Frederik Beyer

A recipe for a newsletter that “VERY successful people would pay a lot of money for”

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A few days ago, I wrote an email floating the idea of a paid newsletter of business practices from other industries. Basically, giving subscribers Jay Abraham’s “industry cross-pollination” idea on a silver platter.

I said in that email I will most probably never end up creating such a newsletter. To which I got a message from marketer Frederik Beyer, who wrote:

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Industry cross pollination sounds like something VERY successful people would pay a lot of money for.

Those people don’t have time to sift through articles and such, but they DO have the assets/resources to leverage any cross-pollinating ideas you could come up with.

Are you SURE you don’t want to read whatever suits your fancy and get paid to come up with ideas for wealthy people with networks who can help you leverage your skills even MORE?

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Never say never. I certainly have no plans to do this now.

But a newsletter like this is something I’d like to see and even be happy to pay for, if it gave me new ideas for what I myself can do.

So let me give you the recipe for creating such a newsletter, in the hope that you will create it, that it will be great, ad that I can subscribe:

1. Google [“industry news” + insider].

2. Sign up to all the “[Industry] Insider” newsletters that pop up. There are dozens of them (Manufactured Housing Insider, Linux Insider, Gambling Insider, Fashion Insider).

3. Read or get AI to summarize the business practices standard in different industries, as reported by these newsletters you’ve just signed up for.

4. Pick one business practice from some industry X; expand it with a few examples and a bit of detail/context.

5. Explain how this industry practice from industry X could be relevant to a different end industry Y, the one made up of your subscribers. For personal interest, I would hope this industry Y would be “online information businesses” or something similar. But you can pick whatever end industry you want, and in fact, I imagine you can create a whole bunch of these newsletters for a whole bunch of end industries Y, Y’, Y”…

6. (Optional: pick a few other industry business practices from other industries, along with links to relevant articles online to find out more.)

7. Format all your findings as a weekly or monthly newsletter with a paid subscription. Depending on the end industry you pick, I imagine you can charge a few dozen dollars to a few hundred dollars per subscriber per month.

I had this idea yesterday because I actually subscribe to a couple such “Industry Insider” newsletters. I realized it’s a newsletter format that repeats across industries, and that gives you all the raw materials for the kind of “Industry Outsider” newsletter I was thinking of.

And if you’d like to see the best, most interesting such insider newsletter I personally subscribe to… and find out the high-tech stuff happening in the fitness and wellness industry… and maybe get inspired to create your own publishing empire helping wealthy people with networks:

https://insider.fitt.co/

Potentially harmful testimonial

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This morning, my floating guardian angel, Fred Beyer, wrote me a new message.

Over the years, Fred has repeatedly appeared out of the ether and pointed out harmful glitches and technical muckups in my marketing that were costing me thousands of dollars in lost sales.

But this morning, Fred wasn’t pointing out a technical issue. Instead he sent me a warning about my copy, specifically about a potentially harmful testimonial for my Copy Riddles program. He wrote:

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There’s a testimonial on your sales page that mentions the initial $300 you charged for Copy Riddles.

“Probably the best 300 bucks I’ve ever spent”

I’ve come across this before myself and I’ve always felt kind of cheated when I found out the training was now significantly more expensive.

There’s an inner voice that goes: “Sure it was worth 300, but is it worth 1000?”

Obviously You’re the expert.

I just wanted to share, in case this little testimonial drowned in the hubbub of running your biz.

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Fred raises a good point.

That “best 300 bucks ever” is a kind of anti-anchoring. It goes against the smart marketing practice of pegging your price to a drastically higher sum, and then lopping off zeros to your prospect’s relief and joy.

Perhaps the thing to do would be to take that “300 bucks” testimonial down.

But I never miss an opportunity to flirt with sales prevention. So rather than take that testimonial down, I will actually highlight it. Here’s the full version, which came from Robert Smith, who runs his own CRO agency. Robert wrote:

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I’ve spent close to 150k on copy courses and mentors.

John Bejakovic’s Bullet Copy course is probably the best 300 bucks I’ve ever spent.

One word: “source”. He shows you source material — pre twist — and then re-twists it, so you know how the twist works.

Just send him an email and ask him to enroll you in it.

If, after lesson one, you don’t immediately say, “this is the best 300 bucks I’ve ever spent”, then send an email to rob@robertsmithmedia.com and I’ll send you a refund (then, write your name down in my book of “copywriters I’ll never hire.”)

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Robert went through Copy Riddles back in 2021. And yes, the course has gone up in price since.

I first sold Copy Riddles at a low price and I gradually pushed the price up — this made it psychologically easier to sell something of my own.

In the meantime, my own status has grown, the endorsements for Copy Riddles have poured in, and today I can and do sell this course for $1,000.

But that’s about me me me. What about you you you? How is it possibly fair to you that I’m charging $1,000 for Copy Riddles today, when I charged just $300 for it a couple years ago?

First of all, $1,000 is still a fair price and then some.

If you actually go through this course and apply what it teaches in a real marketing endeavor, then the info inside can be worth tens of thousands, or hundreds of thousands, or millions of dollars to you over your career.

You might think that’s exaggeration. But it’s just the nature of copywriting and marketing. Good selling skills, multiplied over a large enough audience, can create a lot of wealth, and quickly.

Second, a high, achievable, but uncomfortable price actually makes it more likely you will profit from the course.

I don’t believe the old chestnut, “If they pay, they pay attention.” I know many people who pay, and still never do anything with what they paid for.

But I do believe that if you pay a lot of money, and that makes nervous, you will push yourself out of your comfort zone and find ways to justify the uncomfortable price to yourself.

If you ask me for proof, I can give you myself as an example.

Some five years ago, I joined the coaching group of A-list copywriter Dan Ferrari. Over the course of about six months, I paid Dan multiple tens of thousands of dollars for this coaching.

This wasn’t money I could easily spare. In fact, I was eating away my savings, because I was paying Dan more than I was making. Each month, when it was time to make a new multi-thousand payment to Dan, I literally had cold sweat on my forehead and electric shocks down my spine.

I’ve written before about my experiences with this coaching:

Dan gave me valuable and practical marketing and copywriting ideas. But the real value was the price I was paying him. It made me so uncomfortable that I worked much harder to apply the ideas Dan gave me, to hustle and make do, simply because I had to.

Result:

In the month after I was done with Dan’s coaching, the floodgates opened. I started making the kind of money I had never made with copywriting before. Within the first two months at this new level, I had fully paid off the tens of thousands of dollars I had paid to Dan.

So to answer the question that was rumbling in Fred’s mind, and that may be rumbling in yours…

“Sure it was worth 300, but is it worth 1000?”

The answer is, it really depends.

Copy Riddles consists of 20 rounds. Each round covers a key copywriting concept.

If you don’t bother to go through all of the rounds, or if you don’t bother to apply them anywhere where they can possibly make you money, then Copy Riddles won’t be worth $1,000 to you, or any fraction of that.

On the other hand, if you go through each of these 20 rounds earnestly… if you do the daily exercises I give you… and if you apply the lessons in your own business or in your clients’ businesses, there’s no doubt in my mind that it will be worth $1,000 to you, and much, much, much more.

So Robert’s possibly harmful testimonial stays up. In case you’d like to see it in its native environment, or get started with Copy Riddles right now, here’s the link:

https://bejakovic.com/cr/

Copy Riddles is back but don’t buy it

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Last week, I got a nice email notification of a new “Facebook Mention.”

​​Since I almost never log in in to Facebook, the same nice email notification kept coming at me every few days, like a a woodpecker hammering away at an aching tree trunk.

The notification said that email marketer and “profit engineer” Frederik Beyer had mentioned me in a comment. Frederik’s comment read:

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Clyde Bedell (as my loyal subscribers might have realized) is BY FAR my favorite “lost” old-timer.

Bedell’s book and self-study course are both way better than any paid online products I’ve come across.

With the exception of John Bejakovic’s “Copy Riddles” which stands heads and shoulders above the rest. That one’s only for people who are dead serious about ‘gitting gud’ though. Copy Riddles is not for the shiny object people, that’s for sure.

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I don’t know Bedell’s self-study course. I do know my Copy Riddles course, and I appreciate what Frederik has to say about it.

As you might know, I retired Copy Riddles back in April. Since then, I’ve gotten lots of people saying nice things, like Frederik above, entirely without prompting, about how much they value Copy Riddles.

I’ve always been proud of this course. It’s felt bad having it rotting on the shelf.

So back in July, I tried to find a buyer who would take the IP for Copy Riddles off my hands and make it his own. A buncha people were interested, but nobody turned out to be the right fit.

So I’ve decided to bring Copy Riddles back. The only thing I can say is I have changed my mind.

Besides, I don’t think my Frank Sinatra-like move of retiring and unretiring Copy Riddles has hurt anyone. The only people who have possibly been affected are the ones who bought Copy Riddles back in April when I announced I’d be retiring it.

The way I see it, no harm done there. Those folks got access to a new way to own A-list copywriting skills more quickly than you would ever believe… and for much less than I will be charging for Copy Riddles going forward.

Which brings us to today.

I have brought Copy Riddles back. You can check that for yourself at the page below. But I advise you not to buy Copy Riddles today.

The reason why is that I have dramatically increased the price. I will be selling Copy Riddles at this dramatically higher price going forward.

However, I will have a special, one-time, unique opportunity very soon to get a significant reduction from that new price. I’ll have more to say about that in a few days’ time.

Meanwhile, if you’re curious about Copy Riddles and why people like Frederik say it’s head and shoulders above other paid online products, you can get a teaser here:

https://bejakovic.com/cr/

Announcing my new course: Somewhat Good Email

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Last October, I wrote an awesome email to promote my awesome Copy Riddles program. The subject line read, “Why would you ever say anything that’s not awesome?”

After I sent that email out, I was flying high for a bit. But then I was rudely brought down to earth. Because in response to my awesome email, reader Frederik Beyer wrote:

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Mr Bejakovic,

Is there a use for wildly understated testimonials?

’cause then I’d like to say: “Your emails are somewhat good”

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Somewhat good? Somewhat???

After the initial trauma to my ego, I thought for a moment.

And I realized that of course there is a use to testimonials such as this. You are looking at it right now.

Thankfully, I am not at the moment promoting Copy Riddles.

So I can get to promoting my first love, which used to be called Most Valuable Email, but which I will soon rename to Somewhat Good Email.

Somewhat Good Email shows you how to take important but dry marketing ideas and turn them into cool and insightful emails. Somewhat.

That’s what I did with today’s email, which uses the Somewhat Good Email trick.

Perhaps the underlying important but dry idea is not obvious to you. No matter. You can find that idea spelled out in Somewhat Good Email Riddle #10, at the end of the Somewhat Good Email training.

If you’d like to get your hands on that riddle, and on the rest of the Somewhat Good Email training, head to the link below. Don’t allow the old course name on the sales page to confuse you. I’ll change that soon enough.

​​Here’s the link:

https://bejakovic.com/mve/