I was sitting at the beach yesterday, eating my empanada and trying to mind my own business, when I saw an Indian guy selling beach blankets.
He was talking to a group of women who were interested but not yet decided on buying.
He sweet talked them a little bit.
He answered some questions.
He applied a bit of pressure at the right moments.
Eventually, he convinced them to buy.
He was about to close the sale when the women decided that they wanted another pattern of beach blanket after all.
The guy hung his head.
“No problem,” he seemed to say. And he jogged across the beach for a few hundred yards to get the other pattern from his stash.
He jogged back, handed over the correct blanket, and finally closed the sale.
While I was watching this, all I could think is how much work and skill it had taken for this guy to close this one sale, which probably netted him a profit of a dollar or two.
And it’s just about the same level of work and skill that it would take for a million-dollar deal.
Well, I don’t know about million dollars, but definitely he could be making much more money if he were just selling something else.
And this reminded me of something I’d heard from Craig Clemens.
Craig started out as a direct response copywriter.
He was successful writing in the relationships and dating niche for Eben Pagan (aka David DeAngelo).
Even though Eben and Craig’s dating stuff grew big — around $20 million a year — Craig realized he could be making much more money if he were just in a different market.
So he partnered up with his brothers, and they started Golden Hippo, one of the biggest direct response supplement businesses out there today.
I’m not sure how much Golden Hippo is worth. But I imagine their yearly revenues are in the high hundreds of millions of dollars.
If I see the beach blanket seller again today, I’ll tell him about Craig Clemens and why choosing your market well is key to getting really rich in marketing or sales. And maybe that’s a pointer that you too can benefit from.
On another topic:
If you are looking for advertorials or pre-sell pages that can help you sell supplements or even physical products (perhaps even beach towels), then you might be interested in my upcoming guide on how to write these suckers in ways that convert on cold Facebook traffic: