.

So I wanted to ask.

What does a typical day look like for you apart from writing a daily email?

How much time daily do you spend on sharpening your marketing and persuasion skills and learning new things?

And what you recommend a person do, working a full time job, who wants to level up these skills?

===

I actually don’t think I’ve ever explicitly addressed my daily routine in a previous email. My typical day on the routine schedule, which I repeat seven days a week, looks something like this:

1. Wake up and roll out of bed (usually around 7am-8am)

2. Daily “10 ideas” practice I got from James Altucher, if I can remember to do so, or some journaling, and then a shower (by about 8:30am)

3. Walk down to the beach and back (maybe 9:30am)

3. Write this daily email (ideally by about 10:30am)

4. My routine breakfast, which is literally the same every day, and which I have written about before (done by about 11:30am or so)

5. More work (such as new promos, bonuses, courses, communities, books, software projects, or other schemes I am excited by at the moment)

6.. Gym (get there around 2pm-3pm)

7. Lunch/dinner (around 4:30pm-5pm)

8. Unless I’m really behind on work, leisure time for the rest of the day (maybe go out into the city, or meet some people, or go for a walk, or stay at home and read)

9. Bed around 11pm-12pm

Captain Jack asked what my routine day looks like aside from writing the daily email. But the fact is, the only part of my routine that’s truly routine and non-negotiable, whether traveling or not, even if I’m sick, hungover, or dying, is this daily email I write.

A daily email like this one takes about thirty minutes to an hour a day of actual writing.

It also consumes some of my time and attention throughout the rest of the day.

For example, writing these emails forces me to read more and more broadly than I might otherwise, because my ideas for daily emails start to dry up otherwise.

The good news is, writing these daily emails isn’t just about making occasional sales or keeping readers engaged until the next promo, either. Because I write about marketing ideas and because I look to implement those ideas whenever I can, this daily email sharpens my skills each day.

And so if you are working a full-time job, or even if you’re not, my best recommendation to level up your skills and expertise is to write a daily email about a topic that interests you and that other people find valuable as well. Again, it takes just a half hour to an hour max.

The crazy thing is, if you keep at it, people will eventually want to read even those emails that are entirely have nothing to do with the core topic of your newsletter. Such as, for example, the topic of what your daily routine looks like.

If you want to get going writing daily emails like this one, and profiting from them, then I got a course for that. It’s called Simple Money Emails. Here’s what big-time course creator Kieran Drew said after he went through Simple Money Emails for the fifth (5th!) time:

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John’s strategies aren’t pushy. They won’t teach you how to squeeze every drop of revenue from your audience. But they are simple, and they’re bloody effective (they helped me hit two 6 figure launches during the summer).

I’ve taken his course 5 times in 5 months. It’s an hour read yet every time I come out noticeably better at copy.

The best email writing course I’ve ever taken.

===

If you wanna write daily emails and level up your marketing and persuasion skills:

https://bejakovic.com/sme/

How cool are you?

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If you’ve ever wondered if you’re cool, I mean really cool, you don’t have to wonder any longer. You can now know with absolute certainty, thanks to a group of scientists who have conclusively studied, analyzed, and answered this question, from here to eternity.

Based on a worldwide study of 600 people, published a few weeks ago, the scientists say coolness breaks down into the following six characteristics:

1. Extroverted

2. Hedonistic

3. Powerful

4. Adventurous

5. Open

6. Autonomous

So you just gotta look at yourself honestly, decide how you measure up on each of these traits, add up the scores, and ta-da!

I did this exercise myself. And if you’re curious about how cool I am, I’ll tell you:

I’m as extraverted as a late-stage Howard Hughes… as hedonistic as Greta Thunberg… as powerful as Steven Seagal… as adventurous as Fred Rogers… and as open as Winston Churchill.

In other words, on the first five measures of coolness, I score a cool, hard ZERO.

All that’s left to me is trait six, autonomous.

I do pretty well there.

I live where I want, I do what I want, when I want and with who I want. I have enough money to satisfy my appetites and then some, without a boss to answer to, a constituency to appease, or a strict to fulfill.

If I want to change where I am or what I do or how much time I spend doing it, I can — I have done so in the past and I might do it again.

No man is an island, entire of itself, but I am autonomous enough to score myself as a 10 on the autonomy scale, giving me a solid 16.6% overall coolness rating.

The thing is, 16.6% is as good as 100%, at least when it comes to having a personal brand online.

In fact, once upon a time, I wrote a daily email with the hidden goal of communicating how I value autonomy over all kinds of other goods. I got a shocking number of “that’s right!” replies from long-term readers and customers, or people who have since become such.

I wrote that very deliberate email after hearing Dan Kennedy say how autonomy is the core appeal that underlies his popularity and standing and authority as a marketing guru.

That might be a valuable something to consider if you are trying to sell people stuff online.

And on that note, as I wrote yesterday, if that’s a world you’re looking to get into, then Kieran Drew is launching a new offer, called Productize Your Knowledge.

The end result of Productize Your Knowledge is you take what you already know or are already doing for clients as service work, and package a part of that into a product that sells, just for you, without making more demands on your time or lifeblood.

Like I wrote yesterday, Kieran’s Productize Your Knowledge is not a collection of “secrets” on how to create a course.

Instead, it’s both a process to help you go from where you are now to having a info product that actually sells and makes money.

It’s process that Kieran himself has followed, and also a process 7 private clients each paid Kieran $2,997 to help them implement, earlier this year.

Kieran lays out the process on the sales page below. And while you can read the sales page and then follow the process and try to do all this yourself, it’s worth considering paying Kieran for Productize Your Knowledge now. Three reasons why:

1. The launch price of $297, which will go up to $497 after the launch

2. The “Product Summer Bootcamp” community — basically an 8-week implementation and support group kicking off after the launch, with Kieran leading, giving feedback, and possibly cracking the whip (though don’t hold me to that last one)

3. Two free bonuses which I am adding in:

BEJAKO BONUS #1: 3rd conversion (last sold for $197)

Kieran’s Productize Your Knowledge guides you how to making a great info products people wanna buy. But the fact is, you can sell great info, and have people excited to pay you for it, and yet won’t consume it and won’t implement it.

3rd conversion shows you how to take care of that next step, and dramatically incraeses the odds people consume and implement the info you sell.

Not only does this make it more likely that one-time buyers buy the next thing from you and turn into long-time customers, but it makes it so you feel good continuing to sell info products instead of wanting to hang yourself (ask me how I know).

BEJAKO BONUS #2: Most Valuable Postcard #1: Nota Rapida (last sold for $100)

… all about the most important number to focus on in your business, whether you sell info products or services.

The fact is, I never cottoned on to this until I started selling info products. And out of the many mistakes I made while working as freelance copywriter, not focusing on this number is the only one I truly regret.

Whether you’re planning to completely shift to selling products or you want to sell a mix of products and services, I belive the info in this Most Valuable Postcard will keep you happy, wealthy, and wise.

These two bonuses I’m offering add up get a real-world value of $297, which is what Kieran’s PYK sells for during the launch.

If you want to get PYK but you already have both my 3rd Conversion and MVP #1:

Then write me and I will give you something of equivalent or greater value as a bonus.

Kieran’s launch, including the special launch price and the Product Summer Bootcamp, runs until next week.

However, if you want to also get the free bonuses I am offering, there’s a tighter deadline, tomorrow, Sunday July 6, at 12 midnight PST.

The sales page for Kieran’s offer is below.

If you have knowledge or expertise… if you’ve been thinking about turning that into products you can sell… if you want Kieran’s guidance and even personal feedback on what you’re doing so can get this product done in the next eight weeks instead of the next eight months or the next eight years… then take a look at Kieran’s page below, and decide if Productize Your Knowledge is for you.

If you do decide to join, forward me your receipt. I will then get you hooked up with 3rd Conversion or Most Valuable Postcard #1 — or if you already have those, with something of equivalent or greater value.

Here’s the sales page:

https://bejakovic.com/pyk

Announcing: Productize Your Knowledge

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Starting today, I am promoting Kieran Drew’s new offer, Productize Your Knowledge.

The end result of Productize Your Knowledge is you take what you already know or are already doing for clients as service work, and package a part of that into a product that sells.

Like I wrote yesterday, Kieran’s Productize Your Knowledge is not a collection of “secrets” on how to create a course.

Instead, it’s both a process to help you go from where you are now to having a info product that actually sells and makes money.

It’s process that Kieran himself has followed, and also a process 7 private clients each paid Kieran $2,997 to help them implement, earlier this year.

Kieran lays out the process on the sales page below. And while you can read the sales page and then follow the process and try to do all this yourself, it’s worth considering paying Kieran for Productize Your Knowledge now. Three reasons why:

1. The launch price of $297, which will go up to $497 after the launch

2. The “Product Summer Bootcamp” community — basically an 8-week implementation and support group, with Kieran leading, giving feedback, and possibly cracking the whip (though don’t hold me to that last one)

3. Two free bonuses which I am adding in:

BEJAKO BONUS #1: 3rd conversion (last sold for $197)

Kieran’s Productize Your Knowledge guides you how to making a great info products people wanna buy. But the fact is, you can sell great info, and have people excited to pay you for it, and yet won’t consume it and won’t implement it.

3rd conversion shows you how to take care of that next step, and dramatically incraeses the odds people consume and implement the info you sell.

Not only does this make it more likely that one-time buyers buy the next thing from you and turn into long-time customers, but it makes it so you feel good continuing to sell info products instead of wanting to hang yourself (ask me how I know).

BEJAKO BONUS #2: Most Valuable Postcard #1: Nota Rapida (last sold for $100)

… all about the most important number to focus on in your business, whether you sell info products or services.

The fact is, I never cottoned on to this until I started selling info products. And out of the many mistakes I made while working as freelance copywriter, not focusing on this number is the only one I truly regret.

Whether you’re planning to completely shift to selling products or you want to sell a mix of products and services, I belive the info in this Most Valuable Postcard will keep you happy, wealthy, and wise.

These two bonuses I’m offering add up get a real-world value of $297, which is what Kieran’s PYK sells for during the launch.

If you want to get PYK but you already have both my 3rd Conversion and MVP #1, then write me and I will give you something of equivalent or greater value as a bonus.

Kieran’s launch, including the special launch price and the Product Summer Bootcamp, runs until next week.

However, if you want to also get the free bonuses I am offering, there’s a tighter deadline, this Sunday at 12 midnight PST.

The sales page for Kieran’s offer is below.

If you have knowledge or expertise, if you’ve been thinking about turning that into products you can sell, if you want Kieran’s guidance and even personal feedback on what you’re doing so can get this product done in the next eight weeks instead of the next eight months or the next eight years, then take a look at Kieran’s page below, decide if Productize Your Knowledge is for you.

If you do decide to join, forward me your receipt. I will then get you hooked up with 3rd Conversion or Most Valuable Postcard #1 — or if you already have those, with something of equivalent or greater value.

Here’s the sales page:

https://bejakovic.com/pyk

How to save time “productizing your knowledge”

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Last week, I got a text message from Kieran Drew, who has a big newsletter and an even bigger audience in the creator space.

Kieran wrote to say he will be stopping by Barcelona in a couple weeks’ time, so let’s meet up.

Yes definitely, I said. I kept reading.

Also, the message went on, Kieran will be launching a product soon about “productizing your knowledge.” Maybe I’d be interested in promoting it as an affiliate?

“Oh God no please,” I thought. “Not a course of ‘secrets’ about how to build a course.”

Here’s my problem:

There’s no doubt you can make money with a course. I’ve done it. Kieran’s done it even more than I have. So have thousands of other people.

But to make a course and then actually make money with it takes time and effort that dwarf anything you might pay for the “how to” info itself. This is why a course on how to build a course is an investment that’s particularly unlikely to pay off for the vast majority of people.

Now here’s a spoiler:

I have since agreed to promote Kieran’s “productize your knowledge” offer. I did it because I’m greedy and unscrup—

No.

I did it because, out of politeness, I asked Kieran to send me his sales page. “I’ll take a look,” I said. “I’ll let you know if it’s something I could do a good job promoting.”

Kieran sent me his sales page. And since I’m as literal-minded as a three-year-old and I feel compelled to do things I said I will do, I took a look, even though I was sure this was not something I was going to promote.

Here’s three things that flipped me:

#1. There’s a legit mechanism

Right at the top of Kieran’s sales page, I found out this is not primarily a bunch of “secrets” about how to make a course, but a genuine mechanism about how to make an info product that sells.

The thing is, rather than teasing you about this mechanism so you have to buy to find out, Kieran actually lays it out on the sales page. That might not be good for sales, but it’s a positive in my book.

#2. Who it’s for

Before turning this process into an info product (hint), Kieran took on 7 private clients, each of whom paid $2,997. Kieran helped these clients implement this process themselves.

I took a look at who signed up for that, and it was people who had legit knowledge to share — athletic performance, personal finance, injury specialists.

This gave me a bit of an aha moment.

I realized that, while I’m not happy to promote an offer on “productizing your knowledge” to the vast majority of people, there is a segment of people who actually have expertise and knowledge.

Some of those people are looking to go the next step from their current service or one-on-one work, and Kieran’s process can be genuinely valuable and helpful for them.

#3. This is not primarily a course, at least not during this launch

During this launch, Kieran’s offer is really an implementation group, a cohort with feedback and accountability along with how-to info. That’s because Kieran’s running “Product Summer Bootcamp,” an 8-week private community, as part of this launch.

Speaking of:

Kieran is launching his offer tomorrow.

Again, the process he is teaching inside is outlined on the sales page.

You can read the sales page when it goes live, take the process for yourself, and run with it.

It will take weeks or more likely months to implement — that’s inevitable.

If you decide to pay Kieran $297 to get the tools, tips, direct guidance, accountability, and support to shave off weeks or maybe months off that time, you will be able to do so tomorrow.

I will also have a couple of congruent bonuses, not to entice you to buy if this isn’t right for you, but to make it more likely you have a successful long-term business, selling your products or a mix of your products and services. But more on all that tomorrow.

Announcing: 1% Writer

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Today I’d like to clue you in on a new offer called 1% Writer.

It’s not my offer.

I’m not even an affiliate.

It’s Kieran Drew’s new offer to go along with his upcoming birthday.

I asked Kieran recently if he’d be one of the people to read my new 10 Commandments book and give me feedback. He turned me down because he was busy putting this new course together.

But Kieran made me a deal, which was that he’d promote my new 10 Commandments book to his audience when I do publish it.

In turn, I said I’d gladly promote his 1% Writer to my audience.

The thing is, I haven’t seen, read, or profited from 1% Writer myself. (It’s a live cohort course, delivered by email, which will kick off next week, May 8.)

I’m still happy to promote 1% Writer to you, for the following two reasons:

Reason #1 is Kieran himself.

In case you don’t know the guy, he has a huge audience (something like 250,000 people across various platforms), and he’s made a huge amount of money in a few years’ time by selling stuff to that audience (north of $1.2 million).

Kieran’s done it all with nothing but his little typing fingers.

Clearly, he knows a thing, two, or maybe even three about how to succeed online by just writing.

