“Well I’ve heard there was a secret chord
That David played and it pleased the Lord
But you don’t really care for music, do you?”
– Leonard Cohen, Hallelujah
Gary Halbert once wrote that if you’re in the marketing business, you always have to do two things:
1) Keep the fundamentals in mind
2) Keep an eye out for what’s working right now
Well, right now, one specific health offer seems to be working like crazy. I’m assuming this because I’ve gotten dozens of emails promoting this offer over the past two months.
Many of these emails came from various Agora health brands (the offer in question also seems to come from an Agora brand). Others came from 3rd party newsletters that I suppose are affiliates. And I’ve even seen email drops in Newsmax promoting this offer.
I’m listening to the VSL right now, and two things stick out as possible reasons why this offer is doing so well at the moment.
First, it has a unique “problem mechanism” (that’s a term that I first heard from top-flight copywriter Stefan Georgi). In this case, the problem mechanism is “low vagal tone,” which as the VSL will tell you, will do everything from shriveling your nuts to corroding your cells and even burning out your brain. Do you have a health problem right now? Maybe it’s time to get your vagal tone checked.
But how do you check your vagal tone? Well, the VSL has an answer for you. It’s even got a solution in case you find that your vagal tone is low.
And that’s the second possible reason why this VSL seems to be killing it right now. The “solution mechanism” (your run of the mill, Gene Schwartz mechanism) is not a pill, not a supplement, and not even a newsletter. instead, it’s a special sound, or as the VSL says, a “healing frequency discovered between 85-255 Hz.”
Maybe that’s the secret chord that David played to increase the vagal tone. Anyways, if you’re in the marketing business, and you’d like to see this offer that’s working so well right now, here’s the link: