Christian Howes

A daily email newsletter I read and recommend

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Today, I’d like to get you to sign up to Jason Resnick’s daily email newsletter.

6 months ago, I had never heard of Jason. That says less about him (successful and well connected) than it does about me (hermit and a half).

The way I did eventually hear about Jason was that I got on a call with one of my own customers, Chris Howes.

Chris runs Creative Strings Academy, a paid online membership of hundreds of musicians, and he has an email newsletter with over 10,000 people on it.

“Wouldn’t it be nice to have more customers like Chris,” I said to myself.

So I asked Chris to get on a call. I wanted to find out more about who he is, how his business works, what his problems are. Maybe this could help me create new offers to attract more customers like him.

Chris agreed to get on a call with me. But he told me straight up, “If you’re trying to recruit me as a coaching or consulting client, I’m already working with someone.”

That someone turned out to be Jason Resnick.

And so, out of my hermit cave, at a safe distance, I signed up to Jason’s daily email newsletter and started stalking Jason online. It turned out that:

1. Like me, Jason teaches email marketing, but he focuses on the many -ation parts of email marketing I know precious little about, like automation, and optimization, and segmentation

2. Jason’s audience is made up of online business owners with profitable businesses (along with Chris, I recognized a few other common customers and clients among the testimonials on Jason’s site)

3. Jason writes daily emails in which he shares actual email marketing tips, based on his own business as well as his work with coaching clients (as opposed to focusing on magic or golden retrievers or New Yorker cartoons, the way I tend to do)

My stalking and lurking went on for 6 months. That whole time, it was on my todo list to write to Jason to get introduced. Of course I never did.

And then, a couple weeks ago, as part of a “JV Outreach Challenge” I ran inside my Daily Email House community, I finally replied to one of Jason’s emails.

I told Jason some of the story above.

I pointed out that there’s an overlap between his audience and my audience, and that he and I seem to focus on complementary parts of the email space.

I asked if he might be down to do a cross-promotion, where we would each introduce our audience to the other’s newsletter.

Jason agreed.

And so here we are.

I’d like to recommend to you sign up to Jason’s daily email newsletter, the same way that I’m signed up.

Jason is offering a lead magnet when you sign up, a 13-point landing page checklist.

Jason’s checklist is free, it’s short, and from what I can tell, having myself never A/B tested a landing page, it’s full of good points.

So sign up to Jason’s newsletter to get the free checklist.

Or really, sign up because what Jason writes about and what I write about are complementary… because you can learn something valuable from his experience and his work with successful business owners… and because you will get to see daily emails done in a different way than you may be used to.

If you run an online business, or if you do email marketing in any way, I suggest you take a look here:

https://bejakovic.com/jason

David Ogilvy endorses the Daily Email Habit approach

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This morning I found myself reading “Quotations of David Ogilvy,” put out in 2023 by the Ogilvy agency, on the 75th anniversary of its founding.

Here’s a quote from Ogilvy that caught my eye:

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Dr. Gallup reports that if you say something which you don’t also illustrate, the viewer immediately forgets it. I conclude that if you don’t show it there is no point in saying it. Try running your commercial with the sound turned off; if it doesn’t tell without sound, it is useless.

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I’m sharing this with you for two reasons.

One is that it’s a useful reminder, even if you never write a TV commercial. Really, it comes down to effective communication. If you don’t illustrate, the reader will forget it. If you don’t show it, there’s no point in saying it.

Reason two is that I was lucky to have somehow learned that lesson early in my copywriting career. Somebody must have shown it to me, because I also remembered it over the years.

The basic idea above — illustrate, don’t just say — is the underlying idea of pretty much everything I’ve done in the marketing space.

It’s the underlying idea of my Copy Riddles program, and its try-and-compare method of learning to write copy, instead of just a bunch of “here’s how” instruction.

It’s the underlying idea of thousands of sales emails I’ve written, both for clients and for myself, and the way I teach others to do that inside my Simple Money Emails and Most Valuable Email programs.

And it’s the underlying idea of my Daily Email Habit service.

Because on most days — not all, but most — I don’t just send a daily prompt for to help you write your own daily email. I also use that prompt in my own daily email, to show and illustrate how it can be done.

About that, I got the following feedback from Chris Howes, who runs a successful music teaching memebrship, Creative Strings Academy. Chris subscribes to Daily Email Habit, and he had this to say:

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But more importantly, I now get TWO LESSONS from you every day. And I often learn as much or more from your regular daily free emails. Together, hand in hand, they feel like someone dropped off a shopping cart from Sams Club full of gifts at my front door and said here you go…

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As David Ogilvy said, “We sell — or else.”

I don’t know what the “else” is. I don’t want to find out.

So if you’d like to buy a month’s worth of daily email puzzles, in order to write your own daily emails, and to get additional inspiration and illustration from my daily emails, here’s where to go:

https://bejakovic.com/deh