What’s more, he’s directly coached a bunch of other people who have gone from zero to hero in that space, so he knows how to pass his knowledge on to others.

I’ll also say I read Kieran’s newsletter myself, when I’ve largely started to ignore most of the other people I used to follow online.

Add it all up and the sum is that I know, respect, and endorse Kieran for what he does in general.

Reason #2 I’m happy to promote 1% Writer is that it costs a whopping $33, or $1 a day. (The course lasts for 33 days, since Kieran is turning 33, and apparently there’s a mathematical connection between the two facts.)

What do you get for $33?

Says Kieran, this course has his best advice, compressed down into 33 lessons, about how to grow your audience, build authority, and turn your ideas into income.

He also says it’s the highest value-to-dollar ratio product he’s made.

I’ve happily promoted Kieran’s high-ticket courses in the past, and I’ve seen the thought and care and value he’s put into those offers.

If he says 1% Writer is the highest value-to-dollar product he’s made, I believe him. That takes nothing away from his high-ticket offers, but it does make 1% Writer an attractive offer, and one to consider seriously.

Of course, you make the final decision. To help you do that, you can find out the full details about 1% Writer, including that May 7 deadline, on the page below:

​https://1pw.kierandrew.com/

Mandatory vacation day

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This morning at 9am Barcelona time, I concluded the White Tuesday event that promoted my almost 4-year-old Copy Riddles program.

I ended up making 20 sales of Copy Riddles over 6 emails and 36 hours.

I offered a payment plan as a key part of the White Tuesday promo, which means I collected $2,848 so far (one person paid in full) and will be getting another $17,056 over the next 10 months as the payments roll in, for a grand total of $19,940.

In my small, modest world, with my small, modest list, this counts as a good result — $9,970 per day, $3,323 per email, when all the money is in.

This, by the way, is not any kind of “HOT: Work Just 2 days A Month!” bizopp pitch. In fact, it’s the opposite.

I always do a review for myself of a completed promo and list 10 conclusions. I did the same this morning.

My key conclusion was about the reason why this promo was a success, and that’s because of perceived real value.

Copy Riddles sells for $997. The $2k Advertorial Consult I gave away as a free bonus I really got paid $2k for.

Except, for either of those to really matter, to feel real, it took constant work over months and years leading up to this promo. Selling and promoting Copy Riddles… selling and promoting and delivering my other offers… doing consulting and coaching and client work (back when I still did)… featuring testimonials… talking about case studies… going on podcasts… dripping out my experiences writing advertorials… writing these daily emails, from home, from airports, and at train stations.

A couple days ago, Kieran Drew wrote the following in a review of his own successful promo:

“Sure, courses have little-to-no fulfillment cost. But I now have over 3,000 customers and let me tell you, there is no free lunch. Products are not ‘true’ passive income—especially if you send thank you videos to every customer and reply to every email (I recommend both).”

Not “true passive income” is not a problem for me any more.

Five years ago, I published my 10 Commandments Of A-list Copywriters book. Commandment VI I got from Claude Hopkins, who wrote that love of work can be cultivated, and that for him work and play are interchangeable.

I put that in the book as an interesting and possibly useful idea. At the time, it definitely was not a belief I had managed to adopt. But over the years, maybe because I wrote it down then, it’s gradually taken hold in my head.

Today I work, don’t mind working, and in fact have slowly turned work into a kind of game that I can actually enjoy.

Except even games need a break now and then — body and brain need to rest and recover.

And so I’m taking a mandatory vacation day today. This email is the only thing I will do, besides replying to previous Copy Riddles buyers who asked for the bonuses I offered as part of the White Tuesday promo.

