You may have heard that Chuck Feeney is finally broke.
Feeney, who once had a net worth of $8 billion, decided in 1982 to give it all away before he died. This past Monday, the last pennies finally rolled out of Feeney’s now-empty wallet, and his life’s mission was accomplished.
You know what gets me? It took 38 years.
Because giving away money in a way that doesn’t do harm, and even more, in a way that actually does good, is a time-consuming job.
I started giving away a tiny bit of money a few months ago for purely selfish, mercenary reasons. Earlier this year, I broke through a long-standing earnings ceiling. And I wanted to make sure I never fall through the hole in that ceiling and drop back down to the ground floor.
So I took the advice of Tony Robbins, who says to give away some money — as a way of signaling to your brain that you’ve got more than enough. (You might think this is some kooky new age bullshit, but the more I learn about persuasion and human psychology, the more I believe this kind of stuff.)
The thing is though, giving away money to a halfway-deserving cause, where the money will be spent on something other than comfier chairs for holier-than-thou bureaucrats, well, that’s not easy. Some months I don’t give anything away, just because I don’t know where.
But let me snip to the chase: I just signed up to give away $40 a month to some charity. Frankly, I don’t know if the charity is any good — that would take more research than I’m willing to put in.
But the donation was recommended by direct marketer Brian Kurtz, who claims it’s worthwhile. And for this donation, Brian is also giving me (and you, if you want) an ethical bribe: the digital version of his Titans of Direct Response event.
Thing is, I’m not sure whether this will satisfy my need to give away money. After all, I’ve lusted after this Titans product for a while. It’s got recordings of top marketers and copywriters revealing things they’d never revealed anywhere else. I thought about getting this product earlier, but I put it off because it normally sells for a couple thou. Well, I can now get it for much much cheaper, and give away some money too to a charity. (But will my brain believe that?)
I can’t say this is the decision you too should make. You might not believe the Tony Robbins philanthropy/earnings juju, or you might not want the Titans course, even at a fat discount. But if you are interested, or if you just want to see how a marketing master structures an attractive offer, head on over to the following page and read the P.S.:
https://www.briankurtz.net/informationinspirationor-just-lunch/