Meanwhile, I can only recommend you read or reread my 10 Commandments book. Looking back over it after 5 years, all the commandments are still supremely valuable. In fact, I only wish I myself would follow them more regularly. Maybe you too can benefit from reading them or being reminded of them? For more info:

https://bejakovic.com/10commandments

The Shoshal Media Redemption

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In my 13+ years of trying to make money online, I have had precisely ZERO success in creating an audience on social media. But I do know somebody who’s had a lot of success with it.

It’s my friend Kieran Drew. Since 2021, Kieran has built up an enviable one-man business on the back of a 250,000-person audience across Twitter and LinkedIn.

A couple days ago, Kieran launched a new product, and in promoting it, he wrote:

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Because I don’t know about you, but I became an entrepreneur for freedom.

I want to spend my days doing what I love because I choose to.

But social media?

It’s a prison in disguise

You have to post every damn day and slave away in the comments. And if you stop, you fade into obscurity within weeks.

You’ve basically made an algorithm your boss.

And the crazy part?

You don’t even own your audience. You rent it. And they can rip away the keys whenever they’d like.

===

Maybe, like Kieran, you’ve had success on social media.

In that case, maybe you can empathize with what he says. Maybe you’ve had your fill of constant posting and replying… and fighting off dwindling reach… and crack-like addiction to notifications.

Or…

Maybe you haven’t yet had success on social media. Maybe you’re hoping to build an audience there, and you are looking up to people like Kieran.

In that case, maybe Kieran’s message above gives you a taste of what’s waiting for you in case you get what you think you want.

But let me pay off the Shoshal Media Redemption subject line.

If social media is a kind of Shawshank Prison for Kieran, with its loss of autonomy and control… then what’s the equivalent of the little fishing village on the Pacific coast of Mexico, where you can live life on your own terms?

Like Kieran says in his new promo, it’s having your own engaged email list.

Sounds great, except… how do you build up an email list if you don’t use social?

I’d like to propose a way that doesn’t involve years of hammering through the thick wall of indifference on LinkedIn… or crawling through a mile-long sewage pipe on Twitter.

That way is to pay, specifically for ads, more specifically for engaged subscribers to grow your email list.

Sure, ads cost money. But wouldn’t you pay money to stay out — or get out — of prison?

If you’re at least open to the idea, I’d like to remind you that I have started a new list. And in the next few days, I’ll start building it up via ads.

If you like, you can join me. You can build up your own list using the same process I will be following, and get my copywriting feedback and marketing input while we work alongside each other.

I can tell you right now that the investment for this offer is $497. If that doesn’t totally deter you, hit reply and tell me so. I can get you the full details of my daring escape plan, and you can decide if you want to join me, or if Shawshank Prison doesn’t sound so bad after all.

Do you have a newsletter or FB group?

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A few days ago, I read how my buddy Kieran Drew bought another newsletter to absorb, like a growing metropolis absorbs a quaint village nearby.

The owner of the other newsletter decided to go pursue some other project. He wasn’t interested in running the newsletter any more.

So Kieran paid him per subscriber who stays on after 2 weeks. They did a kind of handoff, where the new subscribers were introduced to Kieran, and given many chances to unsubscribe, and at that point they were merged into Kieran’s list.

As far as I know, the experiment is still ongoing. It’s not clear yet whether Kieran has already made his money back or whether this buy can be considered a success. (In case you’re interested in hearing how this experiment ends, it’s worth getting on Kieran’s list at kierandrew.com.)

This made me wonder.

Do you have a newsletter, a Facebook group, or a Skool group?

Is it made up of an audience of coaches, business owners, or people interested in making money online?

And, in case this group or newsletter is not something you enjoy running and managing, have you thought of trading in the login username and password to the group, or the Excel export of newsletter contacts, for a neat stack of $100 bills?

If you find yourself a little intrigued or curious right now, write me and let’s talk.

I might be interested in buying what you have.

​​And even if it’s not a fit, I might know other people who might want to buy what you have.

​​Just write me now because — well, why not? It doesn’t cost you or oblige you in any way. And it might take this off your mind sooner rather than later.